Phosphorescent Pigments Market Growth Report and Size by 2031
The Phosphorescent Pigments Market is expected to register a CAGR of 4% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The phosphorescent pigments market report is segmented by type (zinc sulfide, strontium aluminate, and others). The market is segmented based on application (paints and coatings, plastics, printing inks, textiles, and others). The global analysis is further broken down at the regional level and major countries. The market size and forecast at global, regional, and country levels for all the key market segments are covered under the scope. The report offers the value in USD for the above analysis, segments, regions, and countries. The report covers market trends, as well as market dynamics such as drivers, restraints, and key opportunities. The report also covers industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the market.
Purpose of the ReportThe report Phosphorescent Pigments Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Phosphorescent Pigments Market Segmentation
Type- Zinc Sulfide
- Strontium Aluminate
- Paints and Coatings
- Plastics
- Printing Inks
- Textiles
Strategic Insights
Phosphorescent Pigments Market Growth Drivers- Safety and Emergency Signage: Phosphorescent pigments are progressively utilized for safety purposes, including but not limited to emergency exit signs, road marking, and safety equipment. They have the capability to glow in dark places which helps to improve visibility in poorly lit areas. With growing concern and emphasis on safety, the need for phosphorescent pigments in the production of signs and safety wear is also increasing.
- Improved Product Performance: Better-looking and more efficient phosphorescent pigments have definitely stimulated their utilization in numerous industries. New materials and new production techniques permitted the manufacture of phosphorescent pigments whose glow lasts longer and comes in various toned colors. These are causing wider uses of phosphorescent pigments in such applications as automotive paint and well beyond.
- Entertainment and Event Planning: Phosphorescent pigment is used extensively in the entertainment field mainly in the areas of stage makeup, theme park attractions, and Halloween costume accessories. Gaining popularity among event decoration planners is the ability of the pigments to provide a ‘glow in the dark feature,’ which many designers consider striking. Moreover, these products have penetrated the market for handicrafts and clothing, heightening the demand for such pigments.
- Demand for Environmentally Friendly and Non-Toxic Products: Environmentally Friendly and Healthy Products: Due to a worldwide trend of sustainability, there is bound to be an increase in demand for safe and non-toxic phosphorescent pigments. Companies manufacture health and environmentally safe products as a business approach to sustainable or ecological product design that is becoming a global trend.
- Phosphorescent Pigments in Smart Packaging: Assistance with Smart Packaging Systems: Moreover, enhancement of smart systems is also likely to be evident with the application of phosphorescent pigments. Such pigments may be incorporated within packs that are either active, passive, or light molecular orientated, i.e., containing features that assist them in responding to certain environmental stimuli such as changes in light. This will stimulate the other side of consumption i.e., non-durable goods, more so soft and hard beverages, which have a unique shape for their packaging as a competitive strategy.
- Advancements in Nanotechnology for Phosphorescent Pigments: Advancements in Nanotechnology Applications: Nanotechnology is meant to enhance the performance and effectiveness of phosphorescent pigments. This includes the usage of nanoparticles on the existent heavy metal free section of the pigment which will extend the glow time as well as brightness improvement and color mixing thereby leading to better strategic use in different industries.
- Automotive and Aerospace Sectors: The need for phosphorescent pigments in relation to factors both internal and external is being realized in both the automotive and aerospace sectors. Instance this includes the automotive application where phosphorescent pigments are utilized in glow-in-the-dark vehicle paints, in emergency signs and lights as well as on the vehicle dashboards. In aviation, this helps in enhancing the visibility of the airlines' signage, emergency gears, and control panels fitted in the aircraft. Just as these two fields develop new safety features and designs, there is a high likelihood of phosphorescent pigments being used in these highly monitored and safety-oriented fields.
- Wearable Technology and Electronics: In the area of wearable technology and electronics, the use of phosphorescent pigments is expected to increase. Smartwatches, fitness bands, and other such devices have created space for manufacturers to enhance their products by integrating them in a glowing and decorative manner. From a glowing touch-point on a smartphone to luminescent art on a wearable device, this aspect of the market is growing and presents a lot of opportunities to the market.
- Healthcare Sector: Phosphorescent pigments in relation to medical devices, pharmaceutical products, and even healthcare signage applications can be exposed in the healthcare sector. For instance, it is possible to apply phosphorescent pigments in the labels attached to medical apparatus to make them easily visible even in very dark places like operation theaters or during emergency care. Other applications would include using such pigments in patient care products, such as hospital gowns or personal protective equipment, for enhanced safety and easy traceability. The reinforcement on improving the quality of care within health facilities is likely to increase the coxcombs demand within x-ray.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Phosphorescent Pigments Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Phosphorescent Pigments Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Sustainability and eco-friendly alternatives are expected to be the key market trends.
Based on geography, Asia Pacific held the largest share of the phosphorescent pigments market due to the strong growth of the paints and coatings and plastics industry in the region.
Based on application, the paints and coatings segment is expected to witness the fastest growth during the forecast period.
Rising demand for safety and visibility products is driving the market growth.
Allureglow International, GloTech International Ltd, Honeywell International Inc, Kremer Pigmente GmbH and Co KG, Lightleader Co Ltd, LuminoChem Ltd, Nemoto Lumi-Materials Co Ltd, Organic Dyes and Pigments LLC, SINLOIHI LTD, and Yixing Luminous Material Co Ltd are the key players operating in the phosphorescent pigments market.
The Phosphorescent Pigments Market is estimated to witness a CAGR of 4% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Phosphorescent Pigments Market - By Product Type
1.3.2 Phosphorescent Pigments Market - By Application Type
1.3.3 Phosphorescent Pigments Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PHOSPHORESCENT PIGMENTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. PHOSPHORESCENT PIGMENTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PHOSPHORESCENT PIGMENTS MARKET - GLOBAL MARKET ANALYSIS
6.1. PHOSPHORESCENT PIGMENTS - GLOBAL MARKET OVERVIEW
6.2. PHOSPHORESCENT PIGMENTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PHOSPHORESCENT PIGMENTS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. ZINC SULFIDE
7.3.1. Overview
7.3.2. Zinc Sulfide Market Forecast and Analysis
7.4. STRONTIUM ALUMINATE
7.4.1. Overview
7.4.2. Strontium Aluminate Market Forecast and Analysis
8. PHOSPHORESCENT PIGMENTS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION TYPE
8.1. OVERVIEW
8.2. APPLICATION TYPE MARKET FORECASTS AND ANALYSIS
8.3. PAINTS AND COATINGS
8.3.1. Overview
8.3.2. Paints and Coatings Market Forecast and Analysis
8.4. PLASTICS
8.4.1. Overview
8.4.2. Plastics Market Forecast and Analysis
8.5. PRINTING INKS
8.5.1. Overview
8.5.2. Printing Inks Market Forecast and Analysis
8.6. TEXTILES
8.6.1. Overview
8.6.2. Textiles Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. PHOSPHORESCENT PIGMENTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Phosphorescent Pigments Market Overview
9.1.2 North America Phosphorescent Pigments Market Forecasts and Analysis
9.1.3 North America Phosphorescent Pigments Market Forecasts and Analysis - By Product Type
9.1.4 North America Phosphorescent Pigments Market Forecasts and Analysis - By Application Type
9.1.5 North America Phosphorescent Pigments Market Forecasts and Analysis - By Countries
9.1.5.1 United States Phosphorescent Pigments Market
9.1.5.1.1 United States Phosphorescent Pigments Market by Product Type
9.1.5.1.2 United States Phosphorescent Pigments Market by Application Type
9.1.5.2 Canada Phosphorescent Pigments Market
9.1.5.2.1 Canada Phosphorescent Pigments Market by Product Type
9.1.5.2.2 Canada Phosphorescent Pigments Market by Application Type
9.1.5.3 Mexico Phosphorescent Pigments Market
9.1.5.3.1 Mexico Phosphorescent Pigments Market by Product Type
9.1.5.3.2 Mexico Phosphorescent Pigments Market by Application Type
9.2. EUROPE
9.2.1 Europe Phosphorescent Pigments Market Overview
9.2.2 Europe Phosphorescent Pigments Market Forecasts and Analysis
9.2.3 Europe Phosphorescent Pigments Market Forecasts and Analysis - By Product Type
9.2.4 Europe Phosphorescent Pigments Market Forecasts and Analysis - By Application Type
9.2.5 Europe Phosphorescent Pigments Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Phosphorescent Pigments Market
9.2.5.1.1 Germany Phosphorescent Pigments Market by Product Type
9.2.5.1.2 Germany Phosphorescent Pigments Market by Application Type
9.2.5.2 France Phosphorescent Pigments Market
9.2.5.2.1 France Phosphorescent Pigments Market by Product Type
9.2.5.2.2 France Phosphorescent Pigments Market by Application Type
9.2.5.3 Italy Phosphorescent Pigments Market
9.2.5.3.1 Italy Phosphorescent Pigments Market by Product Type
9.2.5.3.2 Italy Phosphorescent Pigments Market by Application Type
9.2.5.4 United Kingdom Phosphorescent Pigments Market
9.2.5.4.1 United Kingdom Phosphorescent Pigments Market by Product Type
9.2.5.4.2 United Kingdom Phosphorescent Pigments Market by Application Type
9.2.5.5 Russia Phosphorescent Pigments Market
9.2.5.5.1 Russia Phosphorescent Pigments Market by Product Type
9.2.5.5.2 Russia Phosphorescent Pigments Market by Application Type
9.2.5.6 Rest of Europe Phosphorescent Pigments Market
9.2.5.6.1 Rest of Europe Phosphorescent Pigments Market by Product Type
9.2.5.6.2 Rest of Europe Phosphorescent Pigments Market by Application Type
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Phosphorescent Pigments Market Overview
9.3.2 Asia-Pacific Phosphorescent Pigments Market Forecasts and Analysis
9.3.3 Asia-Pacific Phosphorescent Pigments Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific Phosphorescent Pigments Market Forecasts and Analysis - By Application Type
9.3.5 Asia-Pacific Phosphorescent Pigments Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Phosphorescent Pigments Market
9.3.5.1.1 Australia Phosphorescent Pigments Market by Product Type
9.3.5.1.2 Australia Phosphorescent Pigments Market by Application Type
9.3.5.2 China Phosphorescent Pigments Market
9.3.5.2.1 China Phosphorescent Pigments Market by Product Type
9.3.5.2.2 China Phosphorescent Pigments Market by Application Type
9.3.5.3 India Phosphorescent Pigments Market
9.3.5.3.1 India Phosphorescent Pigments Market by Product Type
9.3.5.3.2 India Phosphorescent Pigments Market by Application Type
9.3.5.4 Japan Phosphorescent Pigments Market
9.3.5.4.1 Japan Phosphorescent Pigments Market by Product Type
9.3.5.4.2 Japan Phosphorescent Pigments Market by Application Type
9.3.5.5 South Korea Phosphorescent Pigments Market
9.3.5.5.1 South Korea Phosphorescent Pigments Market by Product Type
9.3.5.5.2 South Korea Phosphorescent Pigments Market by Application Type
9.3.5.6 Rest of Asia-Pacific Phosphorescent Pigments Market
9.3.5.6.1 Rest of Asia-Pacific Phosphorescent Pigments Market by Product Type
9.3.5.6.2 Rest of Asia-Pacific Phosphorescent Pigments Market by Application Type
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Phosphorescent Pigments Market Overview
9.4.2 Middle East and Africa Phosphorescent Pigments Market Forecasts and Analysis
9.4.3 Middle East and Africa Phosphorescent Pigments Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa Phosphorescent Pigments Market Forecasts and Analysis - By Application Type
9.4.5 Middle East and Africa Phosphorescent Pigments Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Phosphorescent Pigments Market
9.4.5.1.1 South Africa Phosphorescent Pigments Market by Product Type
9.4.5.1.2 South Africa Phosphorescent Pigments Market by Application Type
9.4.5.2 Saudi Arabia Phosphorescent Pigments Market
9.4.5.2.1 Saudi Arabia Phosphorescent Pigments Market by Product Type
9.4.5.2.2 Saudi Arabia Phosphorescent Pigments Market by Application Type
9.4.5.3 U.A.E Phosphorescent Pigments Market
9.4.5.3.1 U.A.E Phosphorescent Pigments Market by Product Type
9.4.5.3.2 U.A.E Phosphorescent Pigments Market by Application Type
9.4.5.4 Rest of Middle East and Africa Phosphorescent Pigments Market
9.4.5.4.1 Rest of Middle East and Africa Phosphorescent Pigments Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa Phosphorescent Pigments Market by Application Type
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Phosphorescent Pigments Market Overview
9.5.2 South and Central America Phosphorescent Pigments Market Forecasts and Analysis
9.5.3 South and Central America Phosphorescent Pigments Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America Phosphorescent Pigments Market Forecasts and Analysis - By Application Type
9.5.5 South and Central America Phosphorescent Pigments Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Phosphorescent Pigments Market
9.5.5.1.1 Brazil Phosphorescent Pigments Market by Product Type
9.5.5.1.2 Brazil Phosphorescent Pigments Market by Application Type
9.5.5.2 Argentina Phosphorescent Pigments Market
9.5.5.2.1 Argentina Phosphorescent Pigments Market by Product Type
9.5.5.2.2 Argentina Phosphorescent Pigments Market by Application Type
9.5.5.3 Rest of South and Central America Phosphorescent Pigments Market
9.5.5.3.1 Rest of South and Central America Phosphorescent Pigments Market by Product Type
9.5.5.3.2 Rest of South and Central America Phosphorescent Pigments Market by Application Type
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. PHOSPHORESCENT PIGMENTS MARKET, KEY COMPANY PROFILES
11.1. ALLUREGLOW INTERNATIONAL
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. GLOTECH INTERNATIONAL LTD.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. HONEYWELL INTERNATIONAL INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. KREMER PIGMENTE GMBH AND CO. KG
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. LIGHTLEADER CO. LTD.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. LUMINOCHEM LTD.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. NEMOTO LUMI-MATERIALS CO. LTD.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. ORGANIC DYES AND PIGMENTS LLC
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SINLOIHI LTD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. YIXING LUMINOUS MATERIAL CO. LTD.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Allureglow International
2. GloTech International Ltd.
3. Honeywell International Inc.
4. Kremer Pigmente GmbH and Co. KG
5. Lightleader Co. Ltd.
6. LuminoChem Ltd.
7. Nemoto Lumi-Materials Co. Ltd.
8. Organic Dyes and Pigments LLC
9. SINLOIHI LTD.
10. Yixing Luminous Material Co. Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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