Oral Care and Oral Hygiene Market Insights and Growth by 2031
Oral care or oral hygiene is defined by keeping the mouth clean and free of diseases. It also involves keeping other problems such as tooth decay, bad breath, and gum disease at bay by regular brushing and cleaning between the teeth. Oral hygiene has to be maintained regularly to prevent the occurrence of dental disorders.
MARKET DYNAMICS
Factors such as the rising awareness about oral hygiene, the growing incidence of dental diseases, and technological advancements in oral care products are expected to drive the oral care/oral hygiene market's growth. However, biocompatibility issues with product usage hamper the development of the market.
MARKET SCOPE
The "Oral Care and Oral Hygiene Market Analysis to 2031" is a specialized and in-depth study of the Pharmaceuticals industry with a special focus on the global market trend analysis. The report aims to provide an overview of oral care and oral hygiene market with detailed market segmentation with product and distribution channel. The oral care and oral hygiene market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading players in oral care and oral hygiene market and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The oral care and oral hygiene market is segmented on the basis of product and distribution channel. On the basis of product, the oral care and oral hygiene market is divided into toothbrushes, toothpastes, mouthwashes/rinses, dental accessories/ancillaries, denture products and dental prosthesis cleaning solutions. Based on distribution channel, the oral care and oral hygiene market can be segmented as consumer stores, retail pharmacies, dental dispensaries and online distribution.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the oral care and oral hygiene market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The oral care and oral hygiene market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyses factors affecting oral care and oral hygiene market from both demand and supply side and further evaluates market dynamics affecting the market during forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors affecting the oral care and oral hygiene market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the oral care and oral hygiene market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The oral care and oral hygiene market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyses factors affecting oral care and oral hygiene market from both demand and supply side and further evaluates market dynamics affecting the market during forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors affecting the oral care and oral hygiene market in these regions.
MARKET PLAYERS
The report covers key developments in oral care and oral hygiene market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from oral care and oral hygiene market are anticipated to have lucrative growth opportunities in the future with the rising demand for oral care and oral hygiene in the global market. Below mentioned is the list of few companies engaged in the oral care and oral hygiene market.
The report also includes the profiles of key players in oral care and oral hygiene market along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered financial information of last 3 years, key development in past five years.
- Colgate-Palmolive Company
- GlaxoSmithKline PLC
- Procter and Gamble
- Koninklijke Philips N.V.
- Unilever PLC
- 3M
- Johnson and Johnson Services, Inc.
- Henkel AG & Co. KGaA
- Dabur India Ltd.
- The Himalaya Drug Company
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Oral Care And Oral Hygiene Market - By Product
1.3.2 Oral Care And Oral Hygiene Market - By Distribution Channel
1.3.3 Oral Care And Oral Hygiene Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. ORAL CARE AND ORAL HYGIENE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. ORAL CARE AND ORAL HYGIENE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. ORAL CARE AND ORAL HYGIENE MARKET - GLOBAL MARKET ANALYSIS
6.1. ORAL CARE AND ORAL HYGIENE - GLOBAL MARKET OVERVIEW
6.2. ORAL CARE AND ORAL HYGIENE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ORAL CARE AND ORAL HYGIENE MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. TOOTHBRUSHES AND ACCESSORIES
7.3.1. Overview
7.3.2. Toothbrushes and Accessories Market Forecast and Analysis
7.3.3. Manual Toothbrushes Market
7.3.3.1. Overview
7.3.3.2. Manual Toothbrushes Market Forecast and Analysis
7.3.4. Electric Toothbrushes Market
7.3.4.1. Overview
7.3.4.2. Electric Toothbrushes Market Forecast and Analysis
7.3.5. Battery-powered Toothbrushes Market
7.3.5.1. Overview
7.3.5.2. Battery-powered Toothbrushes Market Forecast and Analysis
7.4. TOOTHPASTES
7.4.1. Overview
7.4.2. Toothpastes Market Forecast and Analysis
7.4.3. Pastes Market
7.4.3.1. Overview
7.4.3.2. Pastes Market Forecast and Analysis
7.4.4. Gels Market
7.4.4.1. Overview
7.4.4.2. Gels Market Forecast and Analysis
7.4.5. Powders Market
7.4.5.1. Overview
7.4.5.2. Powders Market Forecast and Analysis
7.4.6. Polishes Market
7.4.6.1. Overview
7.4.6.2. Polishes Market Forecast and Analysis
7.5. MOUTHWASHES/RINSES
7.5.1. Overview
7.5.2. Mouthwashes/Rinses Market Forecast and Analysis
7.6. DENTAL ACCESSORIES/ANCILLARIES
7.6.1. Overview
7.6.2. Dental Accessories/Ancillaries Market Forecast and Analysis
7.7. DENTURE PRODUCTS
7.7.1. Overview
7.7.2. Denture Products Market Forecast and Analysis
7.8. DENTAL PROSTHESIS CLEANING SOLUTIONS
7.8.1. Overview
7.8.2. Dental Prosthesis Cleaning Solutions Market Forecast and Analysis
8. ORAL CARE AND ORAL HYGIENE MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. CONSUMER STORES
8.3.1. Overview
8.3.2. Consumer stores Market Forecast and Analysis
8.4. RETAIL PHARMACIES
8.4.1. Overview
8.4.2. Retail Pharmacies Market Forecast and Analysis
8.5. DENTAL DISPENSARIES
8.5.1. Overview
8.5.2. Dental Dispensaries Market Forecast and Analysis
8.6. ONLINE DISTRIBUTION
8.6.1. Overview
8.6.2. Online Distribution Market Forecast and Analysis
9. ORAL CARE AND ORAL HYGIENE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Oral Care And Oral Hygiene Market Overview
9.1.2 North America Oral Care And Oral Hygiene Market Forecasts and Analysis
9.1.3 North America Oral Care And Oral Hygiene Market Forecasts and Analysis - By Product
9.1.4 North America Oral Care And Oral Hygiene Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Oral Care And Oral Hygiene Market Forecasts and Analysis - By Countries
9.1.5.1 United States Oral Care And Oral Hygiene Market
9.1.5.1.1 United States Oral Care And Oral Hygiene Market by Product
9.1.5.1.2 United States Oral Care And Oral Hygiene Market by Distribution Channel
9.1.5.2 Canada Oral Care And Oral Hygiene Market
9.1.5.2.1 Canada Oral Care And Oral Hygiene Market by Product
9.1.5.2.2 Canada Oral Care And Oral Hygiene Market by Distribution Channel
9.1.5.3 Mexico Oral Care And Oral Hygiene Market
9.1.5.3.1 Mexico Oral Care And Oral Hygiene Market by Product
9.1.5.3.2 Mexico Oral Care And Oral Hygiene Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Oral Care And Oral Hygiene Market Overview
9.2.2 Europe Oral Care And Oral Hygiene Market Forecasts and Analysis
9.2.3 Europe Oral Care And Oral Hygiene Market Forecasts and Analysis - By Product
9.2.4 Europe Oral Care And Oral Hygiene Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Oral Care And Oral Hygiene Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Oral Care And Oral Hygiene Market
9.2.5.1.1 Germany Oral Care And Oral Hygiene Market by Product
9.2.5.1.2 Germany Oral Care And Oral Hygiene Market by Distribution Channel
9.2.5.2 France Oral Care And Oral Hygiene Market
9.2.5.2.1 France Oral Care And Oral Hygiene Market by Product
9.2.5.2.2 France Oral Care And Oral Hygiene Market by Distribution Channel
9.2.5.3 Italy Oral Care And Oral Hygiene Market
9.2.5.3.1 Italy Oral Care And Oral Hygiene Market by Product
9.2.5.3.2 Italy Oral Care And Oral Hygiene Market by Distribution Channel
9.2.5.4 Spain Oral Care And Oral Hygiene Market
9.2.5.4.1 Spain Oral Care And Oral Hygiene Market by Product
9.2.5.4.2 Spain Oral Care And Oral Hygiene Market by Distribution Channel
9.2.5.5 United Kingdom Oral Care And Oral Hygiene Market
9.2.5.5.1 United Kingdom Oral Care And Oral Hygiene Market by Product
9.2.5.5.2 United Kingdom Oral Care And Oral Hygiene Market by Distribution Channel
9.2.5.6 Rest of Europe Oral Care And Oral Hygiene Market
9.2.5.6.1 Rest of Europe Oral Care And Oral Hygiene Market by Product
9.2.5.6.2 Rest of Europe Oral Care And Oral Hygiene Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Oral Care And Oral Hygiene Market Overview
9.3.2 Asia-Pacific Oral Care And Oral Hygiene Market Forecasts and Analysis
9.3.3 Asia-Pacific Oral Care And Oral Hygiene Market Forecasts and Analysis - By Product
9.3.4 Asia-Pacific Oral Care And Oral Hygiene Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Oral Care And Oral Hygiene Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Oral Care And Oral Hygiene Market
9.3.5.1.1 Australia Oral Care And Oral Hygiene Market by Product
9.3.5.1.2 Australia Oral Care And Oral Hygiene Market by Distribution Channel
9.3.5.2 China Oral Care And Oral Hygiene Market
9.3.5.2.1 China Oral Care And Oral Hygiene Market by Product
9.3.5.2.2 China Oral Care And Oral Hygiene Market by Distribution Channel
9.3.5.3 India Oral Care And Oral Hygiene Market
9.3.5.3.1 India Oral Care And Oral Hygiene Market by Product
9.3.5.3.2 India Oral Care And Oral Hygiene Market by Distribution Channel
9.3.5.4 Japan Oral Care And Oral Hygiene Market
9.3.5.4.1 Japan Oral Care And Oral Hygiene Market by Product
9.3.5.4.2 Japan Oral Care And Oral Hygiene Market by Distribution Channel
9.3.5.5 South Korea Oral Care And Oral Hygiene Market
9.3.5.5.1 South Korea Oral Care And Oral Hygiene Market by Product
9.3.5.5.2 South Korea Oral Care And Oral Hygiene Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Oral Care And Oral Hygiene Market
9.3.5.6.1 Rest of Asia-Pacific Oral Care And Oral Hygiene Market by Product
9.3.5.6.2 Rest of Asia-Pacific Oral Care And Oral Hygiene Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Oral Care And Oral Hygiene Market Overview
9.4.2 Middle East and Africa Oral Care And Oral Hygiene Market Forecasts and Analysis
9.4.3 Middle East and Africa Oral Care And Oral Hygiene Market Forecasts and Analysis - By Product
9.4.4 Middle East and Africa Oral Care And Oral Hygiene Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Oral Care And Oral Hygiene Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Oral Care And Oral Hygiene Market
9.4.5.1.1 South Africa Oral Care And Oral Hygiene Market by Product
9.4.5.1.2 South Africa Oral Care And Oral Hygiene Market by Distribution Channel
9.4.5.2 Saudi Arabia Oral Care And Oral Hygiene Market
9.4.5.2.1 Saudi Arabia Oral Care And Oral Hygiene Market by Product
9.4.5.2.2 Saudi Arabia Oral Care And Oral Hygiene Market by Distribution Channel
9.4.5.3 U.A.E Oral Care And Oral Hygiene Market
9.4.5.3.1 U.A.E Oral Care And Oral Hygiene Market by Product
9.4.5.3.2 U.A.E Oral Care And Oral Hygiene Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Oral Care And Oral Hygiene Market
9.4.5.4.1 Rest of Middle East and Africa Oral Care And Oral Hygiene Market by Product
9.4.5.4.2 Rest of Middle East and Africa Oral Care And Oral Hygiene Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Oral Care And Oral Hygiene Market Overview
9.5.2 South and Central America Oral Care And Oral Hygiene Market Forecasts and Analysis
9.5.3 South and Central America Oral Care And Oral Hygiene Market Forecasts and Analysis - By Product
9.5.4 South and Central America Oral Care And Oral Hygiene Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Oral Care And Oral Hygiene Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Oral Care And Oral Hygiene Market
9.5.5.1.1 Brazil Oral Care And Oral Hygiene Market by Product
9.5.5.1.2 Brazil Oral Care And Oral Hygiene Market by Distribution Channel
9.5.5.2 Argentina Oral Care And Oral Hygiene Market
9.5.5.2.1 Argentina Oral Care And Oral Hygiene Market by Product
9.5.5.2.2 Argentina Oral Care And Oral Hygiene Market by Distribution Channel
9.5.5.3 Rest of South and Central America Oral Care And Oral Hygiene Market
9.5.5.3.1 Rest of South and Central America Oral Care And Oral Hygiene Market by Product
9.5.5.3.2 Rest of South and Central America Oral Care And Oral Hygiene Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. ORAL CARE AND ORAL HYGIENE MARKET, KEY COMPANY PROFILES
11.1. COLGATE-PALMOLIVE COMPANY
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. GLAXOSMITHKLINE PLC
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. PROCTER AND GAMBLE
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. KONINKLIJKE PHILIPS N.V.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. UNILEVER PLC
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. 3M
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. JOHNSON AND JOHNSON SERVICES, INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. HENKEL AG AND CO. KGAA
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. DABUR INDIA LTD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE HIMALAYA DRUG COMPANY
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Colgate-Palmolive Company
2. GlaxoSmithKline PLC
3. Procter and Gamble
4. Koninklijke Philips N.V.
5. Unilever PLC
6. 3M
7. Johnson and Johnson Services, Inc.
8. Henkel AG and Co. KGaA
9. Dabur India Ltd.
10. The Himalaya Drug Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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