Performance Coating Market Trends, Size and Forecast (2021-2031)
The Performance Coating Market is expected to register a CAGR of 6% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by resin (epoxy, silicone, acrylic, polyester, alkyd, polyurethane, fluoropolymer, others), coating technology (solvent based, water based, others). The report further presents analysis based on end user industry (building and construction, automotive, aerospace and defense, marine, mining, others). Global analysis is further broken-down at regional level and major countries. In terms of geography, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). The report offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Performance Coating Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Performance Coating Market Segmentation
Resin- Epoxy
- Silicone
- Acrylic
- Polyester
- Alkyd
- Polyurethane
- Fluoropolymer
- Solvent Based
- Water Based
- Building and Construction
- Automotive
- Aerospace and Defense
- Marine
- Mining
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Performance Coating Market Growth Drivers- Global Demand for Protective Coatings in Automotive, Aerospace, and Construction: As industries such as automotive, aerospace, and construction go global, the market requirement for protective coatings goes higher and higher. Performance coatings are one of those factors that have the ability which accounts for product life and usability, and the reason behind the growth of the market is that they are durable in harsh environmental conditions.
- Environmental Regulations Driving the Shift to Low-VOC and Eco-Friendly Coatings: The stringent environmental norms have pushed the way toward the development of low-VOC and environmentally friendly coatings. The adoption by manufacturers of sustainable formulations has sufficed to meet the requirements of regulations and facilitated the growth of the market for performance coatings in which industries are trying to attain compliance on environmental standards.
- Advancements in Coating Technology: Nanocoatings and Self-Healing Solutions: Recent advances in coating technology, including nanocoatings and self-healing coatings, increased demand in the market. Such advanced coatings provide aesthetics, durability, and efficiency for different industries with respect to high-performance applications.
- Sustainability Trends: The increased demand for solutions which keep the environment healthy is carrying forward the march of performance coatings with low VOCs to water-based and bio-derived products. Manufacturers are now focusing on producing product portfolio, which in itself would even consider environmental interests while delivering high durability and performance, for global trends in sustainability.
- The Rise of Smart Coatings: The emergence of smart coatings - self-healing, anti-corrosion and temperature-responsive coatings among the most important trends. These coatings optimize performance through technological innovations from the corrosion and wear resistance to the ability to work under conditions of environmental stress, and almost invoke a sectarian following in areas such as automotive and aerospace.
- Boost from Rapid Industrialization: Rapid industrialization taking place in the developing countries of the Asia-Pacific, Latin America, and Africa has been the major booster for the growth of the performance coatings market. All these economies are mainly coming up in the construction, automotive, and electronics sectors, which will definitely require more coatings in the coming years for protection and longevity.
- Opportunities in Emerging Markets: The fast-paced progress of industrialization throughout Asia-Pacific and Latin America offers new opportunities for the performance coatings industry. Growing sectors, including construction, automotive, and manufacturing, will undoubtedly be looking for durable coatings, which would be a good chance for these companies seeking to gain access to new markets with specific solutions.
- Innovations in Nanotechnology and Intelligent Coatings: New developments in nanotechnology, intelligent coatings, and multifunctional coatings open up further business opportunities. These will now also allow companies to add innovative high-performance coatings giving additional protection, such as self-healing or anti-corrosive coatings, to be specifically industry-centric and thereby expand their audience.
- Sustainability in Coatings: With industries increasingly moving toward more sustainable practices, there is demand for low-VOC, water-based, and sustainable performance in coatings. It also creates channels for green alternative manufactures for stricter market environmental regulations satisfying the needs of greener public and corporate consumers.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Performance Coating Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Performance Coating Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Performance Coating Market is estimated to witness a CAGR of 6% from 2023 to 2031
Performance coatings are critical for enhancing the durability and functionality of products, driving market growth through their ability to withstand harsh environmental conditions.
On the basis of geography, the performance coating market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
Akzo Nobel NV, BASF SE, Hempel A/S, Jotun, Kansai Nerolac Paints Limited, Nippon Paint Corporation Ltd., PPG Industries Inc., RPM International Inc., Sherwin- Williams Company, The Chemours Company are the key players operating in the performance coating market.
Based on geography, North America held the largest share of the performance coating market.
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Performance Coating Market - By Resin
1.3.2 Performance Coating Market - By Coating Technology
1.3.3 Performance Coating Market - By End User Industry
1.3.4 Performance Coating Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PERFORMANCE COATING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.3. EXPERT OPINIONS
5. PERFORMANCE COATING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PERFORMANCE COATING MARKET - GLOBAL MARKET ANALYSIS
6.1. PERFORMANCE COATING - GLOBAL MARKET OVERVIEW
6.2. PERFORMANCE COATING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PERFORMANCE COATING MARKET - REVENUE AND FORECASTS TO 2028 - RESIN
7.1. OVERVIEW
7.2. RESIN MARKET FORECASTS AND ANALYSIS
7.3. EPOXY
7.3.1. Overview
7.3.2. Epoxy Market Forecast and Analysis
7.4. SILICONE
7.4.1. Overview
7.4.2. Silicone Market Forecast and Analysis
7.5. ACRYLIC
7.5.1. Overview
7.5.2. Acrylic Market Forecast and Analysis
7.6. POLYESTER
7.6.1. Overview
7.6.2. Polyester Market Forecast and Analysis
7.7. ALKYD
7.7.1. Overview
7.7.2. Alkyd Market Forecast and Analysis
7.8. POLYURETHANE
7.8.1. Overview
7.8.2. Polyurethane Market Forecast and Analysis
7.9. FLUOROPOLYMER
7.9.1. Overview
7.9.2. Fluoropolymer Market Forecast and Analysis
7.10. OTHERS
7.10.1. Overview
7.10.2. Others Market Forecast and Analysis
8. PERFORMANCE COATING MARKET - REVENUE AND FORECASTS TO 2028 - COATING TECHNOLOGY
8.1. OVERVIEW
8.2. COATING TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3. SOLVENT BASED
8.3.1. Overview
8.3.2. Solvent Based Market Forecast and Analysis
8.4. WATER BASED
8.4.1. Overview
8.4.2. Water Based Market Forecast and Analysis
8.5. POWDER BASED
8.5.1. Overview
8.5.2. Powder Based Market Forecast and Analysis
9. PERFORMANCE COATING MARKET - REVENUE AND FORECASTS TO 2028 - END USER INDUSTRY
9.1. OVERVIEW
9.2. END USER INDUSTRY MARKET FORECASTS AND ANALYSIS
9.3. BUILDING AND CONSTRUCTION
9.3.1. Overview
9.3.2. Building and Construction Market Forecast and Analysis
9.4. AUTOMOTIVE AND TRANSPORTATION
9.4.1. Overview
9.4.2. Automotive and Transportation Market Forecast and Analysis
9.5. AEROSPACE AND DEFENSE
9.5.1. Overview
9.5.2. Aerospace and Defense Market Forecast and Analysis
9.6. CONSUMER GOODS
9.6.1. Overview
9.6.2. Consumer Goods Market Forecast and Analysis
9.7. WOOD INDUSTRY
9.7.1. Overview
9.7.2. Wood Industry Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis
10. PERFORMANCE COATING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Performance Coating Market Overview
10.1.2 North America Performance Coating Market Forecasts and Analysis
10.1.3 North America Performance Coating Market Forecasts and Analysis - By Resin
10.1.4 North America Performance Coating Market Forecasts and Analysis - By Coating Technology
10.1.5 North America Performance Coating Market Forecasts and Analysis - By End User Industry
10.1.6 North America Performance Coating Market Forecasts and Analysis - By Countries
10.1.6.1 United States Performance Coating Market
10.1.6.1.1 United States Performance Coating Market by Resin
10.1.6.1.2 United States Performance Coating Market by Coating Technology
10.1.6.1.3 United States Performance Coating Market by End User Industry
10.1.6.2 Canada Performance Coating Market
10.1.6.2.1 Canada Performance Coating Market by Resin
10.1.6.2.2 Canada Performance Coating Market by Coating Technology
10.1.6.2.3 Canada Performance Coating Market by End User Industry
10.1.6.3 Mexico Performance Coating Market
10.1.6.3.1 Mexico Performance Coating Market by Resin
10.1.6.3.2 Mexico Performance Coating Market by Coating Technology
10.1.6.3.3 Mexico Performance Coating Market by End User Industry
10.2. EUROPE
10.2.1 Europe Performance Coating Market Overview
10.2.2 Europe Performance Coating Market Forecasts and Analysis
10.2.3 Europe Performance Coating Market Forecasts and Analysis - By Resin
10.2.4 Europe Performance Coating Market Forecasts and Analysis - By Coating Technology
10.2.5 Europe Performance Coating Market Forecasts and Analysis - By End User Industry
10.2.6 Europe Performance Coating Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Performance Coating Market
10.2.6.1.1 Germany Performance Coating Market by Resin
10.2.6.1.2 Germany Performance Coating Market by Coating Technology
10.2.6.1.3 Germany Performance Coating Market by End User Industry
10.2.6.2 France Performance Coating Market
10.2.6.2.1 France Performance Coating Market by Resin
10.2.6.2.2 France Performance Coating Market by Coating Technology
10.2.6.2.3 France Performance Coating Market by End User Industry
10.2.6.3 Italy Performance Coating Market
10.2.6.3.1 Italy Performance Coating Market by Resin
10.2.6.3.2 Italy Performance Coating Market by Coating Technology
10.2.6.3.3 Italy Performance Coating Market by End User Industry
10.2.6.4 United Kingdom Performance Coating Market
10.2.6.4.1 United Kingdom Performance Coating Market by Resin
10.2.6.4.2 United Kingdom Performance Coating Market by Coating Technology
10.2.6.4.3 United Kingdom Performance Coating Market by End User Industry
10.2.6.5 Russia Performance Coating Market
10.2.6.5.1 Russia Performance Coating Market by Resin
10.2.6.5.2 Russia Performance Coating Market by Coating Technology
10.2.6.5.3 Russia Performance Coating Market by End User Industry
10.2.6.6 Rest of Europe Performance Coating Market
10.2.6.6.1 Rest of Europe Performance Coating Market by Resin
10.2.6.6.2 Rest of Europe Performance Coating Market by Coating Technology
10.2.6.6.3 Rest of Europe Performance Coating Market by End User Industry
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Performance Coating Market Overview
10.3.2 Asia-Pacific Performance Coating Market Forecasts and Analysis
10.3.3 Asia-Pacific Performance Coating Market Forecasts and Analysis - By Resin
10.3.4 Asia-Pacific Performance Coating Market Forecasts and Analysis - By Coating Technology
10.3.5 Asia-Pacific Performance Coating Market Forecasts and Analysis - By End User Industry
10.3.6 Asia-Pacific Performance Coating Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Performance Coating Market
10.3.6.1.1 Australia Performance Coating Market by Resin
10.3.6.1.2 Australia Performance Coating Market by Coating Technology
10.3.6.1.3 Australia Performance Coating Market by End User Industry
10.3.6.2 China Performance Coating Market
10.3.6.2.1 China Performance Coating Market by Resin
10.3.6.2.2 China Performance Coating Market by Coating Technology
10.3.6.2.3 China Performance Coating Market by End User Industry
10.3.6.3 India Performance Coating Market
10.3.6.3.1 India Performance Coating Market by Resin
10.3.6.3.2 India Performance Coating Market by Coating Technology
10.3.6.3.3 India Performance Coating Market by End User Industry
10.3.6.4 Japan Performance Coating Market
10.3.6.4.1 Japan Performance Coating Market by Resin
10.3.6.4.2 Japan Performance Coating Market by Coating Technology
10.3.6.4.3 Japan Performance Coating Market by End User Industry
10.3.6.5 South Korea Performance Coating Market
10.3.6.5.1 South Korea Performance Coating Market by Resin
10.3.6.5.2 South Korea Performance Coating Market by Coating Technology
10.3.6.5.3 South Korea Performance Coating Market by End User Industry
10.3.6.6 Rest of Asia-Pacific Performance Coating Market
10.3.6.6.1 Rest of Asia-Pacific Performance Coating Market by Resin
10.3.6.6.2 Rest of Asia-Pacific Performance Coating Market by Coating Technology
10.3.6.6.3 Rest of Asia-Pacific Performance Coating Market by End User Industry
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Performance Coating Market Overview
10.4.2 Middle East and Africa Performance Coating Market Forecasts and Analysis
10.4.3 Middle East and Africa Performance Coating Market Forecasts and Analysis - By Resin
10.4.4 Middle East and Africa Performance Coating Market Forecasts and Analysis - By Coating Technology
10.4.5 Middle East and Africa Performance Coating Market Forecasts and Analysis - By End User Industry
10.4.6 Middle East and Africa Performance Coating Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Performance Coating Market
10.4.6.1.1 South Africa Performance Coating Market by Resin
10.4.6.1.2 South Africa Performance Coating Market by Coating Technology
10.4.6.1.3 South Africa Performance Coating Market by End User Industry
10.4.6.2 Saudi Arabia Performance Coating Market
10.4.6.2.1 Saudi Arabia Performance Coating Market by Resin
10.4.6.2.2 Saudi Arabia Performance Coating Market by Coating Technology
10.4.6.2.3 Saudi Arabia Performance Coating Market by End User Industry
10.4.6.3 U.A.E Performance Coating Market
10.4.6.3.1 U.A.E Performance Coating Market by Resin
10.4.6.3.2 U.A.E Performance Coating Market by Coating Technology
10.4.6.3.3 U.A.E Performance Coating Market by End User Industry
10.4.6.4 Rest of Middle East and Africa Performance Coating Market
10.4.6.4.1 Rest of Middle East and Africa Performance Coating Market by Resin
10.4.6.4.2 Rest of Middle East and Africa Performance Coating Market by Coating Technology
10.4.6.4.3 Rest of Middle East and Africa Performance Coating Market by End User Industry
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. PERFORMANCE COATING MARKET, KEY COMPANY PROFILES
12.1. AKZO NOBEL NV
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BASF SE
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. HEMPEL A/S
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. JOTUN
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. KANSAI NEROLAC PAINTS LIMITED
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. NIPPON PAINT CORPORATION LTD.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. PPG INDUSTRIES INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. RPM INTERNATIONAL INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SHERWIN- WILLIAMS COMPANY
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. THE CHEMOURS COMPANY
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Akzo Nobel NV
2. BASF SE
3. Hempel A/S
4. Jotun
5. Kansai Nerolac Paints Limited
6. Nippon Paint Corporation Ltd.
7. PPG Industries Inc.
8. RPM International Inc.
9. Sherwin- Williams Company
10. The Chemours Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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