Poultry Probiotic Market Forecast, Share, and Trends 2031

Coverage: Poultry Probiotic Market covers analysis By Type (Lactobacillus, Bifidobacterium, Saccharomyces, Streptococcus, and Others), Application (Chicken, Turkey, and Others), and Geography

  • Report Code : TIPRE00030303
  • Category : Chemicals and Materials
  • No. of Pages : 150
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Poultry Probiotic Market Opportunities 2031

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The poultry probiotic market size is projected to reach US$ 192.28 million by 2031 from US$ 121.29 million in 2023. The market is expected to register a CAGR of 6.0% during 2023–2031. The wider acceptance of advanced biotechnology in the animal feed industry is likely to remain a key trend in the poultry probiotic market.

Poultry Probiotic Market Analysis

Rising awareness regarding the need to improve gut health and immunity of poultry animals, coupled with the increasing outbreak of diseases in chicken, boosts the demand for growth promoters such as probiotic ingredients. Therefore, the increasing usage of additives in poultry feed is boosting the demand for poultry probiotics. Moreover, the high efficacy of bifidobacterium in preventing the contraction of specific infections and diseases, maintaining gastrointestinal flora in poultry animals, and its ability to enhance the growth rate and feed efficiency in poultry animals are likely to fuel the product demand. In addition, with the rise in the incidences of adverse effects of antibiotics in meat products, many regulations have been implemented that support antibiotic bans. Such regulations are anticipated to promote the utilization of natural ingredients in feed additives; this factor boosts the demand for poultry probiotics. For instance, from 2006 onwards, the European Union (EU) has prohibited using antibiotics as feed additives. Thus, many activities were initiated to establish alternative strategies in order to prevent the growth of pathogenic bacteria in farm animals. Prebiotics, probiotics, and essential oils have been suggested as alternatives to animal feed antibiotics. Thus, the increasing adoption of probiotics as an alternative to antibiotics in animal feed creates lucrative growth opportunities in the poultry probiotics market.

Poultry Probiotic Market Overview

Poultry probiotics such as live fungi, bacteria, and yeasts act as a supplement to the gastrointestinal flora. Poultry animals can achieve a healthy digestive system with the consumption of these probiotics. The benefits of poultry probiotics contribute to the overall growth and health of poultry animals. Probiotics are a feed additive that has gained popularity in poultry production following the ban on antibiotic growth promoters (AGP). These probiotics are added to poultry feed in order to increase the production of meat and eggs from poultry animals.

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Poultry Probiotic Market: Strategic Insights

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Poultry Probiotic Market Drivers and Opportunities

Increasing Poultry Production Favors Market Growth

The poultry meat production across the world soared by 9 to 133 million tons from 1961 to 2021, and the production of eggs shot up from 15 to 93 million tons. In 2021, poultry meat represented almost 40% of global meat production. Thus, high poultry production is expected to boost the demand for feed additives such as poultry probiotics. This is among the major drivers in the global poultry probiotic market.

Product Innovation by Key Market Players

Poultry probiotic manufacturers across the globe are investing significantly in strategic initiatives such as product innovation, mergers and acquisitions, and expansion of their businesses to attract a large number of consumers and enhance their market position. For instance, in May 2021, Evonik Industries developed a system solution for the gut health of poultry & swine, which includes a tailored combination of its feeding concepts, amino acids, probiotics, services, and consulting. Similarly, Evonik's Animal Nutrition business line has launched 'Ecobiol Fizz', the first probiotic for chicken in the form of an effervescent tablet. Such product innovation by key players helps create a strong foothold in the poultry probiotic market.

Poultry Probiotic Market Report Segmentation Analysis

Key segments that contributed to the derivation of the poultry probiotic market analysis are type and application.

  • Based on type, the poultry probiotic market is divided into Lactobacillus, Bifidobacterium, Saccharomyces, Streptococcus, and others. The Lactobacillus segment held the largest market share in 2023.
  • By application, the market is segmented into chicken, turkey, and others. The chicken segment held the largest share of the market in 2023.

Poultry Probiotic Market Share Analysis by Geography

The geographic scope of the poultry probiotic market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

The global poultry probiotic market in Asia Pacific is significantly increasing due to the rising animal feed production and growing livestock. Asia Pacific is the largest producer of animal feed globally. The region accounts for the largest human population among all five regions and contains around 60% of the global population. Thus, the mass of the region is bolstering the demand for meat products, which is leading the region for livestock and subsequently favoring the poultry probiotic market growth in the region. Moreover, favorable government schemes and subsidies to promote the growth of poultry livestock further boost the demand for poultry feed additives such as probiotics in the region. The rising production and consumption of animal feed among livestock farms increase the growth of the poultry probiotic market in Asia Pacific.

Poultry Probiotic Market Report Scope

Poultry Probiotic Market News and Recent Developments

The poultry probiotic market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion and strategies:

  • Lallemand opened a new branch in Poland and standardized its presence to directly sell its microbial-based animal nutrition and well-being solutions. (Source: Lallemand, Press Release, 2022)
  • DSM acquired Prodap. Prodap is a leading animal nutrition and technology company based in Brazil. With this strategy, the company's technological offerings include specialized nutritional solutions and consulting services to enhance animal farming efficiency and sustainability. (Source: DSM, Newsletter, 2022)

Poultry Probiotic Market Report Coverage and Deliverables

The “Poultry Probiotic Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

  • Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Market dynamics such as drivers, restraints, and key opportunities
  • Key future trends
  • Detailed PEST/Porter’s Five Forces and SWOT analysis
  • Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
  • Detailed company profiles
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What is the expected CAGR of the poultry probiotic market?

The global poultry probiotic market is estimated to register a CAGR of 6.0% during the forecast period 2023–2031.

Which are the leading players operating in the poultry probiotic market?

ey poultry probiotic market players are – ADM, Chr. Hansen Holding A/S, Adisseo, Alltech, Land O'Lakes, Inc, Lallemand Inc., DSM, IFF Nutrition and Biosciences, Kemin Industries, Inc., Dupont DE Nemours, Inc, Novozymes, Biomin, and Prowel

What is the future trend of the poultry probiotic market?

The wider acceptance of advanced biotechnology in the animal feed industry is likely to remain a key trend in the poultry probiotic market.

What are the driving factors impacting the poultry probiotic market?

High poultry production is expected to boost the demand for feed additives such as poultry probiotics. Moreover, product innovation by key players anticipated to open lucrative opportunities.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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