The Rodenticides Market is expected to register a CAGR of 4% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
Rodenticides Market covers analysis by Type (Non-anticoagulants, AnticoagulantsÂ); Mode of Application (Pellet, Spray, Powder); Rodent Type (Rats, Hamsters, Mouse, Others), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). Rodenticides are the pesticides that kill rodents. Rodents include rats and mice, squirrels, woodchucks, porcupines, chipmunks, nutria, and beavers, amongst others. Although rodents play an important role in nature, they may occasionally require control. They can violate housing codes, damage crops, transmit disease, and in some scenarios, also cause ecological damage.
Purpose of the ReportThe report Rodenticides Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Rodenticides Market Segmentation
Type- Non-anticoagulants
- AnticoagulantsÂ
- Pellet
- Spray
- Powder
- Rats
- Hamsters
- Mouse
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Rodenticides Market Growth Drivers- Rodent-Borne Diseases Drive Increased Demand for Rodenticides: Rodents are termed as disease carriers that cause diseases like leptospirosis, hantavirus, and salmonella. This opens up the need for more rodenticides since it therefore publicizes more on the diseases caused by rodents at higher intensities. Pest control is an important condition in the prevention of diseases, especially in areas of high population, agricultural fields, and food industries.
- Rodents Threaten Crop Yields, Boosting Demand for Rodenticides in Agriculture: Rodents are harmful pests that cause massive crop damage, especially in grain storage areas and harvest grounds. Increasing demand for food security coupled with the necessity to prevent damage by rodents means that there is an increased use of rodenticides in farming as more farmers depend on these chemicals to safeguard their produce against yield safety.
- Residential Pest Control Services Fuel Rising Rodenticide Use: The demand for rodenticides has been increased with the development of residential pest control services. Home owners become concerned regarding the risks caused by rodents and decide to use rodenticides in order to avoid damage to their property, food stores, and hygiene - especially situations where rodents are seen most frequently.
- Government Regulations Fuel the Demand for Rodenticides in Food, Health, and Hospitality Industries: Strict rules and regulations regarding pests have been enacted by all governments of nations majorly in food, health, and hospitality industries because the pest's activity has a significant effect on human life. Such policies encourage the use of rodenticides as part of integrated pest management policies toward public health and safety, hence positively moving the market forward.
- Rising Food Safety Concerns Increase Rodenticide Use in Food Production: Pest control is becoming more costly for food production units due to increased consumer awareness regarding food safety and hygiene. Rodents destroy food items and contaminate the environment by burrowing into the food items; hence, the application of rodenticides has increased in food processing and storage plants. In such plants, maintaining a rodent-free environment is highly essential for compliance with food safety standards.
- Innovation in Rodenticide Formulations Supports Market Growth: While considering new products, the innovative developments made in rodenticide formulations that further enhance the development of more targeted, effective, and eco-friendly products have strengthened market growth. Improved formulations associated with bait systems comprising a controlled-release mechanism and low toxicity to non-target species encourage the application of rodenticides for residential as well as commercial pest control.
- Urban Expansion Drives Increased Demand for Rodenticides: With the expansion of cities and the increased growth of urban areas, the rodent population increases, which calls for more rodenticides. Besides new residential areas, new building and infrastructure projects create fertile conditions for rodents, making necessary measures of pest control, like rodenticides, essential to maintain hygiene in towns and avert damage in urban areas.
- Rodenticides Critical for Sanitation in Food, Warehousing, and Pharmaceutical Sectors: The food processing, warehousing, and pharmaceutical sectors require rodenticides to ensure that sanitary conditions are achieved and merchandise is protected. Preventive measures against contamination and damage by rodents in these sectors increase the demand for rodenticides that preserve safety and quality standards in commercial environments.
- Climate Change Contributes to Rising Rodent Infestations and Rodenticide Demand: Changes in the weather and shifting temperatures are altering rodent behavior because some species are moving into previously untouched regions. As rodents adjust to warmer climates, infestations in areas formerly unaffected by such infestations rise, increasing demand for rodenticides used to control rodent populations and prevent the spread of pests into homes, farms, and businesses.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Rodenticides Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Rodenticides Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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to country scope.
Frequently Asked Questions
The Asia Pacific market is expected to account for the highest CAGR during the forecast period owing to the growing construction industry in the region.
The rats rodent type segment accounted for the largest market share in 2023
Growing urbanization is a key driver in the market
BASF SE, Bayer AG, JT Eaton and Co., Inc., Liphatech, Inc., Neogen Corporation, Pelgar International, Rentokil Initial Plc, Senestech, Inc., Syngenta AG, and UPL Limited are some of the key players in the market.
The Rodenticides Market is estimated to witness a CAGR of 4% from 2023 to 2031
Growing health concerns is an emerging trend in the market
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Rodenticides Market - By Type
1.3.2Rodenticides Market - By Mode of Application
1.3.3Rodenticides Market - By Rodent Type
1.3.4Rodenticides Market - By Region
1.3.4.1By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4.RODENTICIDES MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.EXPERT OPINIONS
5.RODENTICIDES MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.RODENTICIDES MARKET - GLOBAL MARKET ANALYSIS
6.1.RODENTICIDES - GLOBAL MARKET OVERVIEW
6.2.RODENTICIDES - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.RODENTICIDES MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1.OVERVIEW
7.2.TYPE MARKET FORECASTS AND ANALYSIS
7.3.NON-ANTICOAGULANTS
7.3.1.Overview
7.3.2.Non-anticoagulants Market Forecast and Analysis
7.4.ANTICOAGULANTS
7.4.1.Overview
7.4.2.Anticoagulants Market Forecast and Analysis
8.RODENTICIDES MARKET - REVENUE AND FORECASTS TO 2028 - MODE OF APPLICATION
8.1.OVERVIEW
8.2.MODE OF APPLICATION MARKET FORECASTS AND ANALYSIS
8.3.PELLET
8.3.1.Overview
8.3.2.Pellet Market Forecast and Analysis
8.4.SPRAY
8.4.1.Overview
8.4.2.Spray Market Forecast and Analysis
8.5.POWDER
8.5.1.Overview
8.5.2.Powder Market Forecast and Analysis
9.RODENTICIDES MARKET - REVENUE AND FORECASTS TO 2028 - RODENT TYPE
9.1.OVERVIEW
9.2.RODENT TYPE MARKET FORECASTS AND ANALYSIS
9.3.RATS
9.3.1.Overview
9.3.2.Rats Market Forecast and Analysis
9.4.HAMSTERS
9.4.1.Overview
9.4.2.Hamsters Market Forecast and Analysis
9.5.MOUSE
9.5.1.Overview
9.5.2.Mouse Market Forecast and Analysis
9.6.OTHERS
9.6.1.Overview
9.6.2.Others Market Forecast and Analysis
10.RODENTICIDES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Rodenticides Market Overview
10.1.2North America Rodenticides Market Forecasts and Analysis
10.1.3North America Rodenticides Market Forecasts and Analysis - By Type
10.1.4North America Rodenticides Market Forecasts and Analysis - By Mode of Application
10.1.5North America Rodenticides Market Forecasts and Analysis - By Rodent Type
10.1.6North America Rodenticides Market Forecasts and Analysis - By Countries
10.1.6.1United States Rodenticides Market
10.1.6.1.1United States Rodenticides Market by Type
10.1.6.1.2United States Rodenticides Market by Mode of Application
10.1.6.1.3United States Rodenticides Market by Rodent Type
10.1.6.2Canada Rodenticides Market
10.1.6.2.1Canada Rodenticides Market by Type
10.1.6.2.2Canada Rodenticides Market by Mode of Application
10.1.6.2.3Canada Rodenticides Market by Rodent Type
10.1.6.3Mexico Rodenticides Market
10.1.6.3.1Mexico Rodenticides Market by Type
10.1.6.3.2Mexico Rodenticides Market by Mode of Application
10.1.6.3.3Mexico Rodenticides Market by Rodent Type
10.2.EUROPE
10.2.1Europe Rodenticides Market Overview
10.2.2Europe Rodenticides Market Forecasts and Analysis
10.2.3Europe Rodenticides Market Forecasts and Analysis - By Type
10.2.4Europe Rodenticides Market Forecasts and Analysis - By Mode of Application
10.2.5Europe Rodenticides Market Forecasts and Analysis - By Rodent Type
10.2.6Europe Rodenticides Market Forecasts and Analysis - By Countries
10.2.6.1Germany Rodenticides Market
10.2.6.1.1Germany Rodenticides Market by Type
10.2.6.1.2Germany Rodenticides Market by Mode of Application
10.2.6.1.3Germany Rodenticides Market by Rodent Type
10.2.6.2France Rodenticides Market
10.2.6.2.1France Rodenticides Market by Type
10.2.6.2.2France Rodenticides Market by Mode of Application
10.2.6.2.3France Rodenticides Market by Rodent Type
10.2.6.3Italy Rodenticides Market
10.2.6.3.1Italy Rodenticides Market by Type
10.2.6.3.2Italy Rodenticides Market by Mode of Application
10.2.6.3.3Italy Rodenticides Market by Rodent Type
10.2.6.4United Kingdom Rodenticides Market
10.2.6.4.1United Kingdom Rodenticides Market by Type
10.2.6.4.2United Kingdom Rodenticides Market by Mode of Application
10.2.6.4.3United Kingdom Rodenticides Market by Rodent Type
10.2.6.5Russia Rodenticides Market
10.2.6.5.1Russia Rodenticides Market by Type
10.2.6.5.2Russia Rodenticides Market by Mode of Application
10.2.6.5.3Russia Rodenticides Market by Rodent Type
10.2.6.6Rest of Europe Rodenticides Market
10.2.6.6.1Rest of Europe Rodenticides Market by Type
10.2.6.6.2Rest of Europe Rodenticides Market by Mode of Application
10.2.6.6.3Rest of Europe Rodenticides Market by Rodent Type
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Rodenticides Market Overview
10.3.2Asia-Pacific Rodenticides Market Forecasts and Analysis
10.3.3Asia-Pacific Rodenticides Market Forecasts and Analysis - By Type
10.3.4Asia-Pacific Rodenticides Market Forecasts and Analysis - By Mode of Application
10.3.5Asia-Pacific Rodenticides Market Forecasts and Analysis - By Rodent Type
10.3.6Asia-Pacific Rodenticides Market Forecasts and Analysis - By Countries
10.3.6.1Australia Rodenticides Market
10.3.6.1.1Australia Rodenticides Market by Type
10.3.6.1.2Australia Rodenticides Market by Mode of Application
10.3.6.1.3Australia Rodenticides Market by Rodent Type
10.3.6.2China Rodenticides Market
10.3.6.2.1China Rodenticides Market by Type
10.3.6.2.2China Rodenticides Market by Mode of Application
10.3.6.2.3China Rodenticides Market by Rodent Type
10.3.6.3India Rodenticides Market
10.3.6.3.1India Rodenticides Market by Type
10.3.6.3.2India Rodenticides Market by Mode of Application
10.3.6.3.3India Rodenticides Market by Rodent Type
10.3.6.4Japan Rodenticides Market
10.3.6.4.1Japan Rodenticides Market by Type
10.3.6.4.2Japan Rodenticides Market by Mode of Application
10.3.6.4.3Japan Rodenticides Market by Rodent Type
10.3.6.5South Korea Rodenticides Market
10.3.6.5.1South Korea Rodenticides Market by Type
10.3.6.5.2South Korea Rodenticides Market by Mode of Application
10.3.6.5.3South Korea Rodenticides Market by Rodent Type
10.3.6.6Rest of Asia-Pacific Rodenticides Market
10.3.6.6.1Rest of Asia-Pacific Rodenticides Market by Type
10.3.6.6.2Rest of Asia-Pacific Rodenticides Market by Mode of Application
10.3.6.6.3Rest of Asia-Pacific Rodenticides Market by Rodent Type
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Rodenticides Market Overview
10.4.2Middle East and Africa Rodenticides Market Forecasts and Analysis
10.4.3Middle East and Africa Rodenticides Market Forecasts and Analysis - By Type
10.4.4Middle East and Africa Rodenticides Market Forecasts and Analysis - By Mode of Application
10.4.5Middle East and Africa Rodenticides Market Forecasts and Analysis - By Rodent Type
10.4.6Middle East and Africa Rodenticides Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Rodenticides Market
10.4.6.1.1South Africa Rodenticides Market by Type
10.4.6.1.2South Africa Rodenticides Market by Mode of Application
10.4.6.1.3South Africa Rodenticides Market by Rodent Type
10.4.6.2Saudi Arabia Rodenticides Market
10.4.6.2.1Saudi Arabia Rodenticides Market by Type
10.4.6.2.2Saudi Arabia Rodenticides Market by Mode of Application
10.4.6.2.3Saudi Arabia Rodenticides Market by Rodent Type
10.4.6.3U.A.E Rodenticides Market
10.4.6.3.1U.A.E Rodenticides Market by Type
10.4.6.3.2U.A.E Rodenticides Market by Mode of Application
10.4.6.3.3U.A.E Rodenticides Market by Rodent Type
10.4.6.4Rest of Middle East and Africa Rodenticides Market
10.4.6.4.1Rest of Middle East and Africa Rodenticides Market by Type
10.4.6.4.2Rest of Middle East and Africa Rodenticides Market by Mode of Application
10.4.6.4.3Rest of Middle East and Africa Rodenticides Market by Rodent Type
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Rodenticides Market Overview
10.5.2South and Central America Rodenticides Market Forecasts and Analysis
10.5.3South and Central America Rodenticides Market Forecasts and Analysis - By Type
10.5.4South and Central America Rodenticides Market Forecasts and Analysis - By Mode of Application
10.5.5South and Central America Rodenticides Market Forecasts and Analysis - By Rodent Type
10.5.6South and Central America Rodenticides Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Rodenticides Market
10.5.6.1.1Brazil Rodenticides Market by Type
10.5.6.1.2Brazil Rodenticides Market by Mode of Application
10.5.6.1.3Brazil Rodenticides Market by Rodent Type
10.5.6.2Argentina Rodenticides Market
10.5.6.2.1Argentina Rodenticides Market by Type
10.5.6.2.2Argentina Rodenticides Market by Mode of Application
10.5.6.2.3Argentina Rodenticides Market by Rodent Type
10.5.6.3Rest of South and Central America Rodenticides Market
10.5.6.3.1Rest of South and Central America Rodenticides Market by Type
10.5.6.3.2Rest of South and Central America Rodenticides Market by Mode of Application
10.5.6.3.3Rest of South and Central America Rodenticides Market by Rodent Type
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.RODENTICIDES MARKET, KEY COMPANY PROFILES
12.1.BASF SE
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.BAYER AG
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.JT EATON AND CO., INC.
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.LIPHATECH, INC.
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.NEOGEN CORPORATION
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.PELGAR INTERNATIONAL
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.RENTOKIL INITIAL PLC
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.SENESTECH, INC.
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.SYNGENTA AG
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.UPL LIMITED
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
The List of Companies
1. BASF SE
2. Bayer AG
3. JT Eaton and Co., Inc.
4. Liphatech, Inc.
5. Neogen Corporation
6. Pelgar International
7. Rentokil Initial Plc
8. Senestech, Inc.
9. Syngenta AG
10. UPL Limited
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.