Printed Signage Market Size - Growth, Share by 2031
The Printed Signage Market is expected to register a CAGR of 2% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by product type (posters, PoP displays, backlit displays, billboards banners, flags and backdrops, vehicle/fleet graphics, others). The report further presents analysis based on end-users (BFSI, retail, transportation and logistics, healthcare, sports and entertainment, others). Global analysis is further broken-down at regional level and major countries. In terms of geography, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). The report offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Printed Signage Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Printed Signage Market Segmentation
Product Type- Posters
- PoP Displays
- Backlit Displays
- Billboards Banners
- Flags and Backdrops
- Vehicle/Fleet Graphics
- BFSI
- Retail
- Transportation and Logistics
- Healthcare
- Sports and Entertainment
- Other
Strategic Insights
Printed Signage Market Growth Drivers- Urbanization and Infrastructure Growth: The expansion of urban settlements and continuous infrastructure developments is accompanied by a growing demand for printed signage. Increasingly, as cities grow, so grows the demand for clear and effective signage in navigation, advertising, and wayfinding within such enhanced public space, hence improved market potential for printed signage.
- Retail and Advertising Sectors Fuel Growth in Printed Signage Demand: The other major driver for printed signage is the retail and advertisement sectors. Businesses use printed signage to promote their brand, display within stores, and for outdoor advertisement. Whilst retail thrives, there is an increased dependency by stores, both online and physical, on printed signage to captivate the attention of the customer and improve their visibility.
- Advances in Printing Technology Enhance Printed Signage with Cost-Effective and Sustainable Solutions: With advances in printing technology, such as digital printing and eco-friendly ink, it brings a new possibility for printed signage. These innovations offer bright, cost-effective, and sustainable signage solutions that continue to meet the need for high-quality, customized printed signs across different industries like real estate, hospitality, and transportation.
- Eco-Friendly Materials and Sustainable Practices Shape the Future of Printed Signage: Printed signages also redefine trends from the eco-friendly, recyclable materials being used therein. Sustainable inks, papers, and substrates are now being used by companies in accordance with the environmental needs and regulations on sustainable advertising and signage; thus, making it possible for consumers' demand for environmentally responsible products.
- Digital Transformation: The rapidly transforming printed signage industry is gradually beginning to embrace the digital component. Digital printing technologies promise reduced turnaround time, clearer pictures, and embellishment, whereas interactive elements attached to the signs, such as QR codes, are being incorporated to bring dynamic, ever-changing information on client engagement and experience.
- Customization and Personalization Drive the Demand for Tailored Printed Signage: Growing businesses or individuals are now looking for custom signs reflecting a particular branding or requirement. However, advances in printing technology have made it easier to personalize on-demand signage in any format into highly individualized, customized advertising that will strengthen every brand identity in different markets.
- Customized Printed Signs Enhance Customer Engagement and Visibility: Customized signs can bear the opportunity of attractive presentations through printed signs as these signs are increasingly turning their focus on customer experience.Some examples of customized signs are promotional signs, store layout signs, or event branding invitations which tend to have the potential offered to businesses that bring them a lot in visibility and customer engagement.
- Printed Signage Drives Success at Trade Shows, Exhibitions, and Live Events: The increase in trade shows, exhibitions, and live events further sets a strong stage to use printed signs for all companies. Banners, posters, and directional signs are some of the things that can attract attention, convey information, and help provide a good experience, thus contributing to the operation of events and exhibitions.
- Integrating Digital Technology for Real-Time Engagement: It is a new frontier for interactive and highly engaging signage further opened up by the integration of printed signage with intelligent technology, for instance, NFC and QR codes. This reflects one of the ways that businesses will continue to engage in traditional print with digital capabilities to present real-time information, promotional material, and enhanced customer interactions.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Printed Signage Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Printed Signage Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Based on geography, North America held the largest share of the printed signage market.
On the basis of geography, the printed signage market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
3A Composites Holding AG, Avery Dennison Corporation, EhKo Sign Industries Kft., IGEPA group GmbH and Co. KG, Kelly Signs Inc, L and H Sign Company Inc, Lintec Europe B.V., Orafol Europe GmbH, Signs Express, Spandex Ltd. are the key players operating in the printed signage market.
The growth of urban areas and ongoing infrastructure projects are driving the demand for printed signage, propelling the market growth.
The Printed Signage Market is estimated to witness a CAGR of 2% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Printed Signage Market - By Product Type
1.3.2 Printed Signage Market - By End-Users
1.3.3 Printed Signage Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PRINTED SIGNAGE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. PRINTED SIGNAGE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PRINTED SIGNAGE MARKET - GLOBAL MARKET ANALYSIS
6.1. PRINTED SIGNAGE - GLOBAL MARKET OVERVIEW
6.2. PRINTED SIGNAGE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. PRINTED SIGNAGE MARKET - REVENUE AND FORECASTS TO 2028 – PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. POSTERS
7.3.1. Overview
7.3.2. Posters Market Forecast and Analysis
7.4. POP DISPLAYS
7.4.1. Overview
7.4.2. PoP Displays Market Forecast and Analysis
7.5. BACKLIT DISPLAYS
7.5.1. Overview
7.5.2. Backlit Displays Market Forecast and Analysis
7.6. BILLBOARDS' BANNERS
7.6.1. Overview
7.6.2. Billboards' Banners Market Forecast and Analysis
7.7. FLAGS AND BACKDROPS
7.7.1. Overview
7.7.2. Flags and Backdrops Market Forecast and Analysis
7.8. VEHICLE/FLEET GRAPHICS
7.8.1. Overview
7.8.2. Vehicle/Fleet Graphics Market Forecast and Analysis
7.9. OTHERS
7.9.1. Overview
7.9.2. Others Market Forecast and Analysis
8. PRINTED SIGNAGE MARKET - REVENUE AND FORECASTS TO 2028 – END-USERS
8.1. OVERVIEW
8.2. END-USERS MARKET FORECASTS AND ANALYSIS
8.3. BFSI
8.3.1. Overview
8.3.2. BFSI Market Forecast and Analysis
8.4. RETAIL
8.4.1. Overview
8.4.2. Retail Market Forecast and Analysis
8.5. TRANSPORTATION AND LOGISTICS
8.5.1. Overview
8.5.2. Transportation and Logistics Market Forecast and Analysis
8.6. HEALTHCARE
8.6.1. Overview
8.6.2. Healthcare Market Forecast and Analysis
8.7. SPORTS AND ENTERTAINMENT
8.7.1. Overview
8.7.2. Sports and Entertainment Market Forecast and Analysis
8.8. OTHER
8.8.1. Overview
8.8.2. Other Market Forecast and Analysis
9. PRINTED SIGNAGE MARKET REVENUE AND FORECASTS TO 2028 – GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Printed Signage Market Overview
9.1.2 North America Printed Signage Market Forecasts and Analysis
9.1.3 North America Printed Signage Market Forecasts and Analysis - By Product Type
9.1.4 North America Printed Signage Market Forecasts and Analysis - By End-Users
9.1.5 North America Printed Signage Market Forecasts and Analysis - By Countries
9.1.5.1 United States Printed Signage Market
9.1.5.1.1 United States Printed Signage Market by Product Type
9.1.5.1.2 United States Printed Signage Market by End-Users
9.1.5.2 Canada Printed Signage Market
9.1.5.2.1 Canada Printed Signage Market by Product Type
9.1.5.2.2 Canada Printed Signage Market by End-Users
9.1.5.3 Mexico Printed Signage Market
9.1.5.3.1 Mexico Printed Signage Market by Product Type
9.1.5.3.2 Mexico Printed Signage Market by End-Users
9.2. EUROPE
9.2.1 Europe Printed Signage Market Overview
9.2.2 Europe Printed Signage Market Forecasts and Analysis
9.2.3 Europe Printed Signage Market Forecasts and Analysis - By Product Type
9.2.4 Europe Printed Signage Market Forecasts and Analysis - By End-Users
9.2.5 Europe Printed Signage Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Printed Signage Market
9.2.5.1.1 Germany Printed Signage Market by Product Type
9.2.5.1.2 Germany Printed Signage Market by End-Users
9.2.5.2 France Printed Signage Market
9.2.5.2.1 France Printed Signage Market by Product Type
9.2.5.2.2 France Printed Signage Market by End-Users
9.2.5.3 Italy Printed Signage Market
9.2.5.3.1 Italy Printed Signage Market by Product Type
9.2.5.3.2 Italy Printed Signage Market by End-Users
9.2.5.4 United Kingdom Printed Signage Market
9.2.5.4.1 United Kingdom Printed Signage Market by Product Type
9.2.5.4.2 United Kingdom Printed Signage Market by End-Users
9.2.5.5 Russia Printed Signage Market
9.2.5.5.1 Russia Printed Signage Market by Product Type
9.2.5.5.2 Russia Printed Signage Market by End-Users
9.2.5.6 Rest of Europe Printed Signage Market
9.2.5.6.1 Rest of Europe Printed Signage Market by Product Type
9.2.5.6.2 Rest of Europe Printed Signage Market by End-Users
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Printed Signage Market Overview
9.3.2 Asia-Pacific Printed Signage Market Forecasts and Analysis
9.3.3 Asia-Pacific Printed Signage Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific Printed Signage Market Forecasts and Analysis - By End-Users
9.3.5 Asia-Pacific Printed Signage Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Printed Signage Market
9.3.5.1.1 Australia Printed Signage Market by Product Type
9.3.5.1.2 Australia Printed Signage Market by End-Users
9.3.5.2 China Printed Signage Market
9.3.5.2.1 China Printed Signage Market by Product Type
9.3.5.2.2 China Printed Signage Market by End-Users
9.3.5.3 India Printed Signage Market
9.3.5.3.1 India Printed Signage Market by Product Type
9.3.5.3.2 India Printed Signage Market by End-Users
9.3.5.4 Japan Printed Signage Market
9.3.5.4.1 Japan Printed Signage Market by Product Type
9.3.5.4.2 Japan Printed Signage Market by End-Users
9.3.5.5 South Korea Printed Signage Market
9.3.5.5.1 South Korea Printed Signage Market by Product Type
9.3.5.5.2 South Korea Printed Signage Market by End-Users
9.3.5.6 Rest of Asia-Pacific Printed Signage Market
9.3.5.6.1 Rest of Asia-Pacific Printed Signage Market by Product Type
9.3.5.6.2 Rest of Asia-Pacific Printed Signage Market by End-Users
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Printed Signage Market Overview
9.4.2 Middle East and Africa Printed Signage Market Forecasts and Analysis
9.4.3 Middle East and Africa Printed Signage Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa Printed Signage Market Forecasts and Analysis - By End-Users
9.4.5 Middle East and Africa Printed Signage Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Printed Signage Market
9.4.5.1.1 South Africa Printed Signage Market by Product Type
9.4.5.1.2 South Africa Printed Signage Market by End-Users
9.4.5.2 Saudi Arabia Printed Signage Market
9.4.5.2.1 Saudi Arabia Printed Signage Market by Product Type
9.4.5.2.2 Saudi Arabia Printed Signage Market by End-Users
9.4.5.3 U.A.E Printed Signage Market
9.4.5.3.1 U.A.E Printed Signage Market by Product Type
9.4.5.3.2 U.A.E Printed Signage Market by End-Users
9.4.5.4 Rest of Middle East and Africa Printed Signage Market
9.4.5.4.1 Rest of Middle East and Africa Printed Signage Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa Printed Signage Market by End-Users
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Printed Signage Market Overview
9.5.2 South and Central America Printed Signage Market Forecasts and Analysis
9.5.3 South and Central America Printed Signage Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America Printed Signage Market Forecasts and Analysis - By End-Users
9.5.5 South and Central America Printed Signage Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Printed Signage Market
9.5.5.1.1 Brazil Printed Signage Market by Product Type
9.5.5.1.2 Brazil Printed Signage Market by End-Users
9.5.5.2 Argentina Printed Signage Market
9.5.5.2.1 Argentina Printed Signage Market by Product Type
9.5.5.2.2 Argentina Printed Signage Market by End-Users
9.5.5.3 Rest of South and Central America Printed Signage Market
9.5.5.3.1 Rest of South and Central America Printed Signage Market by Product Type
9.5.5.3.2 Rest of South and Central America Printed Signage Market by End-Users
10. IMPACT OF COVID-19 PANDEMIC ON GLOBAL PRINTED SIGNAGE MARKET
10.1 North America
10.2 Europe
10.3 Asia-Pacific
10.4 Middle East and Africa
10.5 South and Central America
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. PRINTED SIGNAGE MARKET, KEY COMPANY PROFILES
12.1. 3A COMPOSITES HOLDING AG
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. AVERY DENNISON CORPORATION
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. EHKO SIGN INDUSTRIES KFT.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. IGEPA GROUP GMBH AND CO. KG
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. KELLY SIGNS INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. LANDH SIGN COMPANY INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. LINTEC EUROPE B.V.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. ORAFOL EUROPE GMBH
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SIGNS EXPRESS
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. SPANDEX LTD.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. 3A Composites Holding AG
2. Avery Dennison Corporation
3. EhKo Sign Industries Kft.
4. IGEPA group GmbH and Co. KG
5. Kelly Signs Inc.
6. LandH Sign Company Inc.
7. Lintec Europe B.V.
8. Orafol Europe GmbH
9. Signs Express
10. Spandex Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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