Roofing Chemicals Market Size and Share: 2021 to 2031 Key Findings
The Roofing Chemicals Market is expected to register a CAGR of 8% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
Roofing Chemicals Market covers analysis by Type (Asphalt/Bituminous, Acrylic Resin, Epoxy Resin, Styrene, Elastomers); Application (Membrane Roofing, Elastomeric Roofing, Bituminous Roofing, Metal Roofing, Plastic (PVC) Roofing), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). Roofing chemicals are chemical products used in the roofing industry for waterproofing, insulation, and maintenance purposes. They protect and extend the lifespan of roofs by providing a barrier against environmental factors such as water and UV rays. These chemicals include waterproofing coatings, sealants, adhesives, and insulation materials applied to various roofing materials like asphalt, metal, and tile in both commercial and residential roofing.
Purpose of the ReportThe report Roofing Chemicals Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Roofing Chemicals Market Segmentation
Type- Asphalt/Bituminous
- Acrylic Resin
- Epoxy Resin
- Styrene
- Elastomers
- Membrane Roofing
- Elastomeric Roofing
- Bituminous Roofing
- Metal Roofing
- Plastic Roofing
Strategic Insights
Roofing Chemicals Market Growth Drivers- Urbanization and Infrastructure Development Driving Roofing Chemicals Demand: The need for roofing chemicals increases with the enhancing levels of urbanization and infrastructural development. The chemicals make roofs more resistant to different kinds of weather and energy-efficient, thus making them very essential in the construction of residential and commercial sites.
- Rising Demand for Energy-Efficient Roofing Chemicals: As the public continues gaining awareness for energy conservation measures, demand for roofing chemicals that improve insulation increases. Cool roofs and reflective coatings help buildings stay cooler by reflecting rather than absorbing the sun's heat, thereby consuming less energy especially in hotter climates.
- Extreme Weather Events Boosting Demand for Advanced Roofing Chemicals: Advanced roofing materials demand have been surging due to such elevated instances of extreme weather events, including heavy rains and storms, as well as temperature fluctuations. Chemicals for roofing that improve waterproofing capabilities, durability against UV, and flexibility determine the longevity of a structure.
- Sustainability Driving Demand for Eco-Friendly Roofing Chemicals: With the trend towards sustainability, eco-friendly roofing chemicals have been high in demand. Both low-VOC paints and coatings are good examples that support green building certifications, such as LEED, ensuring that builders and property owners receive eco-friendly and cost-effective advantages.
- Stricter Building Codes and Regulations Fueling Roofing Chemical Innovation: Stricter building codes and regulations in matters of energy efficiency, safety, and environmental impact are pressing in the direction of the adoption of specialized roofing chemicals. Better adherence to local and international standards drives innovation and ensures that roofing products meet performance criteria in different climates.
- Increased Roof Renovation and Retrofitting Boosting Demand for Roofing Chemicals: The rising roofs renovation and retrofitting of aged infrastructure increase the demand for roofing chemicals. Homeowners and businesses seek low-cost means of roof lifespan extension, energy efficiency upgrades, and cutback maintenance costs-all of which rely on good-quality roofing chemicals.
- High Demand for Roofing Materials Driven by Commercial Building Projects: High-performance roofing materials are in high demand due to the increasing commercial building projects, which include offices, malls, and industrial complexes. Roofing chemicals, such as elastomeric coatings and sealants, play a big role in ensuring such structures serve people for their entire lifespan while being energy-efficient.
- Rising Disposable Incomes Fueling Demand for High-Quality Roofing Chemicals: According to rising disposable incomes, especially in emerging markets, consumers can spend upon high-quality roofing materials. This has subsequently led to an increase in demand for sophisticated roofing chemicals that deliver enhanced aesthetic beauty, long-life durability, and better performance for roofing systems in not only residential but also commercial areas.
- Urbanization Driving the Need for Strong, Weather-Resistant Roofing Systems: With the growth and increase in urbanization around the world, there is a need for more housing and commercial space, hence requiring strong, weather-resistant roofing materials. This thereby increases the consumption of specialized chemicals that improve good performance in roofing systems especially fast-growing urban centers.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Roofing Chemicals Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Roofing Chemicals Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Roofing Chemicals Market is estimated to witness a CAGR of 8% from 2023 to 2031
Growing infrastructure developments globally is a key driver in the market
3M Company, Akzo Nobel N.V., Carlisle Companies Inc., Compagnie de Saint-Gobain , Firestone Building Products Company, LLC, GAF Materials LLC, Johns Manville (Berkshire Hathaway Inc.), Owens Corning, Sika AG, and The Dow Chemical Company are some of the key players in the market.
The membrane roofing application segment accounted for the largest market share in 2023
The Asia Pacific market is expected to account for the highest CAGR during the forecast period due to the growing residential and commercial construction projects in the region.
Growing sustainable construction practices is an emerging trend in the market
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Roofing Chemicals Market - By Type
1.3.2 Roofing Chemicals Market - By Application
1.3.3 Roofing Chemicals Market - By Region
1.3.3.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. ROOFING CHEMICALS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. ROOFING CHEMICALS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. ROOFING CHEMICALS MARKET - GLOBAL MARKET ANALYSIS
6.1. ROOFING CHEMICALS - GLOBAL MARKET OVERVIEW
6.2. ROOFING CHEMICALS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ROOFING CHEMICALS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. ASPHALT/BITUMINOUS
7.3.1. Overview
7.3.2. Asphalt/Bituminous Market Forecast and Analysis
7.4. ACRYLIC RESIN
7.4.1. Overview
7.4.2. Acrylic Resin Market Forecast and Analysis
7.5. EPOXY RESIN
7.5.1. Overview
7.5.2. Epoxy Resin Market Forecast and Analysis
7.6. STYRENE
7.6.1. Overview
7.6.2. Styrene Market Forecast and Analysis
7.7. ELASTOMERS
7.7.1. Overview
7.7.2. Elastomers Market Forecast and Analysis
8. ROOFING CHEMICALS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. MEMBRANE ROOFING
8.3.1. Overview
8.3.2. Membrane Roofing Market Forecast and Analysis
8.4. ELASTOMERIC ROOFING
8.4.1. Overview
8.4.2. Elastomeric Roofing Market Forecast and Analysis
8.5. BITUMINOUS ROOFING
8.5.1. Overview
8.5.2. Bituminous Roofing Market Forecast and Analysis
8.6. METAL ROOFING
8.6.1. Overview
8.6.2. Metal Roofing Market Forecast and Analysis
8.7. PLASTIC (PVC) ROOFING
8.7.1. Overview
8.7.2. Plastic (PVC) Roofing Market Forecast and Analysis
9. ROOFING CHEMICALS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Roofing Chemicals Market Overview
9.1.2 North America Roofing Chemicals Market Forecasts and Analysis
9.1.3 North America Roofing Chemicals Market Forecasts and Analysis - By Type
9.1.4 North America Roofing Chemicals Market Forecasts and Analysis - By Application
9.1.5 North America Roofing Chemicals Market Forecasts and Analysis - By Countries
9.1.5.1 United States Roofing Chemicals Market
9.1.5.1.1 United States Roofing Chemicals Market by Type
9.1.5.1.2 United States Roofing Chemicals Market by Application
9.1.5.2 Canada Roofing Chemicals Market
9.1.5.2.1 Canada Roofing Chemicals Market by Type
9.1.5.2.2 Canada Roofing Chemicals Market by Application
9.1.5.3 Mexico Roofing Chemicals Market
9.1.5.3.1 Mexico Roofing Chemicals Market by Type
9.1.5.3.2 Mexico Roofing Chemicals Market by Application
9.2. EUROPE
9.2.1 Europe Roofing Chemicals Market Overview
9.2.2 Europe Roofing Chemicals Market Forecasts and Analysis
9.2.3 Europe Roofing Chemicals Market Forecasts and Analysis - By Type
9.2.4 Europe Roofing Chemicals Market Forecasts and Analysis - By Application
9.2.5 Europe Roofing Chemicals Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Roofing Chemicals Market
9.2.5.1.1 Germany Roofing Chemicals Market by Type
9.2.5.1.2 Germany Roofing Chemicals Market by Application
9.2.5.2 France Roofing Chemicals Market
9.2.5.2.1 France Roofing Chemicals Market by Type
9.2.5.2.2 France Roofing Chemicals Market by Application
9.2.5.3 Italy Roofing Chemicals Market
9.2.5.3.1 Italy Roofing Chemicals Market by Type
9.2.5.3.2 Italy Roofing Chemicals Market by Application
9.2.5.4 United Kingdom Roofing Chemicals Market
9.2.5.4.1 United Kingdom Roofing Chemicals Market by Type
9.2.5.4.2 United Kingdom Roofing Chemicals Market by Application
9.2.5.5 Russia Roofing Chemicals Market
9.2.5.5.1 Russia Roofing Chemicals Market by Type
9.2.5.5.2 Russia Roofing Chemicals Market by Application
9.2.5.6 Rest of Europe Roofing Chemicals Market
9.2.5.6.1 Rest of Europe Roofing Chemicals Market by Type
9.2.5.6.2 Rest of Europe Roofing Chemicals Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Roofing Chemicals Market Overview
9.3.2 Asia-Pacific Roofing Chemicals Market Forecasts and Analysis
9.3.3 Asia-Pacific Roofing Chemicals Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Roofing Chemicals Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Roofing Chemicals Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Roofing Chemicals Market
9.3.5.1.1 Australia Roofing Chemicals Market by Type
9.3.5.1.2 Australia Roofing Chemicals Market by Application
9.3.5.2 China Roofing Chemicals Market
9.3.5.2.1 China Roofing Chemicals Market by Type
9.3.5.2.2 China Roofing Chemicals Market by Application
9.3.5.3 India Roofing Chemicals Market
9.3.5.3.1 India Roofing Chemicals Market by Type
9.3.5.3.2 India Roofing Chemicals Market by Application
9.3.5.4 Japan Roofing Chemicals Market
9.3.5.4.1 Japan Roofing Chemicals Market by Type
9.3.5.4.2 Japan Roofing Chemicals Market by Application
9.3.5.5 South Korea Roofing Chemicals Market
9.3.5.5.1 South Korea Roofing Chemicals Market by Type
9.3.5.5.2 South Korea Roofing Chemicals Market by Application
9.3.5.6 Rest of Asia-Pacific Roofing Chemicals Market
9.3.5.6.1 Rest of Asia-Pacific Roofing Chemicals Market by Type
9.3.5.6.2 Rest of Asia-Pacific Roofing Chemicals Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Roofing Chemicals Market Overview
9.4.2 Middle East and Africa Roofing Chemicals Market Forecasts and Analysis
9.4.3 Middle East and Africa Roofing Chemicals Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Roofing Chemicals Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Roofing Chemicals Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Roofing Chemicals Market
9.4.5.1.1 South Africa Roofing Chemicals Market by Type
9.4.5.1.2 South Africa Roofing Chemicals Market by Application
9.4.5.2 Saudi Arabia Roofing Chemicals Market
9.4.5.2.1 Saudi Arabia Roofing Chemicals Market by Type
9.4.5.2.2 Saudi Arabia Roofing Chemicals Market by Application
9.4.5.3 U.A.E Roofing Chemicals Market
9.4.5.3.1 U.A.E Roofing Chemicals Market by Type
9.4.5.3.2 U.A.E Roofing Chemicals Market by Application
9.4.5.4 Rest of Middle East and Africa Roofing Chemicals Market
9.4.5.4.1 Rest of Middle East and Africa Roofing Chemicals Market by Type
9.4.5.4.2 Rest of Middle East and Africa Roofing Chemicals Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Roofing Chemicals Market Overview
9.5.2 South and Central America Roofing Chemicals Market Forecasts and Analysis
9.5.3 South and Central America Roofing Chemicals Market Forecasts and Analysis - By Type
9.5.4 South and Central America Roofing Chemicals Market Forecasts and Analysis - By Application
9.5.5 South and Central America Roofing Chemicals Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Roofing Chemicals Market
9.5.5.1.1 Brazil Roofing Chemicals Market by Type
9.5.5.1.2 Brazil Roofing Chemicals Market by Application
9.5.5.2 Argentina Roofing Chemicals Market
9.5.5.2.1 Argentina Roofing Chemicals Market by Type
9.5.5.2.2 Argentina Roofing Chemicals Market by Application
9.5.5.3 Rest of South and Central America Roofing Chemicals Market
9.5.5.3.1 Rest of South and Central America Roofing Chemicals Market by Type
9.5.5.3.2 Rest of South and Central America Roofing Chemicals Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. ROOFING CHEMICALS MARKET, KEY COMPANY PROFILES
11.1. 3M COMPANY
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. AKZO NOBEL N.V.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CARLISLE COMPANIES INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. COMPAGNIE DE SAINT-GOBAIN
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. FIRESTONE BUILDING PRODUCTS COMPANY, LLC
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. GAF MATERIALS LLC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. JOHNS MANVILLE (BERKSHIRE HATHAWAY INC.)
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. OWENS CORNING
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SIKA AG
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE DOW CHEMICAL COMPANY
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
- 3M Company
- Akzo Nobel N.V.
- Carlisle Companies Inc.
- Compagnie de Saint-Gobain
- Firestone Building Products Company, LLC
- GAF Materials LLC
- Johns Manville (Berkshire Hathaway Inc.)
- Owens Corning
- Sika AG
- The Dow Chemical Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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