Portable Navigation Device Market Strategies, Top Players, Growth Opportunities, Analysis and Forecast by 2031

Coverage: Portable Navigation Device Market covers analysis By Type (In-Car and Handheld), Components (Sensor, Display, Speaker, and Others), Application (Land Borne, Air Borne, and Sea Borne), and End-User (Travel & Transport, Military & Defense, and Others), and Geography

  • Report Code : TIPTE100001141
  • Category : Electronics and Semiconductor
  • No. of Pages : 150
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Portable Navigation Device Market Size (2021-2031) and Regional Overview

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The portable navigation device market is expected to register a CAGR of 6.8% during 2023–2031. Technological advancements are likely to remain a key trend in the market.

Portable Navigation Device Market Analysis

  • There are, however, a vast number of opportunities and risks in the portable navigation device market through the increased concern over sustainability and new technology deployment from the major manufacturers. The current prospects for the portable navigation devices market continue to be promising, notwithstanding that PNDs face fierce competition due to the rising popularity of smartphone navigation applications.
  • The global market of portable navigation devices was driven by development in smartphones and wearables, which included integrated navigation systems and services without needing any separate navigational devices.

Portable Navigation Device Market Overview

  • A portable navigation device is an electronic, portable product that combines positioning capabilities such as GPS with navigation functions. It is also called a GPS navigation device/unit, car/auto GPS, car/auto tracking device, or personal navigation assistant. These are designed to be handheld or mounted on windshields/dashboards of a vehicle and provide nearly all the functionality of in-dash units for navigation. They can be operated on batteries for many hours before they need to be charged at a car's power outlet, making them convenient in any car.
  • While the navigation apps available on many smartphones raise competitive pressure, there are some advantages with a portable GPS device, such as detailed maps available for navigation, reliable satellite connectivity in the absence of cellular signal, and the ability to work in remote areas where cell service may be lacking. That makes them one of the most preferred choices among those who still have a soft spot for dedicated portable GPS units for navigation, especially during long drives or places with patchy cellular coverage.

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Portable Navigation Device Market: Strategic Insights

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Portable Navigation Device Market Drivers and Opportunities

Increased Application Area of Navigation Systems

  • The extended application area in navigation systems for providing optimized routes from one location to another is mainly facilitated by external technologies such as the Global Positioning System and satellite-based radio navigation systems, thus driving the portable navigation device market. Growth in these application areas not only raises the market growth rate but also forms the foundation of huge opportunities for further innovation and development within the PND market.
  • These technologies find applications across industries, particularly in transportation and logistics, with a special focus on the increasing adoption of wireless communication technologies such as Wi-Fi, Bluetooth, ZigBee, and cellular networks that have also contributed greatly to the growth of the market. The incorporation of advanced technologies, including GNSS (Global Navigation Satellite System), yields improved accuracy and robustness in the navigation systems, and it forms one of the important driving forces for market expansion and potential in the upcoming years.

Integration into Vehicles

  • The growth in the segment for portable navigation systems is viewed as one of the leading forces toward dominance in the automotive navigation systems market. This dominance is attributed to the user-friendly interface, high accuracy, and real-time traffic updates provided by in-dash navigation systems, leading to an entirely smooth and reliable navigation experience for drivers. While improving the driving experience when integrated into vehicles, these systems bring with them huge opportunities for further market penetration and expansion.
  • Furthermore, the growing demand for connected cars and the adoption of advanced driver assistance systems strengthen the demand for in-dash navigation systems, hence fueling the growth of the portable navigation device market. More than this, the in-dash navigation system is fitted with advanced functionalities such as 3D maps and real-time information about road accidents and weather forecasts, thereby boosting the market growth with lucrative opportunities for investment and technological advancements in the industry.

Portable Navigation Device Market Segmentation

Key segments that contributed to the derivation of the portable navigation device market analysis are type, components, application, and end user.

  • Based on type, the market is bifurcated into in-car and handheld.
  • In terms of components, the market is segmented into sensors, displays, speakers, and others.
  • Based on application, the market is divided into landborne, airborne, and seaborne.
  • In terms of end users, the market is segmented into travel & transport, military & defense, and others.

Portable Navigation Device Market Share Analysis by Geography

  • The portable navigation device market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
  • Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering mechanical keyboards market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
  • Also, the report covers PEST analysis, which involves the study of major factors that influence the portable navigation device market in these regions.

Portable Navigation Device Market Report Scope

Portable Navigation Device Market News and Recent Developments

The portable navigation device market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the portable navigation device market are listed below:

  • Garmin (NYSE: GRMN) today announced the eTrex® Solar, an easy-to-use GPS handheld that utilizes solar power to go the extra mile. The latest iteration in the tried-and-true eTrex series offers solar charging that can provide infinite battery life1 for hikers, geocachers, and off-the-grid adventurers. Enjoy the outdoors longer and take the road less traveled with the eTrex Solar in hand; users can view waypoints, track their location, and find their way back to favorite spots on the 2.2-inch high-contrast display that’s easy to read, even in bright sunlight.

(Source: Garmin Ltd., Press Release, November 2023)

Portable Navigation Device Market Report Coverage and Deliverables

The "Portable Navigation Device Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

  • Portable navigation device market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Portable navigation device market trends, as well as market dynamics such as drivers, restraints, and key opportunities
  • Detailed PEST/Porter's Five Forces and SWOT analysis
  • Portable navigation device market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the portable navigation device market
  • Detailed company profiles
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the expected CAGR of the portable navigation device market?

Global portable navigation device market is expected to grow at a CAGR of 6.8% during the forecast period 2023 - 2031.

What are the driving factors impacting the global portable navigation device market?

Increased application area of navigation systems is the major factor driving the portable navigation device market.

What are the future trends of the portable navigation device market?

Technological advancements are likely to remain a key trend in the market.

Which are the leading players operating in the portable navigation device market?

The leading players operating in the market are TomTom International BV, Continental AG, Garmin Ltd., Marvell Technology Group Ltd., Texas Instruments Incorporated, Magellan (MiTAC International Corporation), Kapsys, Rand McNally, ROHM Semiconductor, and NXP Semiconductors N.V.

What are the deliverable formats of the portable navigation device market report?

The report can be delivered in PDF/PPT format; we can also share an Excel dataset based on the request.

What are the options available for the customization of this report?  

Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

1 Introduction
1.1 Scope of Study
1.2 The Insight Partners Research Report Guidance

2 Key Takeaways
3 Portable Navigation Device Market Landscape
3.1 Market Overview
3.2 Market Segmentation
3.2.1 Portable Navigation Device Market - By Type
3.2.2 Portable Navigation Device Market - By Components
3.2.3 Portable Navigation Device Market - By Application
3.2.4 Portable Navigation Device Market - By End User
3.2.5 Portable Navigation Device Market - By Region
3.2.5.1 By Countries
3.3 PEST Analysis
3.3.1 North America - PEST Analysis
3.3.2 Europe - PEST Analysis
3.3.3 Asia Pacific - PEST Analysis
3.3.4 Middle East and Africa - PEST Analysis
3.3.5 South America - PEST Analysis

4 Portable Navigation Device Market - Key Industry Dynamics
4.1 Key Market Drivers
4.2 Key Market Restraints
4.3 Key Market Opportunities
4.4 Future Trends
4.5 Impact Analysis

5 Portable Navigation Device Market Analysis- Global
5.1 Global Portable Navigation Device Market Overview
5.2 Global Portable Navigation Device Market Forecasts and Analysis

6 Portable Navigation Device Market Revenue and Forecasts to 2028 - Type
6.1 Overview
6.2 Type Market Forecasts and Analysis
6.3 In-Car Market
6.3.1 Overview
6.3.2 In-Car Market Forecasts and Analysis
6.4 Hand-Held Market
6.4.1 Overview
6.4.2 Hand-Held Market Forecasts and Analysis
7 Portable Navigation Device Market Revenue and Forecasts to 2028 - Components
7.1 Overview
7.2 Components Market Forecasts and Analysis
7.3 Sensor Market
7.3.1 Overview
7.3.2 Sensors Market Forecasts and Analysis
7.4 Display Market
7.4.1 Overview
7.4.2 Display Market Forecasts and Analysis
7.5 Speaker Market
7.5.1 Overview
7.5.2 Speaker Market Forecasts and Analysis
7.6 Others Market
7.6.1 Overview
7.6.2 Others Market Forecasts and Analysis
8 Portable Navigation Device Market Revenue and Forecasts to 2028 - Application
8.1 Overview
8.2 Application Market Forecasts and Analysis
8.3 Land Borne Market
8.3.1 Overview
8.3.2 Land Borne Market Forecasts and Analysis
8.4 Air Borne Market
8.4.1 Overview
8.4.2 Air Borne Market Forecasts and Analysis
8.5 Sea Borne Market
8.5.1 Overview
8.5.2 Sea Borne Market Forecasts and Analysis
9 Portable Navigation Device Market Revenue and Forecasts to 2028 - End User
9.1 Overview
9.2 End User Market Forecasts and Analysis
9.3 Travel & Transport Market
9.3.1 Overview
9.3.2 Travel & Transport Market Forecasts and Analysis
9.4 Military & Defense Market
9.4.1 Overview
9.4.2 Military & Defense Market Forecasts and Analysis
9.5 Others Market
9.5.1 Overview
9.5.2 Others Market Forecasts and Analysis
10 Portable Navigation Device Market Revenue and Forecasts to 2028 - Geographical Analysis
10.1 North America
10.1.1 North America Portable Navigation Device Market Overview
10.1.2 North America Portable Navigation Device Market Forecasts and Analysis
10.1.2.1 North America Market Forecasts and Analysis - By Countries
10.1.2.1.1 US market
10.1.2.1.2 Canada market
10.1.2.1.3 Mexico market
10.1.2.2 North America Market Forecasts and Analysis - By Type
10.1.2.3 North America Market Forecasts and Analysis - By Components
10.1.2.4 North America Market Forecasts and Analysis - By Application
10.1.2.5 North America Market Forecasts and Analysis - By End User
10.2 Europe
10.2.1 Europe Portable Navigation Device Market Overview
10.2.2 Europe Portable Navigation Device Market Forecasts and Analysis
10.2.2.1 Europe Market Forecasts and Analysis - By Countries
10.2.2.1.1 France market
10.2.2.1.2 Germany market
10.2.2.1.3 Italy market
10.2.2.1.4 Spain market
10.2.2.1.5 UK market
10.2.2.2 Europe Market Forecasts and Analysis - By Type
10.2.2.3 Europe Market Forecasts and Analysis - By Components
10.2.2.4 Europe Market Forecasts and Analysis - By Application
10.2.2.5 Europe Market Forecasts and Analysis - By End User
10.3 Asia pacific (APAC)
10.3.1 Asia Pacific Portable Navigation Device Market Overview
10.3.2 Asia Pacific Portable Navigation Device Market Forecasts and Analysis
10.3.2.1 Asia Pacific Market Forecasts and Analysis - By Countries
10.3.2.1.1 Australia market
10.3.2.1.2 China market
10.3.2.1.3 India market
10.3.2.1.4 Japan market
10.3.2.2 Asia Pacific Market Forecasts and Analysis - By Type
10.3.2.3 Asia Pacific Market Forecasts and Analysis - By Components
10.3.2.4 Asia Pacific Market Forecasts and Analysis - By Application
10.3.2.5 Asia Pacific Market Forecasts and Analysis - By End User
10.4 Middle East and Africa (MEA)
10.4.1 Middle East and Africa Portable Navigation Device Market Overview
10.4.2 Middle East and Africa Portable Navigation Device Market Forecasts and Analysis
10.4.2.1 Middle East and Africa Market Forecasts and Analysis - By Countries
10.4.2.1.1 South Africa market
10.4.2.1.2 Saudi Arabia market
10.4.2.1.3 UAE market
10.4.2.2 Middle East and Africa Market Forecasts and Analysis - By Type
10.4.2.3 Middle East and Africa Market Forecasts and Analysis - By Components
10.4.2.4 Middle East and Africa Market Forecasts and Analysis - By Application
10.4.2.5 Middle East and Africa Market Forecasts and Analysis - By End User
10.5 South America (SAM)
10.5.1 South America Portable Navigation Device Market Overview
10.5.2 South America Portable Navigation Device Market Forecasts and Analysis
10.5.2.1 South America Market Forecasts and Analysis -By Countries
10.5.2.1.1.1 Brazil market
10.5.2.2 South America Market Forecasts and Analysis - By Type
10.5.2.3 South America Market Forecasts and Analysis - By Components
10.5.2.4 South America Market Forecasts and Analysis - By Application
10.5.2.5 South America Market Forecasts and Analysis - By End User
11 Industry Landscape
11.1 Mergers & acquisitions
11.2 Market Initiatives
11.3 New developments
11.4 Investment scenarios

12 Competitive Landscape
12.1 Competitive Product mapping
12.2 Market Positioning/ Market Share

13 Portable Navigation Device Market, Key Company Profiles
13.1 TomTom International BV
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Financial Overview
13.1.4 SWOT Analysis
13.1.5 Key Developments
13.2 Continental AG
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Financial Overview
13.2.4 SWOT Analysis
13.2.5 Key Developments
13.3 Garmin Ltd.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Financial Overview
13.3.4 SWOT Analysis
13.3.5 Key Developments
13.4 Marvell Technology Group Ltd.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Financial Overview
13.4.4 SWOT Analysis
13.4.5 Key Developments
13.5 Texas Instruments Incorporated
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Financial Overview
13.5.4 SWOT Analysis
13.5.5 Key Developments
13.6 Magellan (MiTAC International Corporation)
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Financial Overview
13.6.4 SWOT Analysis
13.6.5 Key Developments
13.7 Kapsys
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Financial Overview
13.7.4 SWOT Analysis
13.7.5 Key Developments
13.8 Rand McNally
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Financial Overview
13.8.4 SWOT Analysis
13.8.5 Key Developments
13.9 ROHM Semiconductor
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Financial Overview
13.9.4 SWOT Analysis
13.9.5 Key Developments
13.10 NXP Semiconductors N.V.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Financial Overview
13.10.4 SWOT Analysis
13.10.5 Key Developments

The List of Companies

1. TomTom International BV
2. Continental AG
3. Garmin Ltd.
4. Marvell Technology Group Ltd.
5. Texas Instruments Incorporated
6. Magellan (MiTAC International Corporation)
7. Kapsys
8. Rand McNally
9. ROHM Semiconductor
10. NXP Semiconductors N.V.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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