The RFID Printer Market is expected to register a CAGR of 6.5% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
RFID Printer Market covers analysis by Type (Desktop RFID Printers, Industrial RFID Printers, Mobile RFID Printers, Others); Technology (Direct Thermal, Thermal Transfer, Others); Application (Manufacturing, Retail, Transportation and Logistics, Healthcare, Government, Entertainment, Others) , and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America)
Purpose of the ReportThe report RFID Printer Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
RFID Printer Market Segmentation
Type- Desktop RFID Printers
- Industrial RFID Printers
- Mobile RFID Printers
- Others;
- Direct Thermal
- Thermal Transfer
- Others;
- Manufacturing
- Retail
- Transportation and Logistics
- Healthcare
- Government
- Entertainment
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
RFID Printer Market Growth Drivers- Increasing Demand for Inventory Management Solutions: The growing need for efficient inventory tracking and supply chain management is driving the RFID printer market. RFID printers enable businesses to easily generate RFID labels for product identification, improving asset management, reducing human error, and enhancing inventory visibility in real-time. This demand is particularly high in industries like retail, logistics, and manufacturing.
- Adoption of RFID Technology in Retail: Retailers are increasingly adopting RFID technology to enhance their operations, improve customer experience, and reduce shrinkage. RFID printers are crucial for printing RFID tags used in retail environments for inventory control, asset tracking, and personalized customer services. The growing trend of automation and smart retail is a significant driver of the RFID printer market.
- Integration with IoT and Cloud-Based Solutions: A key trend in the RFID printer market is the integration of RFID printers with Internet of Things (IoT) and cloud-based systems. These systems allow for seamless data sharing, real-time tracking, and remote monitoring of RFID tags. The growing importance of cloud computing and connected devices in supply chain and asset management is driving this trend.
- Miniaturization of RFID Printers: There is a growing trend toward miniaturization of RFID printers. Compact and portable RFID printers are becoming increasingly popular, especially for businesses that require mobile printing solutions in the field. These smaller, user-friendly printers are ideal for applications in retail, healthcare, and logistics, where portability and ease of use are important.
- Expansion of RFID in Healthcare: The healthcare industry represents a significant opportunity for RFID printer growth. RFID technology is increasingly being used for patient tracking, medication management, and asset monitoring. RFID printers are essential for generating patient wristbands, medication labels, and equipment tags, offering substantial growth opportunities in this sector, especially with the growing adoption of RFID-based healthcare solutions.
- Growth in the E-Commerce Sector: The expansion of e-commerce and online retail presents an opportunity for RFID printers to play a key role in logistics and inventory management. As e-commerce platforms require real-time tracking and shipping of products, RFID printers can be used to create labels for parcels, ensuring quicker processing times, reducing human error, and enhancing supply chain visibility.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the RFID Printer Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the RFID Printer Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players in the market includes Zebra Technologies Corporation, Sato Holdings Corporation, Honeywell International Inc, Toshiba Corp., Avery Dennison Corporation, Seiko Epson Corporation, Dascom, Printronix Auto ID, ID Technology LLC
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The major factors driving the RFID Printer Market are: Growing Demand in Industries for Precise Measurements: Oil and gas, pharmaceutical, aerospace, and manufacturing sectors require accurate measurement of pressure which drives the market growth.
High Cost of Manufacturing RFID Printer hinders the market growth.
The RFID Printer Market covers analysis by Type (Desktop RFID Printers, Industrial RFID Printers, Mobile RFID Printers, Others); Technology (Direct Thermal, Thermal Transfer, Others); Application (Manufacturing, Retail, Transportation and Logistics, Healthcare, Government, Entertainment, Others) , and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America) is estimated to witness a CAGR of 6.5% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 RFID Printer Market - By Type
1.3.2 RFID Printer Market - By Technology
1.3.3 RFID Printer Market - By Application
1.3.4 RFID Printer Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. RFID PRINTER MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. RFID PRINTER MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. RFID PRINTER MARKET - GLOBAL MARKET ANALYSIS
6.1. RFID PRINTER - GLOBAL MARKET OVERVIEW
6.2. RFID PRINTER - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. RFID PRINTER MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. DESKTOP RFID PRINTERS
7.3.1. Overview
7.3.2. Desktop RFID Printers Market Forecast and Analysis
7.4. INDUSTRIAL RFID PRINTERS
7.4.1. Overview
7.4.2. Industrial RFID Printers Market Forecast and Analysis
7.5. MOBILE RFID PRINTERS
7.5.1. Overview
7.5.2. Mobile RFID Printers Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. RFID PRINTER MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
8.1. OVERVIEW
8.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3. DIRECT THERMAL
8.3.1. Overview
8.3.2. Direct Thermal Market Forecast and Analysis
8.4. THERMAL TRANSFER
8.4.1. Overview
8.4.2. Thermal Transfer Market Forecast and Analysis
8.5. OTHERS
8.5.1. Overview
8.5.2. Others Market Forecast and Analysis
9. RFID PRINTER MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. MANUFACTURING
9.3.1. Overview
9.3.2. Manufacturing Market Forecast and Analysis
9.4. RETAIL
9.4.1. Overview
9.4.2. Retail Market Forecast and Analysis
9.5. TRANSPORTATION AND LOGISTICS
9.5.1. Overview
9.5.2. Transportation and Logistics Market Forecast and Analysis
9.6. HEALTHCARE
9.6.1. Overview
9.6.2. Healthcare Market Forecast and Analysis
9.7. GOVERNMENT
9.7.1. Overview
9.7.2. Government Market Forecast and Analysis
9.8. ENTERTAINMENT
9.8.1. Overview
9.8.2. Entertainment Market Forecast and Analysis
9.9. OTHERS
9.9.1. Overview
9.9.2. Others Market Forecast and Analysis
10. RFID PRINTER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America RFID Printer Market Overview
10.1.2 North America RFID Printer Market Forecasts and Analysis
10.1.3 North America RFID Printer Market Forecasts and Analysis - By Type
10.1.4 North America RFID Printer Market Forecasts and Analysis - By Technology
10.1.5 North America RFID Printer Market Forecasts and Analysis - By Application
10.1.6 North America RFID Printer Market Forecasts and Analysis - By Countries
10.1.6.1 United States RFID Printer Market
10.1.6.1.1 United States RFID Printer Market by Type
10.1.6.1.2 United States RFID Printer Market by Technology
10.1.6.1.3 United States RFID Printer Market by Application
10.1.6.2 Canada RFID Printer Market
10.1.6.2.1 Canada RFID Printer Market by Type
10.1.6.2.2 Canada RFID Printer Market by Technology
10.1.6.2.3 Canada RFID Printer Market by Application
10.1.6.3 Mexico RFID Printer Market
10.1.6.3.1 Mexico RFID Printer Market by Type
10.1.6.3.2 Mexico RFID Printer Market by Technology
10.1.6.3.3 Mexico RFID Printer Market by Application
10.2. EUROPE
10.2.1 Europe RFID Printer Market Overview
10.2.2 Europe RFID Printer Market Forecasts and Analysis
10.2.3 Europe RFID Printer Market Forecasts and Analysis - By Type
10.2.4 Europe RFID Printer Market Forecasts and Analysis - By Technology
10.2.5 Europe RFID Printer Market Forecasts and Analysis - By Application
10.2.6 Europe RFID Printer Market Forecasts and Analysis - By Countries
10.2.6.1 Germany RFID Printer Market
10.2.6.1.1 Germany RFID Printer Market by Type
10.2.6.1.2 Germany RFID Printer Market by Technology
10.2.6.1.3 Germany RFID Printer Market by Application
10.2.6.2 France RFID Printer Market
10.2.6.2.1 France RFID Printer Market by Type
10.2.6.2.2 France RFID Printer Market by Technology
10.2.6.2.3 France RFID Printer Market by Application
10.2.6.3 Italy RFID Printer Market
10.2.6.3.1 Italy RFID Printer Market by Type
10.2.6.3.2 Italy RFID Printer Market by Technology
10.2.6.3.3 Italy RFID Printer Market by Application
10.2.6.4 United Kingdom RFID Printer Market
10.2.6.4.1 United Kingdom RFID Printer Market by Type
10.2.6.4.2 United Kingdom RFID Printer Market by Technology
10.2.6.4.3 United Kingdom RFID Printer Market by Application
10.2.6.5 Russia RFID Printer Market
10.2.6.5.1 Russia RFID Printer Market by Type
10.2.6.5.2 Russia RFID Printer Market by Technology
10.2.6.5.3 Russia RFID Printer Market by Application
10.2.6.6 Rest of Europe RFID Printer Market
10.2.6.6.1 Rest of Europe RFID Printer Market by Type
10.2.6.6.2 Rest of Europe RFID Printer Market by Technology
10.2.6.6.3 Rest of Europe RFID Printer Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific RFID Printer Market Overview
10.3.2 Asia-Pacific RFID Printer Market Forecasts and Analysis
10.3.3 Asia-Pacific RFID Printer Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific RFID Printer Market Forecasts and Analysis - By Technology
10.3.5 Asia-Pacific RFID Printer Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific RFID Printer Market Forecasts and Analysis - By Countries
10.3.6.1 Australia RFID Printer Market
10.3.6.1.1 Australia RFID Printer Market by Type
10.3.6.1.2 Australia RFID Printer Market by Technology
10.3.6.1.3 Australia RFID Printer Market by Application
10.3.6.2 China RFID Printer Market
10.3.6.2.1 China RFID Printer Market by Type
10.3.6.2.2 China RFID Printer Market by Technology
10.3.6.2.3 China RFID Printer Market by Application
10.3.6.3 India RFID Printer Market
10.3.6.3.1 India RFID Printer Market by Type
10.3.6.3.2 India RFID Printer Market by Technology
10.3.6.3.3 India RFID Printer Market by Application
10.3.6.4 Japan RFID Printer Market
10.3.6.4.1 Japan RFID Printer Market by Type
10.3.6.4.2 Japan RFID Printer Market by Technology
10.3.6.4.3 Japan RFID Printer Market by Application
10.3.6.5 South Korea RFID Printer Market
10.3.6.5.1 South Korea RFID Printer Market by Type
10.3.6.5.2 South Korea RFID Printer Market by Technology
10.3.6.5.3 South Korea RFID Printer Market by Application
10.3.6.6 Rest of Asia-Pacific RFID Printer Market
10.3.6.6.1 Rest of Asia-Pacific RFID Printer Market by Type
10.3.6.6.2 Rest of Asia-Pacific RFID Printer Market by Technology
10.3.6.6.3 Rest of Asia-Pacific RFID Printer Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa RFID Printer Market Overview
10.4.2 Middle East and Africa RFID Printer Market Forecasts and Analysis
10.4.3 Middle East and Africa RFID Printer Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa RFID Printer Market Forecasts and Analysis - By Technology
10.4.5 Middle East and Africa RFID Printer Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa RFID Printer Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa RFID Printer Market
10.4.6.1.1 South Africa RFID Printer Market by Type
10.4.6.1.2 South Africa RFID Printer Market by Technology
10.4.6.1.3 South Africa RFID Printer Market by Application
10.4.6.2 Saudi Arabia RFID Printer Market
10.4.6.2.1 Saudi Arabia RFID Printer Market by Type
10.4.6.2.2 Saudi Arabia RFID Printer Market by Technology
10.4.6.2.3 Saudi Arabia RFID Printer Market by Application
10.4.6.3 U.A.E RFID Printer Market
10.4.6.3.1 U.A.E RFID Printer Market by Type
10.4.6.3.2 U.A.E RFID Printer Market by Technology
10.4.6.3.3 U.A.E RFID Printer Market by Application
10.4.6.4 Rest of Middle East and Africa RFID Printer Market
10.4.6.4.1 Rest of Middle East and Africa RFID Printer Market by Type
10.4.6.4.2 Rest of Middle East and Africa RFID Printer Market by Technology
10.4.6.4.3 Rest of Middle East and Africa RFID Printer Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America RFID Printer Market Overview
10.5.2 South and Central America RFID Printer Market Forecasts and Analysis
10.5.3 South and Central America RFID Printer Market Forecasts and Analysis - By Type
10.5.4 South and Central America RFID Printer Market Forecasts and Analysis - By Technology
10.5.5 South and Central America RFID Printer Market Forecasts and Analysis - By Application
10.5.6 South and Central America RFID Printer Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil RFID Printer Market
10.5.6.1.1 Brazil RFID Printer Market by Type
10.5.6.1.2 Brazil RFID Printer Market by Technology
10.5.6.1.3 Brazil RFID Printer Market by Application
10.5.6.2 Argentina RFID Printer Market
10.5.6.2.1 Argentina RFID Printer Market by Type
10.5.6.2.2 Argentina RFID Printer Market by Technology
10.5.6.2.3 Argentina RFID Printer Market by Application
10.5.6.3 Rest of South and Central America RFID Printer Market
10.5.6.3.1 Rest of South and Central America RFID Printer Market by Type
10.5.6.3.2 Rest of South and Central America RFID Printer Market by Technology
10.5.6.3.3 Rest of South and Central America RFID Printer Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. RFID PRINTER MARKET, KEY COMPANY PROFILES
12.1. AVERY DENNISON CORPORATION
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. HONEYWELL INTERNATIONAL INC
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. KYOCERA CORPORATION
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. OKI ELECTRIC INDUSTRY CO., LTD.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. PRIMERA TECHNOLOGY
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. RICOH
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SEIKO EPSON CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SONY CORPORATION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TOSHIBA INTERNATIONAL CORPORATION
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ZEBRA TECHNOLOGIES CORP.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. AVERY DENNISON CORPORATION
2. Honeywell International Inc
3. KYOCERA Corporation
4. Oki Electric Industry Co., Ltd.
5. Primera Technology
6. Ricoh
7. Seiko Epson Corporation
8. Sony Corporation
9. Toshiba International Corporation
10. Zebra Technologies Corp.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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