The Procurement Analytics Market is expected to register a CAGR of 25.5% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented based on Application (Supply Chain Analytics, Risk Analytics, Spend Analytics, Demand Forecasting, Contract Management, Vendor Management), Deployment type (Cloud, On Premises), Industry Vertical (Retail and E Commerce, Manufacturing, Government and Defense, Healthcare and Life sciences, Telecom and IT, Energy and Utility, Banking Financial Services and Insurance). The global analysis is further broken down at the regional level and major countries.
Purpose of the ReportThe report Procurement Analytics Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Procurement Analytics Market Segmentation
Application- Supply Chain Analytics
- Risk Analytics
- Spend Analytics
- Demand Forecasting
- Contract Management
- Vendor Management
- Cloud
- On Premises
- Retail and E Commerce
- Manufacturing
- Government and Defense
- Healthcare and Life sciences
- Telecom and IT
- Energy and Utility
- Banking Financial Services and Insurance
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Procurement Analytics Market Growth Drivers- Growing Complexities in the market: These include growing complexities in supply chains and increased demands for transparency over supplier performance, which also drives the demand for procurement analytics solutions.
- Sustainability: Regulatory compliance requirements and an overall focus on sustainability motivate firms to use more data-driven management approaches over procurement activities. Hence, as firms continue to gain leading efficiency, cost reduction, and risk mitigation practices, it is envisioned that the market for procurement analytics will continue experiencing growth in the years ahead.
- Need for Data-Driven Decision Making: Organizations are increasingly relying on data-driven insights to optimize procurement processes.
- Technological Advancement: Indeed, technology continues to evolve and advance, and analytics tools and techniques will probably be more advanced in the near future-for example, through predictive analytics, and prescriptive analytics. The use of such tools will enable organizations not only to find trends and patterns in their procurement data but also to predict future outcomes and, based on empirical evidence, recommend adjustments in their procurement strategies.
- Real-Time Procurement Analytics: Real-time insights into procurement activities enable timely decision-making and risk mitigation.
- Integration with IoT: IoT devices can provide real-time data on inventory levels, supplier performance, and logistics operations.
- Introduction of advanced tools: Organizations make the best decisions with the help of advanced analytics tools in the analysis of large data sets and the finding of valuable patterns.
- Risk Management: Proactive identification and mitigation of supply chain risks, such as supplier disruptions and price volatility.
- Supplier Relationship Management: Improving supplier relationships through performance analysis and collaborative partnerships.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Procurement Analytics Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Procurement Analytics Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
The leading players in the Procurement Analytics Market are: BRIDGEi2i Analytics Solutions, Coupa Software Inc, Genpact, JAGGAER, Oracle, Proactis Holdings Limited, Rosslyn Data Technologies, SAP, SAS Institute Inc
Procurement Analytics Market is expected to grow at a CAGR of 25.5% between 2023-2031
The future trends of the Procurement Analytics Market are: Technological Advancement, Data-Driven Decision Making
The driving factors impacting the Procurement Analytics Market are: Growing Complexities in the market, Sustainability
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Procurement Analytics Market - By Application
1.3.2 Procurement Analytics Market - By Deployment
1.3.3 Procurement Analytics Market - By Industry Vertical
1.3.4 Procurement Analytics Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PROCUREMENT ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. PROCUREMENT ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PROCUREMENT ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. PROCUREMENT ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. PROCUREMENT ANALYTICS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PROCUREMENT ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
7.1. OVERVIEW
7.2. APPLICATION MARKET FORECASTS AND ANALYSIS
7.3. SUPPLY CHAIN ANALYTICS
7.3.1. Overview
7.3.2. Supply Chain Analytics Market Forecast and Analysis
7.4. RISK ANALYTICS
7.4.1. Overview
7.4.2. Risk Analytics Market Forecast and Analysis
7.5. SPEND ANALYTICS
7.5.1. Overview
7.5.2. Spend Analytics Market Forecast and Analysis
7.6. DEMAND FORECASTING
7.6.1. Overview
7.6.2. Demand Forecasting Market Forecast and Analysis
7.7. CONTRACT MANAGEMENT
7.7.1. Overview
7.7.2. Contract Management Market Forecast and Analysis
7.8. VENDOR MANAGEMENT
7.8.1. Overview
7.8.2. Vendor Management Market Forecast and Analysis
8. PROCUREMENT ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
8.1. OVERVIEW
8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
8.3. CLOUD
8.3.1. Overview
8.3.2. Cloud Market Forecast and Analysis
8.4. ON PREMISES
8.4.1. Overview
8.4.2. On Premises Market Forecast and Analysis
9. PROCUREMENT ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
9.1. OVERVIEW
9.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. RETAIL AND E COMMERCE
9.3.1. Overview
9.3.2. Retail and E Commerce Market Forecast and Analysis
9.4. MANUFACTURING
9.4.1. Overview
9.4.2. Manufacturing Market Forecast and Analysis
9.5. GOVERNMENT AND DEFENSE
9.5.1. Overview
9.5.2. Government and Defense Market Forecast and Analysis
9.6. HEALTHCARE AND LIFE SCIENCES
9.6.1. Overview
9.6.2. Healthcare and Life sciences Market Forecast and Analysis
9.7. TELECOM AND IT
9.7.1. Overview
9.7.2. Telecom and IT Market Forecast and Analysis
9.8. ENERGY AND UTILITY
9.8.1. Overview
9.8.2. Energy and Utility Market Forecast and Analysis
9.9. BANKING FINANCIAL SERVICES AND INSURANCE
9.9.1. Overview
9.9.2. Banking Financial Services and Insurance Market Forecast and Analysis
10. PROCUREMENT ANALYTICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Procurement Analytics Market Overview
10.1.2 North America Procurement Analytics Market Forecasts and Analysis
10.1.3 North America Procurement Analytics Market Forecasts and Analysis - By Application
10.1.4 North America Procurement Analytics Market Forecasts and Analysis - By Deployment
10.1.5 North America Procurement Analytics Market Forecasts and Analysis - By Industry Vertical
10.1.6 North America Procurement Analytics Market Forecasts and Analysis - By Countries
10.1.6.1 United States Procurement Analytics Market
10.1.6.1.1 United States Procurement Analytics Market by Application
10.1.6.1.2 United States Procurement Analytics Market by Deployment
10.1.6.1.3 United States Procurement Analytics Market by Industry Vertical
10.1.6.2 Canada Procurement Analytics Market
10.1.6.2.1 Canada Procurement Analytics Market by Application
10.1.6.2.2 Canada Procurement Analytics Market by Deployment
10.1.6.2.3 Canada Procurement Analytics Market by Industry Vertical
10.1.6.3 Mexico Procurement Analytics Market
10.1.6.3.1 Mexico Procurement Analytics Market by Application
10.1.6.3.2 Mexico Procurement Analytics Market by Deployment
10.1.6.3.3 Mexico Procurement Analytics Market by Industry Vertical
10.2. EUROPE
10.2.1 Europe Procurement Analytics Market Overview
10.2.2 Europe Procurement Analytics Market Forecasts and Analysis
10.2.3 Europe Procurement Analytics Market Forecasts and Analysis - By Application
10.2.4 Europe Procurement Analytics Market Forecasts and Analysis - By Deployment
10.2.5 Europe Procurement Analytics Market Forecasts and Analysis - By Industry Vertical
10.2.6 Europe Procurement Analytics Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Procurement Analytics Market
10.2.6.1.1 Germany Procurement Analytics Market by Application
10.2.6.1.2 Germany Procurement Analytics Market by Deployment
10.2.6.1.3 Germany Procurement Analytics Market by Industry Vertical
10.2.6.2 France Procurement Analytics Market
10.2.6.2.1 France Procurement Analytics Market by Application
10.2.6.2.2 France Procurement Analytics Market by Deployment
10.2.6.2.3 France Procurement Analytics Market by Industry Vertical
10.2.6.3 Italy Procurement Analytics Market
10.2.6.3.1 Italy Procurement Analytics Market by Application
10.2.6.3.2 Italy Procurement Analytics Market by Deployment
10.2.6.3.3 Italy Procurement Analytics Market by Industry Vertical
10.2.6.4 United Kingdom Procurement Analytics Market
10.2.6.4.1 United Kingdom Procurement Analytics Market by Application
10.2.6.4.2 United Kingdom Procurement Analytics Market by Deployment
10.2.6.4.3 United Kingdom Procurement Analytics Market by Industry Vertical
10.2.6.5 Russia Procurement Analytics Market
10.2.6.5.1 Russia Procurement Analytics Market by Application
10.2.6.5.2 Russia Procurement Analytics Market by Deployment
10.2.6.5.3 Russia Procurement Analytics Market by Industry Vertical
10.2.6.6 Rest of Europe Procurement Analytics Market
10.2.6.6.1 Rest of Europe Procurement Analytics Market by Application
10.2.6.6.2 Rest of Europe Procurement Analytics Market by Deployment
10.2.6.6.3 Rest of Europe Procurement Analytics Market by Industry Vertical
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Procurement Analytics Market Overview
10.3.2 Asia-Pacific Procurement Analytics Market Forecasts and Analysis
10.3.3 Asia-Pacific Procurement Analytics Market Forecasts and Analysis - By Application
10.3.4 Asia-Pacific Procurement Analytics Market Forecasts and Analysis - By Deployment
10.3.5 Asia-Pacific Procurement Analytics Market Forecasts and Analysis - By Industry Vertical
10.3.6 Asia-Pacific Procurement Analytics Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Procurement Analytics Market
10.3.6.1.1 Australia Procurement Analytics Market by Application
10.3.6.1.2 Australia Procurement Analytics Market by Deployment
10.3.6.1.3 Australia Procurement Analytics Market by Industry Vertical
10.3.6.2 China Procurement Analytics Market
10.3.6.2.1 China Procurement Analytics Market by Application
10.3.6.2.2 China Procurement Analytics Market by Deployment
10.3.6.2.3 China Procurement Analytics Market by Industry Vertical
10.3.6.3 India Procurement Analytics Market
10.3.6.3.1 India Procurement Analytics Market by Application
10.3.6.3.2 India Procurement Analytics Market by Deployment
10.3.6.3.3 India Procurement Analytics Market by Industry Vertical
10.3.6.4 Japan Procurement Analytics Market
10.3.6.4.1 Japan Procurement Analytics Market by Application
10.3.6.4.2 Japan Procurement Analytics Market by Deployment
10.3.6.4.3 Japan Procurement Analytics Market by Industry Vertical
10.3.6.5 Rest of Asia-Pacific Procurement Analytics Market
10.3.6.5.1 Rest of Asia-Pacific Procurement Analytics Market by Application
10.3.6.5.2 Rest of Asia-Pacific Procurement Analytics Market by Deployment
10.3.6.5.3 Rest of Asia-Pacific Procurement Analytics Market by Industry Vertical
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Procurement Analytics Market Overview
10.4.2 Middle East and Africa Procurement Analytics Market Forecasts and Analysis
10.4.3 Middle East and Africa Procurement Analytics Market Forecasts and Analysis - By Application
10.4.4 Middle East and Africa Procurement Analytics Market Forecasts and Analysis - By Deployment
10.4.5 Middle East and Africa Procurement Analytics Market Forecasts and Analysis - By Industry Vertical
10.4.6 Middle East and Africa Procurement Analytics Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Procurement Analytics Market
10.4.6.1.1 South Africa Procurement Analytics Market by Application
10.4.6.1.2 South Africa Procurement Analytics Market by Deployment
10.4.6.1.3 South Africa Procurement Analytics Market by Industry Vertical
10.4.6.2 Saudi Arabia Procurement Analytics Market
10.4.6.2.1 Saudi Arabia Procurement Analytics Market by Application
10.4.6.2.2 Saudi Arabia Procurement Analytics Market by Deployment
10.4.6.2.3 Saudi Arabia Procurement Analytics Market by Industry Vertical
10.4.6.3 Rest of Middle East and Africa Procurement Analytics Market
10.4.6.3.1 Rest of Middle East and Africa Procurement Analytics Market by Application
10.4.6.3.2 Rest of Middle East and Africa Procurement Analytics Market by Deployment
10.4.6.3.3 Rest of Middle East and Africa Procurement Analytics Market by Industry Vertical
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Procurement Analytics Market Overview
10.5.2 South and Central America Procurement Analytics Market Forecasts and Analysis
10.5.3 South and Central America Procurement Analytics Market Forecasts and Analysis - By Application
10.5.4 South and Central America Procurement Analytics Market Forecasts and Analysis - By Deployment
10.5.5 South and Central America Procurement Analytics Market Forecasts and Analysis - By Industry Vertical
10.5.6 South and Central America Procurement Analytics Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Procurement Analytics Market
10.5.6.1.1 Brazil Procurement Analytics Market by Application
10.5.6.1.2 Brazil Procurement Analytics Market by Deployment
10.5.6.1.3 Brazil Procurement Analytics Market by Industry Vertical
10.5.6.2 Argentina Procurement Analytics Market
10.5.6.2.1 Argentina Procurement Analytics Market by Application
10.5.6.2.2 Argentina Procurement Analytics Market by Deployment
10.5.6.2.3 Argentina Procurement Analytics Market by Industry Vertical
10.5.6.3 Rest of South and Central America Procurement Analytics Market
10.5.6.3.1 Rest of South and Central America Procurement Analytics Market by Application
10.5.6.3.2 Rest of South and Central America Procurement Analytics Market by Deployment
10.5.6.3.3 Rest of South and Central America Procurement Analytics Market by Industry Vertical
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. PROCUREMENT ANALYTICS MARKET, KEY COMPANY PROFILES
12.1. BRIDGEI2I ANALYTICS SOLUTIONS
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. COUPA SOFTWARE INC
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. GENPACT
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. JAGGAER
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. ORACLE
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. PROACTIS HOLDINGS LIMITED.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. ROSSLYN DATA TECHNOLOGIES.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SAP
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SAS INSTITUTE INC
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ZYCUS INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. BRIDGEi2i Analytics Solutions
2. Coupa Software Inc
3. Genpact
4. JAGGAER
5. Oracle
6. Proactis Holdings Limited.
7. Rosslyn Data Technologies.
8. SAP
9. SAS Institute Inc
10. Zycus Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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