Push to Talk Market Report 2021-2031 | Trends and Top Players
The push to talk market size is projected to reach US$ 81.53 billion by 2031 from US$ 34.52 billion in 2023. The market is expected to register a CAGR of 11.3% in 2023–2031. The growing demand for network devices, wireless devices, and software is likely to remain a key push to talk market trends.
Push to Talk Market Analysis
The push to talk market is growing at a rapid pace due to the growing adoption of rugged and ultra-rugged smartphones and the rising adoption of hybrid communication solutions. The market is expanding steadily, driven by the increasing investment by the public sector for the installation of digital land mobile radio (LMR) systems. Moreover, the development of long-term evolution (LTE) network-based push to talk solutions and the evolution of 5G technology are providing lucrative opportunities for market growth.
Push to Talk Market Overview
Push to talk (PTT) allows users to communicate instantaneously with wireless cellular phone handsets by switching from voice transmission to voice reception. This form of phone use is similar to walkie-talkie usage. Push to talk enables one person to speak at a time while transitioning a phone from full duplex mode, in which both parties can hear each other simultaneously, to half duplex mode. There may be more than one person in the conversation. Users use push to talk applications on their cell phones to serve as walkie-talkies. These apps do not require any additional rights or licensing, and consumers can install them on their smartphones just like any other program. Users can also use this to converse with iOS or Android phones. A variety of new trends are driving the evolution of technology. Growing security concerns, interoperability, and seamless integration with other communication technologies are driving the market.
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Push to Talk Market: Strategic Insights
Market Size Value in US$ 21,382.4 Million in 2017 Market Size Value by US$ 55.011.3 Million by 2027 Growth rate CAGR of 11.2% from 2017-2027 Forecast Period 2017-2027 Base Year 2017
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Push to Talk Market: Strategic Insights
| Market Size Value in | US$ 21,382.4 Million in 2017 |
| Market Size Value by | US$ 55.011.3 Million by 2027 |
| Growth rate | CAGR of 11.2% from 2017-2027 |
| Forecast Period | 2017-2027 |
| Base Year | 2017 |
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Push to Talk Market Drivers and Opportunities
Growing Adoption of Rugged and Ultra-Rugged Smartphones are Driving the Market
Rugged and ultra-rugged smartphones are becoming increasingly popular among consumers across the globe due to the growing demand for robust, dependable, and resilient mobile devices. Rugged and ultra-rugged smartphones are highly demanded by numerous industries, including government and defense, transportation and logistics, energy and utilities, construction, manufacturing, and others, to seamlessly operate in harsh environments. The growing integration of push to talk functionality in rugged and ultra-rugged smartphones makes them indispensable tools for professionals and adventurers operating in harsh conditions. These factors are anticipated to fuel the market during the forecast period.
Development of Long-Term Evolution (LTE) Network-based Push to Talk Solutions - An Opportunity in the Push to Talk Market
Enterprises are increasingly using advanced LTE networks to implement push to talk solutions, which is expected to create opportunities in the market during the forecast period. The introduction of LTE networks in mobile communication has replaced land-mobile radio (LMR) communication technology. Several organizations are implementing LTE networks to enhance communication. This adoption has begun the creation of a massive bandwidth architecture that can support mission-critical push to talk, push-to-locate, push-to-message, and push-to-alert communication services. Furthermore, industries such as public safety, government & defense, transportation & logistics, and others are incorporating LTE-powered solutions into their varied business applications to boost workers' productivity and efficiency, optimize their workflow, and minimize corporate hardware costs.
However, the growing implementation of wireless technologies such as WLAN and LTE in push to talk devices enhances effective communication in larger areas. This is boosting demand for cost-effective LTE network-powered push to talk solutions.
Push to Talk Market Report Segmentation Analysis
Key segments that contributed to the derivation of the push to talk market analysis are component, enterprise size, network type, and end-user.
- Based on component, the push to talk market is divided into hardware, software, and services. The hardware segment held a larger market share in 2023.
- On the basis of enterprise size, the market is segmented into large enterprises and SMEs. The large enterprises segment held a larger market share in 2023.
- Based on network type, the push to talk market is divided into land mobile radio and cellular. The land mobile radio segment held a larger market share in 2023.
- In terms of end-user, the push to talk market is categorized as government and defense, transportation and logistics, travel and hospitality, energy and utilities, construction, manufacturing, and others. The land mobile radio segment held a larger market share in 2023.
Push to Talk Market Share Analysis by Geography
The geographic scope of the push to talk market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
In terms of revenue, the North America market accounted for the largest push to talk market share, owing to the presence of telecom service providers and proof-of-concept vendors such as Motorola Solutions and AT&T Intellectual Property and increased penetration of core communication technologies. The rising consumer need for cost-effective and efficient solutions is driving the market. The market in the US is projected to expand in the near future due to the growing adoption of push to talk solutions in a variety of end-use industries, including government and defense, public safety, healthcare, and others.
Push to Talk Market Report Scope
Push to Talk Market News and Recent Developments
The push to talk market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for push to talk and strategies:
- In February 2023, Mobile Tornado plc today announced the go-to-market launch of the world’s first push-to-talk over cellular (PTToC) platform with integrated workforce management technology. PTToC platform uses cellular and broadband networks to provide always-on, instant communications for mission-critical requirements in challenging environments. It has been deployed in more than 30 countries worldwide with mobile network operators, government agencies, and enterprises in Europe, the Middle East, Africa and the Americas. (Source: Mobile Tornado plc, Press Release, 2023)
Push to Talk Market Report Coverage and Deliverables
The “Push to Talk Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Key future trends
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, Enterprise Size, Network Type, End-user
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The incremental growth expected to be recorded for the global push to talk market during the forecast period is US$ 47.01 billion.
The global push to talk market is expected to reach US$ 81.53 billion by 2031.
The key players holding majority shares in the global push to talk market are AT&T Inc., Qualcomm Incorporated, Verizon Communications Inc., Zebra Technologies Corporation, Sprint Corporation, and Telstra Corporation Limited.
The growing demand for network devices, wireless devices, and software to play a significant role in the global push to talk market in the coming years.
The growing adoption of rugged and ultra-rugged smartphones and the rising adoption of hybrid communication solutions are the major factors that propel the global push to talk market.
The global push to talk market was estimated to be US$ 34.52 billion in 2023 and is expected to grow at a CAGR of 11.3% during the forecast period 2023 - 2031.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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