Printed Electronics Market Forecast (2024-2031)
The Printed Electronics Market is expected to register a CAGR of 17.2% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Material (Substrates and Inks), Technology (Inkjet Printing, Screen Printing, Gravure Printing, and Flexographic Printing), Application (Displays, RFID Tags, Batteries, PV Cells, Sensors, and Lighting Solutions/Devices), and End-User (Automotive & Transportation, Healthcare, Consumer Electronics, Aerospace & Defense, Construction & Architecture, and Retail & Packaging),. The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Printed Electronics Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Printed Electronics Market Segmentation
Material- Substrates and Inks
- Inkjet Printing
- Screen Printing
- Gravure Printing
- Flexographic Printing
- Displays
- RFID Tags
- Batteries
- PV Cells
- Sensors
- Lighting Solutions/Devices
- Automotive & Transportation
- Healthcare
- Consumer Electronics
- Aerospace & Defense
- Construction & Architecture
- Retail & Packaging
- Automotive & Transportation
- Healthcare
- Consumer Electronics
- Aerospace & Defense
- Construction & Architecture
- Retail & Packaging
Strategic Insights
Printed Electronics Market Growth Drivers- Advancements in Printing Technologies: The rapid advancements in printing technologies, such as inkjet and screen printing, are driving the growth of the printed electronics market. These innovations enable the production of flexible, lightweight, and cost-effective electronic devices, making them suitable for a wide range of applications, including wearables, sensors, and smart packaging.
- Demand for Flexible and Lightweight Electronics: There is a growing demand for flexible, lightweight electronics across industries such as healthcare, automotive, and consumer electronics. Printed electronics offer a cost-effective solution for producing such devices, driving market growth as industries seek to integrate flexible circuits, sensors, and displays into their products.
- Shift Towards Sustainable Manufacturing: Sustainability is becoming a key trend in the printed electronics market. Printed electronics are considered more eco-friendly compared to traditional electronics due to their lower energy consumption during production and the use of less hazardous materials. As industries prioritize sustainability, printed electronics are increasingly viewed as a greener alternative for creating electronic devices.
- Use of Conductive Inks: The use of conductive inks in printed electronics is growing. These inks, which are made from silver, copper, or carbon, allow for the production of printed circuits and flexible devices. Conductive inks enable lower-cost production and are widely used in applications like RFID tags, flexible displays, and energy-harvesting devices.
- Growth in Wearable Electronics: The rise of wearable electronics, including health monitoring devices, fitness trackers, and smartwatches, presents significant growth opportunities for the printed electronics market. Printed sensors, displays, and circuits are integral to the production of lightweight, flexible, and affordable wearable devices, which are expected to see growing demand in consumer electronics and healthcare.
- Smart Packaging Solutions: The increasing use of printed electronics in smart packaging offers a promising opportunity. Printed sensors and RFID tags can be embedded in packaging to monitor the condition of products, track supply chains, and enhance consumer interaction. This opportunity is particularly relevant in sectors like food and pharmaceuticals, where real-time monitoring is crucial.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Printed Electronics Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Printed Electronics Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Printed Electronics Market is estimated to witness a CAGR of 17.2% from 2023 to 2031
Growing Demand of Flexible and Lightweight Electronics, Development of Printing Technologies
Shift Towards Hybrid Electronics
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1. Printed Electronics Market - By Material
1.3.2. Printed Electronics Market - By Technology
1.3.3. Printed Electronics Market - By Application
1.3.4. Printed Electronics Market - By End-User
1.3.5. Printed Electronics Market - By Region
1.3.5.1. By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PRINTED ELECTRONICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. ECOSYSTEM ANALYSIS
4.3. PEST ANALYSIS
4.3.1. North America - PEST Analysis
4.3.2. Europe - PEST Analysis
4.3.3. Asia Pacific (APAC) - PEST Analysis
4.3.4. Middle East & Africa (MEA) - PEST Analysis
4.3.5. South America (SAM)- PEST Analysis
5. PRINTED ELECTRONICS MARKET - KEY INDUSTRY DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. PRINTED ELECTRONICS MARKET - GLOBAL MARKET ANALYSIS
6.1. PRINTED ELECTRONICS - GLOBAL MARKET OVERVIEW
6.2. PRINTED ELECTRONICS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/ MARKET SHARE
7. PRINTED ELECTRONICS MARKET REVENUE AND FORECASTS TO 2028 - MATERIAL
7.1. OVERVIEW
7.2. MATERIAL MARKET FORECASTS AND ANALYSIS
7.3. SUBSTRATES
7.3.1. Overview
7.3.2. Substrates Market Forecast and Analysis
7.4. INKS
7.4.1. Overview
7.4.2. Inks Market Forecast and Analysis
8. PRINTED ELECTRONICS MARKET REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
8.1. OVERVIEW
8.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3. INKJET PRINTING
8.3.1. Overview
8.3.2. Inkjet Printing Market Forecast and Analysis
8.4. SCREEN PRINTING
8.4.1. Overview
8.4.2. Screen Printing Market Forecast and Analysis
8.5. GRAVURE PRINTING
8.5.1. Overview
8.5.2. Gravure Printing Market Forecast and Analysis
8.6. FLEXOGRAPHIC PRINTING
8.6.1. Overview
8.6.2. Flexographic Printing Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. PRINTED ELECTRONICS MARKET REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. DISPLAYS
9.3.1. Overview
9.3.2. Displays Market Forecast and Analysis
9.4. RFID TAGS
9.4.1. Overview
9.4.2. RFID Tags Market Forecast and Analysis
9.5. BATTERIES
9.5.1. Overview
9.5.2. Batteries Market Forecast and Analysis
9.6. PV CELLS
9.6.1. Overview
9.6.2. PV Cells Market Forecast and Analysis
9.7. SENSORS
9.7.1. Overview
9.7.2. Sensors Market Forecast and Analysis
9.8. LIGHTING SOLUTIONS/DEVICES
9.8.1. Overview
9.8.2. Lighting Solutions/Devices Market Forecast and Analysis
9.9. OTHERS
9.9.1. Overview
9.9.2. Others Market Forecast and Analysis
10. PRINTED ELECTRONICS MARKET REVENUE AND FORECASTS TO 2028 - END-USER
10.1. OVERVIEW
10.2. END-USER MARKET FORECASTS AND ANALYSIS
10.3. AUTOMOTIVE & TRANSPORTATION
10.3.1. Overview
10.3.2. Automotive & Transportation Market Forecast and Analysis
10.4. HEALTHCARE
10.4.1. Overview
10.4.2. Healthcare Market Forecast and Analysis
10.5. CONSUMER ELECTRONICS
10.5.1. Overview
10.5.2. Consumer Electronics Market Forecast and Analysis
10.6. AEROSPACE & DEFENSE
10.6.1. Overview
10.6.2. Aerospace & Defense Market Forecast and Analysis
10.7. CONSTRUCTION & ARCHITECTURE
10.7.1. Overview
10.7.2. Construction & Architecture Market Forecast and Analysis
10.8. RETAIL & PACKAGING
10.8.1. Overview
10.8.2. Retail & Packaging Market Forecast and Analysis
10.9. OTHERS
10.9.1. Overview
10.9.2. Others Market Forecast and Analysis
11. PRINTED ELECTRONICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1. North America Printed Electronics Market Overview
11.1.2. North America Printed Electronics Market Forecasts and Analysis
11.1.3. North America Market Forecasts and Analysis - By Material
11.1.4. North America Market Forecasts and Analysis - By Technology
11.1.5. North America Market Forecasts and Analysis - By Application
11.1.6. North America Market Forecasts and Analysis - By End-User
11.1.7. North America Market Forecasts and Analysis - By Countries
11.1.7.1. US market
11.1.7.1.1. US Market by Material
11.1.7.1.2. US Market by Technology
11.1.7.1.3. US Market by Application
11.1.7.1.4. US Market by End-User
11.1.7.2. Canada market
11.1.7.2.1. Canada Market by Material
11.1.7.2.2. Canada Market by Technology
11.1.7.2.3. Canada Market by Application
11.1.7.2.4. Canada Market by End-User
11.1.7.3. Mexico market
11.1.7.3.1. Mexico Market by Material
11.1.7.3.2. Mexico Market by Technology
11.1.7.3.3. Mexico Market by Application
11.1.7.3.4. Mexico Market by End-User
11.2. EUROPE
11.2.1. Europe Printed Electronics Market Overview
11.2.2. Europe Printed Electronics Market Forecasts and Analysis
11.2.3. Europe Market Forecasts and Analysis - By Material
11.2.4. Europe Market Forecasts and Analysis - By Technology
11.2.5. Europe Market Forecasts and Analysis - By Application
11.2.6. Europe Market Forecasts and Analysis - By End-User
11.2.7. Europe Market Forecasts and Analysis - By Countries
11.2.7.1. France market
11.2.7.1.1. France Market by Material
11.2.7.1.2. France Market by Technology
11.2.7.1.3. France Market by Application
11.2.7.1.4. France Market by End-User
11.2.7.2. Germany market
11.2.7.2.1. Germany Market by Material
11.2.7.2.2. Germany Market by Technology
11.2.7.2.3. Germany Market by Application
11.2.7.2.4. Germany Market by End-User
11.2.7.3. Italy market
11.2.7.3.1. Italy Market by Material
11.2.7.3.2. Italy Market by Technology
11.2.7.3.3. Italy Market by Application
11.2.7.3.4. Italy Market by End-User
11.2.7.4. Spain market
11.2.7.4.1. Spain Market by Material
11.2.7.4.2. Spain Market by Technology
11.2.7.4.3. Spain Market by Application
11.2.7.4.4. Spain Market by End-User
11.2.7.5. UK market
11.2.7.5.1. UK Market by Material
11.2.7.5.2. UK Market by Technology
11.2.7.5.3. UK Market by Application
11.2.7.5.4. UK Market by End-User
11.2.7.6. Rest of Europe market
11.2.7.6.1. Rest of Europe Market by Material
11.2.7.6.2. Rest of Europe Market by Technology
11.2.7.6.3. Rest of Europe Market by Application
11.2.7.6.4. Rest of Europe Market by End-User
11.3. ASIA PACIFIC (APAC)
11.3.1. Asia Pacific Printed Electronics Market Overview
11.3.2. Asia Pacific Printed Electronics Market Forecasts and Analysis
11.3.3. Asia Pacific Market Forecasts and Analysis - By Material
11.3.4. Asia Pacific Market Forecasts and Analysis - By Technology
11.3.5. Asia Pacific Market Forecasts and Analysis - By Application
11.3.6. Asia Pacific Market Forecasts and Analysis - By End-User
11.3.7. Asia Pacific Market Forecasts and Analysis - By Countries
11.3.7.1. South Korea
11.3.7.1.1. South Korea Market by Material
11.3.7.1.2. South Korea Market by Technology
11.3.7.1.3. South Korea Market by Application
11.3.7.1.4. South Korea Market by End-User
11.3.7.2. China market
11.3.7.2.1. China Market by Material
11.3.7.2.2. China Market by Technology
11.3.7.2.3. China Market by Application
11.3.7.2.4. China Market by End-User
11.3.7.3. India market
11.3.7.3.1. India Market by Material
11.3.7.3.2. India Market by Technology
11.3.7.3.3. India Market by Application
11.3.7.3.4. India Market by End-User
11.3.7.4. Japan market
11.3.7.4.1. Japan Market by Material
11.3.7.4.2. Japan Market by Technology
11.3.7.4.3. Japan Market by Application
11.3.7.4.4. Japan Market by End-User
11.3.7.5. Australia market
11.3.7.5.1. Australia Market by Material
11.3.7.5.2. Australia Market by Technology
11.3.7.5.3. Australia Market by Application
11.3.7.5.4. Australia Market by End-User
11.3.7.6. Rest of APAC market
11.3.7.6.1. Rest of APAC Market by Material
11.3.7.6.2. Rest of APAC Market by Technology
11.3.7.6.3. Rest of APAC Market by Application
11.3.7.6.4. Rest of APAC Market by End-User
11.4. MIDDLE EAST AND AFRICA (MEA)
11.4.1. Middle East and Africa Printed Electronics Market Overview
11.4.2. Middle East and Africa Printed Electronics Market Forecasts and Analysis
11.4.3. Middle East and Africa Market Forecasts and Analysis - By Material
11.4.4. Middle East and Africa Market Forecasts and Analysis - By Technology
11.4.5. Middle East and Africa Market Forecasts and Analysis - By Application
11.4.6. Middle East and Africa Market Forecasts and Analysis - By End-User
11.4.7. Middle East and Africa Market Forecasts and Analysis - By Countries
11.4.7.1. South Africa market
11.4.7.1.1. South Africa Market by Material
11.4.7.1.2. South Africa Market by Technology
11.4.7.1.3. South Africa Market by Application
11.4.7.1.4. South Africa Market by End-User
11.4.7.2. Saudi Arabia market
11.4.7.2.1. Saudi Arabia Market by Material
11.4.7.2.2. Saudi Arabia Market by Technology
11.4.7.2.3. Saudi Arabia Market by Application
11.4.7.2.4. Saudi Arabia Market by End-User
11.4.7.3. UAE market
11.4.7.3.1. UAE Market by Material
11.4.7.3.2. UAE Market by Technology
11.4.7.3.3. UAE Market by Application
11.4.7.3.4. UAE Market by End-User
11.4.7.4. Rest of MEA market
11.4.7.4.1. Rest of MEA Market by Material
11.4.7.4.2. Rest of MEA Market by Technology
11.4.7.4.3. Rest of MEA Market by Application
11.4.7.4.4. Rest of MEA Market by End-User
11.5. SOUTH AMERICA (SAM)
11.5.1. South America Printed Electronics Market Overview
11.5.2. South America Printed Electronics Market Forecasts and Analysis
11.5.3. South America Market Forecasts and Analysis - By Material
11.5.4. South America Market Forecasts and Analysis - By Technology
11.5.5. South America Market Forecasts and Analysis - By Application
11.5.6. South America Market Forecasts and Analysis - By End-User
11.5.7. South America Market Forecasts and Analysis - By Countries
11.5.7.1. Brazil market
11.5.7.1.1. Brazil Market by Material
11.5.7.1.2. Brazil Market by Technology
11.5.7.1.3. Brazil Market by Application
11.5.7.1.4. Brazil Market by End-User
11.5.7.2. Argentina market
11.5.7.2.1. Argentina Market by Material
11.5.7.2.2. Argentina Market by Technology
11.5.7.2.3. Argentina Market by Application
11.5.7.2.4. Argentina Market by End-User
11.5.7.3. Rest of SAM market
11.5.7.3.1. Rest of SAM Market by Material
11.5.7.3.2. Rest of SAM Market by Technology
11.5.7.3.3. Rest of SAM Market by Application
11.5.7.3.4. Rest of SAM Market by End-User
12. INDUSTRY LANDSCAPE
12.1. MERGERS & ACQUISITIONS
12.2. MARKET INITIATIVES
12.3. NEW DEVELOPMENTS
13. PRINTED ELECTRONICS MARKET, KEY COMPANY PROFILES
13.1. TOPPAN FORMS
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products & Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. SIPIX IMAGING INC.
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products & Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. AVESO DISPLAYS
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products & Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. E INK HOLDINGS INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products & Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. BLUE SPARK TECHNOLOGIES
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products & Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. PRINTECHNOLOGICS GMBH
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products & Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. BASF SE
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products & Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. KOVIO INC.
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products & Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. EMAGIN CORP
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products & Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. POLYIC GMBH & CO. KG
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products & Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. Toppan Forms
2. Sipix Imaging Inc.
3. Aveso Displays
4. E Ink Holdings Inc.
5. Blue Spark technologies
6. Printechnologics GMBH
7. BASF SE
8. Kovio Inc.
9. Emagin Corp
10. Polyic Gmbh & Co. Kg
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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