Router and Switch Market SWOT Analysis by 2031
The router and switch market is expected to register a CAGR of 6.5% during 2023–2031. Cloud computing IoT technologies are likely to remain a key trend in the market.
Router and Switch Market Analysis
- Several factors have combined to drive growth in the market for routers and switches, such as technological advancement and shifting needs in terms of networking due to the pandemic, among growing interest in cloud-based solutions. This growth is expected to continue further in the coming years and would hence create opportunities and challenges for the stakeholders associated with the industry.
- Furthermore, network transformation accorded to the changing services and network demand—majorly in inter-data center networks which will boost the growth of the global router and switch infrastructure market. Moreover, innovation in the product is being driven owing to the aggressive investments made by established and new companies in research and development operations.
Router and Switch Market Overview
- Routers and switches are essential networking hardware that serves different functions to ensure communication within and between computer networks. A router serves the function of forwarding data packets from one computer network to another and thus enables the possibility of having many devices sharing one internet connection. It joins several different networks, either in one location or many, and is also critical in securely linking a business to the outside world, thus protecting information from security threats and prioritizing the traffic of devices connected. Routers work on the network layer and are crucial for creating simultaneous connections between independent networks.
- In contrast, a switch refers to a networking device that joins devices together either in a single network or different networks and forwards data packets between and from those devices. Unlike a router, it sends data to just one specific device and not across many different networks of devices. Switches reduce frame collisions in networks by helping to create the collision domain for every network, thereby relieving stress on specific hosts.
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Router and Switch Market: Strategic Insights
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Rising Demand for Colocation Data Centers
- The growing demand for colocation data centers by SMEs has largely driven the global router and switch market. This trend is very robust since SMEs are increasing the adoption of colocation data centers more and more, as building an individual data infrastructure is related to high operational costs and complexities.
- Hence, various companies are opting for leasing IT infrastructure as per their requirement, which is further leading to the exponential growth of colocation data centers. This increase in the adoption of colocation data centers by SMEs will boost the utilization of routers and ethernet switches, thus driving the global switch and router market during the forecast period.
5G Expenditure and Open Switches
- 5G, with the growing expenditure, is likely to make ethernet switches and routers more popular. Open switches will also help in the growth of the switch and router market, as they include only hardware from the original device manufacturer of switches. A growing investment in 5G technology is a major reason for the growing popularity of ethernet switches and routers. 5G technology will further drive the need for solid networking infrastructure to back 5G networks with ethernet switches and routers.
- The increased shift in the market towards software-defined networking and network function virtualization is also driving the market. This calls for a hardware component that is flexible and agile to support this technology, thus resulting in a rise in demand for Ethernet switches and routers.
Router and Switch Market Segmentation
Key segments that contributed to the derivation of the router and switch market analysis are product and service.
- Based on the product, the market is divided into internet exchange routers, service provider core routers, multiservice edge routers, ethernet service edge routers, and ATM & ethernet switches.
- In terms of service, the market is segmented into BRAS, ethernet aggregation, ethernet access, internet data center/collocation/hosting, and others.
Router and Switch Market Share Analysis by Geography
- The router and switch market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering mechanical keyboards market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the router and switch market in these regions.
Router and Switch Market Report Scope
Router and Switch Market News and Recent Developments
The router and switch market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the router and switch market are listed below:
- D-Link, a global leader in networking and connectivity technologies, has announced two new additions to its portfolio of multi-gigabit switches: the 7-Port Multi-Gigabit Unmanaged Switch (DMS-107) and 10-Port Multi-Gigabit PoE Smart Managed Switch (DMS-1100-10TP).
(Source: D‑Link (Europe) Ltd., Press Release, April 2023)
- Cubic Corporation’s Cubic Defense business has launched a new Cisco-powered router and switch module. The M3-SE5 uses the ESR6300 router and ESS3300 switching technologies to deliver high-speed networking capabilities to the tactical edge.
(Source: Cubic, Company Website, October 2022)
Router and Switch Market Report Coverage and Deliverables
The "Router and Switch Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Router and switch market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Router and switch market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter's Five Forces and SWOT analysis
- Router and switch market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the router and switch market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
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Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share an Excel dataset based on the request.
The leading players operating in the market are Adtran, Actelis Networks, Inc., ADVA Optical Networking, Cisco Systems, Inc., ALE International, Ribbon Communications Operating Company, Inc., Telefonaktiebolaget LM Ericsson, EXTREME NETWORKS, INC., Dell Technologies Inc., and Huawei Technologies Co., Ltd.
Cloud computing IoT technologies are likely to remain a key trend in the market.
The global router and switch market is expected to grow at a CAGR of 6.5% during the forecast period 2023 - 2031.
Rising demand for colocation data centers is the major factor driving the router and switch market.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Router And Switch Market - By Switch Type
1.3.2 Router And Switch Market - By Router Type
1.3.3 Router And Switch Market - By Service
1.3.4 Router And Switch Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. ROUTER AND SWITCH MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. ROUTER AND SWITCH MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. ROUTER AND SWITCH MARKET - GLOBAL MARKET ANALYSIS
6.1. ROUTER AND SWITCH - GLOBAL MARKET OVERVIEW
6.2. ROUTER AND SWITCH - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. ROUTER AND SWITCH MARKET - REVENUE AND FORECASTS TO 2027 - SWITCH TYPE
7.1. OVERVIEW
7.2. SWITCH TYPE MARKET FORECASTS AND ANALYSIS
7.3. MANAGED
7.3.1. Overview
7.3.2. Managed Market Forecast and Analysis
7.4. UNMANAGED
7.4.1. Overview
7.4.2. Unmanaged Market Forecast and Analysis
8. ROUTER AND SWITCH MARKET - REVENUE AND FORECASTS TO 2027 - ROUTER TYPE
8.1. OVERVIEW
8.2. ROUTER TYPE MARKET FORECASTS AND ANALYSIS
8.3. INTERNET EXCHANGE ROUTER
8.3.1. Overview
8.3.2. Internet Exchange Router Market Forecast and Analysis
8.4. SERVICE PROVIDER CORE ROUTER
8.4.1. Overview
8.4.2. Service Provider Core Router Market Forecast and Analysis
8.5. ETHERNET SERVICE EDGE ROUTER
8.5.1. Overview
8.5.2. Ethernet Service Edge Router Market Forecast and Analysis
8.6. MULTISERVICE EDGE ROUTER
8.6.1. Overview
8.6.2. Multiservice Edge Router Market Forecast and Analysis
9. ROUTER AND SWITCH MARKET - REVENUE AND FORECASTS TO 2027 - SERVICE
9.1. OVERVIEW
9.2. SERVICE MARKET FORECASTS AND ANALYSIS
9.3. BRAS
9.3.1. Overview
9.3.2. BRAS Market Forecast and Analysis
9.4. ETHERNET ACCESS
9.4.1. Overview
9.4.2. Ethernet Access Market Forecast and Analysis
9.5. INTERNET DATA CENTER/HOSTING
9.5.1. Overview
9.5.2. Internet Data Center/Hosting Market Forecast and Analysis
9.6. ETHERNET AGGREGATION
9.6.1. Overview
9.6.2. Ethernet Aggregation Market Forecast and Analysis
10. ROUTER AND SWITCH MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Router And Switch Market Overview
10.1.2 North America Router And Switch Market Forecasts and Analysis
10.1.3 North America Router And Switch Market Forecasts and Analysis - By Switch Type
10.1.4 North America Router And Switch Market Forecasts and Analysis - By Router Type
10.1.5 North America Router And Switch Market Forecasts and Analysis - By Service
10.1.6 North America Router And Switch Market Forecasts and Analysis - By Countries
10.1.6.1 United States Router And Switch Market
10.1.6.1.1 United States Router And Switch Market by Switch Type
10.1.6.1.2 United States Router And Switch Market by Router Type
10.1.6.1.3 United States Router And Switch Market by Service
10.1.6.2 Canada Router And Switch Market
10.1.6.2.1 Canada Router And Switch Market by Switch Type
10.1.6.2.2 Canada Router And Switch Market by Router Type
10.1.6.2.3 Canada Router And Switch Market by Service
10.1.6.3 Mexico Router And Switch Market
10.1.6.3.1 Mexico Router And Switch Market by Switch Type
10.1.6.3.2 Mexico Router And Switch Market by Router Type
10.1.6.3.3 Mexico Router And Switch Market by Service
10.2. EUROPE
10.2.1 Europe Router And Switch Market Overview
10.2.2 Europe Router And Switch Market Forecasts and Analysis
10.2.3 Europe Router And Switch Market Forecasts and Analysis - By Switch Type
10.2.4 Europe Router And Switch Market Forecasts and Analysis - By Router Type
10.2.5 Europe Router And Switch Market Forecasts and Analysis - By Service
10.2.6 Europe Router And Switch Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Router And Switch Market
10.2.6.1.1 Germany Router And Switch Market by Switch Type
10.2.6.1.2 Germany Router And Switch Market by Router Type
10.2.6.1.3 Germany Router And Switch Market by Service
10.2.6.2 France Router And Switch Market
10.2.6.2.1 France Router And Switch Market by Switch Type
10.2.6.2.2 France Router And Switch Market by Router Type
10.2.6.2.3 France Router And Switch Market by Service
10.2.6.3 Italy Router And Switch Market
10.2.6.3.1 Italy Router And Switch Market by Switch Type
10.2.6.3.2 Italy Router And Switch Market by Router Type
10.2.6.3.3 Italy Router And Switch Market by Service
10.2.6.4 United Kingdom Router And Switch Market
10.2.6.4.1 United Kingdom Router And Switch Market by Switch Type
10.2.6.4.2 United Kingdom Router And Switch Market by Router Type
10.2.6.4.3 United Kingdom Router And Switch Market by Service
10.2.6.5 Russia Router And Switch Market
10.2.6.5.1 Russia Router And Switch Market by Switch Type
10.2.6.5.2 Russia Router And Switch Market by Router Type
10.2.6.5.3 Russia Router And Switch Market by Service
10.2.6.6 Rest of Europe Router And Switch Market
10.2.6.6.1 Rest of Europe Router And Switch Market by Switch Type
10.2.6.6.2 Rest of Europe Router And Switch Market by Router Type
10.2.6.6.3 Rest of Europe Router And Switch Market by Service
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Router And Switch Market Overview
10.3.2 Asia-Pacific Router And Switch Market Forecasts and Analysis
10.3.3 Asia-Pacific Router And Switch Market Forecasts and Analysis - By Switch Type
10.3.4 Asia-Pacific Router And Switch Market Forecasts and Analysis - By Router Type
10.3.5 Asia-Pacific Router And Switch Market Forecasts and Analysis - By Service
10.3.6 Asia-Pacific Router And Switch Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Router And Switch Market
10.3.6.1.1 Australia Router And Switch Market by Switch Type
10.3.6.1.2 Australia Router And Switch Market by Router Type
10.3.6.1.3 Australia Router And Switch Market by Service
10.3.6.2 China Router And Switch Market
10.3.6.2.1 China Router And Switch Market by Switch Type
10.3.6.2.2 China Router And Switch Market by Router Type
10.3.6.2.3 China Router And Switch Market by Service
10.3.6.3 India Router And Switch Market
10.3.6.3.1 India Router And Switch Market by Switch Type
10.3.6.3.2 India Router And Switch Market by Router Type
10.3.6.3.3 India Router And Switch Market by Service
10.3.6.4 Japan Router And Switch Market
10.3.6.4.1 Japan Router And Switch Market by Switch Type
10.3.6.4.2 Japan Router And Switch Market by Router Type
10.3.6.4.3 Japan Router And Switch Market by Service
10.3.6.5 South Korea Router And Switch Market
10.3.6.5.1 South Korea Router And Switch Market by Switch Type
10.3.6.5.2 South Korea Router And Switch Market by Router Type
10.3.6.5.3 South Korea Router And Switch Market by Service
10.3.6.6 Rest of Asia-Pacific Router And Switch Market
10.3.6.6.1 Rest of Asia-Pacific Router And Switch Market by Switch Type
10.3.6.6.2 Rest of Asia-Pacific Router And Switch Market by Router Type
10.3.6.6.3 Rest of Asia-Pacific Router And Switch Market by Service
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Router And Switch Market Overview
10.4.2 Middle East and Africa Router And Switch Market Forecasts and Analysis
10.4.3 Middle East and Africa Router And Switch Market Forecasts and Analysis - By Switch Type
10.4.4 Middle East and Africa Router And Switch Market Forecasts and Analysis - By Router Type
10.4.5 Middle East and Africa Router And Switch Market Forecasts and Analysis - By Service
10.4.6 Middle East and Africa Router And Switch Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Router And Switch Market
10.4.6.1.1 South Africa Router And Switch Market by Switch Type
10.4.6.1.2 South Africa Router And Switch Market by Router Type
10.4.6.1.3 South Africa Router And Switch Market by Service
10.4.6.2 Saudi Arabia Router And Switch Market
10.4.6.2.1 Saudi Arabia Router And Switch Market by Switch Type
10.4.6.2.2 Saudi Arabia Router And Switch Market by Router Type
10.4.6.2.3 Saudi Arabia Router And Switch Market by Service
10.4.6.3 U.A.E Router And Switch Market
10.4.6.3.1 U.A.E Router And Switch Market by Switch Type
10.4.6.3.2 U.A.E Router And Switch Market by Router Type
10.4.6.3.3 U.A.E Router And Switch Market by Service
10.4.6.4 Rest of Middle East and Africa Router And Switch Market
10.4.6.4.1 Rest of Middle East and Africa Router And Switch Market by Switch Type
10.4.6.4.2 Rest of Middle East and Africa Router And Switch Market by Router Type
10.4.6.4.3 Rest of Middle East and Africa Router And Switch Market by Service
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Router And Switch Market Overview
10.5.2 South and Central America Router And Switch Market Forecasts and Analysis
10.5.3 South and Central America Router And Switch Market Forecasts and Analysis - By Switch Type
10.5.4 South and Central America Router And Switch Market Forecasts and Analysis - By Router Type
10.5.5 South and Central America Router And Switch Market Forecasts and Analysis - By Service
10.5.6 South and Central America Router And Switch Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Router And Switch Market
10.5.6.1.1 Brazil Router And Switch Market by Switch Type
10.5.6.1.2 Brazil Router And Switch Market by Router Type
10.5.6.1.3 Brazil Router And Switch Market by Service
10.5.6.2 Argentina Router And Switch Market
10.5.6.2.1 Argentina Router And Switch Market by Switch Type
10.5.6.2.2 Argentina Router And Switch Market by Router Type
10.5.6.2.3 Argentina Router And Switch Market by Service
10.5.6.3 Rest of South and Central America Router And Switch Market
10.5.6.3.1 Rest of South and Central America Router And Switch Market by Switch Type
10.5.6.3.2 Rest of South and Central America Router And Switch Market by Router Type
10.5.6.3.3 Rest of South and Central America Router And Switch Market by Service
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. ROUTER AND SWITCH MARKET, KEY COMPANY PROFILES
12.1. BROADCOM, INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CISCO SYSTEMS INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. HUAWEI TECHNOLOGIES CO., LTD.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. INFINERA CORPORATION.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. JUNIPER NETWORKS, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. NEC CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. NOKIA OJY
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. TELEFONAKTIEBOLAGET LM ERICSSON
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TELLABS
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ZTE CORPORATION
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Broadcom, Inc.
2. Cisco Systems Inc.
3. Huawei Technologies Co., Ltd.
4. Infinera Corporation.
5. Juniper Networks, Inc.
6. NEC Corporation
7. Nokia Ojy
8. Telefonaktiebolaget LM Ericsson
9. Tellabs
10. ZTE Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.