The Polyvinylpyrrolidone Market is expected to register a CAGR of 4% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by By Form (Powder, Liquid). The report is also segmented based on Application (Pharmaceuticals, Cosmetics, Adhesives, Food & Beverage, and Others). The report scope covers 5 regions: North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America and key countries under each region. The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Polyvinylpyrrolidone Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Polyvinylpyrrolidone Market Segmentation
Form- Powder
- Liquid
- Pharmaceuticals
- Cosmetics
- Adhesives
- Food & Beverage
- Others
Strategic Insights
Polyvinylpyrrolidone Market Growth Drivers- Pharmaceutical Sector Driving Significant Demand: The main reason behind the growth of the PVP market is massive demand coming from the pharmaceutical market. PVP has been used in pharmaceuticals as an excipient, where it is a binder, stabilizer, and solubilizer. Therefore, due to its significant requirement in pharmaceuticals, it's propelling the market growth.
- Advancing Drug Delivery Systems and Complex Formulations: The pharmaceutical sector is undergoing rapid advancement, especially in drug delivery systems. PVP holds some special properties such as biocompatibility and solubilizing the poorly soluble drugs, thereby making it an ideal candidate for the newer formulation. Thus, with the industry becoming increasingly complex in drug delivery systems, there will be a huge rise in demand for such effective excipients like PVP.
- Global Health Challenges Fueling PVP Demand in Pharmaceutical Research and Development: The ongoing global health challenges, including the recent pandemic, have accelerated research and development in pharmaceuticals. This surge in innovation necessitates the use of reliable excipients to ensure the efficacy and safety of new drugs. Consequently, the expanding pharmaceutical landscape presents a robust opportunity for the PVP market, as manufacturers seek to meet the increasing demand for high-quality formulations.
- Growing Adoption of PVP in the Cosmetic and Personal Care Industry: A major trend in the PVP market is the increasing adoption of PVP in the cosmetic and personal care industry. Informed consumers pay more attention to product formulations, and there is an increased demand for premium quality ingredients with good performance. PVP has unique properties that make it suitable for numerous cosmetic applications.
- Role in Enhancing Performance and Longevity in Cosmetics: PVP is prized in cosmetics for its film-forming properties, which enhance the feel and stability of products such as hair sprays, lotions, and makeup. Its flexibility makes it possible for formulators to produce products that give longer-lasting effects while feeling good on the skin. That alone is driving manufacturers forward to innovate and create new formulations with PVP.
- Impact of Clean Beauty Trends: Further, the emergence of clean beauty trends has started impacting the PVP market. Their demand for healthy, chemical-free products creates a push for brands to alter their compositions. Since PVP is a safe, effective ingredient, its benefits fit well within this trend further strengthening its hold within the cosmetics industry. It is here that the demand for PVP is likely to rise, thus demonstrating its significance within the beauty and personal care space.
- Increasing Pharmaceutical Demand for PVP as an Excipient: It has had one huge opportunity in the polyvinylpyrrolidone, or PVP, market in the form of growing pharmaceutical sector demand for PVP. With the healthcare industry fast evolving, there is an ever-growing need for effective excipients that enhance drug formulations. In fact, the versatility of PVP as a binder, stabilizer, and solubilizer has placed it at the heart of modern pharmaceuticals.
- Advancing Personalized Medicine and Drug Delivery: The rise of personalized medicine and advanced drug delivery systems propels pharmaceutical formulations to new innovations. The ability of PVP to enhance the solubility of poorly soluble drugs and its biocompatibility made it a suitable option for such applications. With the increased demand by pharmaceutical companies for development of better treatments, high quality PVP is sure to be in huge demand, and this will be the golden opportunity for manufacturers.
- Growing Importance Amid Global Health Challenges: The continuous health threat facing the world today, such as the recent pandemic, has catalyzed innovation and development in this pharmaceutical sector. For instance, higher innovation creates greater demands for dependable excipients that will assure the safety and efficacy of new drugs developed. Therefore, a new expanding pharmaceutical market provides a good opportunity for developing PVP, which manufacturing companies will need to develop effective safe drug preparations.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Polyvinylpyrrolidone Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Polyvinylpyrrolidone Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on geography, Asia Pacific is expected to register the fastest CAGR from 2023 to 2031.
Increasing adoption of PVP in the cosmetics and personal care industry is one of the key trends for the market growth.
BASF SE, Ashland Global Holdings Inc, Merck KGaA, Boai NKY Pharmaceuticals Ltd, Nippon Shokubai Co Ltd, Thermo Fischer Scientific, JH Nanhang Life Sciences Co Ltd, Glide Chem Private Limited, and Sichuan Tianhua Chemical Group Co Ltd are among the leading players operating in the polyvinylpyrrolidone market.
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Growing demand in the pharmaceutical industry is driving the market growth
The Polyvinylpyrrolidone Market is estimated to witness a CAGR of 4% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Polyvinylpyrrolidone Market - By Form
1.3.2 Polyvinylpyrrolidone Market - By Application
1.3.3 Polyvinylpyrrolidone Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. POLYVINYLPYRROLIDONE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. POLYVINYLPYRROLIDONE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. POLYVINYLPYRROLIDONE MARKET - GLOBAL MARKET ANALYSIS
6.1. POLYVINYLPYRROLIDONE - GLOBAL MARKET OVERVIEW
6.2. POLYVINYLPYRROLIDONE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. POLYVINYLPYRROLIDONE MARKET - REVENUE AND FORECASTS TO 2028 - FORM
7.1. OVERVIEW
7.2. FORM MARKET FORECASTS AND ANALYSIS
7.3. POWDER
7.3.1. Overview
7.3.2. Powder Market Forecast and Analysis
7.4. LIQUID
7.4.1. Overview
7.4.2. Liquid Market Forecast and Analysis
8. POLYVINYLPYRROLIDONE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. PHARMACEUTICALS
8.3.1. Overview
8.3.2. Pharmaceuticals Market Forecast and Analysis
8.4. ADHESIVE
8.4.1. Overview
8.4.2. Adhesive Market Forecast and Analysis
8.5. COSMETICS
8.5.1. Overview
8.5.2. Cosmetics Market Forecast and Analysis
8.6. FOOD AND BEVERAGES
8.6.1. Overview
8.6.2. Food and beverages Market Forecast and Analysis
8.7. OTHER
8.7.1. Overview
8.7.2. other Market Forecast and Analysis
9. POLYVINYLPYRROLIDONE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Polyvinylpyrrolidone Market Overview
9.1.2 North America Polyvinylpyrrolidone Market Forecasts and Analysis
9.1.3 North America Polyvinylpyrrolidone Market Forecasts and Analysis - By Form
9.1.4 North America Polyvinylpyrrolidone Market Forecasts and Analysis - By Application
9.1.5 North America Polyvinylpyrrolidone Market Forecasts and Analysis - By Countries
9.1.5.1 United States Polyvinylpyrrolidone Market
9.1.5.1.1 United States Polyvinylpyrrolidone Market by Form
9.1.5.1.2 United States Polyvinylpyrrolidone Market by Application
9.1.5.2 Canada Polyvinylpyrrolidone Market
9.1.5.2.1 Canada Polyvinylpyrrolidone Market by Form
9.1.5.2.2 Canada Polyvinylpyrrolidone Market by Application
9.1.5.3 Mexico Polyvinylpyrrolidone Market
9.1.5.3.1 Mexico Polyvinylpyrrolidone Market by Form
9.1.5.3.2 Mexico Polyvinylpyrrolidone Market by Application
9.2. EUROPE
9.2.1 Europe Polyvinylpyrrolidone Market Overview
9.2.2 Europe Polyvinylpyrrolidone Market Forecasts and Analysis
9.2.3 Europe Polyvinylpyrrolidone Market Forecasts and Analysis - By Form
9.2.4 Europe Polyvinylpyrrolidone Market Forecasts and Analysis - By Application
9.2.5 Europe Polyvinylpyrrolidone Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Polyvinylpyrrolidone Market
9.2.5.1.1 Germany Polyvinylpyrrolidone Market by Form
9.2.5.1.2 Germany Polyvinylpyrrolidone Market by Application
9.2.5.2 France Polyvinylpyrrolidone Market
9.2.5.2.1 France Polyvinylpyrrolidone Market by Form
9.2.5.2.2 France Polyvinylpyrrolidone Market by Application
9.2.5.3 Italy Polyvinylpyrrolidone Market
9.2.5.3.1 Italy Polyvinylpyrrolidone Market by Form
9.2.5.3.2 Italy Polyvinylpyrrolidone Market by Application
9.2.5.4 United Kingdom Polyvinylpyrrolidone Market
9.2.5.4.1 United Kingdom Polyvinylpyrrolidone Market by Form
9.2.5.4.2 United Kingdom Polyvinylpyrrolidone Market by Application
9.2.5.5 Russia Polyvinylpyrrolidone Market
9.2.5.5.1 Russia Polyvinylpyrrolidone Market by Form
9.2.5.5.2 Russia Polyvinylpyrrolidone Market by Application
9.2.5.6 Rest of Europe Polyvinylpyrrolidone Market
9.2.5.6.1 Rest of Europe Polyvinylpyrrolidone Market by Form
9.2.5.6.2 Rest of Europe Polyvinylpyrrolidone Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Polyvinylpyrrolidone Market Overview
9.3.2 Asia-Pacific Polyvinylpyrrolidone Market Forecasts and Analysis
9.3.3 Asia-Pacific Polyvinylpyrrolidone Market Forecasts and Analysis - By Form
9.3.4 Asia-Pacific Polyvinylpyrrolidone Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Polyvinylpyrrolidone Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Polyvinylpyrrolidone Market
9.3.5.1.1 Australia Polyvinylpyrrolidone Market by Form
9.3.5.1.2 Australia Polyvinylpyrrolidone Market by Application
9.3.5.2 China Polyvinylpyrrolidone Market
9.3.5.2.1 China Polyvinylpyrrolidone Market by Form
9.3.5.2.2 China Polyvinylpyrrolidone Market by Application
9.3.5.3 India Polyvinylpyrrolidone Market
9.3.5.3.1 India Polyvinylpyrrolidone Market by Form
9.3.5.3.2 India Polyvinylpyrrolidone Market by Application
9.3.5.4 Japan Polyvinylpyrrolidone Market
9.3.5.4.1 Japan Polyvinylpyrrolidone Market by Form
9.3.5.4.2 Japan Polyvinylpyrrolidone Market by Application
9.3.5.5 South Korea Polyvinylpyrrolidone Market
9.3.5.5.1 South Korea Polyvinylpyrrolidone Market by Form
9.3.5.5.2 South Korea Polyvinylpyrrolidone Market by Application
9.3.5.6 Rest of Asia-Pacific Polyvinylpyrrolidone Market
9.3.5.6.1 Rest of Asia-Pacific Polyvinylpyrrolidone Market by Form
9.3.5.6.2 Rest of Asia-Pacific Polyvinylpyrrolidone Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Polyvinylpyrrolidone Market Overview
9.4.2 Middle East and Africa Polyvinylpyrrolidone Market Forecasts and Analysis
9.4.3 Middle East and Africa Polyvinylpyrrolidone Market Forecasts and Analysis - By Form
9.4.4 Middle East and Africa Polyvinylpyrrolidone Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Polyvinylpyrrolidone Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Polyvinylpyrrolidone Market
9.4.5.1.1 South Africa Polyvinylpyrrolidone Market by Form
9.4.5.1.2 South Africa Polyvinylpyrrolidone Market by Application
9.4.5.2 Saudi Arabia Polyvinylpyrrolidone Market
9.4.5.2.1 Saudi Arabia Polyvinylpyrrolidone Market by Form
9.4.5.2.2 Saudi Arabia Polyvinylpyrrolidone Market by Application
9.4.5.3 U.A.E Polyvinylpyrrolidone Market
9.4.5.3.1 U.A.E Polyvinylpyrrolidone Market by Form
9.4.5.3.2 U.A.E Polyvinylpyrrolidone Market by Application
9.4.5.4 Rest of Middle East and Africa Polyvinylpyrrolidone Market
9.4.5.4.1 Rest of Middle East and Africa Polyvinylpyrrolidone Market by Form
9.4.5.4.2 Rest of Middle East and Africa Polyvinylpyrrolidone Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Polyvinylpyrrolidone Market Overview
9.5.2 South and Central America Polyvinylpyrrolidone Market Forecasts and Analysis
9.5.3 South and Central America Polyvinylpyrrolidone Market Forecasts and Analysis - By Form
9.5.4 South and Central America Polyvinylpyrrolidone Market Forecasts and Analysis - By Application
9.5.5 South and Central America Polyvinylpyrrolidone Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Polyvinylpyrrolidone Market
9.5.5.1.1 Brazil Polyvinylpyrrolidone Market by Form
9.5.5.1.2 Brazil Polyvinylpyrrolidone Market by Application
9.5.5.2 Argentina Polyvinylpyrrolidone Market
9.5.5.2.1 Argentina Polyvinylpyrrolidone Market by Form
9.5.5.2.2 Argentina Polyvinylpyrrolidone Market by Application
9.5.5.3 Rest of South and Central America Polyvinylpyrrolidone Market
9.5.5.3.1 Rest of South and Central America Polyvinylpyrrolidone Market by Form
9.5.5.3.2 Rest of South and Central America Polyvinylpyrrolidone Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. POLYVINYLPYRROLIDONE MARKET, KEY COMPANY PROFILES
11.1. ASHLAND.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BASF SE
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BOAI NKY PHARMACEUTICALS LTD.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. GLIDE CHEM PRIVATE LIMITED
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. HANGZHOU SUNFLOWER TECHNOLOGY DEVELOPMENT CO., LTD.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. JH NANHANG LIFE SCIENCES CO.,LTD
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. NACALAI TESQUE, INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. NIPPON SHOKUBAI CO., LTD.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. PRAKASH CHEMICALS PVT LTD
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. STAR-TECH AND JRS SPECIALTY PRODUCTS CO., LTD
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Ashland.
2. BASF SE
3. Boai NKY Pharmaceuticals Ltd.
4. Glide Chem Private Limited
5. Hangzhou Sunflower Technology Development Co., Ltd.
6. JH Nanhang Life Sciences Co.,Ltd
7. Nacalai tesque, Inc.
8. Nippon Shokubai Co., Ltd.
9. Prakash chemicals Pvt Ltd
10. Star-Tech and JRS Specialty Products Co., Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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