Pre-Printed Liner Market Growth Report and Size by 2031
The Pre-Printed Liner Market is expected to register a CAGR of 3.9% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by product (bleached and unbleached). The report is segmented by Print type (offset printer, flexographic printer, rotogravure printer, and letterpress printer). The report further presents an analysis based on the end-use industry (food, beverages, electrical and electronics, healthcare, personal care and cosmetics, textiles and apparel, homecare, chemical and fertilizers, e-commerce, and others). The report scope covers five regions: North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America and key countries under each region. The global analysis is further broken down at the regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Pre-Printed Liner Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Pre-Printed Liner Market Segmentation
Product- Bleached and Unbleached
- Offset printer
- Flexographic Printer
- Rotogravure Printer
- Letterpress Printer
- Food
- Beverages
- Electrical and Electronics
- Healthcare
- Personal Care and Cosmetics
- Textiles and Apparel
- Homecare
- Chemical and Fertilizers
- e-Commerce
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Pre-Printed Liner Market Growth Drivers- Growing Demand for Eco-Friendly Pre-Printed Liners: Pre-printed liners are in demand more by people who seek eco-friendly, sustainable packaging. With enhanced environmental awareness and the initiative to reduce plastic waste, companies are now looking for a greener alternative. More eco-friendly, biodegradable, and recyclable materials used for pre-printed liners provide an eye-candy opportunity for companies looking to minimise their footprint on nature. Stretched demand among consumers and regulators for sustainability is compelling manufacturers to invest in packaging materials that align with this goal, accelerating the market for pre-printed liners.
- E-Commerce Growth Driving Protective and Branded Packaging Needs: Rapid expansion in e-commerce has increased the demand for protective and branded packaging. Using pre-printed liners in product packaging helps enhance products through branding opportunities while safely packaged and protected during transit. E-commerce companies need packaging functionality but are also attracted to customers with it. Since this meets one of the requirements, pre-printed liners have an element that can be printed with branding, information about the product, or marketing messages, and thus enhance their demand in the market.
- Advancements in Printing Technology Boosting Pre-Printed Liner Market: Improvements in printing technology and developments like digital printing and flexographic printing have elevated the pre-printed liner's quality and cost competitiveness. Inflexible lines, for instance, would now print excellent, photorealistic graphics and beautiful designs with such precision to be applied in liners in the packaging business. Another aspect is that digital printing techniques have made short-run and on-demand printing economical, so businesses can print a custom design in a lesser quantity without incurring cost increases. This has led to growth in the pre-printed liner market, especially in the food, beverages, and consumer goods sectors.
- Integration of Smart Packaging Technologies: One consequence of smart packaging is incorporating technologies such as QR codes, NFC, and RFID into pre-printed liners. This allows brands to interact with consumers interactively, such as accessing additional information that may be included on liners with QR codes or participating in special online promotions at the online sites accessed using the QR code. This is a growing trend that integrates innovative technology into the functionality of pre-printed liners and adds value to consumers and brands alike.
- Minimalist and Premium Package Designs: A most visible shift in consumer tastes is being witnessed toward minimal, premium package designs. These pre-printed liners let marketers and product manufacturers create sleek, elegant designs that promote the idea of quality associated with the luxury of the products. Pre-printed liners are extremely popular in product packaging where cosmetics, high-end foods, and luxurious products form a significant source of attraction to the discerning consumer base. Pre-printed liners enable companies to offer products in sleek packaging that meet the new paradigm of changing consumer tastes and trends.
- Rising Demand in Food and Beverage Packaging: The food and beverage sector is one of the prominent drivers for the growth of pre-printed liners. Quality and attractive packaging to better enhance the presentation of the products and ensure food safety, among other things, have raised demand in the food sector. It's highly used in food packaging for snacks, beverages, and frozen goods. Therefore, the liners can provide branding opportunities and functional benefits, such as moisture resistance, retention of freshness, and evidence of tampering. Such usage reflects the increasing demand for better solutions in packaging for food and beverage applications.
- Growth Opportunities in Emerging Markets: The emerging markets of Asia-Pacific, Latin America, and the Middle East are considerable growth opportunities for the pre-printed liner market. With rapid urbanization and industrialization in these regions, demand for consumer goods and packaged products is mounting. Companies entering these markets will find pre-printed liners as a means to increase the attractiveness of product packaging, meet local preferences, and strengthen their brand's presence.
- Sustainability and Biodegradable Liners: With the world moving toward greener practices, there is now greater potential for the innovation and uptake of biodegradable and compostable pre-printed liners. Manufacturers who invest in developing liners from biodegradable material but still offer excellent print quality have an opportunity. This opportunity comes hand in hand with a growing focus on sustainability in packaging for the environmentally conscious consumer and business.
- Customization and On-Demand Printing: Increasingly, more businesses are using customized packaging. There is a growing need for pre-printed liners as they can be made in small quantities or even in custom quantities as per orders and so on. Its advantage lies in the digital technologies where printing of a customized liner in small quantities in several designs and graphics quickly in less cost. This flexibility attracts companies that need to respond to changes in market demand, want to introduce limited-edition products or have short-term marketing campaigns with no big production runs. On-demand printing services represent a vast opportunity for companies in the pre-printed liner market.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Pre-Printed Liner Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Pre-Printed Liner Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Increased use of smart and interactive packaging is expected to be the key market trend.
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
On the basis of geography, the pre-printed liner market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America
Smurfit WestRock Plc, DS Smith Plc, Packaging Corporation of America, Rayven Inc, International Paper Co, Visy, Paper Australia Pty Ltd, Packaging Technologies Inc, and The Packaging People Pty Ltd
The major factors driving the pre-printed liner market are:
1. Rising Demand for Sustainable Packaging Solutions.
2. Growth of E-commerce and Retail Packaging.
The Pre-Printed Liner Market is estimated to witness a CAGR of 3.9% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Pre-Printed Liner Market - By Type
1.3.2 Pre-Printed Liner Market - By End Use
1.3.3 Pre-Printed Liner Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PRE-PRINTED LINER MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. PRE-PRINTED LINER MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PRE-PRINTED LINER MARKET - GLOBAL MARKET ANALYSIS
6.1. PRE-PRINTED LINER - GLOBAL MARKET OVERVIEW
6.2. PRE-PRINTED LINER - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PRE-PRINTED LINER MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. FLEXOGRAPHIC PREPRINT
7.3.1. Overview
7.3.2. Flexographic Preprint Market Forecast and Analysis
7.4. LITHOGRAPHIC PRINTING
7.4.1. Overview
7.4.2. Lithographic Printing Market Forecast and Analysis
7.5. ROTOGRAVURE PREPRINT
7.5.1. Overview
7.5.2. Rotogravure Preprint Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. PRE-PRINTED LINER MARKET - REVENUE AND FORECASTS TO 2028 - END USE
8.1. OVERVIEW
8.2. END USE MARKET FORECASTS AND ANALYSIS
8.3. FOOD AND BEVERAGES
8.3.1. Overview
8.3.2. Food and Beverages Market Forecast and Analysis
8.4. HEALTHCARE
8.4.1. Overview
8.4.2. Healthcare Market Forecast and Analysis
8.5. PERSONAL CARE AND COSMETICS
8.5.1. Overview
8.5.2. Personal Care and Cosmetics Market Forecast and Analysis
8.6. ELECTRICAL AND ELECTRONICS
8.6.1. Overview
8.6.2. Electrical and Electronics Market Forecast and Analysis
8.7. TEXTILE
8.7.1. Overview
8.7.2. Textile Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. PRE-PRINTED LINER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Pre-Printed Liner Market Overview
9.1.2 North America Pre-Printed Liner Market Forecasts and Analysis
9.1.3 North America Pre-Printed Liner Market Forecasts and Analysis - By Type
9.1.4 North America Pre-Printed Liner Market Forecasts and Analysis - By End Use
9.1.5 North America Pre-Printed Liner Market Forecasts and Analysis - By Countries
9.1.5.1 United States Pre-Printed Liner Market
9.1.5.1.1 United States Pre-Printed Liner Market by Type
9.1.5.1.2 United States Pre-Printed Liner Market by End Use
9.1.5.2 Canada Pre-Printed Liner Market
9.1.5.2.1 Canada Pre-Printed Liner Market by Type
9.1.5.2.2 Canada Pre-Printed Liner Market by End Use
9.1.5.3 Mexico Pre-Printed Liner Market
9.1.5.3.1 Mexico Pre-Printed Liner Market by Type
9.1.5.3.2 Mexico Pre-Printed Liner Market by End Use
9.2. EUROPE
9.2.1 Europe Pre-Printed Liner Market Overview
9.2.2 Europe Pre-Printed Liner Market Forecasts and Analysis
9.2.3 Europe Pre-Printed Liner Market Forecasts and Analysis - By Type
9.2.4 Europe Pre-Printed Liner Market Forecasts and Analysis - By End Use
9.2.5 Europe Pre-Printed Liner Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Pre-Printed Liner Market
9.2.5.1.1 Germany Pre-Printed Liner Market by Type
9.2.5.1.2 Germany Pre-Printed Liner Market by End Use
9.2.5.2 France Pre-Printed Liner Market
9.2.5.2.1 France Pre-Printed Liner Market by Type
9.2.5.2.2 France Pre-Printed Liner Market by End Use
9.2.5.3 Italy Pre-Printed Liner Market
9.2.5.3.1 Italy Pre-Printed Liner Market by Type
9.2.5.3.2 Italy Pre-Printed Liner Market by End Use
9.2.5.4 United Kingdom Pre-Printed Liner Market
9.2.5.4.1 United Kingdom Pre-Printed Liner Market by Type
9.2.5.4.2 United Kingdom Pre-Printed Liner Market by End Use
9.2.5.5 Russia Pre-Printed Liner Market
9.2.5.5.1 Russia Pre-Printed Liner Market by Type
9.2.5.5.2 Russia Pre-Printed Liner Market by End Use
9.2.5.6 Rest of Europe Pre-Printed Liner Market
9.2.5.6.1 Rest of Europe Pre-Printed Liner Market by Type
9.2.5.6.2 Rest of Europe Pre-Printed Liner Market by End Use
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Pre-Printed Liner Market Overview
9.3.2 Asia-Pacific Pre-Printed Liner Market Forecasts and Analysis
9.3.3 Asia-Pacific Pre-Printed Liner Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Pre-Printed Liner Market Forecasts and Analysis - By End Use
9.3.5 Asia-Pacific Pre-Printed Liner Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Pre-Printed Liner Market
9.3.5.1.1 Australia Pre-Printed Liner Market by Type
9.3.5.1.2 Australia Pre-Printed Liner Market by End Use
9.3.5.2 China Pre-Printed Liner Market
9.3.5.2.1 China Pre-Printed Liner Market by Type
9.3.5.2.2 China Pre-Printed Liner Market by End Use
9.3.5.3 India Pre-Printed Liner Market
9.3.5.3.1 India Pre-Printed Liner Market by Type
9.3.5.3.2 India Pre-Printed Liner Market by End Use
9.3.5.4 Japan Pre-Printed Liner Market
9.3.5.4.1 Japan Pre-Printed Liner Market by Type
9.3.5.4.2 Japan Pre-Printed Liner Market by End Use
9.3.5.5 South Korea Pre-Printed Liner Market
9.3.5.5.1 South Korea Pre-Printed Liner Market by Type
9.3.5.5.2 South Korea Pre-Printed Liner Market by End Use
9.3.5.6 Rest of Asia-Pacific Pre-Printed Liner Market
9.3.5.6.1 Rest of Asia-Pacific Pre-Printed Liner Market by Type
9.3.5.6.2 Rest of Asia-Pacific Pre-Printed Liner Market by End Use
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Pre-Printed Liner Market Overview
9.4.2 Middle East and Africa Pre-Printed Liner Market Forecasts and Analysis
9.4.3 Middle East and Africa Pre-Printed Liner Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Pre-Printed Liner Market Forecasts and Analysis - By End Use
9.4.5 Middle East and Africa Pre-Printed Liner Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Pre-Printed Liner Market
9.4.5.1.1 South Africa Pre-Printed Liner Market by Type
9.4.5.1.2 South Africa Pre-Printed Liner Market by End Use
9.4.5.2 Saudi Arabia Pre-Printed Liner Market
9.4.5.2.1 Saudi Arabia Pre-Printed Liner Market by Type
9.4.5.2.2 Saudi Arabia Pre-Printed Liner Market by End Use
9.4.5.3 U.A.E Pre-Printed Liner Market
9.4.5.3.1 U.A.E Pre-Printed Liner Market by Type
9.4.5.3.2 U.A.E Pre-Printed Liner Market by End Use
9.4.5.4 Rest of Middle East and Africa Pre-Printed Liner Market
9.4.5.4.1 Rest of Middle East and Africa Pre-Printed Liner Market by Type
9.4.5.4.2 Rest of Middle East and Africa Pre-Printed Liner Market by End Use
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Pre-Printed Liner Market Overview
9.5.2 South and Central America Pre-Printed Liner Market Forecasts and Analysis
9.5.3 South and Central America Pre-Printed Liner Market Forecasts and Analysis - By Type
9.5.4 South and Central America Pre-Printed Liner Market Forecasts and Analysis - By End Use
9.5.5 South and Central America Pre-Printed Liner Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Pre-Printed Liner Market
9.5.5.1.1 Brazil Pre-Printed Liner Market by Type
9.5.5.1.2 Brazil Pre-Printed Liner Market by End Use
9.5.5.2 Argentina Pre-Printed Liner Market
9.5.5.2.1 Argentina Pre-Printed Liner Market by Type
9.5.5.2.2 Argentina Pre-Printed Liner Market by End Use
9.5.5.3 Rest of South and Central America Pre-Printed Liner Market
9.5.5.3.1 Rest of South and Central America Pre-Printed Liner Market by Type
9.5.5.3.2 Rest of South and Central America Pre-Printed Liner Market by End Use
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. PRE-PRINTED LINER MARKET, KEY COMPANY PROFILES
11.1. BOBST
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. DAIO PAPER CORPORATION
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. DS SMITH
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. INTERNATIONAL PAPER
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. PACKAGING CORPORATION OF AMERICA
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. PACKAGING TECHNOLOGIES INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. SMURFIT KAPPA
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. THE PACKAGING PEOPLE PTY LTD
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. VISY
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. WESTROCK COMPANY
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. BOBST
2. Daio Paper Corporation
3. DS Smith
4. International Paper
5. Packaging Corporation of America
6. Packaging Technologies Inc.
7. Smurfit Kappa
8. The Packaging People PTY LTD
9. Visy
10. WestRock Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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