Playout Automation Market [2021-2031] - Size and Share
The Playout Automation Market is expected to register a CAGR of 13.6% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Component (Hardware, Software), Transmission Type (Satellite, Cable, Terrestrial, and IPTV/Cloud), Application (News, Entertainment, Sports, Live Telecasts, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Playout Automation Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Playout Automation Market Segmentation
Component- Hardware
- Software
- Satellite
- Cable
- Terrestrial
- IPTV/Cloud
- News
- Entertainment
- Sports
- Live Telecasts
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Playout Automation Market Growth Drivers- Demand for cloud-native playout solutions: The shift to cloud-based playout is becoming the new standard. Fully cloud-native solutions provide exceptional scalability, allowing broadcasters to quickly modify resources in response to demand. This suppleness is critical in today's unpredictable media consumption landscape. Moreover, the innovation in these solutions, such as edge computing for playout and advanced encryption technologies, surged the demand among consumers.
- Sustainability in broadcasting: Growing environmental concern and the demand for sustainable solutions increases among consumers, encouraging market players to develop green playout solutions. These solutions support users in different ways, including reducing reliance on physical hardware through virtualization, optimizing resource allocation in cloud environments, and tracking carbon footprint and reporting tools, which is driving the market.
- Shift towards IP-based workflows: The need for more flexible and cost-effective infrastructures is driving the rapid transition to IP. This change enables easier integration of remote production workflows, reduced reliance on proprietary hardware, sharing of efficient resources across multiple productions, and simplified adoption of new standards and formats for modern broadcasting.
- Multi-Platform Content Distribution: As audiences increasingly consume content across multiple devices, playout automation systems are adapting to distribute content seamlessly across various platforms, including linear TV, OTT, and mobile apps. Automation helps broadcasters manage multi-platform delivery, ensuring that content is formatted, scheduled, and delivered to the right platform in the most efficient manner. This trend reflects the growing importance of content accessibility across diverse consumer touchpoints.
- Integration of 4K/UHD and HDR: The continuous evolution of display technologies increases demand for playout systems. This encouraged market players to integrate 4K/UHD and HDR technologies in playout systems for efficient management of the increased bandwidth requirements. The 4K/UHD and HDR integrated playout systems offer significant benefits to the users, such as native support for 4K/UHD playout without transcoding, automated quality control for high-resolution content, and real-time HDR to SDR conversion for multi-platform delivery.
- Demand for personalized playout: The demand for personalized playout stimulates advancement in playout systems. Advances playout systems allow personalized graphics and overlays, seamless integration with social media platforms and OTT, and provide content recommendations tailored to individual viewing habits. These benefits offered by playout automation increase the adoption of the media and entertainment industry.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Playout Automation Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Playout Automation Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Playout Automation Market is estimated to witness a CAGR of 13.6% from 2023 to 2031
Demand for cloud-native playout solutions and sustainability in broadcasting are the major factors driving the playout automation market.
hift towards IP-based workflows is likely to remain a key trend in the market.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Playout Automation Market - By Component
1.3.2 Playout Automation Market - By Transmission Type
1.3.3 Playout Automation Market - By Application
1.3.4 Playout Automation Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PLAYOUT AUTOMATION MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. PLAYOUT AUTOMATION MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PLAYOUT AUTOMATION MARKET - GLOBAL MARKET ANALYSIS
6.1. PLAYOUT AUTOMATION - GLOBAL MARKET OVERVIEW
6.2. PLAYOUT AUTOMATION - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. PLAYOUT AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. HARDWARE
7.3.1. Overview
7.3.2. Hardware Market Forecast and Analysis
7.4. SOFTWARE
7.4.1. Overview
7.4.2. Software Market Forecast and Analysis
8. PLAYOUT AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - TRANSMISSION TYPE
8.1. OVERVIEW
8.2. TRANSMISSION TYPE MARKET FORECASTS AND ANALYSIS
8.3. SATELLITE
8.3.1. Overview
8.3.2. Satellite Market Forecast and Analysis
8.4. CABLE
8.4.1. Overview
8.4.2. Cable Market Forecast and Analysis
8.5. TERRESTRIAL
8.5.1. Overview
8.5.2. Terrestrial Market Forecast and Analysis
8.6. IPTV / CLOUD
8.6.1. Overview
8.6.2. IPTV / Cloud Market Forecast and Analysis
9. PLAYOUT AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. NEWS
9.3.1. Overview
9.3.2. News Market Forecast and Analysis
9.4. ENTERTAINMENT
9.4.1. Overview
9.4.2. Entertainment Market Forecast and Analysis
9.5. SPORTS
9.5.1. Overview
9.5.2. Sports Market Forecast and Analysis
9.6. LIVE TELECASTS
9.6.1. Overview
9.6.2. Live Telecasts Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. PLAYOUT AUTOMATION MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Playout Automation Market Overview
10.1.2 North America Playout Automation Market Forecasts and Analysis
10.1.3 North America Playout Automation Market Forecasts and Analysis - By Component
10.1.4 North America Playout Automation Market Forecasts and Analysis - By Transmission Type
10.1.5 North America Playout Automation Market Forecasts and Analysis - By Application
10.1.6 North America Playout Automation Market Forecasts and Analysis - By Countries
10.1.6.1 United States Playout Automation Market
10.1.6.1.1 United States Playout Automation Market by Component
10.1.6.1.2 United States Playout Automation Market by Transmission Type
10.1.6.1.3 United States Playout Automation Market by Application
10.1.6.2 Canada Playout Automation Market
10.1.6.2.1 Canada Playout Automation Market by Component
10.1.6.2.2 Canada Playout Automation Market by Transmission Type
10.1.6.2.3 Canada Playout Automation Market by Application
10.1.6.3 Mexico Playout Automation Market
10.1.6.3.1 Mexico Playout Automation Market by Component
10.1.6.3.2 Mexico Playout Automation Market by Transmission Type
10.1.6.3.3 Mexico Playout Automation Market by Application
10.2. EUROPE
10.2.1 Europe Playout Automation Market Overview
10.2.2 Europe Playout Automation Market Forecasts and Analysis
10.2.3 Europe Playout Automation Market Forecasts and Analysis - By Component
10.2.4 Europe Playout Automation Market Forecasts and Analysis - By Transmission Type
10.2.5 Europe Playout Automation Market Forecasts and Analysis - By Application
10.2.6 Europe Playout Automation Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Playout Automation Market
10.2.6.1.1 Germany Playout Automation Market by Component
10.2.6.1.2 Germany Playout Automation Market by Transmission Type
10.2.6.1.3 Germany Playout Automation Market by Application
10.2.6.2 France Playout Automation Market
10.2.6.2.1 France Playout Automation Market by Component
10.2.6.2.2 France Playout Automation Market by Transmission Type
10.2.6.2.3 France Playout Automation Market by Application
10.2.6.3 Italy Playout Automation Market
10.2.6.3.1 Italy Playout Automation Market by Component
10.2.6.3.2 Italy Playout Automation Market by Transmission Type
10.2.6.3.3 Italy Playout Automation Market by Application
10.2.6.4 United Kingdom Playout Automation Market
10.2.6.4.1 United Kingdom Playout Automation Market by Component
10.2.6.4.2 United Kingdom Playout Automation Market by Transmission Type
10.2.6.4.3 United Kingdom Playout Automation Market by Application
10.2.6.5 Russia Playout Automation Market
10.2.6.5.1 Russia Playout Automation Market by Component
10.2.6.5.2 Russia Playout Automation Market by Transmission Type
10.2.6.5.3 Russia Playout Automation Market by Application
10.2.6.6 Rest of Europe Playout Automation Market
10.2.6.6.1 Rest of Europe Playout Automation Market by Component
10.2.6.6.2 Rest of Europe Playout Automation Market by Transmission Type
10.2.6.6.3 Rest of Europe Playout Automation Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Playout Automation Market Overview
10.3.2 Asia-Pacific Playout Automation Market Forecasts and Analysis
10.3.3 Asia-Pacific Playout Automation Market Forecasts and Analysis - By Component
10.3.4 Asia-Pacific Playout Automation Market Forecasts and Analysis - By Transmission Type
10.3.5 Asia-Pacific Playout Automation Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Playout Automation Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Playout Automation Market
10.3.6.1.1 Australia Playout Automation Market by Component
10.3.6.1.2 Australia Playout Automation Market by Transmission Type
10.3.6.1.3 Australia Playout Automation Market by Application
10.3.6.2 China Playout Automation Market
10.3.6.2.1 China Playout Automation Market by Component
10.3.6.2.2 China Playout Automation Market by Transmission Type
10.3.6.2.3 China Playout Automation Market by Application
10.3.6.3 India Playout Automation Market
10.3.6.3.1 India Playout Automation Market by Component
10.3.6.3.2 India Playout Automation Market by Transmission Type
10.3.6.3.3 India Playout Automation Market by Application
10.3.6.4 Japan Playout Automation Market
10.3.6.4.1 Japan Playout Automation Market by Component
10.3.6.4.2 Japan Playout Automation Market by Transmission Type
10.3.6.4.3 Japan Playout Automation Market by Application
10.3.6.5 South Korea Playout Automation Market
10.3.6.5.1 South Korea Playout Automation Market by Component
10.3.6.5.2 South Korea Playout Automation Market by Transmission Type
10.3.6.5.3 South Korea Playout Automation Market by Application
10.3.6.6 Rest of Asia-Pacific Playout Automation Market
10.3.6.6.1 Rest of Asia-Pacific Playout Automation Market by Component
10.3.6.6.2 Rest of Asia-Pacific Playout Automation Market by Transmission Type
10.3.6.6.3 Rest of Asia-Pacific Playout Automation Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Playout Automation Market Overview
10.4.2 Middle East and Africa Playout Automation Market Forecasts and Analysis
10.4.3 Middle East and Africa Playout Automation Market Forecasts and Analysis - By Component
10.4.4 Middle East and Africa Playout Automation Market Forecasts and Analysis - By Transmission Type
10.4.5 Middle East and Africa Playout Automation Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Playout Automation Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Playout Automation Market
10.4.6.1.1 South Africa Playout Automation Market by Component
10.4.6.1.2 South Africa Playout Automation Market by Transmission Type
10.4.6.1.3 South Africa Playout Automation Market by Application
10.4.6.2 Saudi Arabia Playout Automation Market
10.4.6.2.1 Saudi Arabia Playout Automation Market by Component
10.4.6.2.2 Saudi Arabia Playout Automation Market by Transmission Type
10.4.6.2.3 Saudi Arabia Playout Automation Market by Application
10.4.6.3 U.A.E Playout Automation Market
10.4.6.3.1 U.A.E Playout Automation Market by Component
10.4.6.3.2 U.A.E Playout Automation Market by Transmission Type
10.4.6.3.3 U.A.E Playout Automation Market by Application
10.4.6.4 Rest of Middle East and Africa Playout Automation Market
10.4.6.4.1 Rest of Middle East and Africa Playout Automation Market by Component
10.4.6.4.2 Rest of Middle East and Africa Playout Automation Market by Transmission Type
10.4.6.4.3 Rest of Middle East and Africa Playout Automation Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Playout Automation Market Overview
10.5.2 South and Central America Playout Automation Market Forecasts and Analysis
10.5.3 South and Central America Playout Automation Market Forecasts and Analysis - By Component
10.5.4 South and Central America Playout Automation Market Forecasts and Analysis - By Transmission Type
10.5.5 South and Central America Playout Automation Market Forecasts and Analysis - By Application
10.5.6 South and Central America Playout Automation Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Playout Automation Market
10.5.6.1.1 Brazil Playout Automation Market by Component
10.5.6.1.2 Brazil Playout Automation Market by Transmission Type
10.5.6.1.3 Brazil Playout Automation Market by Application
10.5.6.2 Argentina Playout Automation Market
10.5.6.2.1 Argentina Playout Automation Market by Component
10.5.6.2.2 Argentina Playout Automation Market by Transmission Type
10.5.6.2.3 Argentina Playout Automation Market by Application
10.5.6.3 Rest of South and Central America Playout Automation Market
10.5.6.3.1 Rest of South and Central America Playout Automation Market by Component
10.5.6.3.2 Rest of South and Central America Playout Automation Market by Transmission Type
10.5.6.3.3 Rest of South and Central America Playout Automation Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. PLAYOUT AUTOMATION MARKET, KEY COMPANY PROFILES
12.1. AMAGI CORPORATION
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BELDEN INCORPORATED
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. BROADSTREAM SOLUTIONS, INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. CINEGY LLC
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. DEYAN AUTOMATION SYSTEMS
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. ENCO SYSTEMS, INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. HARDATA
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. HARMONIC, INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. IMAGINE COMMUNICATIONS CORP.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. PEBBLE BEACH SYSTEMS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Amagi Corporation
2. Belden Incorporated
3. BroadStream Solutions, Inc.
4. Cinegy LLC
5. Deyan Automation Systems
6. ENCO Systems, Inc.
7. Hardata
8. Harmonic, Inc.
9. Imagine Communications Corp.
10. Pebble Beach Systems
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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