Outdoor Lighting Market Updates by 2031
The Outdoor Lighting Market size is projected to reach US$ 32.61 million by 2031 from US$ 17.49 million in 2023. The market is expected to register a CAGR of 8.1% during 2023–2031. The rising demand for LED lighting is likely to remain a key trend in the market.
Outdoor Lighting Market Analysis
- The outdoor lighting market has witnessed significant growth in recent years. Outdoor lighting is becoming increasingly popular due to smart outdoor lighting's uses in various outdoor lighting areas, including highways, public spaces, business sites, outdoor parking areas, gardens, and universities and colleges.
- Due to the rising cost of electricity, many local governments worldwide are discovering smart lighting to be a workable way to reduce operational expenses while boosting system efficiency. Due to its high application, the outdoor lighting market is growing steadily.
- The global increase in the use of renewable energy sources, such as solar energy, as a source of illumination also encourages the growth of the outdoor lighting market. Similar to indoor lighting, it is projected that the outdoor lighting market will develop due to decreasing raw material costs, ease of installation, minimal maintenance requirements, and cheap operating costs.
- Additionally, it is anticipated that growing consumer awareness of renewable energy and strict legislative changes concentrating on creating sustainable infrastructure in both developed and emerging nations would support the growth of the outdoor lighting market.
Outdoor Lighting Market Overview
- Outdoor lighting refers to the artificial illumination used to illuminate exterior spaces. By illuminating the area, outdoor lighting aims to preserve or improve individuals participating in human activity's visual performance. Energy-efficient lighting, which replaces incandescent and other traditional bulbs with CFL, fluorescent, and energy-efficient LED lights, is one of the outdoor lighting market trends currently in vogue.
- Along with other applicable lighting controls, products in the outdoor lighting market also include PIR, timers, and ultrasonic sensor-based lighting controls. During the forecast period, the key factor, such as energy efficiency, is anticipated to drive the global outdoor lighting market's growth for energy efficiency. The acceptability of energy-efficient lighting is also growing due to its advantages, such as higher energy savings and a long product life. The outdoor lighting market is expanding as more governments worldwide embrace light-emitting diodes (LEDs) to boost efficiency.
- Additionally, the outdoor lighting market is anticipated to have tremendous growth potential due to increased customer interest in smart LED lighting solutions. Consequently, the outdoor lighting business market will expand due to the expanding LED lighting. Therefore, the outdoor lighting market will grow due to the growing trend of using energy-efficient lighting solutions.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Outdoor Lighting Market: Strategic Insights
Naveen
Have a question?
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Outdoor Lighting Market: Strategic Insights
Naveen
Have a question?
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to AnalystOutdoor Lighting Market Drivers and Opportunities
Rising Demand for Outdoor Lightening in Commercial Buildings
- A sizeable portion of the total energy consumption is attributable to commercial buildings, including malls, shops, restaurants, hospitals, and schools. A sizeable portion of this energy consumption is also related to lighting. Additionally, malls and showrooms believe lighting is essential to make things appealing, draw clients, and pique their interest in purchasing.
- Airport perimeters typically cover large areas, and LED lighting offers superior illumination and cost savings. By direction from the Bureau of Civil Aviation Security (BCAS), the Airport Authority of India published a tender for updating the existing perimeter lighting system at Chennai Airport. Lighting fixtures with LEDs had to be provided for this. The price is anticipated to be INR 1.9 million. Such instances propelled the growth of the outdoor lighting market.
Increasing Government Initiatives
- Numerous governments worldwide are encouraging the use of energy-efficient lighting, which will probably promote the expansion of the outdoor lighting market. The US federal government, for instance, introduced the Climate Smart Building program in August 2022. This program aims to improve the government's cooperation with the business sector to modernize federal buildings. The measures will boost the growth of the global outdoor lighting market by enhancing on-site renewable electricity generation, providing effective illumination, and putting in place infrastructure for the supply of electric vehicles.
Outdoor Lighting Market Report Segmentation Analysis
Key segments that contributed to the derivation of the Outdoor Lighting Market analysis are type and application.
- Based on type, the Outdoor Lighting Market is divided into LED, HID, and others.
- On the basis of application, the market is divided into highways, parking lots, stadiums, tunnels, building exteriors, and others.
Outdoor Lighting Market Share Analysis by Geography
- The Outdoor Lighting Market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Outdoor Lighting Market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the Outdoor Lighting Market in these regions.
Outdoor Lighting Market Report Scope
Outdoor Lighting Market News and Recent Developments
The Outdoor Lighting Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Outdoor Lighting Market are listed below:
- Signify, the world leader in lighting offers new energy-efficient Philips LED outdoor lights designed to perform in changing weather conditions while addressing the need to reduce energy consumption. The new spotlights, wall lights, pedestals, and spots for gardens and other outdoor spaces can withstand high temperatures and sun exposure, as well as heavy rain. The lasting quality and brightness allow you to enjoy the outdoors year-round, while the LED lights and built-in UltraEfficient solar technologies help reduce energy consumption and cost of living. (Source: Signify, Company Website, June 2023)
- LIFX, the renowned smart lighting company recently acquired by Feit Electric, announced its latest innovation in smart polychromatic lighting technology with the launch of its first-ever dedicated outdoor lighting range. The new outdoor lighting products include the LIFX Smart String Light, the LIFX Smart Round Path Light, the LIFX Smart Square Path Light, the LIFX Smart Neon Flex Light, and the LIFX Smart Spot Light, which are set to transform outdoor spaces with versatility, energy efficiency and improve brightness levels. (Source: LIFX, Newsletter, February 2024).
Outdoor Lighting Market Report Coverage and Deliverables
The “Outdoor Lighting Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Outdoor Lighting Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
- Outdoor Lighting Market trends as well as market dynamics such as drivers, restraints, and key opportunities.
- Detailed PEST/Porter’s Five Forces and SWOT analysis.
- Outdoor Lighting Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Outdoor Lighting Market.
- Detailed company profiles.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global Outdoor Lighting Market is expected to grow at a CAGR of 8.1% during the forecast period 2023 - 2031.
Rising demand for outdoor lighting in commercial buildings is one of the major factors driving the Outdoor Lighting Market.
Rising demand for LED Lights is anticipated to play a significant role in the global Outdoor Lighting Market in the coming years.
The leading players operating in the Outdoor Lighting Market are Cree, Inc., Eaton Corporation, General Electric Company, Hubbell Incorporated, Kichler Lighting LLC, Legrand, Osram Licht AG, Signify Holding, Wipro Lighting, and Zumtobel Group.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Outdoor Lighting Market - By Type
1.3.2Outdoor Lighting Market - By Application
1.3.3Outdoor Lighting Market - By Region
1.3.3.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.OUTDOOR LIGHTING MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.OUTDOOR LIGHTING MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.OUTDOOR LIGHTING MARKET - GLOBAL MARKET ANALYSIS
6.1.OUTDOOR LIGHTING - GLOBAL MARKET OVERVIEW
6.2.OUTDOOR LIGHTING - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.OUTDOOR LIGHTING MARKET - REVENUE AND FORECASTS TO 2028 " TYPE
7.1.OVERVIEW
7.2.TYPE MARKET FORECASTS AND ANALYSIS
7.3.LED
7.3.1.Overview
7.3.2.LED Market Forecast and Analysis
7.4.HID
7.4.1.Overview
7.4.2.HID Market Forecast and Analysis
7.5.OTHERS
7.5.1.Overview
7.5.2.Others Market Forecast and Analysis
8.OUTDOOR LIGHTING MARKET - REVENUE AND FORECASTS TO 2028 " APPLICATION
8.1.OVERVIEW
8.2.APPLICATION MARKET FORECASTS AND ANALYSIS
8.3.HIGHWAYS
8.3.1.Overview
8.3.2.Highways Market Forecast and Analysis
8.4.PARKING LOTS
8.4.1.Overview
8.4.2.Parking Lots Market Forecast and Analysis
8.5.STADIUMS
8.5.1.Overview
8.5.2.Stadiums Market Forecast and Analysis
8.6.TUNNELS
8.6.1.Overview
8.6.2.Tunnels Market Forecast and Analysis
8.7.BUILDING EXTERIORS
8.7.1.Overview
8.7.2.Building Exteriors Market Forecast and Analysis
8.8.OTHERS
8.8.1.Overview
8.8.2.Others Market Forecast and Analysis
9.OUTDOOR LIGHTING MARKET REVENUE AND FORECASTS TO 2028 " GEOGRAPHICAL ANALYSIS
9.1.NORTH AMERICA
9.1.1North America Outdoor Lighting Market Overview
9.1.2North America Outdoor Lighting Market Forecasts and Analysis
9.1.3North America Outdoor Lighting Market Forecasts and Analysis - By Type
9.1.4North America Outdoor Lighting Market Forecasts and Analysis - By Application
9.1.5North America Outdoor Lighting Market Forecasts and Analysis - By Countries
9.1.5.1United States Outdoor Lighting Market
9.1.5.1.1United States Outdoor Lighting Market by Type
9.1.5.1.2United States Outdoor Lighting Market by Application
9.1.5.2Canada Outdoor Lighting Market
9.1.5.2.1Canada Outdoor Lighting Market by Type
9.1.5.2.2Canada Outdoor Lighting Market by Application
9.1.5.3Mexico Outdoor Lighting Market
9.1.5.3.1Mexico Outdoor Lighting Market by Type
9.1.5.3.2Mexico Outdoor Lighting Market by Application
9.2.EUROPE
9.2.1Europe Outdoor Lighting Market Overview
9.2.2Europe Outdoor Lighting Market Forecasts and Analysis
9.2.3Europe Outdoor Lighting Market Forecasts and Analysis - By Type
9.2.4Europe Outdoor Lighting Market Forecasts and Analysis - By Application
9.2.5Europe Outdoor Lighting Market Forecasts and Analysis - By Countries
9.2.5.1Germany Outdoor Lighting Market
9.2.5.1.1Germany Outdoor Lighting Market by Type
9.2.5.1.2Germany Outdoor Lighting Market by Application
9.2.5.2France Outdoor Lighting Market
9.2.5.2.1France Outdoor Lighting Market by Type
9.2.5.2.2France Outdoor Lighting Market by Application
9.2.5.3Italy Outdoor Lighting Market
9.2.5.3.1Italy Outdoor Lighting Market by Type
9.2.5.3.2Italy Outdoor Lighting Market by Application
9.2.5.4United Kingdom Outdoor Lighting Market
9.2.5.4.1United Kingdom Outdoor Lighting Market by Type
9.2.5.4.2United Kingdom Outdoor Lighting Market by Application
9.2.5.5Russia Outdoor Lighting Market
9.2.5.5.1Russia Outdoor Lighting Market by Type
9.2.5.5.2Russia Outdoor Lighting Market by Application
9.2.5.6Rest of Europe Outdoor Lighting Market
9.2.5.6.1Rest of Europe Outdoor Lighting Market by Type
9.2.5.6.2Rest of Europe Outdoor Lighting Market by Application
9.3.ASIA-PACIFIC
9.3.1Asia-Pacific Outdoor Lighting Market Overview
9.3.2Asia-Pacific Outdoor Lighting Market Forecasts and Analysis
9.3.3Asia-Pacific Outdoor Lighting Market Forecasts and Analysis - By Type
9.3.4Asia-Pacific Outdoor Lighting Market Forecasts and Analysis - By Application
9.3.5Asia-Pacific Outdoor Lighting Market Forecasts and Analysis - By Countries
9.3.5.1Australia Outdoor Lighting Market
9.3.5.1.1Australia Outdoor Lighting Market by Type
9.3.5.1.2Australia Outdoor Lighting Market by Application
9.3.5.2China Outdoor Lighting Market
9.3.5.2.1China Outdoor Lighting Market by Type
9.3.5.2.2China Outdoor Lighting Market by Application
9.3.5.3India Outdoor Lighting Market
9.3.5.3.1India Outdoor Lighting Market by Type
9.3.5.3.2India Outdoor Lighting Market by Application
9.3.5.4Japan Outdoor Lighting Market
9.3.5.4.1Japan Outdoor Lighting Market by Type
9.3.5.4.2Japan Outdoor Lighting Market by Application
9.3.5.5South Korea Outdoor Lighting Market
9.3.5.5.1South Korea Outdoor Lighting Market by Type
9.3.5.5.2South Korea Outdoor Lighting Market by Application
9.3.5.6Rest of Asia-Pacific Outdoor Lighting Market
9.3.5.6.1Rest of Asia-Pacific Outdoor Lighting Market by Type
9.3.5.6.2Rest of Asia-Pacific Outdoor Lighting Market by Application
9.4.MIDDLE EAST AND AFRICA
9.4.1Middle East and Africa Outdoor Lighting Market Overview
9.4.2Middle East and Africa Outdoor Lighting Market Forecasts and Analysis
9.4.3Middle East and Africa Outdoor Lighting Market Forecasts and Analysis - By Type
9.4.4Middle East and Africa Outdoor Lighting Market Forecasts and Analysis - By Application
9.4.5Middle East and Africa Outdoor Lighting Market Forecasts and Analysis - By Countries
9.4.5.1South Africa Outdoor Lighting Market
9.4.5.1.1South Africa Outdoor Lighting Market by Type
9.4.5.1.2South Africa Outdoor Lighting Market by Application
9.4.5.2Saudi Arabia Outdoor Lighting Market
9.4.5.2.1Saudi Arabia Outdoor Lighting Market by Type
9.4.5.2.2Saudi Arabia Outdoor Lighting Market by Application
9.4.5.3U.A.E Outdoor Lighting Market
9.4.5.3.1U.A.E Outdoor Lighting Market by Type
9.4.5.3.2U.A.E Outdoor Lighting Market by Application
9.4.5.4Rest of Middle East and Africa Outdoor Lighting Market
9.4.5.4.1Rest of Middle East and Africa Outdoor Lighting Market by Type
9.4.5.4.2Rest of Middle East and Africa Outdoor Lighting Market by Application
9.5.SOUTH AND CENTRAL AMERICA
9.5.1South and Central America Outdoor Lighting Market Overview
9.5.2South and Central America Outdoor Lighting Market Forecasts and Analysis
9.5.3South and Central America Outdoor Lighting Market Forecasts and Analysis - By Type
9.5.4South and Central America Outdoor Lighting Market Forecasts and Analysis - By Application
9.5.5South and Central America Outdoor Lighting Market Forecasts and Analysis - By Countries
9.5.5.1Brazil Outdoor Lighting Market
9.5.5.1.1Brazil Outdoor Lighting Market by Type
9.5.5.1.2Brazil Outdoor Lighting Market by Application
9.5.5.2Argentina Outdoor Lighting Market
9.5.5.2.1Argentina Outdoor Lighting Market by Type
9.5.5.2.2Argentina Outdoor Lighting Market by Application
9.5.5.3Rest of South and Central America Outdoor Lighting Market
9.5.5.3.1Rest of South and Central America Outdoor Lighting Market by Type
9.5.5.3.2Rest of South and Central America Outdoor Lighting Market by Application
10.INDUSTRY LANDSCAPE
10.1.MERGERS AND ACQUISITIONS
10.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3.NEW PRODUCT LAUNCHES
10.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11.OUTDOOR LIGHTING MARKET, KEY COMPANY PROFILES
11.1.CREE, INC.
11.1.1.Key Facts
11.1.2.Business Description
11.1.3.Products and Services
11.1.4.Financial Overview
11.1.5.SWOT Analysis
11.1.6.Key Developments
11.2.EATON CORPORATION
11.2.1.Key Facts
11.2.2.Business Description
11.2.3.Products and Services
11.2.4.Financial Overview
11.2.5.SWOT Analysis
11.2.6.Key Developments
11.3.GENERAL ELECTRIC COMPANY
11.3.1.Key Facts
11.3.2.Business Description
11.3.3.Products and Services
11.3.4.Financial Overview
11.3.5.SWOT Analysis
11.3.6.Key Developments
11.4.HUBBELL INCORPORATED
11.4.1.Key Facts
11.4.2.Business Description
11.4.3.Products and Services
11.4.4.Financial Overview
11.4.5.SWOT Analysis
11.4.6.Key Developments
11.5.KICHLER LIGHTING LLC
11.5.1.Key Facts
11.5.2.Business Description
11.5.3.Products and Services
11.5.4.Financial Overview
11.5.5.SWOT Analysis
11.5.6.Key Developments
11.6.LEGRAND
11.6.1.Key Facts
11.6.2.Business Description
11.6.3.Products and Services
11.6.4.Financial Overview
11.6.5.SWOT Analysis
11.6.6.Key Developments
11.7.OSRAM LICHT AG
11.7.1.Key Facts
11.7.2.Business Description
11.7.3.Products and Services
11.7.4.Financial Overview
11.7.5.SWOT Analysis
11.7.6.Key Developments
11.8.SIGNIFY HOLDING
11.8.1.Key Facts
11.8.2.Business Description
11.8.3.Products and Services
11.8.4.Financial Overview
11.8.5.SWOT Analysis
11.8.6.Key Developments
11.9.WIPRO LIGHTING
11.9.1.Key Facts
11.9.2.Business Description
11.9.3.Products and Services
11.9.4.Financial Overview
11.9.5.SWOT Analysis
11.9.6.Key Developments
11.10.ZUMTOBEL GROUP
11.10.1.Key Facts
11.10.2.Business Description
11.10.3.Products and Services
11.10.4.Financial Overview
11.10.5.SWOT Analysis
11.10.6.Key Developments
12.APPENDIX
12.1.ABOUT THE INSIGHT PARTNERS
12.2.GLOSSARY OF TERMS
The List of Companies
1. Cree, Inc.
2. Eaton Corporation
3. General Electric Company
4. Hubbell Incorporated
5. Kichler Lighting LLC
6. Legrand
7. OsRam Licht AG
8. Signify Holding
9. Wipro Lighting
10. Zumtobel Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.