Oral Care Market Strategies, Trends, and Forecast by 2031
The oral care market is projected to reach US$52,379.58 million by 2031 from US$40,095.06 million in 2023. The market is expected to register a CAGR of 4.3% during 2023–2031. The market is likely to continue being influenced by the trend of personalized oral care solutions, where companies offer customized products and services tailored to individual customers' specific preferences and needs.
Oral Care Market Analysis
Oral and dental hygiene is essential for human well-being as proper hygiene helps prevent several oral diseases. A few oral and dental care issues affecting people include bad breath, tooth decay, gum diseases, periodontal diseases, trench mouth, dental caries, and malocclusion. Alcohol consumption, tobacco use, human papillomavirus (HPV), and sun exposure, especially to the lips, are a few risk factors associated with oropharyngeal and oral cancers. The risks of cancer development can be reduced by administrating the HPV vaccine and scheduling regular dental hygiene visits. Many private and government organizations organize surveys and programs worldwide to raise awareness about oral hygiene. Thus, the rise in such initiatives with the growing awareness of oral care is fuelling the growth of the oral care market.
Oral Care Market Overview
Oral health is a key indicator of overall health, well-being, and quality of life. It encompasses a range of diseases and conditions that include dental caries, periodontal (gum) disease, tooth loss, oral cancer, oral manifestations of HIV infection, and oro-dental trauma. Oral care products are intended to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. Growing prevalence of oral as well as dental conditions coupled with rising awareness about benefits provided by oral care are anticipated to drive the global oral care market during the forecast period alongwith rising prevalence of oral diseases, increasing oral care products launches, and rising awareness regarding oral hygiene. However, pricing pressure faced by prominent players in the oral care market hamper the oral care market growth.
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Oral Care Market: Strategic Insights
Market Size Value in US$ 36,273.14 Million in 2020 Market Size Value by US$ 47,380.58 Million by 2028 Growth rate CAGR of 3.4% from 2021-2028 Forecast Period 2021-2028 Base Year 2021
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Oral Care Market: Strategic Insights
| Market Size Value in | US$ 36,273.14 Million in 2020 |
| Market Size Value by | US$ 47,380.58 Million by 2028 |
| Growth rate | CAGR of 3.4% from 2021-2028 |
| Forecast Period | 2021-2028 |
| Base Year | 2021 |
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Oral Care Market Drivers and Opportunities
Increasing Demand for Natural and Eco-Friendly Products.
The rising trend is the increasing demand for natural and eco-friendly products. Consumers are increasingly concerned about the environmental results of their purchasing decisions and are actively pursuing sustainably sourced and manufactured products. Consequently, companies are creating more natural and plant-based ingredients and recyclable or biodegradable packaging. Advancements in technology, such as smart devices and telemedicine, are driving growth in the oral care industry by improving accessibility and convenience. For example, virtual dental care is a growing industry force that allows patients to consult with dentists remotely, increasing dental care accessibility and convenience.
Increased Awareness of Oral Care
The increased focus on oral care awareness has significantly increased due to the proactive efforts of dentists, dental associations, and key market players. Stakeholders consistently conduct educational seminars, workshops, and outreach programs to raise public awareness about the significance of dental hygiene. These initiatives serve as platforms to showcase the latest technological advancements in oral care products. Through these activities, companies can showcase their product portfolios and actively contribute to their corporate social responsibility (CSR) initiatives, positively impacting oral health awareness and education.
Oral Care Market Report Segmentation Analysis
Key segments that contributed to the derivation of the oral care market analysis are type, cause, disorder type, category, and end user.
- Based on product, the oral care market is segmented into toothpastes, toothbrushes and accessories, oral care/rinses, denture products, dental prosthesis cleaning solutions, dental accessories/ancillaries, and other dental products
- By distribution channel, the market is segmented into and supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels.
Oral Care Market Share Analysis by Geography
The geographic scope of the oral care market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
In North America, the US holds a significant oral care market share. The growth of the market in the country is primarily driven by increasing awareness about benefits offered by mouthwashes and increasing prevalence of dental conditions. Extensively higher spending on oral and dental care in the country are also generating a lucrative opportunity for the growth of the US oral care market during the forecast period. The aging population coupled with the rise in dental conditions will likely drive the number of dental procedures. These procedures are expected to positively impact the adoption of mouthwashes. Such a substantial number of surgical procedures are anticipated to drive the post-surgical applications of mouthwashes in the country. Moreover, many private and government organizations offer reimbursement policies to raise awareness for oral and dental care in the country. Additionally, the Centers for Disease Control and Prevention provides a Dental Public Health Residency Program to produce skilled specialists in dental public health. This residency program provides more opportunities for dental stakeholders to achieve improved oral health and guided practice in collaborating with public health. In addition, a rising emphasis on preventive care is expected to boost overall dental clinic visits in the country. This trend is expected to continue due to changes in lifestyle, dental problems, and improved diagnostic facilities.
Asia Pacific is expected to grow at the highest CAGR during the forecast period. China, India, and Japan are three major contributors to the growth of the market, which is prominently driven by aging population, increasing prevalence of oral diseases, and increasing product launches. In addition, growing market players focus on Asia Pacific countries for geographical expansion and other strategies. Oral care is witnessing strong growth in china as consumer awareness of oral hygiene routines continued to expand beyond brushing routine. Oral care is no longer limited to teeth brushing and involves overall care regime. The demand for oral care products is expected to witness strong growth in the forecast period owing to the continuously growing population, the increase in household income, consumer awareness about new and advanced products. In China, dental caries is one of the most prevalent chronic diseases among children.
Oral Care Market Report Scope
Oral Care Market News and Recent Developments
The oral care market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the oral care market are listed below:
- To further their mission of bringing better oral hygiene to all, BURST Oral Care is proud to introduce the Pro Sonic Toothbrush and Curve Sonic Toothbrush to market. Featuring innovative designs and new technology, both brushes were created in partnership with BURST's Ambassador network of over 35,000+ dental professionals to ensure high-quality performance at accessible price points for consumers. (Source: BURST Oral Care, Newsletter, Oct 2023)
- Colgate-Palmolive (India) Ltd is set to launch products from its global portfolio of personal and home care brands, as the consumer goods maker aims to expand its business beyond its core toothpaste and toothbrush categories, its top executive said. Colgate is India’s largest oral care brand, selling toothpastes, mouth washes, and toothbrushes. The company also sells Palmolive-branded shower gels—a category it entered not too long ago. “We are doing a lot of work internally on other potential categories that we could get in from our global portfolio and over the next couple of quarters, you will see some of that come to fruition," Prabha Narasimhan, managing director and chief executive, Colgate-Palmolive (India), told Mint in an interview at the company’s headquarters in Mumbai. (Source: Colgate-Palmolive Co, Newsletter, May 2024)
Oral Care Market Report Coverage and Deliverables
The “Oral Care Market Size and Forecast (2023–2031)” report provides a detailed analysis of the market covering below areas:
- Oral care market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Oral care market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Oral care market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the oral care market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product ; Distribution Channel , and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Saudi Arabia, South Africa, South Korea, Spain, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Asia-Pacific dominate the market.
The demand for eco-friendly products and advancements in technology, such as smart devices and telemedicine, is driving growth in the natural and eco-friendly products industry.
Raising awareness of oral care drives the market growth.
Personalized oral care solutions offered by the companies to individual cutomerz is likey to be the trend in the oral care market.
Koninklijke Philips N.V.
Colgate-Palmolive Co
Procter & Gamble Co
GlaxoSmithKline Plc
Unilever Plc
Johnson and Johnson Services Inc
Perrigo Company Plc
Lion Corp
Sunstar Suisse SA
BURST Oral Care
The oral care market has estimated value of US$52,379.58 million.
The market is expected to register a CAGR of 4.3%.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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