The Patient Lateral Transfer Market is expected to register a CAGR of 9.2% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Product (Air-Assisted Lateral Transfer Mattresses, Sliding Sheets, Accessories), and Geography (North America, Europe, Asia Pacific, and South and Central America). The global analysis is broken down at the regional level and for major countries. The market evaluation is presented in US$ for the above segmental analysis.
Purpose of the ReportThe report Patient Lateral Transfer Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Patient Lateral Transfer Market Segmentation
Product- Air-Assisted Lateral Transfer Mattresses
- Sliding Sheets
- Accessories
Strategic Insights
Patient Lateral Transfer Market Growth Drivers- Focus on Patient Safety and Caregiver Well-Being: The growing focus on patient safety and caregiver well-being is another important driver of the patient lateral transfer market. Manual patient handling is associated with significant risks, including musculoskeletal injuries among caregivers and the potential for patient discomfort or injury during transfers. As healthcare organizations and facilities become more aware of these risks, there is a greater push toward adopting mechanical transfer devices that reduce the strain on caregivers and enhance patient comfort. These devices help to mitigate the risk of caregiver injuries, which are common in healthcare settings, while also ensuring safe and smooth transfers for patients, minimizing the chances of falls or skin tears. The growing emphasis on workplace safety regulations in healthcare, alongside increasing awareness of the importance of ergonomic practices, has accelerated the adoption of lateral transfer systems. Hospitals, rehabilitation centers, and home care agencies are prioritizing the purchase and integration of patient lateral transfer devices to create a safer working environment for caregivers and a more comfortable experience for patients. With market forecasts indicating that safety concerns will remain a key issue in healthcare, demand for lateral transfer equipment is expected to continue to rise.
- Technological Advancements in Transfer Devices: Technological advancements in patient lateral transfer devices are significantly contributing to the growth of the market. Innovations such as powered lateral transfer systems, air-assisted transfer devices, and robotic transfer aids have improved the efficiency, safety, and comfort of patient transfers. These advanced systems use cutting-edge technology to ease the movement of patients, reducing the physical effort required by caregivers and improving the patient experience. The development of lightweight, easy-to-use devices with features such as adjustable height, better control mechanisms, and improved patient positioning is creating a wave of innovation in the market. Market forecasts show that the integration of advanced technologies into transfer devices will drive further growth in the sector, as hospitals and care facilities adopt these innovative solutions to enhance operational efficiency and patient care. Additionally, the demand for wireless, battery-operated transfer devices is on the rise, as they provide greater mobility and ease of use. These advancements are expected to result in increased market share for manufacturers who invest in creating high-tech, user-friendly lateral transfer solutions that address the unique needs of both patients and caregivers.
- Expanding Geriatric Population: The expanding geriatric population is a significant driver in the patient lateral transfer market. As the global population continues to age, particularly in developed countries, the need for healthcare services and solutions to assist older adults with limited mobility is increasing. Elderly patients often face challenges related to physical mobility, which requires special considerations when being transferred between beds, chairs, or other surfaces. With conditions such as arthritis, frailty, and cognitive impairments becoming more common with age, the demand for devices that enable safe patient handling and transfers is growing. Healthcare providers, including hospitals, nursing homes, and assisted living facilities, are focusing on ensuring that elderly patients are treated with dignity and that their transfers are performed with minimal discomfort or risk. The aging population is expected to drive market demand for lateral transfer devices, as caregivers look for efficient and ergonomic solutions to assist elderly patients. Market forecasts suggest that the demand for lateral transfer solutions will continue to grow alongside the global increase in the geriatric population. These devices will play a crucial role in improving the quality of care for elderly individuals by ensuring their mobility needs are addressed safely and effectively.
- Growing Popularity of Powered Transfer Devices: A significant trend in the patient lateral transfer market is the growing popularity of powered transfer devices. Powered devices, which use motors or air cushions to assist in the transfer process, are gaining traction due to their ability to reduce the physical strain on caregivers and improve the patient experience. These devices enable smoother, more efficient transfers, reducing the risk of caregiver injury and improving safety for patients. The growing adoption of powered lateral transfer devices is driven by their ability to minimize manual labor and enhance care quality. Market forecasts suggest that powered transfer solutions will become increasingly common, particularly in hospitals and long-term care facilities where staff shortages and patient handling challenges are prevalent. These devices are particularly beneficial in settings where patients have limited mobility due to illness, injury, or age-related conditions. As caregivers seek to reduce physical strain and improve their workflows, powered lateral transfer systems will continue to gain market share. Additionally, the development of battery-powered and portable transfer devices is expected to enhance their appeal, making them more versatile and accessible in a variety of healthcare settings.
- Integration of Ergonomic Design Features: There is a growing trend toward integrating ergonomic design features into patient lateral transfer devices. As healthcare facilities focus on improving both patient and caregiver comfort, manufacturers are designing transfer devices with better ergonomic features, such as adjustable height, contoured surfaces, and more comfortable patient positioning. These innovations help minimize strain on both the patient and caregiver, making transfers smoother and more comfortable for everyone involved. Ergonomic designs are also contributing to the development of devices that are more intuitive and easier to use, which enhances their appeal in busy healthcare environments. Market forecasts indicate that as healthcare providers continue to prioritize comfort and safety, the demand for ergonomically designed transfer solutions will increase. These devices are designed to reduce musculoskeletal injuries among caregivers and improve patient outcomes by ensuring a more controlled and comfortable transfer process. As hospitals and care facilities look to implement safer handling practices, the integration of ergonomic features into patient lateral transfer devices will play an important role in market growth.
- Focus on Minimizing Cross-Contamination and Infection Risks: Another notable trend in the patient lateral transfer market is the increased focus on minimizing cross-contamination and infection risks. In healthcare settings, especially in hospitals and nursing homes, the risk of infection is a significant concern. As a result, patient lateral transfer devices are being designed with features that help reduce the potential for contamination. Innovations such as antimicrobial coatings, easy-to-clean materials, and disposable covers are becoming more common to ensure that transfer devices meet infection control standards. These features help prevent the spread of bacteria and viruses, which is critical in environments where patients are vulnerable to healthcare-associated infections (HAIs). Additionally, the growing importance of infection control protocols in healthcare facilities is pushing manufacturers to design transfer devices that are easy to disinfect and maintain. Market forecasts predict that this trend will continue to drive the demand for patient lateral transfer devices that support infection prevention measures, particularly in high-risk environments such as intensive care units (ICUs) and emergency rooms (ERs).
- Increasing Adoption in Home Healthcare Settings: One of the key opportunities in the patient lateral transfer market is the increasing adoption of transfer devices in home healthcare settings. With the growing trend toward home-based care, especially for elderly and immobile patients, there is a rising demand for solutions that enable caregivers to assist patients with mobility challenges in the home environment. Home healthcare providers are increasingly turning to lateral transfer devices to ensure the safety and comfort of both patients and caregivers. As more patients opt for home care over institutional settings, the need for affordable, portable, and easy-to-use transfer devices is growing. This market opportunity is driven by the aging population and the preference for patients to receive care in the comfort of their homes. Manufacturers have the chance to create innovative products tailored for home healthcare, capturing market share in this expanding sector.
- Rising Demand for Over-the-Counter (OTC) Alpha-Blockers: The growing demand for over-the-counter (OTC) alpha-blockers presents a significant opportunity for the market. As patients become more proactive about managing their health and seek convenience, the demand for OTC medications is increasing. In many regions, OTC drugs are seen as a first line of defense for managing conditions like hypertension and mild urinary symptoms associated with BPH. With the right regulatory approvals, alpha-blockers that target milder symptoms could be marketed as OTC options, providing patients with easy access to treatment. This would not only increase market penetration but also allow pharmaceutical companies to reach a broader patient base. Forecasts suggest that the OTC segment will continue to grow, offering an opportunity for manufacturers to tap into this emerging market segment and improve their market share.
- Increasing Focus on Elderly Care: As the global population ages, there is a growing focus on elderly care, especially for managing conditions like hypertension and BPH. The elderly are at a higher risk of developing these conditions, and as such, they represent a significant market for alpha-blockers. In many countries, the elderly population is rapidly increasing, and with this demographic shift comes an increasing need for effective treatments. Alpha-blockers are widely prescribed to elderly patients for managing symptoms of both hypertension and BPH, making this a crucial opportunity for manufacturers to expand their market presence. Additionally, as healthcare systems in developed and emerging countries focus more on providing better care for the elderly, the demand for alpha-blockers is expected to rise, especially as the elderly seek safer and more effective medications to improve their quality of life.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Patient Lateral Transfer Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Patient Lateral Transfer Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Patient Lateral Transfer Market is estimated to witness a CAGR of 9.2% from 2025 to 2031.
The major factors driving the Patient Lateral Transfer Market are Focus on Patient Safety and Caregiver Well-Being, Technological Advancements in Transfer Devices, and Expanding Geriatric Population.
Future trends in the Patient Lateral Transfer Market are Growing Popularity of Powered Transfer Devices, Integration of Ergonomic Design Features, and Focus on Minimizing Cross-Contamination and Infection Risks.
Some of the players operating in the market are Air-Matt, Inc., Airpal, Inc., Blue Chip Medical Products, Inc., EZ Way, Inc., Getinge AB, Hovertech International, Mcauley Medical, Inc., Medline Industries, Inc., Samarit Medical AG, Stryker Corporation
The report can be delivered in PDF/PPT format; we can also share an excel datasheet based on the request.
Some customization options available based on the request are an additional 3–5 company profiles and a country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Patient Lateral Transfer Market - By Product
1.3.2 Patient Lateral Transfer Market - By Region
1.3.2.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PATIENT LATERAL TRANSFER MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. PATIENT LATERAL TRANSFER MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. PATIENT LATERAL TRANSFER MARKET - GLOBAL MARKET ANALYSIS
6.1. PATIENT LATERAL TRANSFER - GLOBAL MARKET OVERVIEW
6.2. PATIENT LATERAL TRANSFER - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PATIENT LATERAL TRANSFER MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. AIR-ASSISTED LATERAL TRANSFER MATTRESSES
7.3.1. Overview
7.3.2. Air-Assisted Lateral Transfer Mattresses Market Forecast and Analysis
7.4. SLIDING SHEETS
7.4.1. Overview
7.4.2. Sliding Sheets Market Forecast and Analysis
7.5. ACCESSORIES
7.5.1. Overview
7.5.2. Accessories Market Forecast and Analysis
8. PATIENT LATERAL TRANSFER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
8.1. NORTH AMERICA
8.1.1 North America Patient Lateral Transfer Market Overview
8.1.2 North America Patient Lateral Transfer Market Forecasts and Analysis
8.1.3 North America Patient Lateral Transfer Market Forecasts and Analysis - By Product
8.1.4 North America Patient Lateral Transfer Market Forecasts and Analysis - By Countries
8.1.4.1 United States Patient Lateral Transfer Market
8.1.4.1.1 United States Patient Lateral Transfer Market by Product
8.1.4.2 Canada Patient Lateral Transfer Market
8.1.4.2.1 Canada Patient Lateral Transfer Market by Product
8.1.4.3 Mexico Patient Lateral Transfer Market
8.1.4.3.1 Mexico Patient Lateral Transfer Market by Product
8.2. EUROPE
8.2.1 Europe Patient Lateral Transfer Market Overview
8.2.2 Europe Patient Lateral Transfer Market Forecasts and Analysis
8.2.3 Europe Patient Lateral Transfer Market Forecasts and Analysis - By Product
8.2.4 Europe Patient Lateral Transfer Market Forecasts and Analysis - By Countries
8.2.4.1 Germany Patient Lateral Transfer Market
8.2.4.1.1 Germany Patient Lateral Transfer Market by Product
8.2.4.2 France Patient Lateral Transfer Market
8.2.4.2.1 France Patient Lateral Transfer Market by Product
8.2.4.3 Italy Patient Lateral Transfer Market
8.2.4.3.1 Italy Patient Lateral Transfer Market by Product
8.2.4.4 Spain Patient Lateral Transfer Market
8.2.4.4.1 Spain Patient Lateral Transfer Market by Product
8.2.4.5 United Kingdom Patient Lateral Transfer Market
8.2.4.5.1 United Kingdom Patient Lateral Transfer Market by Product
8.3. ASIA-PACIFIC
8.3.1 Asia-Pacific Patient Lateral Transfer Market Overview
8.3.2 Asia-Pacific Patient Lateral Transfer Market Forecasts and Analysis
8.3.3 Asia-Pacific Patient Lateral Transfer Market Forecasts and Analysis - By Product
8.3.4 Asia-Pacific Patient Lateral Transfer Market Forecasts and Analysis - By Countries
8.3.4.1 Australia Patient Lateral Transfer Market
8.3.4.1.1 Australia Patient Lateral Transfer Market by Product
8.3.4.2 China Patient Lateral Transfer Market
8.3.4.2.1 China Patient Lateral Transfer Market by Product
8.3.4.3 India Patient Lateral Transfer Market
8.3.4.3.1 India Patient Lateral Transfer Market by Product
8.3.4.4 Japan Patient Lateral Transfer Market
8.3.4.4.1 Japan Patient Lateral Transfer Market by Product
8.3.4.5 South Korea Patient Lateral Transfer Market
8.3.4.5.1 South Korea Patient Lateral Transfer Market by Product
8.4. MIDDLE EAST AND AFRICA
8.4.1 Middle East and Africa Patient Lateral Transfer Market Overview
8.4.2 Middle East and Africa Patient Lateral Transfer Market Forecasts and Analysis
8.4.3 Middle East and Africa Patient Lateral Transfer Market Forecasts and Analysis - By Product
8.4.4 Middle East and Africa Patient Lateral Transfer Market Forecasts and Analysis - By Countries
8.4.4.1 South Africa Patient Lateral Transfer Market
8.4.4.1.1 South Africa Patient Lateral Transfer Market by Product
8.4.4.2 Saudi Arabia Patient Lateral Transfer Market
8.4.4.2.1 Saudi Arabia Patient Lateral Transfer Market by Product
8.4.4.3 U.A.E Patient Lateral Transfer Market
8.4.4.3.1 U.A.E Patient Lateral Transfer Market by Product
8.5. SOUTH AND CENTRAL AMERICA
8.5.1 South and Central America Patient Lateral Transfer Market Overview
8.5.2 South and Central America Patient Lateral Transfer Market Forecasts and Analysis
8.5.3 South and Central America Patient Lateral Transfer Market Forecasts and Analysis - By Product
8.5.4 South and Central America Patient Lateral Transfer Market Forecasts and Analysis - By Countries
8.5.4.1 Brazil Patient Lateral Transfer Market
8.5.4.1.1 Brazil Patient Lateral Transfer Market by Product
8.5.4.2 Argentina Patient Lateral Transfer Market
8.5.4.2.1 Argentina Patient Lateral Transfer Market by Product
9. INDUSTRY LANDSCAPE
9.1. MERGERS AND ACQUISITIONS
9.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
9.3. NEW PRODUCT LAUNCHES
9.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
10. PATIENT LATERAL TRANSFER MARKET, KEY COMPANY PROFILES
10.1. AIR-MATT, INC
10.1.1. Key Facts
10.1.2. Business Description
10.1.3. Products and Services
10.1.4. Financial Overview
10.1.5. SWOT Analysis
10.1.6. Key Developments
10.2. AIRPAL, INC
10.2.1. Key Facts
10.2.2. Business Description
10.2.3. Products and Services
10.2.4. Financial Overview
10.2.5. SWOT Analysis
10.2.6. Key Developments
10.3. BLUE CHIP MEDICAL PRODUCTS, INC.
10.3.1. Key Facts
10.3.2. Business Description
10.3.3. Products and Services
10.3.4. Financial Overview
10.3.5. SWOT Analysis
10.3.6. Key Developments
10.4. EZ WAY, INC
10.4.1. Key Facts
10.4.2. Business Description
10.4.3. Products and Services
10.4.4. Financial Overview
10.4.5. SWOT Analysis
10.4.6. Key Developments
10.5. GETINGE AB
10.5.1. Key Facts
10.5.2. Business Description
10.5.3. Products and Services
10.5.4. Financial Overview
10.5.5. SWOT Analysis
10.5.6. Key Developments
10.6. HOVERTECH INTERNATIONAL
10.6.1. Key Facts
10.6.2. Business Description
10.6.3. Products and Services
10.6.4. Financial Overview
10.6.5. SWOT Analysis
10.6.6. Key Developments
10.7. MCAULEY MEDICAL, INC
10.7.1. Key Facts
10.7.2. Business Description
10.7.3. Products and Services
10.7.4. Financial Overview
10.7.5. SWOT Analysis
10.7.6. Key Developments
10.8. MEDLINE INDUSTRIES, INC
10.8.1. Key Facts
10.8.2. Business Description
10.8.3. Products and Services
10.8.4. Financial Overview
10.8.5. SWOT Analysis
10.8.6. Key Developments
10.9. SAMARIT MEDICAL AG
10.9.1. Key Facts
10.9.2. Business Description
10.9.3. Products and Services
10.9.4. Financial Overview
10.9.5. SWOT Analysis
10.9.6. Key Developments
10.10. STRYKER CORPORATION
10.10.1. Key Facts
10.10.2. Business Description
10.10.3. Products and Services
10.10.4. Financial Overview
10.10.5. SWOT Analysis
10.10.6. Key Developments
11. APPENDIX
11.1. ABOUT THE INSIGHT PARTNERS
11.2. GLOSSARY OF TERMS
1. Air-Matt, Inc
2. Airpal, Inc
3. Blue Chip Medical Products, Inc.
4. EZ Way, Inc
5. Getinge AB
6. Hovertech International
7. Mcauley Medical, Inc
8. Medline Industries, Inc
9. Samarit Medical AG
10. Stryker Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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