Oat Milk Market Key Players Analysis 2031
The oat milk market is expected to register a CAGR of 12% during 2023–2031. The increasing prevalence of lactose-intolerant population is likely to be the trend in the oat milk market.
Oat Milk Market Analysis:
- Some of the factors contributing to the growth of oat milk is the increasing health consciousness of consumers, which is forcing new food segments to rise, which now includes oats. In contrast to other plant-based substitutes, the exceptionally high nutritional value, low lactose content, and gluten-free offer consumers a unique advantage over soya or quinoa milk.
- Industry leaders are investing in product innovation and marketing to increase market share. On the other hand, the industry has raw material sources and price competition as its main challenge.
- Further growth is anticipated with emerging countries and product innovation, especially organic and fortified lines.
Oat Milk Market Overview
- The oat milk market has seen a huge surge in demand led by more people opting for plant-based alternatives to dairy.
- Expanding the use of non-dairy products is being fuelled by a combination of health-conscious consumers seeking alternatives to fat and saturated fat, environmental concerns, and increased rates of lactose intolerance. An influx of major food and beverage companies is also stimulating the market with significant competition and increasing demand for product innovation.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Oat Milk Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Oat Milk Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Oat Milk Market Drivers and Opportunities
Rising Vegan Population
- The vegan population is accounting for a significant share in the boost of the oat milk market. With people transitioning to a plant-based diet for ethical, environmental, and health-related reasons, the demand for substitutes for dairy products soared.
- One of the most popular non-dairy alternatives is oat milk. With its creamy texture, neutral flavor, and nutritional profile, oat milk has managed to attract the attention of vegans, lactose-intolerant people, and other consumers who are health-conscious. Its versatility in countless applications, from drinks, desserts, and baking to sauces, soups, and stews, contributed to the steady expansion of the market for oat milk.
Increasing Demand for Organic Oat Milk
- Increasing demand for oat milk with health and environmental benefits relative to dairy, is creating significant market opportunities given the current trend of consumers to shift away from dairy products.
- Innovation, diversification, and other incentives, including high-value-added pricing, are driving product innovation and attracting new players to the market. Simultaneously, the premium price of oat milk provides opportunities for high-profit margins and intensifies market pressure on farmers to convert to organic.
Oat Milk Market Segmentation
The scope of the global oat milk market is segmented based on type, category, and distribution channel.
- On the basis of type, the market is segmented into plain and flavored.
- On the basis of category, the market is bifurcated into organic and conventional.
- Based on distribution channel, the oat milk market is classified into supermarkets and hypermarkets, convenience stores, online retail, and others.
Oat Milk Market Share Analysis by Geography
- The oat milk market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering oat milk market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers Porter's Five Forces analysis, which involves the study of major factors that influence the oat milk market in these regions.
Oat Milk Market Report Scope
Oat Milk Market News and Recent Developments:
The oat milk market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:
- Oatly Group AB, the world’s original and largest oat drink company, today announced the nationwide launch of two new beverage innovations in the US: Unsweetened Oatmilk and Super Basic Oatmilk. Both products are formulated to check different nutritional boxes while still delivering the same delicious Oatly taste consumers know and love. Designed to enhance smoothies, coffee, cereals, recipes, and more, Unsweetened and Super Basic join a portfolio of Oatly’s fan-favorite oatmilks that includes the number one velocity oatmilk SKU in the US. (Source: Newsletter, Oatly Group, January 2024)
Oat Milk Market Report Coverage and Deliverables
The "Oat Milk Market Size and Forecast (2021 – 2031)" provides a detailed analysis of the market covering below areas:
- Oat milk market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Oat milk market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter's Five Forces and SWOT analysis
- Oat milk market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the oat milk market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global oat milk market is estimated to grow above 12% during the forecast period 2024-2031.
The strategic initiative by key players is one of the major factor driving the oat milk market.
The increasing prevalence of lactose-intolerant population is likely to be the trend in the oat milk market.
The leading players operating in the oat milk market are HP Hood LLC, Oatly Inc, Califia Farms, BetterBody Foods, Danone SA, MALK Organics LLC, Pacific Foods, RISE Brewing Co, SUNOPTA GRAINS AND FOODS INC, and PANOS Brands LLC.
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Oat Milk Market - By Product Type
1.3.2 Oat Milk Market - By Category
1.3.3 Oat Milk Market - By Distribution Channel
1.3.4 Oat Milk Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. OAT MILK MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. OAT MILK MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. OAT MILK MARKET - GLOBAL MARKET ANALYSIS
6.1. OAT MILK - GLOBAL MARKET OVERVIEW
6.2. OAT MILK - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. OAT MILK MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. PLAIN
7.3.1. Overview
7.3.2. Plain Market Forecast and Analysis
7.4. FLAVORED
7.4.1. Overview
7.4.2. Flavored Market Forecast and Analysis
8. OAT MILK MARKET - REVENUE AND FORECASTS TO 2028 - CATEGORY
8.1. OVERVIEW
8.2. CATEGORY MARKET FORECASTS AND ANALYSIS
8.3. ORGANIC
8.3.1. Overview
8.3.2. Organic Market Forecast and Analysis
8.4. CONVENTIONAL
8.4.1. Overview
8.4.2. Conventional Market Forecast and Analysis
9. OAT MILK MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. HYPERMARKETS AND SUPERMARKETS
9.3.1. Overview
9.3.2. Hypermarkets and Supermarkets Market Forecast and Analysis
9.4. CONVENTIONAL STORES
9.4.1. Overview
9.4.2. Conventional Stores Market Forecast and Analysis
9.5. ONLINE
9.5.1. Overview
9.5.2. Online Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. OAT MILK MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Oat Milk Market Overview
10.1.2 North America Oat Milk Market Forecasts and Analysis
10.1.3 North America Oat Milk Market Forecasts and Analysis - By Product Type
10.1.4 North America Oat Milk Market Forecasts and Analysis - By Category
10.1.5 North America Oat Milk Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Oat Milk Market Forecasts and Analysis - By Countries
10.1.6.1 United States Oat Milk Market
10.1.6.1.1 United States Oat Milk Market by Product Type
10.1.6.1.2 United States Oat Milk Market by Category
10.1.6.1.3 United States Oat Milk Market by Distribution Channel
10.1.6.2 Canada Oat Milk Market
10.1.6.2.1 Canada Oat Milk Market by Product Type
10.1.6.2.2 Canada Oat Milk Market by Category
10.1.6.2.3 Canada Oat Milk Market by Distribution Channel
10.1.6.3 Mexico Oat Milk Market
10.1.6.3.1 Mexico Oat Milk Market by Product Type
10.1.6.3.2 Mexico Oat Milk Market by Category
10.1.6.3.3 Mexico Oat Milk Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Oat Milk Market Overview
10.2.2 Europe Oat Milk Market Forecasts and Analysis
10.2.3 Europe Oat Milk Market Forecasts and Analysis - By Product Type
10.2.4 Europe Oat Milk Market Forecasts and Analysis - By Category
10.2.5 Europe Oat Milk Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Oat Milk Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Oat Milk Market
10.2.6.1.1 Germany Oat Milk Market by Product Type
10.2.6.1.2 Germany Oat Milk Market by Category
10.2.6.1.3 Germany Oat Milk Market by Distribution Channel
10.2.6.2 France Oat Milk Market
10.2.6.2.1 France Oat Milk Market by Product Type
10.2.6.2.2 France Oat Milk Market by Category
10.2.6.2.3 France Oat Milk Market by Distribution Channel
10.2.6.3 Italy Oat Milk Market
10.2.6.3.1 Italy Oat Milk Market by Product Type
10.2.6.3.2 Italy Oat Milk Market by Category
10.2.6.3.3 Italy Oat Milk Market by Distribution Channel
10.2.6.4 United Kingdom Oat Milk Market
10.2.6.4.1 United Kingdom Oat Milk Market by Product Type
10.2.6.4.2 United Kingdom Oat Milk Market by Category
10.2.6.4.3 United Kingdom Oat Milk Market by Distribution Channel
10.2.6.5 Russia Oat Milk Market
10.2.6.5.1 Russia Oat Milk Market by Product Type
10.2.6.5.2 Russia Oat Milk Market by Category
10.2.6.5.3 Russia Oat Milk Market by Distribution Channel
10.2.6.6 Rest of Europe Oat Milk Market
10.2.6.6.1 Rest of Europe Oat Milk Market by Product Type
10.2.6.6.2 Rest of Europe Oat Milk Market by Category
10.2.6.6.3 Rest of Europe Oat Milk Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Oat Milk Market Overview
10.3.2 Asia-Pacific Oat Milk Market Forecasts and Analysis
10.3.3 Asia-Pacific Oat Milk Market Forecasts and Analysis - By Product Type
10.3.4 Asia-Pacific Oat Milk Market Forecasts and Analysis - By Category
10.3.5 Asia-Pacific Oat Milk Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Oat Milk Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Oat Milk Market
10.3.6.1.1 Australia Oat Milk Market by Product Type
10.3.6.1.2 Australia Oat Milk Market by Category
10.3.6.1.3 Australia Oat Milk Market by Distribution Channel
10.3.6.2 China Oat Milk Market
10.3.6.2.1 China Oat Milk Market by Product Type
10.3.6.2.2 China Oat Milk Market by Category
10.3.6.2.3 China Oat Milk Market by Distribution Channel
10.3.6.3 India Oat Milk Market
10.3.6.3.1 India Oat Milk Market by Product Type
10.3.6.3.2 India Oat Milk Market by Category
10.3.6.3.3 India Oat Milk Market by Distribution Channel
10.3.6.4 Japan Oat Milk Market
10.3.6.4.1 Japan Oat Milk Market by Product Type
10.3.6.4.2 Japan Oat Milk Market by Category
10.3.6.4.3 Japan Oat Milk Market by Distribution Channel
10.3.6.5 South Korea Oat Milk Market
10.3.6.5.1 South Korea Oat Milk Market by Product Type
10.3.6.5.2 South Korea Oat Milk Market by Category
10.3.6.5.3 South Korea Oat Milk Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Oat Milk Market
10.3.6.6.1 Rest of Asia-Pacific Oat Milk Market by Product Type
10.3.6.6.2 Rest of Asia-Pacific Oat Milk Market by Category
10.3.6.6.3 Rest of Asia-Pacific Oat Milk Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Oat Milk Market Overview
10.4.2 Middle East and Africa Oat Milk Market Forecasts and Analysis
10.4.3 Middle East and Africa Oat Milk Market Forecasts and Analysis - By Product Type
10.4.4 Middle East and Africa Oat Milk Market Forecasts and Analysis - By Category
10.4.5 Middle East and Africa Oat Milk Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Oat Milk Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Oat Milk Market
10.4.6.1.1 South Africa Oat Milk Market by Product Type
10.4.6.1.2 South Africa Oat Milk Market by Category
10.4.6.1.3 South Africa Oat Milk Market by Distribution Channel
10.4.6.2 Saudi Arabia Oat Milk Market
10.4.6.2.1 Saudi Arabia Oat Milk Market by Product Type
10.4.6.2.2 Saudi Arabia Oat Milk Market by Category
10.4.6.2.3 Saudi Arabia Oat Milk Market by Distribution Channel
10.4.6.3 U.A.E Oat Milk Market
10.4.6.3.1 U.A.E Oat Milk Market by Product Type
10.4.6.3.2 U.A.E Oat Milk Market by Category
10.4.6.3.3 U.A.E Oat Milk Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Oat Milk Market
10.4.6.4.1 Rest of Middle East and Africa Oat Milk Market by Product Type
10.4.6.4.2 Rest of Middle East and Africa Oat Milk Market by Category
10.4.6.4.3 Rest of Middle East and Africa Oat Milk Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Oat Milk Market Overview
10.5.2 South and Central America Oat Milk Market Forecasts and Analysis
10.5.3 South and Central America Oat Milk Market Forecasts and Analysis - By Product Type
10.5.4 South and Central America Oat Milk Market Forecasts and Analysis - By Category
10.5.5 South and Central America Oat Milk Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Oat Milk Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Oat Milk Market
10.5.6.1.1 Brazil Oat Milk Market by Product Type
10.5.6.1.2 Brazil Oat Milk Market by Category
10.5.6.1.3 Brazil Oat Milk Market by Distribution Channel
10.5.6.2 Argentina Oat Milk Market
10.5.6.2.1 Argentina Oat Milk Market by Product Type
10.5.6.2.2 Argentina Oat Milk Market by Category
10.5.6.2.3 Argentina Oat Milk Market by Distribution Channel
10.5.6.3 Rest of South and Central America Oat Milk Market
10.5.6.3.1 Rest of South and Central America Oat Milk Market by Product Type
10.5.6.3.2 Rest of South and Central America Oat Milk Market by Category
10.5.6.3.3 Rest of South and Central America Oat Milk Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. OAT MILK MARKET, KEY COMPANY PROFILES
12.1. CALIFIA FARMS
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CHOBANI
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. DANONE
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. ELMHURST
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HAPPY PLANET FOODS
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. OATLY
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. PACIFIC FOODS
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. PEPSICO
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. RISE BREWING
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. THRIVE MARKET
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Califia Farms
2. Chobani
3. Danone
4. Elmhurst
5. Happy Planet Foods
6. Oatly
7. Pacific Foods
8. PepsiCo
9. Rise Brewing
10. Thrive Market
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For