Operational and Business Support System Market Overview, Growth, Trends, Analysis, Research Report (2021-2031)

Coverage: Operational and Business Support System Market covers analysis By Component (Solution, Services); Type [OSS (Network Management & Orchestration, Resource Management, Analytics & Assurance, Others), BSS (Billing & Revenue Management, Product Management, Customer Management, Others)]; Deployment (Cloud, On-Premise), Enterprise Size (SMEs, Large Enterprises), and Industry Vertical (IT & Telecom, BFSI, Media & Entertainment, Healthcare, Others), and Geography

  • Report Code : TIPRE00031435
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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Operational and Business Support System Market Forecast to 2031

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The Operational and Business Support System Market size is projected to reach US$ 146.93 billion by 2031 from US$ 61.07 billion in 2023. The market is expected to register a CAGR of 11.6% during 2023–2031. The increasing adoption of digital business support systems in the telecom industry is likely to remain a key trend in the market.

Operational and Business Support System Market Analysis

  • The operational and business support system market has witnessed significant growth in recent years, driven by technological advancements, the deployment of 5G services, and the increasing demand for solutions to drive business growth.
  • The telecommunication industry is experiencing rapid changes driven by a changing ecosystem in the telecom infrastructure, IT services, and a rise in digitalization. To integrate advanced technology into the existing ecosystem and introduce new solutions to the customers, telecom operators are widely adopting operational and business support systems to support billing, fulfillment, and assurance functions, develop new products, address regulatory requirements, and increase their competitive edge in the marketplace.
  • The operational and business support system helps telecommunication providers carry out their business operations with analytics, cloud computing, automated business processes,  and software-defined business rules by ensuring consistent network capacity and stable quality of service.

Operational and Business Support System Market Overview

  • The rise in focus of telecommunication providers to improve their business efficiency has led to the adoption of operational and business support systems.
  • Operation Support System (OSS): The OSS solution consists of specialized software tools that help the telecom operators assess and maintain the health of telecommunications networks. These solutions are used to deploy, monitor, analyze, and configure all the operational aspects linked with telecom site management.
  • Business Support System (BSS): The BSS solution enables telecom infrastructure providers to handle all the business and customer-facing characteristics of telecom site management. This solution helps them in defining billing parameters, revenue management, service fulfillment, customer management, product catalogs, order management, charging, and more. It helps them to deal with things such as billing and customer relations.
  • OSS generally passes several service orders and service assurance information to the BSS, which manages the business characteristics associated with telecom site management to protect revenue and sustain quality. The operational and business support system also supports many business functions, which include marketing, contracting, product offerings, sales, and delivery of services. Thus, such features of OSS and BSS together foster the adoption of this solution and act as the catalyst for market growth.

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Operational and Business Support System Market: Strategic Insights

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Operational and Business Support System Market Drivers and Opportunities

Deployment of 5G

  • The digital payments ecosystem has gained traction in recent years. The internet penetration and the rise in the usage of smartphones are some of the prominent factors fueling digital payments. The rise in online shopping and e-commerce sector has also increased in the pandemic, which has led to the growth of online financial transactions. According to the information by The World Bank in ‘Global Findex Database 2021’, about 40% of adults in the developing economies, excluding China, made a digital merchant payment by phone, card, or the internet, and over one-third of adults in developing economies paid a utility bill directly from an account. These transactions were made for the first time after the start of the pandemic.
  • Thus, the growing number of online transactions generates the need to authenticate and secure payment processing. The rise in online transactions creates a huge number of complex databases of subscribers that need to be collected, processed, and analyzed. It creates complexity in the charging and billing for voice and data, creating customers’ invoices, payment processing, and collection of debt. Thus, to carry out efficient billing and transaction processes, the demand and adoption for operational and business support systems rise among the communication service providers. For example, in May 2021, CSG Systems International Inc. was selected by Namibia’s leading mobile operator, Mobile Telecommunications Ltd (MTC), to lead its business transformation efforts. CSG provides a comprehensive solution that includes real‐time charging, convergent billing, product catalog, and customer and revenue management to MTC. Thus, the rise in online transactions fuels the market growth.

Convergence of Advanced Technologies

  • The Operational and Business Support System market opportunity represents a rapidly expanding space where modern technologies are converging, enabling higher operational efficiency. With the complexity of the telecom network, the requirement for holistic OSS/BSS solutions to manage the evolving service ecosystem is increasing.
  • Besides telecom services, finance, healthcare, and manufacturing are discerning the need for robust OSS/BSS to manage their growing operations. Major deployments of next-generation OSS/BSS can enable business processes, reduce time-to-market, and promote cost efficiency. This market opportunity is mainly influencing solution providers and enterprises to drive the shifting dynamics of OSS/BSS.

Operational and Business Support System Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Operational and Business Support System Market analysis are component, type, deployment, enterprise size, and industry vertical.

  • Based on component, the Operational and Business Support System Market is divided into solution and services.
  • On the basis of type, the market is divided into OSS and BSS. The OSS segment is further divided into network management & orchestration, resource management, analytics & assurance, and others. Also, the BSS segment is further divided into billing & revenue management, product management, customer management, and others.
  • Based on the deployment, the market is divided into cloud and on-premise.
  • On the basis of enterprise size, the market is divided into SMEs and large enterprises.
  • Based on the industry vertical, the market is divided into IT & telecom, BFSI, media & entertainment, healthcare, and others.

Operational and Business Support System Market Share Analysis by Geography

  • The Operational and Business Support System Market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
  • Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering the Operational and Business Support System Market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
  • Also, the report covers PEST analysis, which involves the study of major factors that influence the Operational and Business Support System Market in these regions.

Operational and Business Support System Market Report Scope

Operational and Business Support System Market News and Recent Developments

The Operational and Business Support System Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Operational and Business Support System Market are listed below:

  • Nokia was selected by Orange and the Administrative Capital for Urban Development (ACUD) company owned by the Egyptian government for its innovative operational and business support system (OSS/BSS) software solutions. These solutions support Orange and ACUD for developing a smart capital city in Egypt. This software helps smart city dwellers to use the internet to order, activate, and pay for utilities. (Source: Nokia, Company Website, March 2023)
  • Optiva Inc., a leader in powering the telecom industry with cloud-native billing, charging and revenue management software on private and public clouds, today announced a strategic go-to-market partnership with GDi, a digital technology company with a complete portfolio for network planning, design and rollout. The partnership will provide communication service providers (CSPs) with pre-integrated and tested BSS and OSS software. (Source: Optiva Inc, Newsletter, April 2024).

Operational and Business Support System Market Report Coverage and Deliverables

The “Operational and Business Support System Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

  • Operational and Business Support System Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
  • Operational and Business Support System Market trends as well as market dynamics such as drivers, restraints, and key opportunities.
  • Detailed PEST/Porter’s Five Forces and SWOT analysis.
  • Operational and Business Support System Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Operational and Business Support System Market.
  • Detailed company profiles.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What are the options available for the customization of this report?

Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

What are the deliverable formats of the Operational and Business Support System Market report?

The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

Which are the leading players operating in the Operational and Business Support System Market?

The leading players operating in the Operational and Business Support System Market are Amdocs Management Limited, Cisco Systems Inc, CSG Systems International Inc, Hewlett Packard Enterprise Development LP, Huawei Technologies Co Ltd, Netcracker Technology, Nokia Corporation, Optiva Inc, Oracle Corporation, Telefonaktiebolaget LM Ericsson, and ZTE Corporation.

What are the future trends of the Operational and Business Support System Market?

The increasing adoption of digital business support systems in the telecom industry is anticipated to play a significant role in the global Operational and Business Support System Market in the coming years.

What is the expected CAGR of the Operational and Business Support System Market?

The global Operational and Business Support System Market is expected to grow at a CAGR of 11.6% during the forecast period 2023 - 2031.

What are the driving factors impacting the global Operational and Business Support System Market?

Deployment of 5G is one of the major factors driving the Operational and Business Support System Market.

  • Amdocs Management Limited
  • Cisco Systems Inc
  • CSG Systems International Inc
  • Hewlett Packard Enterprise Development LP
  • Huawei Technologies Co Ltd
  • Netcracker Technology
  • Nokia Corporation
  • Optiva Inc
  • Oracle Corporation
  • Telefonaktiebolaget LM Ericsson
  • ZTE Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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