Plastic Additives Market SWOT Analysis by 2031
Analyst Perspective
The global plastic additives market is expected to register a CAGR of 5.8%. The plastic additives market is driven by many factors, including the increasing demand for plastics, their enhanced functionality, specific industry growth, and technological advancements. Continuous innovations in developing new and improved plastic additives create exciting opportunities. Bio-based, flame-retardant, conducive, and self-healing additives are gaining traction due to their sustainability and enhanced functionality. Additives offering unique functionalities like self-healing, antimicrobial properties, or improved heat resistance can create added value and cater to specific application demands. Environmental concerns, volatility in raw material prices, and technological disruptions are significant challenges that may hamper the growth of the plastic additives market.
Market Overview
Plastic additives are substances incorporated into plastics to alter their characteristics. Plasticizers, for instance, are commonly used to decrease the glass transition temperature of polymers. These additives, which include chemicals for polymerization, processing, and property modifications, play a crucial role in maintaining or introducing new features to plastics. Their inclusion ensures the safe handling of plastics during the production of final goods. Plastics, with the help of additives, offer lightweight, cost-effective, and customizable packaging options, contributing to market growth. The plastic additives market is estimated to grow in the forecasted period due to increased disposable income and urbanization. Manufacturers are also getting benefits from the agriculture and pharmaceutical industries. The booming e-commerce sector and changing consumer lifestyles drive the demand for convenient and flexible packaging solutions. A notable trend is consumers shifting towards eco-friendly bio-based materials for environmental protection.
Market Drivers
- Plastic is a versatile and cost-effective material used in various industries, including packaging, construction, automotive, and consumer goods. This increasing demand for plastic fuels the need for additives to enhance their properties and performance.
- The construction industry worldwide is experiencing substantial expansion, especially in emerging economies. Plastic additives are used extensively in construction materials for improved durability, weather resistance, fire safety, and insulation, boosting the market demand.
Market Segmentation
The global plastic additives market is segmented based on type, plastic-type, and application. The global plastic additives market is segmented based on type into stabilizers, flame retardants, impact modifiers, plasticizers, and others. The global plastic additives market is segmented based on plastic type into polyethylene (PE), polystyrene (PS), polypropylene (PP), polyamides (PA), polyethylene, terephthalate (PET), polyvinyl chloride (PVC), and others. The global plastic additives market is segmented based on application into packaging, consumer goods, construction, automotive, and others.
Regional Analysis
The report provides a detailed industry overview, which includes qualitative and quantitative information. It gives information on an overview and forecast of the global plastic additives market based on several segments. It also provides market size and forecast estimates from 2021 to 2031 concerning five major regions: Europe, North America, Asia-Pacific (APAC), Middle East & Africa (MEA) and South & Central America. The plastic additives market by region is also sub-segmented by respective countries and segments. The plastic additives market report covers an analysis and forecast of eighteen countries globally and the prevailing trends and opportunities in the region.
The report analyses factors affecting the plastic additives market from both the demand and supply side. Furthermore, it evaluates market dynamics during the forecast period, i.e., drivers, challenges, opportunities, and future trends. The report also provides an extensive Porter's Five Forces analysis highlighting factors affecting the plastic additives market in these regions.
Key Players
The reports cover vital organic and inorganic growth strategy developments in the plastic additives market. Various companies concentrate on organic growth strategies such as product launches, approvals, patents, and others. Inorganic growth strategies activities observed in the market were acquisitions, partnerships & collaborations. These activities have paved the way for the development of the business and customer base of market players. The market players in the plastic additives market are estimated to have lucrative growth opportunities with the rising demand for plastic products globally.
The report includes key companies' profiles, SWOT analysis, and plastic additives market strategies. The report also focuses on leading market players with information including components and services offered, company profiles, financial information for the last three years, and critical development in the past five years.
Below is a list of companies engaged in the plastic additives market.
- Songwon Industrial Co Ltd
- Albemarle Corporation
- BASF SE
- AkzoNobel
- Baerlocher GmbH
- Clariant AG
- DOW Inc
- Bayer AG
- Nouryon
- DuPont
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Plastic Additives Market - By Type
1.3.2 Plastic Additives Market - By Plastic Type
1.3.3 Plastic Additives Market - By Application
1.3.4 Plastic Additives Market - By Region
1.3.4.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. PLASTIC ADDITIVES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. PLASTIC ADDITIVES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. PLASTIC ADDITIVES MARKET - GLOBAL MARKET ANALYSIS
6.1. PLASTIC ADDITIVES - GLOBAL MARKET OVERVIEW
6.2. PLASTIC ADDITIVES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PLASTIC ADDITIVES MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. STABILIZERS
7.3.1. Overview
7.3.2. Stabilizers Market Forecast and Analysis
7.4. FLAME RETARDANTS
7.4.1. Overview
7.4.2. Flame Retardants Market Forecast and Analysis
7.5. IMPACT MODIFIERS
7.5.1. Overview
7.5.2. Impact Modifiers Market Forecast and Analysis
7.6. PLASTICIZERS
7.6.1. Overview
7.6.2. Plasticizers Market Forecast and Analysis
7.7. OTHER
7.7.1. Overview
7.7.2. Other Market Forecast and Analysis
8. PLASTIC ADDITIVES MARKET - REVENUE AND FORECASTS TO 2028 - PLASTIC TYPE
8.1. OVERVIEW
8.2. PLASTIC TYPE MARKET FORECASTS AND ANALYSIS
8.3. POLYETHYLENE (PE)
8.3.1. Overview
8.3.2. Polyethylene (PE) Market Forecast and Analysis
8.4. POLYSTYRENE (PS)
8.4.1. Overview
8.4.2. Polystyrene (PS) Market Forecast and Analysis
8.5. POLYPROPYLENE (PP)
8.5.1. Overview
8.5.2. Polypropylene (PP) Market Forecast and Analysis
8.6. POLYAMIDES (PA)
8.6.1. Overview
8.6.2. Polyamides (PA) Market Forecast and Analysis
8.7. POLYETHYLENE TEREPHTHALATE (PET)
8.7.1. Overview
8.7.2. Polyethylene Terephthalate (PET) Market Forecast and Analysis
8.8. POLYVINYL CHLORIDE (PVC)
8.8.1. Overview
8.8.2. Polyvinyl Chloride (PVC) Market Forecast and Analysis
8.9. POLYCARBONATE (PC)
8.9.1. Overview
8.9.2. Polycarbonate (PC) Market Forecast and Analysis
8.10. OTHERS
8.10.1. Overview
8.10.2. Others Market Forecast and Analysis
9. PLASTIC ADDITIVES MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. PACKAGING
9.3.1. Overview
9.3.2. Packaging Market Forecast and Analysis
9.4. CONSUMER GOODS
9.4.1. Overview
9.4.2. Consumer Goods Market Forecast and Analysis
9.5. CONSTRUCTION
9.5.1. Overview
9.5.2. Construction Market Forecast and Analysis
9.6. AUTOMOTIVE
9.6.1. Overview
9.6.2. Automotive Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. PLASTIC ADDITIVES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Plastic Additives Market Overview
10.1.2 North America Plastic Additives Market Forecasts and Analysis
10.1.3 North America Plastic Additives Market Forecasts and Analysis - By Type
10.1.4 North America Plastic Additives Market Forecasts and Analysis - By Plastic Type
10.1.5 North America Plastic Additives Market Forecasts and Analysis - By Application
10.1.6 North America Plastic Additives Market Forecasts and Analysis - By Countries
10.1.6.1 United States Plastic Additives Market
10.1.6.1.1 United States Plastic Additives Market by Type
10.1.6.1.2 United States Plastic Additives Market by Plastic Type
10.1.6.1.3 United States Plastic Additives Market by Application
10.1.6.2 Canada Plastic Additives Market
10.1.6.2.1 Canada Plastic Additives Market by Type
10.1.6.2.2 Canada Plastic Additives Market by Plastic Type
10.1.6.2.3 Canada Plastic Additives Market by Application
10.1.6.3 Mexico Plastic Additives Market
10.1.6.3.1 Mexico Plastic Additives Market by Type
10.1.6.3.2 Mexico Plastic Additives Market by Plastic Type
10.1.6.3.3 Mexico Plastic Additives Market by Application
10.2. EUROPE
10.2.1 Europe Plastic Additives Market Overview
10.2.2 Europe Plastic Additives Market Forecasts and Analysis
10.2.3 Europe Plastic Additives Market Forecasts and Analysis - By Type
10.2.4 Europe Plastic Additives Market Forecasts and Analysis - By Plastic Type
10.2.5 Europe Plastic Additives Market Forecasts and Analysis - By Application
10.2.6 Europe Plastic Additives Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Plastic Additives Market
10.2.6.1.1 Germany Plastic Additives Market by Type
10.2.6.1.2 Germany Plastic Additives Market by Plastic Type
10.2.6.1.3 Germany Plastic Additives Market by Application
10.2.6.2 France Plastic Additives Market
10.2.6.2.1 France Plastic Additives Market by Type
10.2.6.2.2 France Plastic Additives Market by Plastic Type
10.2.6.2.3 France Plastic Additives Market by Application
10.2.6.3 Italy Plastic Additives Market
10.2.6.3.1 Italy Plastic Additives Market by Type
10.2.6.3.2 Italy Plastic Additives Market by Plastic Type
10.2.6.3.3 Italy Plastic Additives Market by Application
10.2.6.4 United Kingdom Plastic Additives Market
10.2.6.4.1 United Kingdom Plastic Additives Market by Type
10.2.6.4.2 United Kingdom Plastic Additives Market by Plastic Type
10.2.6.4.3 United Kingdom Plastic Additives Market by Application
10.2.6.5 Russia Plastic Additives Market
10.2.6.5.1 Russia Plastic Additives Market by Type
10.2.6.5.2 Russia Plastic Additives Market by Plastic Type
10.2.6.5.3 Russia Plastic Additives Market by Application
10.2.6.6 Rest of Europe Plastic Additives Market
10.2.6.6.1 Rest of Europe Plastic Additives Market by Type
10.2.6.6.2 Rest of Europe Plastic Additives Market by Plastic Type
10.2.6.6.3 Rest of Europe Plastic Additives Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Plastic Additives Market Overview
10.3.2 Asia-Pacific Plastic Additives Market Forecasts and Analysis
10.3.3 Asia-Pacific Plastic Additives Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Plastic Additives Market Forecasts and Analysis - By Plastic Type
10.3.5 Asia-Pacific Plastic Additives Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Plastic Additives Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Plastic Additives Market
10.3.6.1.1 Australia Plastic Additives Market by Type
10.3.6.1.2 Australia Plastic Additives Market by Plastic Type
10.3.6.1.3 Australia Plastic Additives Market by Application
10.3.6.2 China Plastic Additives Market
10.3.6.2.1 China Plastic Additives Market by Type
10.3.6.2.2 China Plastic Additives Market by Plastic Type
10.3.6.2.3 China Plastic Additives Market by Application
10.3.6.3 India Plastic Additives Market
10.3.6.3.1 India Plastic Additives Market by Type
10.3.6.3.2 India Plastic Additives Market by Plastic Type
10.3.6.3.3 India Plastic Additives Market by Application
10.3.6.4 Japan Plastic Additives Market
10.3.6.4.1 Japan Plastic Additives Market by Type
10.3.6.4.2 Japan Plastic Additives Market by Plastic Type
10.3.6.4.3 Japan Plastic Additives Market by Application
10.3.6.5 South Korea Plastic Additives Market
10.3.6.5.1 South Korea Plastic Additives Market by Type
10.3.6.5.2 South Korea Plastic Additives Market by Plastic Type
10.3.6.5.3 South Korea Plastic Additives Market by Application
10.3.6.6 Rest of Asia-Pacific Plastic Additives Market
10.3.6.6.1 Rest of Asia-Pacific Plastic Additives Market by Type
10.3.6.6.2 Rest of Asia-Pacific Plastic Additives Market by Plastic Type
10.3.6.6.3 Rest of Asia-Pacific Plastic Additives Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Plastic Additives Market Overview
10.4.2 Middle East and Africa Plastic Additives Market Forecasts and Analysis
10.4.3 Middle East and Africa Plastic Additives Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Plastic Additives Market Forecasts and Analysis - By Plastic Type
10.4.5 Middle East and Africa Plastic Additives Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Plastic Additives Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Plastic Additives Market
10.4.6.1.1 South Africa Plastic Additives Market by Type
10.4.6.1.2 South Africa Plastic Additives Market by Plastic Type
10.4.6.1.3 South Africa Plastic Additives Market by Application
10.4.6.2 Saudi Arabia Plastic Additives Market
10.4.6.2.1 Saudi Arabia Plastic Additives Market by Type
10.4.6.2.2 Saudi Arabia Plastic Additives Market by Plastic Type
10.4.6.2.3 Saudi Arabia Plastic Additives Market by Application
10.4.6.3 U.A.E Plastic Additives Market
10.4.6.3.1 U.A.E Plastic Additives Market by Type
10.4.6.3.2 U.A.E Plastic Additives Market by Plastic Type
10.4.6.3.3 U.A.E Plastic Additives Market by Application
10.4.6.4 Rest of Middle East and Africa Plastic Additives Market
10.4.6.4.1 Rest of Middle East and Africa Plastic Additives Market by Type
10.4.6.4.2 Rest of Middle East and Africa Plastic Additives Market by Plastic Type
10.4.6.4.3 Rest of Middle East and Africa Plastic Additives Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Plastic Additives Market Overview
10.5.2 South and Central America Plastic Additives Market Forecasts and Analysis
10.5.3 South and Central America Plastic Additives Market Forecasts and Analysis - By Type
10.5.4 South and Central America Plastic Additives Market Forecasts and Analysis - By Plastic Type
10.5.5 South and Central America Plastic Additives Market Forecasts and Analysis - By Application
10.5.6 South and Central America Plastic Additives Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Plastic Additives Market
10.5.6.1.1 Brazil Plastic Additives Market by Type
10.5.6.1.2 Brazil Plastic Additives Market by Plastic Type
10.5.6.1.3 Brazil Plastic Additives Market by Application
10.5.6.2 Argentina Plastic Additives Market
10.5.6.2.1 Argentina Plastic Additives Market by Type
10.5.6.2.2 Argentina Plastic Additives Market by Plastic Type
10.5.6.2.3 Argentina Plastic Additives Market by Application
10.5.6.3 Rest of South and Central America Plastic Additives Market
10.5.6.3.1 Rest of South and Central America Plastic Additives Market by Type
10.5.6.3.2 Rest of South and Central America Plastic Additives Market by Plastic Type
10.5.6.3.3 Rest of South and Central America Plastic Additives Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. PLASTIC ADDITIVES MARKET, KEY COMPANY PROFILES
12.1. AKZO NOBEL N.V.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ALBEMARLE CORPORATION
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. BAERLOCHER GMBH
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. BASF SE
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. BAYER AG
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. CLARIANT
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. EMERALD PERFORMANCE MATERIALS
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. EXXON MOBIL CORPORATION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. LANXESS
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. SONGWON
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Akzo Nobel N.V.
2. Albemarle Corporation
3. Baerlocher GmbH
4. BASF SE
5. Bayer AG
6. Clariant
7. Emerald Performance Materials
8. Exxon Mobil Corporation
9. LANXESS
10. SONGWON
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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