Printing Paper Market Report (2021-2031) | The Insight Partners
The Printing Paper Market is expected to register a CAGR of 3% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by type (coated, uncoated), printing technology (flexographic, inkjet, offset, letterpress, others). The report further presents analysis based on application (printed advertisements, books and magazines, packaging, brochures and catalogs, newspaper, other). Global analysis is further broken-down at regional level and major countries. In terms of geography, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). The report offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Printing Paper Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Printing Paper Market Segmentation
Type- Coated
- Uncoated
- Flexographic
- Inkjet
- Offset
- Letterpress
- Printed Advertisements
- Books and Magazines
- Packaging
- Brochures and Catalogs
- Newspaper
- Other
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Printing Paper Market Growth Drivers- E-commerce Growth: The trend in e-commerce has accelerated recently, creating printed packaging materials like boxes, labels, and brochures. Printing papers, especially packaging papers, have been providing beautiful, informative, and long-lasting designs for online retail.
- Digital Technology Continues to Support Print Media in Developing Markets: With the advent of digital technology, newspapers, magazines, and books are still being published but remain fairly useful in developing countries. It shows that even during this age of easy access to information, reading is still being to the material, which contributes to the continued demand for good-quality printing papers in the publishing industry and eventually results in increased revenues in the industry.
- Sustainability Drives Innovation in the Printing Paper Market: As environmental awareness increases, so does the demand for the use of printing papers that are sustainable and recycled. Consumers and businesses are embracing options with very low water, energy, and chemicals in the production process, driving innovation and the growth of markets for sustainable paper products.
- Rising Demand for Eco-Friendly and Recyclable Printing Papers: Eco-friendly and recyclable printing papers are gaining ground. With environmental issues now looming at the center of attention, both people and businesses are adopting paper made from renewable sources such as recycled materials and sustainably managed forests, towards the global trend of sustainability.
- Digital Platforms Influence the Print Media Market: Although print media seems to continue thriving, the market rates for them have been reducing, which is as a result of the developments in the electronic platforms creating demands within the printing paper field mostly in publishing and advertising, crafting more niche specialized uses of papers.
- Specialty Printing Papers Drive Innovation in Packaging and Branding: As the packaging sector, advertising, and branding grow, the need for specialty printing papers and high-end quality is rising. Luxury packaging, premium marketing collateral, and corporate stationery have caused the incorporation of more custom-made, premium embossed, and textured brochures driving innovation in paper products.
- Surge in Demand for Printed Packaging Materials Driven by E-Commerce Growth: The demand for printed packaging materials is increasing drastically along with e-commerce and consumer products. This area is a big opportunity for printed packaging materials. Printing paper is very much required for making attractive, brand-oriented, and protective packages, thus giving manufactures a chance to get into the further growing global market for packaging.
- Rising Demand for Eco-Friendly Paper in Response to Environmental Concerns: As consumers and businesses become more environmentally conscious, the demand for and supply of eco-friendly papers are also on the rise. Companies that produce paper that is entirely recycled or has biodegradability features have a better chance of being a household name in the near future among emerging demands for environmentally conscious use within the publishing or packaging industry.
- Digital Printing Technology Fuels Innovation and Customization: Digital printing technology is expected to usher in an era of innovation in the printing papers market. Because of on-demand printing and even customization for marketing, labeling, and packaging, digital printing will create a demand for special performance and quality printing papers for digital presses and for short-run applications.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Printing Paper Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Printing Paper Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Based on geography, North America held the largest share of the printing paper market.
International Paper Company, Clearwater Paper Corporation, Antalis S.A, Guangzhou Xinyi Printing Co., Ltd, Boise Paper, Mondi Group, Papico Limited, White Birch Paper, Australian Paper, BJ Ball Papers are the key players operating in the printing paper market.
On the basis of geography, the printing papers market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
Despite the digital shift, printed newspapers, magazines, and books continue to be in demand, particularly in developing markets, contributing to market growth.
The Printing Paper Market is estimated to witness a CAGR of 3% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Printing Paper Market - By Paper Type
1.3.2 Printing Paper Market - By Application
1.3.3 Printing Paper Market - By Distribution Channel
1.3.4 Printing Paper Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PRINTING PAPER MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. PRINTING PAPER MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PRINTING PAPER MARKET - GLOBAL MARKET ANALYSIS
6.1. PRINTING PAPER - GLOBAL MARKET OVERVIEW
6.2. PRINTING PAPER - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PRINTING PAPER MARKET - REVENUE AND FORECASTS TO 2028 - PAPER TYPE
7.1. OVERVIEW
7.2. PAPER TYPE MARKET FORECASTS AND ANALYSIS
7.3. COATED
7.3.1. Overview
7.3.2. Coated Market Forecast and Analysis
7.4. UNCOATED
7.4.1. Overview
7.4.2. Uncoated Market Forecast and Analysis
8. PRINTING PAPER MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. NEWSPAPER
8.3.1. Overview
8.3.2. Newspaper Market Forecast and Analysis
8.4. INDUSTRIAL
8.4.1. Overview
8.4.2. Industrial Market Forecast and Analysis
8.5. COMMERCIAL
8.5.1. Overview
8.5.2. Commercial Market Forecast and Analysis
8.6. BOOKS AND MAGAZINES
8.6.1. Overview
8.6.2. Books and Magazines Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. PRINTING PAPER MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. HYPERMARKET
9.3.1. Overview
9.3.2. Hypermarket Market Forecast and Analysis
9.4. RETAIL STORES
9.4.1. Overview
9.4.2. Retail Stores Market Forecast and Analysis
9.5. CONVENIENCE
9.5.1. Overview
9.5.2. Convenience Market Forecast and Analysis
9.6. E-COMMERCE
9.6.1. Overview
9.6.2. E-Commerce Market Forecast and Analysis
10. PRINTING PAPER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Printing Paper Market Overview
10.1.2 North America Printing Paper Market Forecasts and Analysis
10.1.3 North America Printing Paper Market Forecasts and Analysis - By Paper Type
10.1.4 North America Printing Paper Market Forecasts and Analysis - By Application
10.1.5 North America Printing Paper Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Printing Paper Market Forecasts and Analysis - By Countries
10.1.6.1 United States Printing Paper Market
10.1.6.1.1 United States Printing Paper Market by Paper Type
10.1.6.1.2 United States Printing Paper Market by Application
10.1.6.1.3 United States Printing Paper Market by Distribution Channel
10.1.6.2 Canada Printing Paper Market
10.1.6.2.1 Canada Printing Paper Market by Paper Type
10.1.6.2.2 Canada Printing Paper Market by Application
10.1.6.2.3 Canada Printing Paper Market by Distribution Channel
10.1.6.3 Mexico Printing Paper Market
10.1.6.3.1 Mexico Printing Paper Market by Paper Type
10.1.6.3.2 Mexico Printing Paper Market by Application
10.1.6.3.3 Mexico Printing Paper Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Printing Paper Market Overview
10.2.2 Europe Printing Paper Market Forecasts and Analysis
10.2.3 Europe Printing Paper Market Forecasts and Analysis - By Paper Type
10.2.4 Europe Printing Paper Market Forecasts and Analysis - By Application
10.2.5 Europe Printing Paper Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Printing Paper Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Printing Paper Market
10.2.6.1.1 Germany Printing Paper Market by Paper Type
10.2.6.1.2 Germany Printing Paper Market by Application
10.2.6.1.3 Germany Printing Paper Market by Distribution Channel
10.2.6.2 France Printing Paper Market
10.2.6.2.1 France Printing Paper Market by Paper Type
10.2.6.2.2 France Printing Paper Market by Application
10.2.6.2.3 France Printing Paper Market by Distribution Channel
10.2.6.3 Italy Printing Paper Market
10.2.6.3.1 Italy Printing Paper Market by Paper Type
10.2.6.3.2 Italy Printing Paper Market by Application
10.2.6.3.3 Italy Printing Paper Market by Distribution Channel
10.2.6.4 United Kingdom Printing Paper Market
10.2.6.4.1 United Kingdom Printing Paper Market by Paper Type
10.2.6.4.2 United Kingdom Printing Paper Market by Application
10.2.6.4.3 United Kingdom Printing Paper Market by Distribution Channel
10.2.6.5 Russia Printing Paper Market
10.2.6.5.1 Russia Printing Paper Market by Paper Type
10.2.6.5.2 Russia Printing Paper Market by Application
10.2.6.5.3 Russia Printing Paper Market by Distribution Channel
10.2.6.6 Rest of Europe Printing Paper Market
10.2.6.6.1 Rest of Europe Printing Paper Market by Paper Type
10.2.6.6.2 Rest of Europe Printing Paper Market by Application
10.2.6.6.3 Rest of Europe Printing Paper Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Printing Paper Market Overview
10.3.2 Asia-Pacific Printing Paper Market Forecasts and Analysis
10.3.3 Asia-Pacific Printing Paper Market Forecasts and Analysis - By Paper Type
10.3.4 Asia-Pacific Printing Paper Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Printing Paper Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Printing Paper Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Printing Paper Market
10.3.6.1.1 Australia Printing Paper Market by Paper Type
10.3.6.1.2 Australia Printing Paper Market by Application
10.3.6.1.3 Australia Printing Paper Market by Distribution Channel
10.3.6.2 China Printing Paper Market
10.3.6.2.1 China Printing Paper Market by Paper Type
10.3.6.2.2 China Printing Paper Market by Application
10.3.6.2.3 China Printing Paper Market by Distribution Channel
10.3.6.3 India Printing Paper Market
10.3.6.3.1 India Printing Paper Market by Paper Type
10.3.6.3.2 India Printing Paper Market by Application
10.3.6.3.3 India Printing Paper Market by Distribution Channel
10.3.6.4 Japan Printing Paper Market
10.3.6.4.1 Japan Printing Paper Market by Paper Type
10.3.6.4.2 Japan Printing Paper Market by Application
10.3.6.4.3 Japan Printing Paper Market by Distribution Channel
10.3.6.5 South Korea Printing Paper Market
10.3.6.5.1 South Korea Printing Paper Market by Paper Type
10.3.6.5.2 South Korea Printing Paper Market by Application
10.3.6.5.3 South Korea Printing Paper Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Printing Paper Market
10.3.6.6.1 Rest of Asia-Pacific Printing Paper Market by Paper Type
10.3.6.6.2 Rest of Asia-Pacific Printing Paper Market by Application
10.3.6.6.3 Rest of Asia-Pacific Printing Paper Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Printing Paper Market Overview
10.4.2 Middle East and Africa Printing Paper Market Forecasts and Analysis
10.4.3 Middle East and Africa Printing Paper Market Forecasts and Analysis - By Paper Type
10.4.4 Middle East and Africa Printing Paper Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Printing Paper Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Printing Paper Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Printing Paper Market
10.4.6.1.1 South Africa Printing Paper Market by Paper Type
10.4.6.1.2 South Africa Printing Paper Market by Application
10.4.6.1.3 South Africa Printing Paper Market by Distribution Channel
10.4.6.2 Saudi Arabia Printing Paper Market
10.4.6.2.1 Saudi Arabia Printing Paper Market by Paper Type
10.4.6.2.2 Saudi Arabia Printing Paper Market by Application
10.4.6.2.3 Saudi Arabia Printing Paper Market by Distribution Channel
10.4.6.3 U.A.E Printing Paper Market
10.4.6.3.1 U.A.E Printing Paper Market by Paper Type
10.4.6.3.2 U.A.E Printing Paper Market by Application
10.4.6.3.3 U.A.E Printing Paper Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Printing Paper Market
10.4.6.4.1 Rest of Middle East and Africa Printing Paper Market by Paper Type
10.4.6.4.2 Rest of Middle East and Africa Printing Paper Market by Application
10.4.6.4.3 Rest of Middle East and Africa Printing Paper Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Printing Paper Market Overview
10.5.2 South and Central America Printing Paper Market Forecasts and Analysis
10.5.3 South and Central America Printing Paper Market Forecasts and Analysis - By Paper Type
10.5.4 South and Central America Printing Paper Market Forecasts and Analysis - By Application
10.5.5 South and Central America Printing Paper Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Printing Paper Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Printing Paper Market
10.5.6.1.1 Brazil Printing Paper Market by Paper Type
10.5.6.1.2 Brazil Printing Paper Market by Application
10.5.6.1.3 Brazil Printing Paper Market by Distribution Channel
10.5.6.2 Argentina Printing Paper Market
10.5.6.2.1 Argentina Printing Paper Market by Paper Type
10.5.6.2.2 Argentina Printing Paper Market by Application
10.5.6.2.3 Argentina Printing Paper Market by Distribution Channel
10.5.6.3 Rest of South and Central America Printing Paper Market
10.5.6.3.1 Rest of South and Central America Printing Paper Market by Paper Type
10.5.6.3.2 Rest of South and Central America Printing Paper Market by Application
10.5.6.3.3 Rest of South and Central America Printing Paper Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. PRINTING PAPER MARKET, KEY COMPANY PROFILES
12.1. INTERNATIONAL PAPER COMPANY
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CLEARWATER PAPER CORPORATION
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. ANTALIS S.A.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. GUANGZHOU XINYI PRINTING CO., LTD.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. BOISE PAPER
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. MONDI GROUP
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. PAPICO LIMITED
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. WHITE BIRCH PAPER
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. AUSTRALIAN PAPER
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. BJ BALL PAPERS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. International Paper Company
2. Clearwater Paper Corporation
3. Antalis S.A.
4. Guangzhou Xinyi Printing Co., Ltd.
5. Boise Paper
6. Mondi Group
7. Papico Limited
8. White Birch Paper
9. Australian Paper
10. BJ Ball Papers
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.