Phenoxyethanol Market Growth Opportunities, Top Players, and Forecast by 2031

Coverage: Phenoxyethanol Market covers analysis By Product (Phenoxyethanol P5, Phenoxyethanol P25); Application (Personal care, Home Care, Pharmaceuticals, Inks and Dyes, Paint Additive, Architectural, Industrial Coatings, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPRE00021801
  • Category : Chemicals and Materials
  • No. of Pages : 150
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Phenoxyethanol Market Size (2021-2031) and Regional Overview

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The Phenoxyethanol Market is expected to register a CAGR of 5% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.

The report presents analysis based on product (phenoxyethanol P5 and phenoxyethanol P25). The report is segmented by application (personal care products, pharmaceuticals, dyes and inks, paints and coatings, and others). The global analysis is further broken-down at regional level and major countries. The market size and forecast at global, regional, and country levels for all the key market segments are covered under the scope. The report offers the value in USD for the above analysis and segments. The report provides key statistics on the market status of the key market players and offers market trends and opportunities.

Purpose of the Report

The report Phenoxyethanol Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:

  • Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
  • Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
  • Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.

Phenoxyethanol Market Segmentation

Product
  • Phenoxyethanol P5 and Phenoxyethanol P25
Application
  • Personal Care Products
  • Pharmaceuticals
  • Dyes and Inks
  • Paints and Coatings

Strategic Insights

Phenoxyethanol Market Growth Drivers
  • Rising Demand for Cosmetics Driving Growth in the Phenoxyethanol Market: The growing demand for cosmetics and personal care products is one of the major drivers in the growth of the phenoxyethanol market. Consumer consciousness regarding their beauty and grooming routines has led to an increased demand for effective preservatives in formulations. It finds wide usage due to its good antimicrobial properties, thus ensuring the safety and longevity of the product.
  • Balancing Safety and Effectiveness: Though there's a trend towards natural and organic cosmetics, phenoxyethanol still has a market. Consumers are aware of having safer ingredients; however, they demand the best preservation system. Therefore, phenoxyethanol has answered its calls since it meets the balance of effectiveness and safety, highly in demand among manufacturers oriented to fulfill diverse consumer needs.
  • Emerging Markets and Increased Disposable Income Boosting Phenoxyethanol Demand: Importantly, the growth of the beauty and personal care sector in global markets, particularly in newly emerging markets, has been supporting this market growth. New brands and products entering the market create a requirement for such reliable preservatives as phenoxyethanol. In addition, increased disposable incomes allow consumers to spend on premium personal care products, which further support this expansion.
Phenoxyethanol Market Future Trends
  • Trend Toward Natural Formulations Drives Adoption of Phenoxyethanol in Cosmetics: One of the key trends seen in the phenoxyethanol market is the integration of natural formulation, which has been driven by consumers seeking safer and more environmentally friendly products. In this light, while the beauty and personal care industry moves towards more organic ingredients, manufacturers look for preservatives that not only fit the profile as safer and more environment-friendly but also guarantee product efficiency, a cause for increased adoption of phenoxyethanol.
  • Phenoxyethanol: A Preferred Preservative for Safer and Effective Natural ProductsDue to its synthetic origin, phenoxyethanol is often well-liked for its efficacy as a preservative and lower toxicity level compared to other synthetic preservatives. This quality makes it very suitable for application in natural formulations and makes it easier for brands to offer safer products to their consumers without degrading the quality.
  • Regulatory Pressures Fueling the Demand for Compliant Preservatives Like Phenoxyethanol: In addition, regulatory trends are driving it. More stringent regulations imposed by the government in relation to cosmetic ingredients are pushing the demand for reliable preservatives that are effective and compliant. Phenoxyethanol meets these requirements and, hence, is preferred by formulators targeting certification for natural and organic labels.
Phenoxyethanol Market Opportunities
  • Advanced Formulation Technologies Enhancing Phenoxyethanol's Effectiveness: Advanced formulation technologies will offer significant growth opportunities in the phenoxyethanol market. Microencapsulation and nanotechnology are among the several technologies that can improve the stability and efficacy of phenoxyethanol in a variety of cosmetics and personal care products, permitting enhanced delivery and performance of preservatives in the formulation.
  • Multi-functional Products: The final advancement, once again, is in the possibility of using the same ingredient towards multiple functions, thereby permitting multi-functional products to be developed whereby, for example, a preservative can also be active, thus being an attractive option for manufacturers who would like to simplify their formulations but at the same time still satisfy the consumer's demand for fewer, more effective ingredients.
  • Improved Sensory Profiles and Skin Sensitivity Benefits of Phenoxyethanol: Another advantage of advanced technologies is that they can be formulated with high sensory profiles. With integration with such technologies, phenoxyethanol can reduce irritation or any kind of adverse reaction attached to use and thereby enable it to be utilized in products associated with sensitive skin types. This virtue enables the appeal of the product to rise in the clean beauty market focused on consumer safety.

Market Report Scope

Key Selling Points

  • Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Phenoxyethanol Market, providing a holistic landscape.
  • Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
  • Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
  • Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.

The research report on the Phenoxyethanol Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.

REGIONAL FRAMEWORK
World Geography

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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What is the future trend for the phenoxyethanol market?

The natural formulation integration is expected to be the key market trends.

Based on geography, which region held the largest share of the phenoxyethanol market?

Based on geography, Asia Pacific held the largest share of the phenoxyethanol market, due to the rapid growth of the cosmetics and personal care industry in countries like China, India, and Japan significantly drives demand for effective preservatives. As consumers increasingly invest in beauty products, the need for reliable preservation solutions like phenoxyethanol rises.

Which is the fastest growing segment based on product?

Based on product, the phenoxyethanol P25 segment is expected to witness the fastest growth during the forecast period

What are the driving factors impacting the phenoxyethanol market?

The rising demand for cosmetics and personal care products is driving the market growth.

What are the key players operating in the phenoxyethanol market?

Tokyo Chemical Industry Co Ltd; SAFIC-ALCAN; Actylis; Ashland Inc.; BASE SE; Clariant AG; Galaxy Surfactants Limited; Dow Inc; Molekula Group; and Vigon International, LLC are some of the key players operating in the phenoxyethanol market

What is the expected CAGR of the Phenoxyethanol Market?

The Phenoxyethanol Market is estimated to witness a CAGR of 5% from 2023 to 2031

TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Phenoxyethanol Market - By Product
1.3.2 Phenoxyethanol Market - By Application
1.3.3 Phenoxyethanol Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. PHENOXYETHANOL MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS

5. PHENOXYETHANOL MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. PHENOXYETHANOL MARKET - GLOBAL MARKET ANALYSIS
6.1. PHENOXYETHANOL - GLOBAL MARKET OVERVIEW
6.2. PHENOXYETHANOL - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. PHENOXYETHANOL MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. PHENOXYETHANOL P5
7.3.1. Overview
7.3.2. Phenoxyethanol P5 Market Forecast and Analysis
7.4. PHENOXYETHANOL P25
7.4.1. Overview
7.4.2. Phenoxyethanol P25 Market Forecast and Analysis
8. PHENOXYETHANOL MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. PERSONAL CARE
8.3.1. Overview
8.3.2. Personal care Market Forecast and Analysis
8.4. HOME CARE
8.4.1. Overview
8.4.2. Home Care Market Forecast and Analysis
8.5. PHARMACEUTICALS
8.5.1. Overview
8.5.2. Pharmaceuticals Market Forecast and Analysis
8.6. INKS AND DYES
8.6.1. Overview
8.6.2. Inks and Dyes Market Forecast and Analysis
8.7. PAINT ADDITIVE
8.7.1. Overview
8.7.2. Paint Additive Market Forecast and Analysis
8.8. ARCHITECTURAL
8.8.1. Overview
8.8.2. Architectural Market Forecast and Analysis
8.9. INDUSTRIAL COATINGS
8.9.1. Overview
8.9.2. Industrial Coatings Market Forecast and Analysis
8.10. OTHERS
8.10.1. Overview
8.10.2. Others Market Forecast and Analysis

9. PHENOXYETHANOL MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Phenoxyethanol Market Overview
9.1.2 North America Phenoxyethanol Market Forecasts and Analysis
9.1.3 North America Phenoxyethanol Market Forecasts and Analysis - By Product
9.1.4 North America Phenoxyethanol Market Forecasts and Analysis - By Application
9.1.5 North America Phenoxyethanol Market Forecasts and Analysis - By Countries
9.1.5.1 United States Phenoxyethanol Market
9.1.5.1.1 United States Phenoxyethanol Market by Product
9.1.5.1.2 United States Phenoxyethanol Market by Application
9.1.5.2 Canada Phenoxyethanol Market
9.1.5.2.1 Canada Phenoxyethanol Market by Product
9.1.5.2.2 Canada Phenoxyethanol Market by Application
9.1.5.3 Mexico Phenoxyethanol Market
9.1.5.3.1 Mexico Phenoxyethanol Market by Product
9.1.5.3.2 Mexico Phenoxyethanol Market by Application
9.2. EUROPE
9.2.1 Europe Phenoxyethanol Market Overview
9.2.2 Europe Phenoxyethanol Market Forecasts and Analysis
9.2.3 Europe Phenoxyethanol Market Forecasts and Analysis - By Product
9.2.4 Europe Phenoxyethanol Market Forecasts and Analysis - By Application
9.2.5 Europe Phenoxyethanol Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Phenoxyethanol Market
9.2.5.1.1 Germany Phenoxyethanol Market by Product
9.2.5.1.2 Germany Phenoxyethanol Market by Application
9.2.5.2 France Phenoxyethanol Market
9.2.5.2.1 France Phenoxyethanol Market by Product
9.2.5.2.2 France Phenoxyethanol Market by Application
9.2.5.3 Italy Phenoxyethanol Market
9.2.5.3.1 Italy Phenoxyethanol Market by Product
9.2.5.3.2 Italy Phenoxyethanol Market by Application
9.2.5.4 United Kingdom Phenoxyethanol Market
9.2.5.4.1 United Kingdom Phenoxyethanol Market by Product
9.2.5.4.2 United Kingdom Phenoxyethanol Market by Application
9.2.5.5 Russia Phenoxyethanol Market
9.2.5.5.1 Russia Phenoxyethanol Market by Product
9.2.5.5.2 Russia Phenoxyethanol Market by Application
9.2.5.6 Rest of Europe Phenoxyethanol Market
9.2.5.6.1 Rest of Europe Phenoxyethanol Market by Product
9.2.5.6.2 Rest of Europe Phenoxyethanol Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Phenoxyethanol Market Overview
9.3.2 Asia-Pacific Phenoxyethanol Market Forecasts and Analysis
9.3.3 Asia-Pacific Phenoxyethanol Market Forecasts and Analysis - By Product
9.3.4 Asia-Pacific Phenoxyethanol Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Phenoxyethanol Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Phenoxyethanol Market
9.3.5.1.1 Australia Phenoxyethanol Market by Product
9.3.5.1.2 Australia Phenoxyethanol Market by Application
9.3.5.2 China Phenoxyethanol Market
9.3.5.2.1 China Phenoxyethanol Market by Product
9.3.5.2.2 China Phenoxyethanol Market by Application
9.3.5.3 India Phenoxyethanol Market
9.3.5.3.1 India Phenoxyethanol Market by Product
9.3.5.3.2 India Phenoxyethanol Market by Application
9.3.5.4 Japan Phenoxyethanol Market
9.3.5.4.1 Japan Phenoxyethanol Market by Product
9.3.5.4.2 Japan Phenoxyethanol Market by Application
9.3.5.5 South Korea Phenoxyethanol Market
9.3.5.5.1 South Korea Phenoxyethanol Market by Product
9.3.5.5.2 South Korea Phenoxyethanol Market by Application
9.3.5.6 Rest of Asia-Pacific Phenoxyethanol Market
9.3.5.6.1 Rest of Asia-Pacific Phenoxyethanol Market by Product
9.3.5.6.2 Rest of Asia-Pacific Phenoxyethanol Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Phenoxyethanol Market Overview
9.4.2 Middle East and Africa Phenoxyethanol Market Forecasts and Analysis
9.4.3 Middle East and Africa Phenoxyethanol Market Forecasts and Analysis - By Product
9.4.4 Middle East and Africa Phenoxyethanol Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Phenoxyethanol Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Phenoxyethanol Market
9.4.5.1.1 South Africa Phenoxyethanol Market by Product
9.4.5.1.2 South Africa Phenoxyethanol Market by Application
9.4.5.2 Saudi Arabia Phenoxyethanol Market
9.4.5.2.1 Saudi Arabia Phenoxyethanol Market by Product
9.4.5.2.2 Saudi Arabia Phenoxyethanol Market by Application
9.4.5.3 U.A.E Phenoxyethanol Market
9.4.5.3.1 U.A.E Phenoxyethanol Market by Product
9.4.5.3.2 U.A.E Phenoxyethanol Market by Application
9.4.5.4 Rest of Middle East and Africa Phenoxyethanol Market
9.4.5.4.1 Rest of Middle East and Africa Phenoxyethanol Market by Product
9.4.5.4.2 Rest of Middle East and Africa Phenoxyethanol Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Phenoxyethanol Market Overview
9.5.2 South and Central America Phenoxyethanol Market Forecasts and Analysis
9.5.3 South and Central America Phenoxyethanol Market Forecasts and Analysis - By Product
9.5.4 South and Central America Phenoxyethanol Market Forecasts and Analysis - By Application
9.5.5 South and Central America Phenoxyethanol Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Phenoxyethanol Market
9.5.5.1.1 Brazil Phenoxyethanol Market by Product
9.5.5.1.2 Brazil Phenoxyethanol Market by Application
9.5.5.2 Argentina Phenoxyethanol Market
9.5.5.2.1 Argentina Phenoxyethanol Market by Product
9.5.5.2.2 Argentina Phenoxyethanol Market by Application
9.5.5.3 Rest of South and Central America Phenoxyethanol Market
9.5.5.3.1 Rest of South and Central America Phenoxyethanol Market by Product
9.5.5.3.2 Rest of South and Central America Phenoxyethanol Market by Application

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. PHENOXYETHANOL MARKET, KEY COMPANY PROFILES
11.1. AIR LIQUIDE GROUP
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. AKEMA FINE CHEMICALS
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. ASHLAND GLOBAL HOLDINGS INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. BASF SE
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. CLARIANT AG
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. DOWDUPONT INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. GALAXY SURFACTANTS
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. LONZA GROUP LTD.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. PENTA INTERNATIONAL CORPORATION
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. PROCTER AND GAMBLE CO.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. Air Liquide Group
2. Akema Fine Chemicals
3. Ashland Global Holdings Inc.
4. BASF SE
5. Clariant AG
6. DowDuPont Inc.
7. Galaxy Surfactants
8. Lonza Group Ltd.
9. Penta International Corporation
10. Procter and Gamble Co.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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