Referral Market Key Findings by 2031
Referral marketing is a marketing strategy to acquire new customers by offering rewards to the existing customers for advocating or referring the brand name to friends and family. It is typical word-of-mouth marketing using platforms such as social media, applications, referral codes, and email, among others. And for automating the whole process the referral marketing software is required.
MARKET DYNAMICS
Expansion of social media is driving the growth of the referral marketing software market. However, the limitation of selecting preferred customer may restrain the growth of the referral marketing software market. Furthermore, the increasing cloud-based tool is anticipated to create market opportunity for the referral marketing software market during the forecast period.
MARKET SCOPE
The "Global Referral Marketing Software Market Analysis To 2031" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The referral marketing software market report aims to provide an overview of the referral marketing software market with detailed market segmentation by deployment, enterprise size, end user, and geography. The global referral marketing software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading referral marketing software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global referral marketing software market is segmented on the basis of deployment, enterprise size, and end user. Based on deployment, the referral marketing software market is segmented into: cloud based and on-premise. On the basis of enterprise size, the referral marketing software market is segmented into: large enterprises and SMEs. Based on end user, the referral marketing software market is segmented into: BFSI, retail, e-commerce, education, hospitality, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global referral marketing software market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The referral marketing software market by each region is later sub-segmented by respective countries and segments. The referral marketing software market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the referral marketing software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the referral marketing software market in these regions.
IMPACT OF COVID-19 ON REFERRAL MARKETING SOFTWARE MARKET
The COVID-19 outbreak has severally affected consumer behavior and buying patterns. Brands across industries have witnessed a sudden drop in sales owing to changing customer priorities amid the pandemic crisis. The significant change has also surged online purchasing activity. During this crisis, marketers are putting more focus on referral marketing strategies. Customers acquired through referral marketing enhance the potential value of the company that further helps in improving brand identity. Such software will help enterprises in retaining customers and provide more brand advocates to successfully implement referral marketing strategies. Therefore, the pandemic has had a positive impact on the referral marketing software market.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global referral marketing software market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The referral marketing software market by each region is later sub-segmented by respective countries and segments. The referral marketing software market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the referral marketing software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the referral marketing software market in these regions.
IMPACT OF COVID-19 ON REFERRAL MARKETING SOFTWARE MARKET
The COVID-19 outbreak has severally affected consumer behavior and buying patterns. Brands across industries have witnessed a sudden drop in sales owing to changing customer priorities amid the pandemic crisis. The significant change has also surged online purchasing activity. During this crisis, marketers are putting more focus on referral marketing strategies. Customers acquired through referral marketing enhance the potential value of the company that further helps in improving brand identity. Such software will help enterprises in retaining customers and provide more brand advocates to successfully implement referral marketing strategies. Therefore, the pandemic has had a positive impact on the referral marketing software market.
MARKET PLAYERS
The reports cover key developments in the referral marketing software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from referral marketing software market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the referral marketing software market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the referral marketing software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Annex Cloud
- Buyapowa
- Extole
- Friendbuy
- Influitive
- InviteReferrals
- OmniStar
- Referral Rock Inc.
- Referral SaaSquatch
- ReferralCandy
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Referral Marketing Software Market - By Deployment
1.3.2 Referral Marketing Software Market - By Enterprise Size
1.3.3 Referral Marketing Software Market - By End User
1.3.4 Referral Marketing Software Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. REFERRAL MARKETING SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. REFERRAL MARKETING SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. REFERRAL MARKETING SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. REFERRAL - GLOBAL MARKET OVERVIEW
6.2. REFERRAL - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. REFERRAL MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
7.1. OVERVIEW
7.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3. CLOUD BASED
7.3.1. Overview
7.3.2. Cloud Based Market Forecast and Analysis
7.4. ON-PREMISE
7.4.1. Overview
7.4.2. On-Premise Market Forecast and Analysis
8. REFERRAL MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1. OVERVIEW
8.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3. LARGE ENTERPRISES
8.3.1. Overview
8.3.2. Large Enterprises Market Forecast and Analysis
8.4. SMES
8.4.1. Overview
8.4.2. SMEs Market Forecast and Analysis
9. REFERRAL MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - END USER
9.1. OVERVIEW
9.2. END USER MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI Market Forecast and Analysis
9.4. RETAIL
9.4.1. Overview
9.4.2. Retail Market Forecast and Analysis
9.5. E-COMMERCE
9.5.1. Overview
9.5.2. E-Commerce Market Forecast and Analysis
9.6. EDUCATION
9.6.1. Overview
9.6.2. Education Market Forecast and Analysis
9.7. HOSPITALITY
9.7.1. Overview
9.7.2. Hospitality Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis
10. REFERRAL MARKETING SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Referral Marketing Software Market Overview
10.1.2 North America Referral Marketing Software Market Forecasts and Analysis
10.1.3 North America Referral Marketing Software Market Forecasts and Analysis - By Deployment
10.1.4 North America Referral Marketing Software Market Forecasts and Analysis - By Enterprise Size
10.1.5 North America Referral Marketing Software Market Forecasts and Analysis - By End User
10.1.6 North America Referral Marketing Software Market Forecasts and Analysis - By Countries
10.1.6.1 United States Referral Marketing Software Market
10.1.6.1.1 United States Referral Marketing Software Market by Deployment
10.1.6.1.2 United States Referral Marketing Software Market by Enterprise Size
10.1.6.1.3 United States Referral Marketing Software Market by End User
10.1.6.2 Canada Referral Marketing Software Market
10.1.6.2.1 Canada Referral Marketing Software Market by Deployment
10.1.6.2.2 Canada Referral Marketing Software Market by Enterprise Size
10.1.6.2.3 Canada Referral Marketing Software Market by End User
10.1.6.3 Mexico Referral Marketing Software Market
10.1.6.3.1 Mexico Referral Marketing Software Market by Deployment
10.1.6.3.2 Mexico Referral Marketing Software Market by Enterprise Size
10.1.6.3.3 Mexico Referral Marketing Software Market by End User
10.2. EUROPE
10.2.1 Europe Referral Marketing Software Market Overview
10.2.2 Europe Referral Marketing Software Market Forecasts and Analysis
10.2.3 Europe Referral Marketing Software Market Forecasts and Analysis - By Deployment
10.2.4 Europe Referral Marketing Software Market Forecasts and Analysis - By Enterprise Size
10.2.5 Europe Referral Marketing Software Market Forecasts and Analysis - By End User
10.2.6 Europe Referral Marketing Software Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Referral Marketing Software Market
10.2.6.1.1 Germany Referral Marketing Software Market by Deployment
10.2.6.1.2 Germany Referral Marketing Software Market by Enterprise Size
10.2.6.1.3 Germany Referral Marketing Software Market by End User
10.2.6.2 France Referral Marketing Software Market
10.2.6.2.1 France Referral Marketing Software Market by Deployment
10.2.6.2.2 France Referral Marketing Software Market by Enterprise Size
10.2.6.2.3 France Referral Marketing Software Market by End User
10.2.6.3 Italy Referral Marketing Software Market
10.2.6.3.1 Italy Referral Marketing Software Market by Deployment
10.2.6.3.2 Italy Referral Marketing Software Market by Enterprise Size
10.2.6.3.3 Italy Referral Marketing Software Market by End User
10.2.6.4 United Kingdom Referral Marketing Software Market
10.2.6.4.1 United Kingdom Referral Marketing Software Market by Deployment
10.2.6.4.2 United Kingdom Referral Marketing Software Market by Enterprise Size
10.2.6.4.3 United Kingdom Referral Marketing Software Market by End User
10.2.6.5 Russia Referral Marketing Software Market
10.2.6.5.1 Russia Referral Marketing Software Market by Deployment
10.2.6.5.2 Russia Referral Marketing Software Market by Enterprise Size
10.2.6.5.3 Russia Referral Marketing Software Market by End User
10.2.6.6 Rest of Europe Referral Marketing Software Market
10.2.6.6.1 Rest of Europe Referral Marketing Software Market by Deployment
10.2.6.6.2 Rest of Europe Referral Marketing Software Market by Enterprise Size
10.2.6.6.3 Rest of Europe Referral Marketing Software Market by End User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Referral Marketing Software Market Overview
10.3.2 Asia-Pacific Referral Marketing Software Market Forecasts and Analysis
10.3.3 Asia-Pacific Referral Marketing Software Market Forecasts and Analysis - By Deployment
10.3.4 Asia-Pacific Referral Marketing Software Market Forecasts and Analysis - By Enterprise Size
10.3.5 Asia-Pacific Referral Marketing Software Market Forecasts and Analysis - By End User
10.3.6 Asia-Pacific Referral Marketing Software Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Referral Marketing Software Market
10.3.6.1.1 Australia Referral Marketing Software Market by Deployment
10.3.6.1.2 Australia Referral Marketing Software Market by Enterprise Size
10.3.6.1.3 Australia Referral Marketing Software Market by End User
10.3.6.2 China Referral Marketing Software Market
10.3.6.2.1 China Referral Marketing Software Market by Deployment
10.3.6.2.2 China Referral Marketing Software Market by Enterprise Size
10.3.6.2.3 China Referral Marketing Software Market by End User
10.3.6.3 India Referral Marketing Software Market
10.3.6.3.1 India Referral Marketing Software Market by Deployment
10.3.6.3.2 India Referral Marketing Software Market by Enterprise Size
10.3.6.3.3 India Referral Marketing Software Market by End User
10.3.6.4 Japan Referral Marketing Software Market
10.3.6.4.1 Japan Referral Marketing Software Market by Deployment
10.3.6.4.2 Japan Referral Marketing Software Market by Enterprise Size
10.3.6.4.3 Japan Referral Marketing Software Market by End User
10.3.6.5 South Korea Referral Marketing Software Market
10.3.6.5.1 South Korea Referral Marketing Software Market by Deployment
10.3.6.5.2 South Korea Referral Marketing Software Market by Enterprise Size
10.3.6.5.3 South Korea Referral Marketing Software Market by End User
10.3.6.6 Rest of Asia-Pacific Referral Marketing Software Market
10.3.6.6.1 Rest of Asia-Pacific Referral Marketing Software Market by Deployment
10.3.6.6.2 Rest of Asia-Pacific Referral Marketing Software Market by Enterprise Size
10.3.6.6.3 Rest of Asia-Pacific Referral Marketing Software Market by End User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Referral Marketing Software Market Overview
10.4.2 Middle East and Africa Referral Marketing Software Market Forecasts and Analysis
10.4.3 Middle East and Africa Referral Marketing Software Market Forecasts and Analysis - By Deployment
10.4.4 Middle East and Africa Referral Marketing Software Market Forecasts and Analysis - By Enterprise Size
10.4.5 Middle East and Africa Referral Marketing Software Market Forecasts and Analysis - By End User
10.4.6 Middle East and Africa Referral Marketing Software Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Referral Marketing Software Market
10.4.6.1.1 South Africa Referral Marketing Software Market by Deployment
10.4.6.1.2 South Africa Referral Marketing Software Market by Enterprise Size
10.4.6.1.3 South Africa Referral Marketing Software Market by End User
10.4.6.2 Saudi Arabia Referral Marketing Software Market
10.4.6.2.1 Saudi Arabia Referral Marketing Software Market by Deployment
10.4.6.2.2 Saudi Arabia Referral Marketing Software Market by Enterprise Size
10.4.6.2.3 Saudi Arabia Referral Marketing Software Market by End User
10.4.6.3 U.A.E Referral Marketing Software Market
10.4.6.3.1 U.A.E Referral Marketing Software Market by Deployment
10.4.6.3.2 U.A.E Referral Marketing Software Market by Enterprise Size
10.4.6.3.3 U.A.E Referral Marketing Software Market by End User
10.4.6.4 Rest of Middle East and Africa Referral Marketing Software Market
10.4.6.4.1 Rest of Middle East and Africa Referral Marketing Software Market by Deployment
10.4.6.4.2 Rest of Middle East and Africa Referral Marketing Software Market by Enterprise Size
10.4.6.4.3 Rest of Middle East and Africa Referral Marketing Software Market by End User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Referral Marketing Software Market Overview
10.5.2 South and Central America Referral Marketing Software Market Forecasts and Analysis
10.5.3 South and Central America Referral Marketing Software Market Forecasts and Analysis - By Deployment
10.5.4 South and Central America Referral Marketing Software Market Forecasts and Analysis - By Enterprise Size
10.5.5 South and Central America Referral Marketing Software Market Forecasts and Analysis - By End User
10.5.6 South and Central America Referral Marketing Software Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Referral Marketing Software Market
10.5.6.1.1 Brazil Referral Marketing Software Market by Deployment
10.5.6.1.2 Brazil Referral Marketing Software Market by Enterprise Size
10.5.6.1.3 Brazil Referral Marketing Software Market by End User
10.5.6.2 Argentina Referral Marketing Software Market
10.5.6.2.1 Argentina Referral Marketing Software Market by Deployment
10.5.6.2.2 Argentina Referral Marketing Software Market by Enterprise Size
10.5.6.2.3 Argentina Referral Marketing Software Market by End User
10.5.6.3 Rest of South and Central America Referral Marketing Software Market
10.5.6.3.1 Rest of South and Central America Referral Marketing Software Market by Deployment
10.5.6.3.2 Rest of South and Central America Referral Marketing Software Market by Enterprise Size
10.5.6.3.3 Rest of South and Central America Referral Marketing Software Market by End User
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. REFERRAL MARKETING SOFTWARE MARKET, KEY COMPANY PROFILES
12.1. ANNEX CLOUD
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BUYAPOWA
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. EXTOLE
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. FRIENDBUY
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. INFLUITIVE
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. INVITEREFERRALS
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. OMNISTAR
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. REFERRAL ROCK INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. REFERRAL SAASQUATCH
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. REFERRALCANDY
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Annex Cloud
2. Buyapowa
3. Extole
4. Friendbuy
5. Influitive
6. InviteReferrals
7. OmniStar
8. Referral Rock Inc.
9. Referral SaaSquatch
10. ReferralCandy
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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