Pressure Sensitive Labels Market Size and Growth 2031

Pressure Sensitive Labels Market Size and Forecasts (2021 - 2031), Global and Regional Growth Opportunity Analysis, and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPRE00023882
  • Category : Chemicals and Materials
  • No. of Pages : 150
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Pressure Sensitive Labels Market Dynamics 2021-2031

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MARKET ANALYSIS

A kind of self-adhesive label made from paper, cloth, plastic, film, and other materials is called pressure sensitive label. It can be used on the surface without external agents such as solvents, heat, or water. It is made of duct tape, masking tape, labels, and stickers. Pressure sensitive labels aid in conveying product information through visuals or written words.

GROWTH DRIVER AND CHALLENGES

The use in the beverage industry has aided the market growth pressure sensitive labels. Pressure sensitive labels are essential for beverage labeling because they must stick to containers in several conditions. The adhesive used to label alcoholic beverages should be quickly attached. It will remain in place as necessary when the application temperature is either room temperature or something more demanding, like 20 C to 40 C. The required durability of labels and adhesives must be maintained even in the face of cold, damp, or continuous handling.

 On the contrary, the volatility of raw materials prices hurdles the growth of the global pressure sensitive labels market. The price of raw materials is rising rapidly, resulting in higher production costs. This has a negative effect on consumer behavior, resulting in either an unwillingness to buy the product or even a selection of budgetary-friendly alternatives. The market also needs to be improved by the requirement of a specific type of equipment, which requires significant investment to establish an establishment to produce pressure sensitive tapes and labels.

REGIONAL ANALYSIS

The report provides a detailed overview of the global pressure sensitive labels market concerning five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America. Asia Pacific was the largest market for pressure-sensitive labels. The growth of the sensitive pressure label market is projected to be fastest during the Asia Pacific region. Several things lead to this, namely the rapid urbanization and industrialization of countries such as China, India, and Japan. There are many people in these countries, and an economic expansion has led to the growth of some sectors, such as food and beverage, pharmaceuticals, and consumer goods.

REPORT SEGMENTATION AND SCOPE

The "Global Pressure Sensitive Labels Market Analysis to 2031" is a specialized and in-depth study with a major focus on global market trends and growth opportunities. The report aims to provide an overview of the global market with detailed market segmentation by type, technology, application, and geography. The global pressure sensitive labels market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of pressure sensitive labels worldwide along with their demand in major regions and countries. In addition, the report provides a qualitative assessment of various factors affecting the pressure sensitive labels market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the pressure sensitive labels market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative opportunities that would, in turn, aid in identifying the major revenue pockets.     

Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global pressure sensitive labels market, which helps understand the entire supply chain and various factors affecting the market growth.

SEGMENTAL ANALYSIS

The global pressure sensitive labels market is segmented on the basis of type, technology, and application. Based on type, the pressure sensitive labels market is segmented as, topcoat, face stock, adhesive, and liner. On the basis of technology, the pressure sensitive labels market is classified as, water-based, solvent-based, and others. On the basis of application, the pressure sensitive labels market is classified as, food and beverages, pharmaceuticals, automotive, and others.

Based on application, the food and beverages segment accounted for a significant share which can be attributed to its popularity across the globe. Pressure labels are important in the food and beverage sector as they are essential in branding, product identification, and regulatory compliance. Pressure labels in the food and drink sectors are becoming more important due to increased demand for convenience foods, packaged foodstuffs, or prepared meals that can be served with a meal. High competition indicates the food and beverage industry and pressure labels can help products stand out on store shelves by providing eye-catching branding and packaging. As an outcome, producers of food and beverages are increasingly using pressure labels to distinguish their goods and strengthen their branding initiatives.

INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES

Partnerships, acquisitions, and new product launches were found to be the major strategies adopted by the players operating in the global pressure sensitive labels market.

  • In May 2022 - CCL Industries announced that the Bolt has Acquired Avery. The acquisition will help CCL Industries expand its product portfolio and increase its regional production capacity.
  • In April 2023, Bostik launched Flexcryl ClearCycle 1000 adhesive which is expected to be the first all-temperature, wash-off label adhesive. ClearCycle 1000 adhesive is derived from a water-based acrylic technology to help users meet the needs for PET bottle label applications, which is a rapidly growing bottle material preference owing to its design and support sustainability options.

COVID IMPACT

The global pandemic of COVID-19 has had devastating effects on several industry sectors. Various public health guidelines have been established in different countries worldwide to limit the incidence and slow the spread of coronavirus. COVID-19 protocols range from declaring national emergency states, enforcing stay-at-home orders, closing nonessential business operations and schools, banning public gatherings, imposing curfews, distributing digital passes, allowing police to restrict citizen movements within a country, and closing international borders. The pandemic had an important impact on all areas of the print business, including visual arts, advertising, and promotional activities, but it has been less so for packaging printing. In particular, in the early days of the pandemic, when food traders faced unprecedented demand, there was a significant increase in print volumes for those sectors of the packaging industry involved in foodstuffs, beverages, and pharmaceutical products.

MARKET PLAYERS

Some of the key players operating in the pressure sensitive labels market include Avery Dennison Corporation; CCL Industries; Constantia Flexibles Group GmbH; Fort Dearborn Company; Henkel Finland Oy.; Inland; LINTEC Corporation; Multi-Color Corporation; Technicote; UPM; Bostik; Westrock Company; Creative Labels Inc., Accu-Label Inc.; Gaska Tape Inc.; and Scapa Group Ltd among others.

The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.

REGIONAL FRAMEWORK
World Geography

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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Pressure Sensitive Labels Market - By Type
1.3.2 Pressure Sensitive Labels Market - By Technology
1.3.3 Pressure Sensitive Labels Market - By Application
1.3.4 Pressure Sensitive Labels Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. PRESSURE SENSITIVE LABELS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS

5. PRESSURE SENSITIVE LABELS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. PRESSURE SENSITIVE LABELS MARKET - GLOBAL MARKET ANALYSIS
6.1. PRESSURE SENSITIVE LABELS - GLOBAL MARKET OVERVIEW
6.2. PRESSURE SENSITIVE LABELS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING

7. PRESSURE SENSITIVE LABELS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. TOPCOAT
7.3.1. Overview
7.3.2. Topcoat Market Forecast and Analysis
7.4. FACE STOCK
7.4.1. Overview
7.4.2. Face Stock Market Forecast and Analysis
7.5. ADHESIVE
7.5.1. Overview
7.5.2. Adhesive Market Forecast and Analysis
7.6. LINER
7.6.1. Overview
7.6.2. Liner Market Forecast and Analysis
8. PRESSURE SENSITIVE LABELS MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
8.1. OVERVIEW
8.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3. WATER-BASED
8.3.1. Overview
8.3.2. Water-based Market Forecast and Analysis
8.4. SOLVENT-BASED
8.4.1. Overview
8.4.2. Solvent-based Market Forecast and Analysis
8.5. OTHERS
8.5.1. Overview
8.5.2. Others Market Forecast and Analysis
9. PRESSURE SENSITIVE LABELS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. FOOD AND BEVERAGES
9.3.1. Overview
9.3.2. Food and Beverages Market Forecast and Analysis
9.4. PHARMACEUTICALS
9.4.1. Overview
9.4.2. Pharmaceuticals Market Forecast and Analysis
9.5. AUTOMOTIVE
9.5.1. Overview
9.5.2. Automotive Market Forecast and Analysis
9.6. OTHER
9.6.1. Overview
9.6.2. Other Market Forecast and Analysis

10. PRESSURE SENSITIVE LABELS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Pressure Sensitive Labels Market Overview
10.1.2 North America Pressure Sensitive Labels Market Forecasts and Analysis
10.1.3 North America Pressure Sensitive Labels Market Forecasts and Analysis - By Type
10.1.4 North America Pressure Sensitive Labels Market Forecasts and Analysis - By Technology
10.1.5 North America Pressure Sensitive Labels Market Forecasts and Analysis - By Application
10.1.6 North America Pressure Sensitive Labels Market Forecasts and Analysis - By Countries
10.1.6.1 United States Pressure Sensitive Labels Market
10.1.6.1.1 United States Pressure Sensitive Labels Market by Type
10.1.6.1.2 United States Pressure Sensitive Labels Market by Technology
10.1.6.1.3 United States Pressure Sensitive Labels Market by Application
10.1.6.2 Canada Pressure Sensitive Labels Market
10.1.6.2.1 Canada Pressure Sensitive Labels Market by Type
10.1.6.2.2 Canada Pressure Sensitive Labels Market by Technology
10.1.6.2.3 Canada Pressure Sensitive Labels Market by Application
10.1.6.3 Mexico Pressure Sensitive Labels Market
10.1.6.3.1 Mexico Pressure Sensitive Labels Market by Type
10.1.6.3.2 Mexico Pressure Sensitive Labels Market by Technology
10.1.6.3.3 Mexico Pressure Sensitive Labels Market by Application
10.2. EUROPE
10.2.1 Europe Pressure Sensitive Labels Market Overview
10.2.2 Europe Pressure Sensitive Labels Market Forecasts and Analysis
10.2.3 Europe Pressure Sensitive Labels Market Forecasts and Analysis - By Type
10.2.4 Europe Pressure Sensitive Labels Market Forecasts and Analysis - By Technology
10.2.5 Europe Pressure Sensitive Labels Market Forecasts and Analysis - By Application
10.2.6 Europe Pressure Sensitive Labels Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Pressure Sensitive Labels Market
10.2.6.1.1 Germany Pressure Sensitive Labels Market by Type
10.2.6.1.2 Germany Pressure Sensitive Labels Market by Technology
10.2.6.1.3 Germany Pressure Sensitive Labels Market by Application
10.2.6.2 France Pressure Sensitive Labels Market
10.2.6.2.1 France Pressure Sensitive Labels Market by Type
10.2.6.2.2 France Pressure Sensitive Labels Market by Technology
10.2.6.2.3 France Pressure Sensitive Labels Market by Application
10.2.6.3 Italy Pressure Sensitive Labels Market
10.2.6.3.1 Italy Pressure Sensitive Labels Market by Type
10.2.6.3.2 Italy Pressure Sensitive Labels Market by Technology
10.2.6.3.3 Italy Pressure Sensitive Labels Market by Application
10.2.6.4 United Kingdom Pressure Sensitive Labels Market
10.2.6.4.1 United Kingdom Pressure Sensitive Labels Market by Type
10.2.6.4.2 United Kingdom Pressure Sensitive Labels Market by Technology
10.2.6.4.3 United Kingdom Pressure Sensitive Labels Market by Application
10.2.6.5 Russia Pressure Sensitive Labels Market
10.2.6.5.1 Russia Pressure Sensitive Labels Market by Type
10.2.6.5.2 Russia Pressure Sensitive Labels Market by Technology
10.2.6.5.3 Russia Pressure Sensitive Labels Market by Application
10.2.6.6 Rest of Europe Pressure Sensitive Labels Market
10.2.6.6.1 Rest of Europe Pressure Sensitive Labels Market by Type
10.2.6.6.2 Rest of Europe Pressure Sensitive Labels Market by Technology
10.2.6.6.3 Rest of Europe Pressure Sensitive Labels Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Pressure Sensitive Labels Market Overview
10.3.2 Asia-Pacific Pressure Sensitive Labels Market Forecasts and Analysis
10.3.3 Asia-Pacific Pressure Sensitive Labels Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Pressure Sensitive Labels Market Forecasts and Analysis - By Technology
10.3.5 Asia-Pacific Pressure Sensitive Labels Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Pressure Sensitive Labels Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Pressure Sensitive Labels Market
10.3.6.1.1 Australia Pressure Sensitive Labels Market by Type
10.3.6.1.2 Australia Pressure Sensitive Labels Market by Technology
10.3.6.1.3 Australia Pressure Sensitive Labels Market by Application
10.3.6.2 China Pressure Sensitive Labels Market
10.3.6.2.1 China Pressure Sensitive Labels Market by Type
10.3.6.2.2 China Pressure Sensitive Labels Market by Technology
10.3.6.2.3 China Pressure Sensitive Labels Market by Application
10.3.6.3 India Pressure Sensitive Labels Market
10.3.6.3.1 India Pressure Sensitive Labels Market by Type
10.3.6.3.2 India Pressure Sensitive Labels Market by Technology
10.3.6.3.3 India Pressure Sensitive Labels Market by Application
10.3.6.4 Japan Pressure Sensitive Labels Market
10.3.6.4.1 Japan Pressure Sensitive Labels Market by Type
10.3.6.4.2 Japan Pressure Sensitive Labels Market by Technology
10.3.6.4.3 Japan Pressure Sensitive Labels Market by Application
10.3.6.5 South Korea Pressure Sensitive Labels Market
10.3.6.5.1 South Korea Pressure Sensitive Labels Market by Type
10.3.6.5.2 South Korea Pressure Sensitive Labels Market by Technology
10.3.6.5.3 South Korea Pressure Sensitive Labels Market by Application
10.3.6.6 Rest of Asia-Pacific Pressure Sensitive Labels Market
10.3.6.6.1 Rest of Asia-Pacific Pressure Sensitive Labels Market by Type
10.3.6.6.2 Rest of Asia-Pacific Pressure Sensitive Labels Market by Technology
10.3.6.6.3 Rest of Asia-Pacific Pressure Sensitive Labels Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Pressure Sensitive Labels Market Overview
10.4.2 Middle East and Africa Pressure Sensitive Labels Market Forecasts and Analysis
10.4.3 Middle East and Africa Pressure Sensitive Labels Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Pressure Sensitive Labels Market Forecasts and Analysis - By Technology
10.4.5 Middle East and Africa Pressure Sensitive Labels Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Pressure Sensitive Labels Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Pressure Sensitive Labels Market
10.4.6.1.1 South Africa Pressure Sensitive Labels Market by Type
10.4.6.1.2 South Africa Pressure Sensitive Labels Market by Technology
10.4.6.1.3 South Africa Pressure Sensitive Labels Market by Application
10.4.6.2 Saudi Arabia Pressure Sensitive Labels Market
10.4.6.2.1 Saudi Arabia Pressure Sensitive Labels Market by Type
10.4.6.2.2 Saudi Arabia Pressure Sensitive Labels Market by Technology
10.4.6.2.3 Saudi Arabia Pressure Sensitive Labels Market by Application
10.4.6.3 U.A.E Pressure Sensitive Labels Market
10.4.6.3.1 U.A.E Pressure Sensitive Labels Market by Type
10.4.6.3.2 U.A.E Pressure Sensitive Labels Market by Technology
10.4.6.3.3 U.A.E Pressure Sensitive Labels Market by Application
10.4.6.4 Rest of Middle East and Africa Pressure Sensitive Labels Market
10.4.6.4.1 Rest of Middle East and Africa Pressure Sensitive Labels Market by Type
10.4.6.4.2 Rest of Middle East and Africa Pressure Sensitive Labels Market by Technology
10.4.6.4.3 Rest of Middle East and Africa Pressure Sensitive Labels Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Pressure Sensitive Labels Market Overview
10.5.2 South and Central America Pressure Sensitive Labels Market Forecasts and Analysis
10.5.3 South and Central America Pressure Sensitive Labels Market Forecasts and Analysis - By Type
10.5.4 South and Central America Pressure Sensitive Labels Market Forecasts and Analysis - By Technology
10.5.5 South and Central America Pressure Sensitive Labels Market Forecasts and Analysis - By Application
10.5.6 South and Central America Pressure Sensitive Labels Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Pressure Sensitive Labels Market
10.5.6.1.1 Brazil Pressure Sensitive Labels Market by Type
10.5.6.1.2 Brazil Pressure Sensitive Labels Market by Technology
10.5.6.1.3 Brazil Pressure Sensitive Labels Market by Application
10.5.6.2 Argentina Pressure Sensitive Labels Market
10.5.6.2.1 Argentina Pressure Sensitive Labels Market by Type
10.5.6.2.2 Argentina Pressure Sensitive Labels Market by Technology
10.5.6.2.3 Argentina Pressure Sensitive Labels Market by Application
10.5.6.3 Rest of South and Central America Pressure Sensitive Labels Market
10.5.6.3.1 Rest of South and Central America Pressure Sensitive Labels Market by Type
10.5.6.3.2 Rest of South and Central America Pressure Sensitive Labels Market by Technology
10.5.6.3.3 Rest of South and Central America Pressure Sensitive Labels Market by Application

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. PRESSURE SENSITIVE LABELS MARKET, KEY COMPANY PROFILES
12.1. AVERY DENNISON CORPORATION
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CCL INDUSTRIES
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. CONSTANTIA FLEXIBLES GROUP GMBH
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. FORT DEARBORN COMPANY
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HENKEL FINLAND OY.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. INLAND
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. LINTEC CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MULTI-COLOR CORPORATION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TECHNICOTE
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. UPM
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS

The List of Companies

1. Avery Dennison Corporation
2. CCL Industries
3. Constantia Flexibles Group GmbH
4. Fort Dearborn Company
5. Henkel Finland Oy.
6. Inland
7. LINTEC Corporation
8. Multi-Color Corporation
9. Technicote
10. UPM

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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