Pigments Market Growth Report | 2021 to 2031
Analyst Perspective
The global pigments market is expected to register a CAGR of 4.2%. The pigments market is poised for growth in the forecasted period, driven by increasing demand from key sectors like paints, plastics, and printing inks. These industries rely on pigments to enhance their products' color and durability. The market is further boosted by the rising popularity of organic pigments, known for their environmentally friendly and sustainable characteristics. Growth in emerging markets, the demand for high-performance pigments, and the focus on sustainability are significant growth-driven opportunities for the pigments market. The development of new pigment applications, such as solar cells and electronics, is creating new opportunities for the market. Environmental regulations, Raw-material price volatility, competition, and technological disruptions are significant challenges that may hamper the growth of the pigments market.
Market Overview
Pigments consist of finely ground solid particles blended with oil, water-based paints, printing inks, and plastics. They alter the color of reflected or transmitted light due to their selective absorption of wavelengths. The pigments must possess specific properties to effectively color other materials, including high tinting strength relative to the colored materials and stability in solid form at an average temperature. Custom-colored products' growing popularity drives demand for a broader range of pigments. The increasing use of pigments in cosmetics and personal care products is another driver of market growth. As the world's population becomes more urbanized, there is a growing demand for housing and other infrastructure which leads to an increase in construction activity, which in turn is driving demand for paints and coatings, thus pigments.
Market Drivers
- Pigments constitute a significant component of paints and coatings, and the rising demand for these products drives growth in the pigments market. The construction industry is a significant driver of demand for paints and coatings, as new buildings and infrastructure projects require a variety of coatings for protection and aesthetics.
- The automotive industry is another major consumer of pigments. Pigments are used in various automotive applications, such as paints, plastics, and textiles. The growing demand for cars,
particularly in developing countries, is driving growth in the pigments market.
Market Segmentation
The global pigment market is segmented based on type, technology, and application. The global pigments market is segmented based on type into organic and inorganic. The pigments market is segmented based on technology into solvent-borne, water-borne, and others. Based on application, it is segmented into paints & coatings, plastics, textiles, printing inks, leather, building & construction, packaging, transportation, and others.
Regional Analysis
The report provides a detailed industry overview, which includes qualitative and quantitative information. It gives information on an overview and forecast of the global pigments market based on several segments. It also provides market size and forecast estimates from 2021 to 2031 concerning five major regions: Europe, North America, Asia-Pacific (APAC), Middle East & Africa (MEA) and South & Central America. The pigments market by region is also sub-segmented by respective countries and segments. The pigments market report covers an analysis and forecast of eighteen countries globally and the prevailing trends and opportunities in the region.
The report analyses factors affecting the pigments market from both the demand and supply side. Furthermore, it evaluates market dynamics during the forecast period, i.e., drivers, challenges, opportunities, and future trends. The report also provides an extensive Porter's Five Forces analysis highlighting factors affecting the pigments market in these regions.
Key Players
The reports cover vital organic and inorganic growth strategy developments in the pigments market. Various companies concentrate on organic growth strategies such as product launches, approvals, patents, and others. Inorganic growth strategies activities observed in the market were acquisitions, partnerships & collaborations. These activities have paved the way for the development of the business and customer base of market players. The market players in the pigments market are anticipated to have lucrative growth opportunities with the increasing demand for innovative products in the global market.
The report includes key companies' profiles, SWOT analysis, and pigments market strategies. The report also focuses on leading market players with information including components and services offered, company profiles, financial information for the last three years, and critical development in the past five years.
Below is a list of companies engaged in the global pigments market.
- AkzoNobel
- Clariant
- DIC CORPORATION
- The Chemours Company
- Venator Materials PLC
- Kronos Worldwide, Inc
- LANXESS
- ALTANA
- LB Group
- Pidilite Pigments
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The Asia Pacific market is expected to account for the highest CAGR during the forecast period owing to the growing construction industry in the region.
The organic type segment accounted for the largest market share in 2023
Groth of the construction industry is a key dorver in the market.
AkzoNobel, Clariant, DIC CORPORATION, The Chemours Company, Venator Materials PLC, Kronos Worldwide, Inc, LANXESS, ALTANA, LB Group, and Pidilite Pigments are some of the key players in the market.
The Pigments Market is estimated to witness a CAGR of 5% from 2023 to 2031
Innovations in functional pigments is an emerging trend in the market.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Pigments Market - By Type
1.3.2 Pigments Market - By Color
1.3.3 Pigments Market - By Application
1.3.4 Pigments Market - By Region
1.3.4.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. PIGMENTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. PIGMENTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. PIGMENTS MARKET - GLOBAL MARKET ANALYSIS
6.1. PIGMENTS - GLOBAL MARKET OVERVIEW
6.2. PIGMENTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PIGMENTS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. ORGANIC PIGMENTS
7.3.1. Overview
7.3.2. Organic Pigments Market Forecast and Analysis
7.3.3. Azo Pigments Market
7.3.3.1. Overview
7.3.3.2. Azo Pigments Market Forecast and Analysis
7.3.4. Phthalocyanine Pigments Market
7.3.4.1. Overview
7.3.4.2. Phthalocyanine Pigments Market Forecast and Analysis
7.3.5. Quinacridone Pigments Market
7.3.5.1. Overview
7.3.5.2. Quinacridone Pigments Market Forecast and Analysis
7.3.6. High Performance Market
7.3.6.1. Overview
7.3.6.2. High Performance Market Forecast and Analysis
7.4. INORGANIC PIGMENTS
7.4.1. Overview
7.4.2. Inorganic Pigments Market Forecast and Analysis
7.4.3. Iron Oxide Market
7.4.3.1. Overview
7.4.3.2. Iron Oxide Market Forecast and Analysis
7.4.4. Carbon Black Market
7.4.4.1. Overview
7.4.4.2. Carbon Black Market Forecast and Analysis
7.4.5. Titanium Dioxide Market
7.4.5.1. Overview
7.4.5.2. Titanium Dioxide Market Forecast and Analysis
7.4.6. Cadmium Pigments Market
7.4.6.1. Overview
7.4.6.2. Cadmium Pigments Market Forecast and Analysis
7.4.7. Chromium Oxide Market
7.4.7.1. Overview
7.4.7.2. Chromium Oxide Market Forecast and Analysis
8. PIGMENTS MARKET - REVENUE AND FORECASTS TO 2028 - COLOR
8.1. OVERVIEW
8.2. COLOR MARKET FORECASTS AND ANALYSIS
8.3. RED
8.3.1. Overview
8.3.2. Red Market Forecast and Analysis
8.4. YELLOW
8.4.1. Overview
8.4.2. Yellow Market Forecast and Analysis
8.5. ORANGE
8.5.1. Overview
8.5.2. Orange Market Forecast and Analysis
8.6. BROWN
8.6.1. Overview
8.6.2. Brown Market Forecast and Analysis
8.7. PHTHALOCYANINE BLUE
8.7.1. Overview
8.7.2. Phthalocyanine Blue Market Forecast and Analysis
8.8. GREEN
8.8.1. Overview
8.8.2. Green Market Forecast and Analysis
9. PIGMENTS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. PAINTS & COATINGS
9.3.1. Overview
9.3.2. Paints & Coatings Market Forecast and Analysis
9.4. PLASTICS
9.4.1. Overview
9.4.2. Plastics Market Forecast and Analysis
9.5. CONSTRUCTIONS
9.5.1. Overview
9.5.2. Constructions Market Forecast and Analysis
9.6. PAPER & SPECIALTY
9.6.1. Overview
9.6.2. Paper & Specialty Market Forecast and Analysis
9.7. PRINTING INKS
9.7.1. Overview
9.7.2. Printing Inks Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis
10. PIGMENTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Pigments Market Overview
10.1.2 North America Pigments Market Forecasts and Analysis
10.1.3 North America Pigments Market Forecasts and Analysis - By Type
10.1.4 North America Pigments Market Forecasts and Analysis - By Color
10.1.5 North America Pigments Market Forecasts and Analysis - By Application
10.1.6 North America Pigments Market Forecasts and Analysis - By Countries
10.1.6.1 United States Pigments Market
10.1.6.1.1 United States Pigments Market by Type
10.1.6.1.2 United States Pigments Market by Color
10.1.6.1.3 United States Pigments Market by Application
10.1.6.2 Canada Pigments Market
10.1.6.2.1 Canada Pigments Market by Type
10.1.6.2.2 Canada Pigments Market by Color
10.1.6.2.3 Canada Pigments Market by Application
10.1.6.3 Mexico Pigments Market
10.1.6.3.1 Mexico Pigments Market by Type
10.1.6.3.2 Mexico Pigments Market by Color
10.1.6.3.3 Mexico Pigments Market by Application
10.2. EUROPE
10.2.1 Europe Pigments Market Overview
10.2.2 Europe Pigments Market Forecasts and Analysis
10.2.3 Europe Pigments Market Forecasts and Analysis - By Type
10.2.4 Europe Pigments Market Forecasts and Analysis - By Color
10.2.5 Europe Pigments Market Forecasts and Analysis - By Application
10.2.6 Europe Pigments Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Pigments Market
10.2.6.1.1 Germany Pigments Market by Type
10.2.6.1.2 Germany Pigments Market by Color
10.2.6.1.3 Germany Pigments Market by Application
10.2.6.2 France Pigments Market
10.2.6.2.1 France Pigments Market by Type
10.2.6.2.2 France Pigments Market by Color
10.2.6.2.3 France Pigments Market by Application
10.2.6.3 Italy Pigments Market
10.2.6.3.1 Italy Pigments Market by Type
10.2.6.3.2 Italy Pigments Market by Color
10.2.6.3.3 Italy Pigments Market by Application
10.2.6.4 United Kingdom Pigments Market
10.2.6.4.1 United Kingdom Pigments Market by Type
10.2.6.4.2 United Kingdom Pigments Market by Color
10.2.6.4.3 United Kingdom Pigments Market by Application
10.2.6.5 Russia Pigments Market
10.2.6.5.1 Russia Pigments Market by Type
10.2.6.5.2 Russia Pigments Market by Color
10.2.6.5.3 Russia Pigments Market by Application
10.2.6.6 Rest of Europe Pigments Market
10.2.6.6.1 Rest of Europe Pigments Market by Type
10.2.6.6.2 Rest of Europe Pigments Market by Color
10.2.6.6.3 Rest of Europe Pigments Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Pigments Market Overview
10.3.2 Asia-Pacific Pigments Market Forecasts and Analysis
10.3.3 Asia-Pacific Pigments Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Pigments Market Forecasts and Analysis - By Color
10.3.5 Asia-Pacific Pigments Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Pigments Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Pigments Market
10.3.6.1.1 Australia Pigments Market by Type
10.3.6.1.2 Australia Pigments Market by Color
10.3.6.1.3 Australia Pigments Market by Application
10.3.6.2 China Pigments Market
10.3.6.2.1 China Pigments Market by Type
10.3.6.2.2 China Pigments Market by Color
10.3.6.2.3 China Pigments Market by Application
10.3.6.3 India Pigments Market
10.3.6.3.1 India Pigments Market by Type
10.3.6.3.2 India Pigments Market by Color
10.3.6.3.3 India Pigments Market by Application
10.3.6.4 Japan Pigments Market
10.3.6.4.1 Japan Pigments Market by Type
10.3.6.4.2 Japan Pigments Market by Color
10.3.6.4.3 Japan Pigments Market by Application
10.3.6.5 South Korea Pigments Market
10.3.6.5.1 South Korea Pigments Market by Type
10.3.6.5.2 South Korea Pigments Market by Color
10.3.6.5.3 South Korea Pigments Market by Application
10.3.6.6 Rest of Asia-Pacific Pigments Market
10.3.6.6.1 Rest of Asia-Pacific Pigments Market by Type
10.3.6.6.2 Rest of Asia-Pacific Pigments Market by Color
10.3.6.6.3 Rest of Asia-Pacific Pigments Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Pigments Market Overview
10.4.2 Middle East and Africa Pigments Market Forecasts and Analysis
10.4.3 Middle East and Africa Pigments Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Pigments Market Forecasts and Analysis - By Color
10.4.5 Middle East and Africa Pigments Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Pigments Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Pigments Market
10.4.6.1.1 South Africa Pigments Market by Type
10.4.6.1.2 South Africa Pigments Market by Color
10.4.6.1.3 South Africa Pigments Market by Application
10.4.6.2 Saudi Arabia Pigments Market
10.4.6.2.1 Saudi Arabia Pigments Market by Type
10.4.6.2.2 Saudi Arabia Pigments Market by Color
10.4.6.2.3 Saudi Arabia Pigments Market by Application
10.4.6.3 U.A.E Pigments Market
10.4.6.3.1 U.A.E Pigments Market by Type
10.4.6.3.2 U.A.E Pigments Market by Color
10.4.6.3.3 U.A.E Pigments Market by Application
10.4.6.4 Rest of Middle East and Africa Pigments Market
10.4.6.4.1 Rest of Middle East and Africa Pigments Market by Type
10.4.6.4.2 Rest of Middle East and Africa Pigments Market by Color
10.4.6.4.3 Rest of Middle East and Africa Pigments Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Pigments Market Overview
10.5.2 South and Central America Pigments Market Forecasts and Analysis
10.5.3 South and Central America Pigments Market Forecasts and Analysis - By Type
10.5.4 South and Central America Pigments Market Forecasts and Analysis - By Color
10.5.5 South and Central America Pigments Market Forecasts and Analysis - By Application
10.5.6 South and Central America Pigments Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Pigments Market
10.5.6.1.1 Brazil Pigments Market by Type
10.5.6.1.2 Brazil Pigments Market by Color
10.5.6.1.3 Brazil Pigments Market by Application
10.5.6.2 Argentina Pigments Market
10.5.6.2.1 Argentina Pigments Market by Type
10.5.6.2.2 Argentina Pigments Market by Color
10.5.6.2.3 Argentina Pigments Market by Application
10.5.6.3 Rest of South and Central America Pigments Market
10.5.6.3.1 Rest of South and Central America Pigments Market by Type
10.5.6.3.2 Rest of South and Central America Pigments Market by Color
10.5.6.3.3 Rest of South and Central America Pigments Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. PIGMENTS MARKET, KEY COMPANY PROFILES
12.1. BASF SE
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CABOT CORPORATION
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. CLARIANT
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. DIC CORPORATION
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. E. I. DU PONT DE NEMOURS AND COMPANY
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. FLINT GROUP
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. HEUBACH GMBH
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. HUNTSMAN INTERNATIONAL LLC
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. KRONOS WORLDWIDE, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. LANXESS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. BASF SE
2. Cabot Corporation
3. Clariant
4. DIC CORPORATION
5. E. I. du Pont de Nemours and Company
6. Flint Group
7. Heubach GmbH
8. Huntsman International LLC
9. KRONOS Worldwide, Inc.
10. LANXESS
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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