Screen Printing Inks Market Growth and Opportunities 2031
The Screen Printing Inks Market is expected to register a CAGR of 6% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The screen printing inks market report is segmented by type (solvent-based, water-based, and others). The market is segmented based on substrate (glass, metal, paper, plastic, and others). The market is segmented based on application (packaging, commercial printing, textile, automotive, and others). The market size and forecast at global, regional, and country levels for all the key market segments are covered under the scope. The report offers the value in USD for the above analysis, segments, regions, and countries. The report covers market trends, as well as market dynamics such as drivers, restraints, and key opportunities. The report also covers industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the market.
Purpose of the ReportThe report Screen Printing Inks Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Screen Printing Inks Market Segmentation
Type- Solvent-based
- Water-based
- Glass
- Metal
- Paper
- Plastic
- Packaging
- Commercial Printing
- Textile
- Automotive
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Screen Printing Inks Market Growth Drivers- Growing demand for customized packaging solutions: The screen printing inks market is primarily driven by the rapidly increasing need for customized packaging in various industries such as food and beverages, cosmetics, consumer electronics, and others. In packaging, screen printing is majorly used for some of the following: labels, graphics, and branding whose quality prints are durable and on materials that include glass, metals, plastics, etc. With the growing consumption levels where a lot of customers value a sense of quality package branding premium organic and environmentally sustainable products majority of screen printing inks are utilized for the production of quality and durable graphics. Lately, more factors concerning the market's screen printing inks are arising as a response to the increasing need for brands to be separated from one another and their packaging to be different.
- Popularity of screen printing in textiles sector: Screen printing is still considered one of the most adopted modes of printing textiles, most significantly in the case of garments, home furnishings, and also advertising premiums. The growth of the screen printing inks market is credited primarily to increasing consumerism and custom quick response screen printed apparel cycle that includes t-shirts, hoodies, and sportswear, among others. Furthermore, the rise of screen printing applications in the textile industry for embellishment and utility (e.g., printed designs, trademarks, and logos) is contributing to the growth of the control valve market. The associates, including garments making for individual customers, are expected to do well given the appetite for such screen application technology avails for the clothing section of consumers of these custom made products.
- Technological innovations: The adoption of improved technology in screen printing, including but not limited to improved inks with water base, better drying processes and heightening the quality of bonding, is the other factor that is supporting the expansion of this market. New screen printing inks, for example, water-based, UV-curable, and solvent-interfacing inks, have improved performance and, as such, are being employed in most screen printing jobs. Digital printing, being the latest innovation in printing, enables the use of pictures directly from a computer into the screen without being subjected to manual processes. Screen printing makes it easier to match colors than digital printing and is also less expensive.
- Use of bio-based inks: There is a growing tendency toward the use of eco-friendly and socially responsible printed materials. There is an inherent shift towards bio-based and sustainable inks for screen printing due to regulatory and environmental considerations. Waterborne inks, UV curing inks and the likes are proving to be more advantageous than solvent-based traditional ink systems. For example, the use of water-based inks does not contain harmful volatile organic compounds, which makes it ideal for use in various industries including textile and food packaging sectors. The control of the levels of environmental recession brought about by manufacturing processes is what many customers are beginning to favor and the most visible trend at the moment, which is likely to enhance with the groundswell of customers supporting sustainable branding.
- Demand for custom-made consumer products: The interest in personalized and custom-made consumer products is likely to reach new heights. Be it attire and its add-ons or interior and advertising objects; the individuals are consistently in search of items belonging to them. This has increased the growth of screen printing technology, making it possible to customize high-quality prints at an affordable price. However, as new and quicker methods have been developed in digital printing, manufacturing sectors are able to rise to the challenges of producing encouraged products. Screen printing inks will also be integral in producing beautiful and dynamic designs, as personalization remains an important consumer trend.
- Proliferation of e-commerce: The rapid growth of e-commerce and direct-to-consumer (DTC) business models is a major driver for the screen printing inks industry. The number of enterprises that go online is increasing. As a result, there is an increase in the need for custom printing of wear, accessories, and promotional goods. E-commerce businesses sell products that require the use of good quality screen printing inks, such as personalized t-shirts, posters, and packs, due to the customer’s desire for bright and long-lasting prints. Such growth in online shopping and personalized products is likely to fuel the uptake of screen printing inks, especially in the clothing and advertising specialties industries.
- Adoption of sustainable materials: At a time when countries are trying to adopt environmentally friendly measures, there are new prospects for screen printing inks especially in the food and drink, cosmetic, and consumer goods market. Due to the growing concerns from consumers and governments on the use of non-biodegradable materials, companies are opting for better alternatives like clean or green glass, recycled plastics and compostable packing. This is very specific to screen printing as that technology works very well for most of these surfaces, and with the trends in green ink printing, the market is shifting focus. The market keenly looks forward to solutions that can provide good quality print without harming the environment in this era of sustainability.
- High potential in emerging economies: The Asia-Pacific, Latin American and African regions, in particular, are among the most promising areas for the development of the screen printing range of inks and coatings. The screen market in these areas is being propelled forward due to rapid industrial growth, urban development and rising disposable incomes, which are encouraging consumers’ purchasing of goods such as clothing, packaging landing goods, and all types of advertising products. Tumbling markets will bring the high-quality printed products needed; primarily within the automotive, textiles and consumer goods sectors. Apart from that, customization and branding that are growing fast in these regions will further increase the market for screen printing inks. It is projected that these high-tech regions have enormous growth potential for companies able to provide efficient, low-cost, high-quality, and environmentally friendly products.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Screen Printing Inks Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Screen Printing Inks Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Shift towards eco-friendly and sustainable inks is expected to be the key market trends.
Based on geography, Asia Pacific held the largest share of the screen printing inks market due to the strong growth of the commercial printing and packaging industry in the region.
Based on application, the packaging segment is expected to witness the fastest growth during the forecast period.
Rising demand for customized and printed packaging are driving the market growth.
Sun Chemical, Grafco S.r.l., Marabu GmbH and Co. KG, Fujifilm Sericol India, Flint Group, Kolorcure, Avient, INX International Ink Co, Sico Screen Inks, and MagnaColours are the key players operating in the screen printing inks market.
The Screen Printing Inks Market is estimated to witness a CAGR of 6% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Screen Printing Inks Market - By Type
1.3.2 Screen Printing Inks Market - By Application
1.3.3 Screen Printing Inks Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SCREEN PRINTING INKS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. SCREEN PRINTING INKS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SCREEN PRINTING INKS MARKET - GLOBAL MARKET ANALYSIS
6.1. SCREEN PRINTING INKS - GLOBAL MARKET OVERVIEW
6.2. SCREEN PRINTING INKS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SCREEN PRINTING INKS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. SOLVENT-BASED
7.3.1. Overview
7.3.2. Solvent-based Market Forecast and Analysis
7.4. WATER-BASED
7.4.1. Overview
7.4.2. Water-based Market Forecast and Analysis
7.5. OTHERS
7.5.1. Overview
7.5.2. Others Market Forecast and Analysis
8. SCREEN PRINTING INKS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. LABELS AND PACKAGING
8.3.1. Overview
8.3.2. Labels and Packaging Market Forecast and Analysis
8.4. COMMERCIAL PRINTING
8.4.1. Overview
8.4.2. Commercial Printing Market Forecast and Analysis
8.5. PUBLICATION
8.5.1. Overview
8.5.2. Publication Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. SCREEN PRINTING INKS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Screen Printing Inks Market Overview
9.1.2 North America Screen Printing Inks Market Forecasts and Analysis
9.1.3 North America Screen Printing Inks Market Forecasts and Analysis - By Type
9.1.4 North America Screen Printing Inks Market Forecasts and Analysis - By Application
9.1.5 North America Screen Printing Inks Market Forecasts and Analysis - By Countries
9.1.5.1 Canada Screen Printing Inks Market
9.1.5.1.1 Canada Screen Printing Inks Market by Type
9.1.5.1.2 Canada Screen Printing Inks Market by Application
9.1.5.2 Mexico Screen Printing Inks Market
9.1.5.2.1 Mexico Screen Printing Inks Market by Type
9.1.5.2.2 Mexico Screen Printing Inks Market by Application
9.1.5.3 US Screen Printing Inks Market
9.1.5.3.1 US Screen Printing Inks Market by Type
9.1.5.3.2 US Screen Printing Inks Market by Application
9.2. EUROPE
9.2.1 Europe Screen Printing Inks Market Overview
9.2.2 Europe Screen Printing Inks Market Forecasts and Analysis
9.2.3 Europe Screen Printing Inks Market Forecasts and Analysis - By Type
9.2.4 Europe Screen Printing Inks Market Forecasts and Analysis - By Application
9.2.5 Europe Screen Printing Inks Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Screen Printing Inks Market
9.2.5.1.1 Germany Screen Printing Inks Market by Type
9.2.5.1.2 Germany Screen Printing Inks Market by Application
9.2.5.2 France Screen Printing Inks Market
9.2.5.2.1 France Screen Printing Inks Market by Type
9.2.5.2.2 France Screen Printing Inks Market by Application
9.2.5.3 Italy Screen Printing Inks Market
9.2.5.3.1 Italy Screen Printing Inks Market by Type
9.2.5.3.2 Italy Screen Printing Inks Market by Application
9.2.5.4 United Kingdom Screen Printing Inks Market
9.2.5.4.1 United Kingdom Screen Printing Inks Market by Type
9.2.5.4.2 United Kingdom Screen Printing Inks Market by Application
9.2.5.5 Russia Screen Printing Inks Market
9.2.5.5.1 Russia Screen Printing Inks Market by Type
9.2.5.5.2 Russia Screen Printing Inks Market by Application
9.2.5.6 Rest of Europe Screen Printing Inks Market
9.2.5.6.1 Rest of Europe Screen Printing Inks Market by Type
9.2.5.6.2 Rest of Europe Screen Printing Inks Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Screen Printing Inks Market Overview
9.3.2 Asia-Pacific Screen Printing Inks Market Forecasts and Analysis
9.3.3 Asia-Pacific Screen Printing Inks Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Screen Printing Inks Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Screen Printing Inks Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Screen Printing Inks Market
9.3.5.1.1 Australia Screen Printing Inks Market by Type
9.3.5.1.2 Australia Screen Printing Inks Market by Application
9.3.5.2 China Screen Printing Inks Market
9.3.5.2.1 China Screen Printing Inks Market by Type
9.3.5.2.2 China Screen Printing Inks Market by Application
9.3.5.3 India Screen Printing Inks Market
9.3.5.3.1 India Screen Printing Inks Market by Type
9.3.5.3.2 India Screen Printing Inks Market by Application
9.3.5.4 Japan Screen Printing Inks Market
9.3.5.4.1 Japan Screen Printing Inks Market by Type
9.3.5.4.2 Japan Screen Printing Inks Market by Application
9.3.5.5 South Korea Screen Printing Inks Market
9.3.5.5.1 South Korea Screen Printing Inks Market by Type
9.3.5.5.2 South Korea Screen Printing Inks Market by Application
9.3.5.6 Rest of Asia-Pacific Screen Printing Inks Market
9.3.5.6.1 Rest of Asia-Pacific Screen Printing Inks Market by Type
9.3.5.6.2 Rest of Asia-Pacific Screen Printing Inks Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Screen Printing Inks Market Overview
9.4.2 Middle East and Africa Screen Printing Inks Market Forecasts and Analysis
9.4.3 Middle East and Africa Screen Printing Inks Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Screen Printing Inks Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Screen Printing Inks Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Screen Printing Inks Market
9.4.5.1.1 South Africa Screen Printing Inks Market by Type
9.4.5.1.2 South Africa Screen Printing Inks Market by Application
9.4.5.2 Saudi Arabia Screen Printing Inks Market
9.4.5.2.1 Saudi Arabia Screen Printing Inks Market by Type
9.4.5.2.2 Saudi Arabia Screen Printing Inks Market by Application
9.4.5.3 U.A.E Screen Printing Inks Market
9.4.5.3.1 U.A.E Screen Printing Inks Market by Type
9.4.5.3.2 U.A.E Screen Printing Inks Market by Application
9.4.5.4 Rest of Middle East and Africa Screen Printing Inks Market
9.4.5.4.1 Rest of Middle East and Africa Screen Printing Inks Market by Type
9.4.5.4.2 Rest of Middle East and Africa Screen Printing Inks Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Screen Printing Inks Market Overview
9.5.2 South and Central America Screen Printing Inks Market Forecasts and Analysis
9.5.3 South and Central America Screen Printing Inks Market Forecasts and Analysis - By Type
9.5.4 South and Central America Screen Printing Inks Market Forecasts and Analysis - By Application
9.5.5 South and Central America Screen Printing Inks Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Screen Printing Inks Market
9.5.5.1.1 Brazil Screen Printing Inks Market by Type
9.5.5.1.2 Brazil Screen Printing Inks Market by Application
9.5.5.2 Argentina Screen Printing Inks Market
9.5.5.2.1 Argentina Screen Printing Inks Market by Type
9.5.5.2.2 Argentina Screen Printing Inks Market by Application
9.5.5.3 Rest of South and Central America Screen Printing Inks Market
9.5.5.3.1 Rest of South and Central America Screen Printing Inks Market by Type
9.5.5.3.2 Rest of South and Central America Screen Printing Inks Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. SCREEN PRINTING INKS MARKET, KEY COMPANY PROFILES
11.1. SUN CHEMICALS
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. GRAFCO
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. MARABU GMBH AND CO. KG
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. TOYO INK CO.LTD
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. FUJIFILM SPECIALTY INK SYSTEMS LTD
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NAZDAR INK TECHNOLOGIES
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. FLINT GROUP
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. KOLORCURE
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. ZYDEX
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. HUBER GROUP
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Sun chemicals
2. Grafco
3. Marabu GmbH and Co. KG
4. Toyo Ink Co.Ltd
5. Fujifilm Specialty Ink Systems Ltd
6. Nazdar Ink Technologies
7. Flint Group
8. Kolorcure
9. Zydex
10. Huber Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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