The Polyphenols Market is expected to register a CAGR of 7% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
Polyphenols Market covers analysis by Source (Fruits, Vegetables, Plant Extracts, Others); Form (Liquid, Powder, Others); Application (Functional Beverages, Functional Foods, Dietary Supplements, Others), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). Polyphenols are phytochemicals that are significantly found in vegetables, organic products, grains, tea, and espresso. Polyphenols are accessible in fluid, strong, and some different structures, for example, tablets and containers also. They have cell reinforcement properties, which assume a critical job in magnificence items and dietary skin supplements.
Purpose of the ReportThe report Polyphenols Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Polyphenols Market Segmentation
Source- Fruits
- Vegetables
- Plant Extracts
- Liquid
- Powder
- Functional Beverages
- Functional Foods
- Dietary Supplements
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Polyphenols Market Growth Drivers- Demand for Polyphenols Is on the Rise: Based on the evidence that the concept of health and wellness is fast gaining ground, there seems to be an increased demand for polyphenols. These compounds have been credited with antioxidant properties that may reduce inflammation, slow chronic diseases' onset, and favor heart health. Consumers now wish to explore available natural ways of enhancing their well-being, and thus, supplements, food, and beverages rich in polyphenols have increased dramatically in demand.
- Emergence of Plant-Based Diet Trend: The recent increase in popularity of plant-based diets has more significantly enhanced the use of polyphenols in the diet. Fruits, vegetables, green tea, whole grains, and so on-together referred to as polyphenolics-are natural sources of polyphenolics,. As increasingly more and more individuals adopt fruit and vegetables into their lifestyle, the market for polyphenol-rich products, supplements, and functional foods is growing. This is how a shift towards plant-based nutrition helped expand polyphenol demand considerably.
- Functional Foods Enriched With Polyphenols: Functionality-oriented food market exploitation has moved polyphenols beyond traditional lines of nutrition-filling and complementing into innovative applications. Because of the specific oxidative stress and pro-inflammatory conditions combated by polyphenolic ingredients, they would be utilized in functional foods for consumers who seek health and wellness improvement. Thus, the argument fosters the utility of polyphenols in novel food formulations with additional health benefits.
- Growing Demand for Natural and Plant-Based Ingredients: With rising health-consciousness and increasing preference toward natural products, so has the demand for plant-based ingredients like polyphenols. Most of the polyphenols are derived from fruits, vegetables, tea, and whole grains, thus evident from the current trend of plant-based nutrition. Consumers are looking at clean-label, natural, and organic products for polyphenols, and their main users are thought to have an appreciation of health benefits without synthetic add-ins. This trend seems more noticeable especially within the domains of wellness and dietary supplements.
- Polyphenol Functional Foods and Drinks: Polyphenols are fast being introduced into functional foods and beverages.product innovations such as functional teas, antioxidant-rich snacks, and fortified beverages are now made with polyphenol-rich ingredients.the trend can be much traced from demand by consumers who seek convenience along health benefits enhancement, hence the innovation by brands to incorporate polyphenols into everyday mainstream food and beverage products.
- Customized Supplements and Nutrition: The trend toward personalized health and wellness has fueled interest in the increased uptake of supplements with customized formulations based on polyphenols-the so-called "tailored" supplements. Also, as more consumers move towards personalized, customized solutions to specific health needs like heart health, anti-aging, or immunity, manufacturers are developing these polyphenol-based products to address such individual consumer concerns. Data analytics and technological advancement would allow companies to provide increasingly precise dosages and personalized supplements, propelling the market thus heavily for polyphenols in the personalized nutrition segment.
- Emerging Markets Expansion: Worldwide, most especially in the emerging markets of Asia-Pacific and Latin America, health awareness is now on the highest demand for polyphenol-embedded products. There are great opportunities for companies to penetrate health-focused consumers with products such as foods, drinks, and supplements containing polyphenols.
- Development of Functional Foods: With functional foods thriving, so are polyphenols. Filling snacks, drinks, and fortified foods with polyphenols will make them healthier. Manufacturers would innovate polyphenol-engaged product substitutes based on market demand by providing products with more than just nutrition but also an added wellness benefit, especially antioxidants.
- Individualized Supplementation: Personalization is the ravaging trend in nutrition, and with that trend comes an opportunity for polyphenols in tailored supplements. Companies stockpile offer polyphenol products that tackle specific health issues like heart health or inflammation, putting themselves out there as fitting to most people's needs of buying individualized solutions. Supplement customization is an assurance of retaining consumers and thus, increased growth of the industry.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Polyphenols Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Polyphenols Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Growing preference for natural products is an emerging trend in the market.
The North America market is expected to account for the highest CAGR during the forecast period owing to the growing healthcare industry in the region.
The fruits and vegetables source segment accounted for the largest market share in 2023
Growing health concerns is a key driver in the market
Cargill Inc, Chr. Hansen A/S, Archer Daniels Midland, Herza Schokolade Gmbh Co. Kg, Amax NutraSource Inc, Frutarom Industries, Indena S.p.A, Martin Bauer Group, Ajinomoto OmniChem, and Futureceuticals Inc are some of the key players in the market.
The Polyphenols Market is estimated to witness a CAGR of 7% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Polyphenols Market - By Source
1.3.2 Polyphenols Market - By Form
1.3.3 Polyphenols Market - By Application
1.3.4 Polyphenols Market - By Region
1.3.4.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. POLYPHENOLS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. POLYPHENOLS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. POLYPHENOLS MARKET - GLOBAL MARKET ANALYSIS
6.1. POLYPHENOLS - GLOBAL MARKET OVERVIEW
6.2. POLYPHENOLS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. POLYPHENOLS MARKET - REVENUE AND FORECASTS TO 2028 - SOURCE
7.1. OVERVIEW
7.2. SOURCE MARKET FORECASTS AND ANALYSIS
7.3. FRUITS
7.3.1. Overview
7.3.2. Fruits Market Forecast and Analysis
7.4. VEGETABLES
7.4.1. Overview
7.4.2. Vegetables Market Forecast and Analysis
7.5. PLANT EXTRACTS
7.5.1. Overview
7.5.2. Plant Extracts Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. POLYPHENOLS MARKET - REVENUE AND FORECASTS TO 2028 - FORM
8.1. OVERVIEW
8.2. FORM MARKET FORECASTS AND ANALYSIS
8.3. LIQUID
8.3.1. Overview
8.3.2. Liquid Market Forecast and Analysis
8.4. POWDER
8.4.1. Overview
8.4.2. Powder Market Forecast and Analysis
8.5. OTHERS
8.5.1. Overview
8.5.2. Others Market Forecast and Analysis
9. POLYPHENOLS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. FUNCTIONAL BEVERAGES
9.3.1. Overview
9.3.2. Functional Beverages Market Forecast and Analysis
9.4. FUNCTIONAL FOODS
9.4.1. Overview
9.4.2. Functional Foods Market Forecast and Analysis
9.5. DIETARY SUPPLEMENTS
9.5.1. Overview
9.5.2. Dietary Supplements Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. POLYPHENOLS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Polyphenols Market Overview
10.1.2 North America Polyphenols Market Forecasts and Analysis
10.1.3 North America Polyphenols Market Forecasts and Analysis - By Source
10.1.4 North America Polyphenols Market Forecasts and Analysis - By Form
10.1.5 North America Polyphenols Market Forecasts and Analysis - By Application
10.1.6 North America Polyphenols Market Forecasts and Analysis - By Countries
10.1.6.1 Canada Polyphenols Market
10.1.6.1.1 Canada Polyphenols Market by Source
10.1.6.1.2 Canada Polyphenols Market by Form
10.1.6.1.3 Canada Polyphenols Market by Application
10.1.6.2 Mexico Polyphenols Market
10.1.6.2.1 Mexico Polyphenols Market by Source
10.1.6.2.2 Mexico Polyphenols Market by Form
10.1.6.2.3 Mexico Polyphenols Market by Application
10.2. EUROPE
10.2.1 Europe Polyphenols Market Overview
10.2.2 Europe Polyphenols Market Forecasts and Analysis
10.2.3 Europe Polyphenols Market Forecasts and Analysis - By Source
10.2.4 Europe Polyphenols Market Forecasts and Analysis - By Form
10.2.5 Europe Polyphenols Market Forecasts and Analysis - By Application
10.2.6 Europe Polyphenols Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Polyphenols Market
10.2.6.1.1 Germany Polyphenols Market by Source
10.2.6.1.2 Germany Polyphenols Market by Form
10.2.6.1.3 Germany Polyphenols Market by Application
10.2.6.2 France Polyphenols Market
10.2.6.2.1 France Polyphenols Market by Source
10.2.6.2.2 France Polyphenols Market by Form
10.2.6.2.3 France Polyphenols Market by Application
10.2.6.3 Italy Polyphenols Market
10.2.6.3.1 Italy Polyphenols Market by Source
10.2.6.3.2 Italy Polyphenols Market by Form
10.2.6.3.3 Italy Polyphenols Market by Application
10.2.6.4 United Kingdom Polyphenols Market
10.2.6.4.1 United Kingdom Polyphenols Market by Source
10.2.6.4.2 United Kingdom Polyphenols Market by Form
10.2.6.4.3 United Kingdom Polyphenols Market by Application
10.2.6.5 Russia Polyphenols Market
10.2.6.5.1 Russia Polyphenols Market by Source
10.2.6.5.2 Russia Polyphenols Market by Form
10.2.6.5.3 Russia Polyphenols Market by Application
10.2.6.6 Rest of Europe Polyphenols Market
10.2.6.6.1 Rest of Europe Polyphenols Market by Source
10.2.6.6.2 Rest of Europe Polyphenols Market by Form
10.2.6.6.3 Rest of Europe Polyphenols Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Polyphenols Market Overview
10.3.2 Asia-Pacific Polyphenols Market Forecasts and Analysis
10.3.3 Asia-Pacific Polyphenols Market Forecasts and Analysis - By Source
10.3.4 Asia-Pacific Polyphenols Market Forecasts and Analysis - By Form
10.3.5 Asia-Pacific Polyphenols Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Polyphenols Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Polyphenols Market
10.3.6.1.1 Australia Polyphenols Market by Source
10.3.6.1.2 Australia Polyphenols Market by Form
10.3.6.1.3 Australia Polyphenols Market by Application
10.3.6.2 China Polyphenols Market
10.3.6.2.1 China Polyphenols Market by Source
10.3.6.2.2 China Polyphenols Market by Form
10.3.6.2.3 China Polyphenols Market by Application
10.3.6.3 India Polyphenols Market
10.3.6.3.1 India Polyphenols Market by Source
10.3.6.3.2 India Polyphenols Market by Form
10.3.6.3.3 India Polyphenols Market by Application
10.3.6.4 Japan Polyphenols Market
10.3.6.4.1 Japan Polyphenols Market by Source
10.3.6.4.2 Japan Polyphenols Market by Form
10.3.6.4.3 Japan Polyphenols Market by Application
10.3.6.5 South Korea Polyphenols Market
10.3.6.5.1 South Korea Polyphenols Market by Source
10.3.6.5.2 South Korea Polyphenols Market by Form
10.3.6.5.3 South Korea Polyphenols Market by Application
10.3.6.6 Rest of Asia-Pacific Polyphenols Market
10.3.6.6.1 Rest of Asia-Pacific Polyphenols Market by Source
10.3.6.6.2 Rest of Asia-Pacific Polyphenols Market by Form
10.3.6.6.3 Rest of Asia-Pacific Polyphenols Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Polyphenols Market Overview
10.4.2 Middle East and Africa Polyphenols Market Forecasts and Analysis
10.4.3 Middle East and Africa Polyphenols Market Forecasts and Analysis - By Source
10.4.4 Middle East and Africa Polyphenols Market Forecasts and Analysis - By Form
10.4.5 Middle East and Africa Polyphenols Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Polyphenols Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Polyphenols Market
10.4.6.1.1 South Africa Polyphenols Market by Source
10.4.6.1.2 South Africa Polyphenols Market by Form
10.4.6.1.3 South Africa Polyphenols Market by Application
10.4.6.2 Saudi Arabia Polyphenols Market
10.4.6.2.1 Saudi Arabia Polyphenols Market by Source
10.4.6.2.2 Saudi Arabia Polyphenols Market by Form
10.4.6.2.3 Saudi Arabia Polyphenols Market by Application
10.4.6.3 U.A.E Polyphenols Market
10.4.6.3.1 U.A.E Polyphenols Market by Source
10.4.6.3.2 U.A.E Polyphenols Market by Form
10.4.6.3.3 U.A.E Polyphenols Market by Application
10.4.6.4 Rest of Middle East and Africa Polyphenols Market
10.4.6.4.1 Rest of Middle East and Africa Polyphenols Market by Source
10.4.6.4.2 Rest of Middle East and Africa Polyphenols Market by Form
10.4.6.4.3 Rest of Middle East and Africa Polyphenols Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Polyphenols Market Overview
10.5.2 South and Central America Polyphenols Market Forecasts and Analysis
10.5.3 South and Central America Polyphenols Market Forecasts and Analysis - By Source
10.5.4 South and Central America Polyphenols Market Forecasts and Analysis - By Form
10.5.5 South and Central America Polyphenols Market Forecasts and Analysis - By Application
10.5.6 South and Central America Polyphenols Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Polyphenols Market
10.5.6.1.1 Brazil Polyphenols Market by Source
10.5.6.1.2 Brazil Polyphenols Market by Form
10.5.6.1.3 Brazil Polyphenols Market by Application
10.5.6.2 Argentina Polyphenols Market
10.5.6.2.1 Argentina Polyphenols Market by Source
10.5.6.2.2 Argentina Polyphenols Market by Form
10.5.6.2.3 Argentina Polyphenols Market by Application
10.5.6.3 Rest of South and Central America Polyphenols Market
10.5.6.3.1 Rest of South and Central America Polyphenols Market by Source
10.5.6.3.2 Rest of South and Central America Polyphenols Market by Form
10.5.6.3.3 Rest of South and Central America Polyphenols Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. POLYPHENOLS MARKET, KEY COMPANY PROFILES
12.1. CARGILL INC
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CHR. HANSEN A/S
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. ARCHER DANIELS MIDLAND
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. HERZA SCHOKOLADE GMBH CO. KG.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. AMAX NUTRASOURCE INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. FRUTAROM INDUSTRIES
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. INDENA S.P.A.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MARTIN BAUER GROUP
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. AJINOMOTO OMNICHEM
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. FUTURECEUTICALS INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Cargill Inc
2. Chr. Hansen A/S
3. Archer Daniels Midland
4. Herza Schokolade Gmbh Co. Kg.
5. Amax NutraSource Inc.
6. Frutarom Industries
7. Indena S.p.A.
8. Martin Bauer Group
9. Ajinomoto OmniChem
10. Futureceuticals Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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