Pro-Diet Bars Market Key Players Analysis 2031
The pro-diet bars market is expected to register a CAGR of 9% during 2023–2031. The growing number of health-conscious consumers are likely to remain a key trend in the market.
Pro-Diet Bars Market Analysis
- Due to the increasing health awareness among consumers, the pro-diet bars are the fastest-growing segment of the category, with products that tend to be protein-rich, sugar-free and have functional benefits which makes them suitable for use by consumers for dietary supplements and health-oriented individuals.
- The increasing convenience food trends and on-the-go consumption are the major driving factors of the pro-diet bars market. The consumers are looking for convenient and healthy snack options which can be easily consumed on the go.
- Plant-based protein bars are gaining much popularity and extending its market leading position over the forecast period. These bars are prepared from natural ingredients and are targeting the population adapting to the vegan diets
- Flavours and ingredients that go into pro-diet bars are also being innovated to answer to the changing demand from the market.
Pro-Diet Bars Market Overview
- The oat-drinks category is also growing strongly, driven by health, plant-based and functional drinks.
- Oat drinks come in a wide range of flavours and packaging solutions. They are available through retail shops and online stores.
- the market for oats is expected to grow as health benefits of oats and consumers’ inclination towards organic and natural food products is gaining popularity.
- The consumption of oat drinks is increasing by the fact that people are more concerned about what is good for them and vegan diets are becoming more popular.
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Pro-Diet Bars Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Pro-Diet Bars Market: Strategic Insights
Shejal
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Pro-Diet Bars Market Drivers and Opportunities
Increasing Demand for Convenient and On-The-Go Snacking Options
- The pro-diet bars' market is experiencing a rise because, these bars are good for snacks, and are easy to eat on the move.
- These products are targeted at consumers who are becoming more health-conscious and fitness-oriented. These products contain high protein content that is low on sugar and provides functional benefits that are suitable for dietary supplement and health-conscious consumers.
- Pro-diet bars are being fuelled by the health and fitness craze. Consumers are increasingly concerned about their health and fitness, which has led to an increase in demand for nutritional bars. Pro-diet bars, which are usually high in protein, are ideal for people who need to increase their protein intake for muscle building and recovery.
- The convenience factor of pro-diet bars also makes them attractive to consumers. Pro-diet bars are easy to carry in a bag or briefcase, making them perfect for grabbing on the go.
Rising Popularity of Protein-Based Diets and Fitness Trends
- Protein bars with high amounts of protein are perfect for protein-foodies, and consumers adhering to protein-centric diets and fitness practices.
- Due to the increasing health consciousness of consumers, the demand for pro-diet bars is increasing. These days, more and more consumers are becoming concerned about their health, or maybe they are simply trying to stay in shape.
- Pro-diet bars are a balance between a convenient and healthy snack. They prove to be a quick and easy way to supplement your diet with protein, which is vital for muscle growth and repair.
- Higher number of gym goers and people who are active in fitness activities are the one who are driving the market of pro-diet bars as these are being considered as an easy way to get the required number of proteins by them.
Pro-Diet Bars Market Report Segmentation Analysis
Key segments that contributed to the derivation of the pro-diet bars market analysis are deployment type and enterprise size.
- Based on raw material, the pro-diet bars market is divided into whey isolate, soya, pea flour, milk isolate, and others.
- On the basis of sweetener, the market is divided into sorbitol, fructose, dextrose, and others.
- Based on flavour, the market is divided into chocolate, coconut, vanilla, strawberry, and others
- On the basis of distribution channel, the market is divided into retail stores, supermarkets, and E-retailers
Pro-Diet Bars Market Share Analysis by Geography
- Pro-Diet Bars Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering pro-diet bars market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the pro-diet bars market in these regions.
Pro-Diet Bars Market Report Scope
Pro-Diet Bars Market News and Recent Developments
The pro-diet bars market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the pro-diet bars market are listed below:
- Nestlé announced an addition in its product portfolio by launching a new range of its YES! snack bars, with each bar containing 10 grams of plant protein from a delicious natural combination of nuts and peas. (Source: Nestlé, Company Website, July 2021)
Pro-Diet Bars Market Report Coverage and Deliverables
The “Pro-Diet Bars Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Pro-diet bars market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Pro-diet bars market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Pro-diet bars market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the pro-diet bars market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global pro-diet bars market is expected to grow at a CAGR of 9% during the forecast period 2023 - 2031.
The increasing demand for convenient and on-the-go snacking options is one of the major factors driving the pro-diet bars market.
The growing number of health-conscious consumers is anticipated to play a significant role in the global pro-diet bars market in the coming years.
The leading players operating in the pro-diet bars market are Nestlé, Glanbia Plc., Atlantic Grupa D.D, Coca-Cola (Odwalla), General Mills, Kelloggs, Promax Nutrition, Nutrisystem, Mars Incorporated, and Atkins Nutritionals, Inc.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Pro-diet Bars Market - By Raw Material
1.3.2 Pro-diet Bars Market - By Sweetener
1.3.3 Pro-diet Bars Market - By Flavor
1.3.4 Pro-diet Bars Market - By Distribution Channel
1.3.5 Pro-diet Bars Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PRO-DIET BARS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. PRO-DIET BARS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PRO-DIET BARS MARKET - GLOBAL MARKET ANALYSIS
6.1. PRO-DIET BARS - GLOBAL MARKET OVERVIEW
6.2. PRO-DIET BARS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PRO-DIET BARS MARKET - REVENUE AND FORECASTS TO 2028 - RAW MATERIAL
7.1. OVERVIEW
7.2. RAW MATERIAL MARKET FORECASTS AND ANALYSIS
7.3. WHEY ISOLATE
7.3.1. Overview
7.3.2. Whey Isolate Market Forecast and Analysis
7.4. SOYA
7.4.1. Overview
7.4.2. Soya Market Forecast and Analysis
7.5. PEA FLOUR
7.5.1. Overview
7.5.2. Pea Flour Market Forecast and Analysis
7.6. MILK ISOLATE
7.6.1. Overview
7.6.2. Milk Isolate Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. PRO-DIET BARS MARKET - REVENUE AND FORECASTS TO 2028 - SWEETENER
8.1. OVERVIEW
8.2. SWEETENER MARKET FORECASTS AND ANALYSIS
8.3. SORBITOL
8.3.1. Overview
8.3.2. Sorbitol Market Forecast and Analysis
8.4. FRUCTOSE
8.4.1. Overview
8.4.2. Fructose Market Forecast and Analysis
8.5. DEXTROSE
8.5.1. Overview
8.5.2. Dextrose Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. PRO-DIET BARS MARKET - REVENUE AND FORECASTS TO 2028 - FLAVOR
9.1. OVERVIEW
9.2. FLAVOR MARKET FORECASTS AND ANALYSIS
9.3. CHOCOLATE
9.3.1. Overview
9.3.2. Chocolate Market Forecast and Analysis
9.4. COCONUT
9.4.1. Overview
9.4.2. Coconut Market Forecast and Analysis
9.5. VANILLA
9.5.1. Overview
9.5.2. Vanilla Market Forecast and Analysis
9.6. STRAWBERRY
9.6.1. Overview
9.6.2. Strawberry Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. PRO-DIET BARS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
10.1. OVERVIEW
10.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
10.3. RETAIL STORES
10.3.1. Overview
10.3.2. Retail Stores Market Forecast and Analysis
10.4. SUPERMARKETS
10.4.1. Overview
10.4.2. Supermarkets Market Forecast and Analysis
10.5. E-RETAILERS
10.5.1. Overview
10.5.2. E-retailers Market Forecast and Analysis
11. PRO-DIET BARS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Pro-diet Bars Market Overview
11.1.2 North America Pro-diet Bars Market Forecasts and Analysis
11.1.3 North America Pro-diet Bars Market Forecasts and Analysis - By Raw Material
11.1.4 North America Pro-diet Bars Market Forecasts and Analysis - By Sweetener
11.1.5 North America Pro-diet Bars Market Forecasts and Analysis - By Flavor
11.1.6 North America Pro-diet Bars Market Forecasts and Analysis - By Distribution Channel
11.1.7 North America Pro-diet Bars Market Forecasts and Analysis - By Countries
11.1.7.1 United States Pro-diet Bars Market
11.1.7.1.1 United States Pro-diet Bars Market by Raw Material
11.1.7.1.2 United States Pro-diet Bars Market by Sweetener
11.1.7.1.3 United States Pro-diet Bars Market by Flavor
11.1.7.1.4 United States Pro-diet Bars Market by Distribution Channel
11.1.7.2 Canada Pro-diet Bars Market
11.1.7.2.1 Canada Pro-diet Bars Market by Raw Material
11.1.7.2.2 Canada Pro-diet Bars Market by Sweetener
11.1.7.2.3 Canada Pro-diet Bars Market by Flavor
11.1.7.2.4 Canada Pro-diet Bars Market by Distribution Channel
11.1.7.3 Mexico Pro-diet Bars Market
11.1.7.3.1 Mexico Pro-diet Bars Market by Raw Material
11.1.7.3.2 Mexico Pro-diet Bars Market by Sweetener
11.1.7.3.3 Mexico Pro-diet Bars Market by Flavor
11.1.7.3.4 Mexico Pro-diet Bars Market by Distribution Channel
11.2. EUROPE
11.2.1 Europe Pro-diet Bars Market Overview
11.2.2 Europe Pro-diet Bars Market Forecasts and Analysis
11.2.3 Europe Pro-diet Bars Market Forecasts and Analysis - By Raw Material
11.2.4 Europe Pro-diet Bars Market Forecasts and Analysis - By Sweetener
11.2.5 Europe Pro-diet Bars Market Forecasts and Analysis - By Flavor
11.2.6 Europe Pro-diet Bars Market Forecasts and Analysis - By Distribution Channel
11.2.7 Europe Pro-diet Bars Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Pro-diet Bars Market
11.2.7.1.1 Germany Pro-diet Bars Market by Raw Material
11.2.7.1.2 Germany Pro-diet Bars Market by Sweetener
11.2.7.1.3 Germany Pro-diet Bars Market by Flavor
11.2.7.1.4 Germany Pro-diet Bars Market by Distribution Channel
11.2.7.2 France Pro-diet Bars Market
11.2.7.2.1 France Pro-diet Bars Market by Raw Material
11.2.7.2.2 France Pro-diet Bars Market by Sweetener
11.2.7.2.3 France Pro-diet Bars Market by Flavor
11.2.7.2.4 France Pro-diet Bars Market by Distribution Channel
11.2.7.3 Italy Pro-diet Bars Market
11.2.7.3.1 Italy Pro-diet Bars Market by Raw Material
11.2.7.3.2 Italy Pro-diet Bars Market by Sweetener
11.2.7.3.3 Italy Pro-diet Bars Market by Flavor
11.2.7.3.4 Italy Pro-diet Bars Market by Distribution Channel
11.2.7.4 United Kingdom Pro-diet Bars Market
11.2.7.4.1 United Kingdom Pro-diet Bars Market by Raw Material
11.2.7.4.2 United Kingdom Pro-diet Bars Market by Sweetener
11.2.7.4.3 United Kingdom Pro-diet Bars Market by Flavor
11.2.7.4.4 United Kingdom Pro-diet Bars Market by Distribution Channel
11.2.7.5 Russia Pro-diet Bars Market
11.2.7.5.1 Russia Pro-diet Bars Market by Raw Material
11.2.7.5.2 Russia Pro-diet Bars Market by Sweetener
11.2.7.5.3 Russia Pro-diet Bars Market by Flavor
11.2.7.5.4 Russia Pro-diet Bars Market by Distribution Channel
11.2.7.6 Rest of Europe Pro-diet Bars Market
11.2.7.6.1 Rest of Europe Pro-diet Bars Market by Raw Material
11.2.7.6.2 Rest of Europe Pro-diet Bars Market by Sweetener
11.2.7.6.3 Rest of Europe Pro-diet Bars Market by Flavor
11.2.7.6.4 Rest of Europe Pro-diet Bars Market by Distribution Channel
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Pro-diet Bars Market Overview
11.3.2 Asia-Pacific Pro-diet Bars Market Forecasts and Analysis
11.3.3 Asia-Pacific Pro-diet Bars Market Forecasts and Analysis - By Raw Material
11.3.4 Asia-Pacific Pro-diet Bars Market Forecasts and Analysis - By Sweetener
11.3.5 Asia-Pacific Pro-diet Bars Market Forecasts and Analysis - By Flavor
11.3.6 Asia-Pacific Pro-diet Bars Market Forecasts and Analysis - By Distribution Channel
11.3.7 Asia-Pacific Pro-diet Bars Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Pro-diet Bars Market
11.3.7.1.1 Australia Pro-diet Bars Market by Raw Material
11.3.7.1.2 Australia Pro-diet Bars Market by Sweetener
11.3.7.1.3 Australia Pro-diet Bars Market by Flavor
11.3.7.1.4 Australia Pro-diet Bars Market by Distribution Channel
11.3.7.2 China Pro-diet Bars Market
11.3.7.2.1 China Pro-diet Bars Market by Raw Material
11.3.7.2.2 China Pro-diet Bars Market by Sweetener
11.3.7.2.3 China Pro-diet Bars Market by Flavor
11.3.7.2.4 China Pro-diet Bars Market by Distribution Channel
11.3.7.3 India Pro-diet Bars Market
11.3.7.3.1 India Pro-diet Bars Market by Raw Material
11.3.7.3.2 India Pro-diet Bars Market by Sweetener
11.3.7.3.3 India Pro-diet Bars Market by Flavor
11.3.7.3.4 India Pro-diet Bars Market by Distribution Channel
11.3.7.4 Japan Pro-diet Bars Market
11.3.7.4.1 Japan Pro-diet Bars Market by Raw Material
11.3.7.4.2 Japan Pro-diet Bars Market by Sweetener
11.3.7.4.3 Japan Pro-diet Bars Market by Flavor
11.3.7.4.4 Japan Pro-diet Bars Market by Distribution Channel
11.3.7.5 South Korea Pro-diet Bars Market
11.3.7.5.1 South Korea Pro-diet Bars Market by Raw Material
11.3.7.5.2 South Korea Pro-diet Bars Market by Sweetener
11.3.7.5.3 South Korea Pro-diet Bars Market by Flavor
11.3.7.5.4 South Korea Pro-diet Bars Market by Distribution Channel
11.3.7.6 Rest of Asia-Pacific Pro-diet Bars Market
11.3.7.6.1 Rest of Asia-Pacific Pro-diet Bars Market by Raw Material
11.3.7.6.2 Rest of Asia-Pacific Pro-diet Bars Market by Sweetener
11.3.7.6.3 Rest of Asia-Pacific Pro-diet Bars Market by Flavor
11.3.7.6.4 Rest of Asia-Pacific Pro-diet Bars Market by Distribution Channel
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Pro-diet Bars Market Overview
11.4.2 Middle East and Africa Pro-diet Bars Market Forecasts and Analysis
11.4.3 Middle East and Africa Pro-diet Bars Market Forecasts and Analysis - By Raw Material
11.4.4 Middle East and Africa Pro-diet Bars Market Forecasts and Analysis - By Sweetener
11.4.5 Middle East and Africa Pro-diet Bars Market Forecasts and Analysis - By Flavor
11.4.6 Middle East and Africa Pro-diet Bars Market Forecasts and Analysis - By Distribution Channel
11.4.7 Middle East and Africa Pro-diet Bars Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Pro-diet Bars Market
11.4.7.1.1 South Africa Pro-diet Bars Market by Raw Material
11.4.7.1.2 South Africa Pro-diet Bars Market by Sweetener
11.4.7.1.3 South Africa Pro-diet Bars Market by Flavor
11.4.7.1.4 South Africa Pro-diet Bars Market by Distribution Channel
11.4.7.2 Saudi Arabia Pro-diet Bars Market
11.4.7.2.1 Saudi Arabia Pro-diet Bars Market by Raw Material
11.4.7.2.2 Saudi Arabia Pro-diet Bars Market by Sweetener
11.4.7.2.3 Saudi Arabia Pro-diet Bars Market by Flavor
11.4.7.2.4 Saudi Arabia Pro-diet Bars Market by Distribution Channel
11.4.7.3 U.A.E Pro-diet Bars Market
11.4.7.3.1 U.A.E Pro-diet Bars Market by Raw Material
11.4.7.3.2 U.A.E Pro-diet Bars Market by Sweetener
11.4.7.3.3 U.A.E Pro-diet Bars Market by Flavor
11.4.7.3.4 U.A.E Pro-diet Bars Market by Distribution Channel
11.4.7.4 Rest of Middle East and Africa Pro-diet Bars Market
11.4.7.4.1 Rest of Middle East and Africa Pro-diet Bars Market by Raw Material
11.4.7.4.2 Rest of Middle East and Africa Pro-diet Bars Market by Sweetener
11.4.7.4.3 Rest of Middle East and Africa Pro-diet Bars Market by Flavor
11.4.7.4.4 Rest of Middle East and Africa Pro-diet Bars Market by Distribution Channel
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Pro-diet Bars Market Overview
11.5.2 South and Central America Pro-diet Bars Market Forecasts and Analysis
11.5.3 South and Central America Pro-diet Bars Market Forecasts and Analysis - By Raw Material
11.5.4 South and Central America Pro-diet Bars Market Forecasts and Analysis - By Sweetener
11.5.5 South and Central America Pro-diet Bars Market Forecasts and Analysis - By Flavor
11.5.6 South and Central America Pro-diet Bars Market Forecasts and Analysis - By Distribution Channel
11.5.7 South and Central America Pro-diet Bars Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Pro-diet Bars Market
11.5.7.1.1 Brazil Pro-diet Bars Market by Raw Material
11.5.7.1.2 Brazil Pro-diet Bars Market by Sweetener
11.5.7.1.3 Brazil Pro-diet Bars Market by Flavor
11.5.7.1.4 Brazil Pro-diet Bars Market by Distribution Channel
11.5.7.2 Argentina Pro-diet Bars Market
11.5.7.2.1 Argentina Pro-diet Bars Market by Raw Material
11.5.7.2.2 Argentina Pro-diet Bars Market by Sweetener
11.5.7.2.3 Argentina Pro-diet Bars Market by Flavor
11.5.7.2.4 Argentina Pro-diet Bars Market by Distribution Channel
11.5.7.3 Rest of South and Central America Pro-diet Bars Market
11.5.7.3.1 Rest of South and Central America Pro-diet Bars Market by Raw Material
11.5.7.3.2 Rest of South and Central America Pro-diet Bars Market by Sweetener
11.5.7.3.3 Rest of South and Central America Pro-diet Bars Market by Flavor
11.5.7.3.4 Rest of South and Central America Pro-diet Bars Market by Distribution Channel
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. PRO-DIET BARS MARKET, KEY COMPANY PROFILES
13.1. ATKINS NUTRITIONALS, INC.
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. COCA-COLA (ODWALLA)
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. GENERAL MILLS
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. KELLOGGS
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. MARS, INCORPORATED
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. NATURELL
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. NESTLE (POWERBAR)
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. NUTRISYSTEM
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. PROMAX NUTRITION
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. XTERRA NUTRITION
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies
1. Atkins Nutritionals, Inc.
2. Coca-Cola (Odwalla)
3. General Mills
4. Kelloggs
5. Mars, Incorporated
6. Naturell
7. Nestle (PowerBar)
8. Nutrisystem
9. Promax Nutrition
10. Xterra Nutrition
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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