Search and Content Analytics Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
The use of search data to investigate specific interactions between Web searchers, the search engine, or the content during searching episodes is known as search analytics. The resulting search engine statistics analysis and aggregation can be used in search engine optimization and search engine marketing. In other words, search analytics aids website owners in better understanding and improving their search engine efficiency based on the results, such as recognizing highly valuable site visitors or determining user intent. Whereas, The act of applying business analytics (BA) and business intelligence (BI) practices to digital content is known as content analytics. Content analytics software allows businesses to see how much content is being generated, what kind of content is being created, and how it is being used. The key market drivers are, rising adoption and search and content analytics, growing volume of data.
MARKET DYNAMICS
The key market drivers for search and content analytics market are, rising adoption and search and content analytics, growing volume of data, utilization of social media for content analysis. Additionally, rising use of advanced analytics and competitive intelligence along with convergence of text analytics with big data is likely to fuel market growth during the forecast period. Moreover, digitalization and technological advancement in information technology are also expected to boost market growth during the forecast period.
MARKET SCOPE
The "Global Search and Content Analytics Market Analysis to 2031" is a specialized and in-depth study of the Search and content analytics Market with a special focus on the global market trend analysis. The report aims to provide an overview of Search and content analytics market with detailed market segmentation by product and application. The global search and content analytics market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading search and content analytics market player and offers key trends and opportunities in the search and content analytics market.
MARKET SEGMENTATION
The global search and content analytics market is segmented on the basis of product and application. On the basis of product the market is segmented as, search analytics and content analytics. Further, on the basis of application the market is bifurcated as, retail, BFSI, education, health, other.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global search and content analytics market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The search and content analytics market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting search and content analytics Market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the search and content analytics market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global search and content analytics market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The search and content analytics market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting search and content analytics Market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the search and content analytics market in these regions.
MARKET PLAYERS
The reports cover key developments in the search and content analytics market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from search and content analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for search and content analytics market. Below mentioned is the list of few companies engaged in the Search and content analytics market.
The report also includes the profiles of key search and content analytics market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Google
- Hewlett-Packard Development Company, L.P.
- IBM
- Microsoft Corporation
- SAS Institute
- Dell EMC
- OpenText
- Oracle Corporation
- Teradata
- Hyland Software
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Search And Content Analytics Market - By Product
1.3.2 Search And Content Analytics Market - By Application
1.3.3 Search And Content Analytics Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SEARCH AND CONTENT ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. SEARCH AND CONTENT ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SEARCH AND CONTENT ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. SEARCH AND CONTENT ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. SEARCH AND CONTENT ANALYTICS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SEARCH AND CONTENT ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. SEARCH ANALYTICS
7.3.1. Overview
7.3.2. Search Analytics Market Forecast and Analysis
7.4. CONTENT ANALYTICS
7.4.1. Overview
7.4.2. Content Analytics Market Forecast and Analysis
8. SEARCH AND CONTENT ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. RETAIL
8.3.1. Overview
8.3.2. Retail Market Forecast and Analysis
8.4. BFSI
8.4.1. Overview
8.4.2. Bfsi Market Forecast and Analysis
8.5. EDUCATION
8.5.1. Overview
8.5.2. Education Market Forecast and Analysis
8.6. HEALTH
8.6.1. Overview
8.6.2. Health Market Forecast and Analysis
8.7. OTHER
8.7.1. Overview
8.7.2. Other Market Forecast and Analysis
9. SEARCH AND CONTENT ANALYTICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Search And Content Analytics Market Overview
9.1.2 North America Search And Content Analytics Market Forecasts and Analysis
9.1.3 North America Search And Content Analytics Market Forecasts and Analysis - By Product
9.1.4 North America Search And Content Analytics Market Forecasts and Analysis - By Application
9.1.5 North America Search And Content Analytics Market Forecasts and Analysis - By Countries
9.1.5.1 United States Search And Content Analytics Market
9.1.5.1.1 United States Search And Content Analytics Market by Product
9.1.5.1.2 United States Search And Content Analytics Market by Application
9.1.5.2 Canada Search And Content Analytics Market
9.1.5.2.1 Canada Search And Content Analytics Market by Product
9.1.5.2.2 Canada Search And Content Analytics Market by Application
9.1.5.3 Mexico Search And Content Analytics Market
9.1.5.3.1 Mexico Search And Content Analytics Market by Product
9.1.5.3.2 Mexico Search And Content Analytics Market by Application
9.2. EUROPE
9.2.1 Europe Search And Content Analytics Market Overview
9.2.2 Europe Search And Content Analytics Market Forecasts and Analysis
9.2.3 Europe Search And Content Analytics Market Forecasts and Analysis - By Product
9.2.4 Europe Search And Content Analytics Market Forecasts and Analysis - By Application
9.2.5 Europe Search And Content Analytics Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Search And Content Analytics Market
9.2.5.1.1 Germany Search And Content Analytics Market by Product
9.2.5.1.2 Germany Search And Content Analytics Market by Application
9.2.5.2 France Search And Content Analytics Market
9.2.5.2.1 France Search And Content Analytics Market by Product
9.2.5.2.2 France Search And Content Analytics Market by Application
9.2.5.3 Italy Search And Content Analytics Market
9.2.5.3.1 Italy Search And Content Analytics Market by Product
9.2.5.3.2 Italy Search And Content Analytics Market by Application
9.2.5.4 United Kingdom Search And Content Analytics Market
9.2.5.4.1 United Kingdom Search And Content Analytics Market by Product
9.2.5.4.2 United Kingdom Search And Content Analytics Market by Application
9.2.5.5 Russia Search And Content Analytics Market
9.2.5.5.1 Russia Search And Content Analytics Market by Product
9.2.5.5.2 Russia Search And Content Analytics Market by Application
9.2.5.6 Rest of Europe Search And Content Analytics Market
9.2.5.6.1 Rest of Europe Search And Content Analytics Market by Product
9.2.5.6.2 Rest of Europe Search And Content Analytics Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Search And Content Analytics Market Overview
9.3.2 Asia-Pacific Search And Content Analytics Market Forecasts and Analysis
9.3.3 Asia-Pacific Search And Content Analytics Market Forecasts and Analysis - By Product
9.3.4 Asia-Pacific Search And Content Analytics Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Search And Content Analytics Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Search And Content Analytics Market
9.3.5.1.1 Australia Search And Content Analytics Market by Product
9.3.5.1.2 Australia Search And Content Analytics Market by Application
9.3.5.2 China Search And Content Analytics Market
9.3.5.2.1 China Search And Content Analytics Market by Product
9.3.5.2.2 China Search And Content Analytics Market by Application
9.3.5.3 India Search And Content Analytics Market
9.3.5.3.1 India Search And Content Analytics Market by Product
9.3.5.3.2 India Search And Content Analytics Market by Application
9.3.5.4 Japan Search And Content Analytics Market
9.3.5.4.1 Japan Search And Content Analytics Market by Product
9.3.5.4.2 Japan Search And Content Analytics Market by Application
9.3.5.5 South Korea Search And Content Analytics Market
9.3.5.5.1 South Korea Search And Content Analytics Market by Product
9.3.5.5.2 South Korea Search And Content Analytics Market by Application
9.3.5.6 Rest of Asia-Pacific Search And Content Analytics Market
9.3.5.6.1 Rest of Asia-Pacific Search And Content Analytics Market by Product
9.3.5.6.2 Rest of Asia-Pacific Search And Content Analytics Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Search And Content Analytics Market Overview
9.4.2 Middle East and Africa Search And Content Analytics Market Forecasts and Analysis
9.4.3 Middle East and Africa Search And Content Analytics Market Forecasts and Analysis - By Product
9.4.4 Middle East and Africa Search And Content Analytics Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Search And Content Analytics Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Search And Content Analytics Market
9.4.5.1.1 South Africa Search And Content Analytics Market by Product
9.4.5.1.2 South Africa Search And Content Analytics Market by Application
9.4.5.2 Saudi Arabia Search And Content Analytics Market
9.4.5.2.1 Saudi Arabia Search And Content Analytics Market by Product
9.4.5.2.2 Saudi Arabia Search And Content Analytics Market by Application
9.4.5.3 U.A.E Search And Content Analytics Market
9.4.5.3.1 U.A.E Search And Content Analytics Market by Product
9.4.5.3.2 U.A.E Search And Content Analytics Market by Application
9.4.5.4 Rest of Middle East and Africa Search And Content Analytics Market
9.4.5.4.1 Rest of Middle East and Africa Search And Content Analytics Market by Product
9.4.5.4.2 Rest of Middle East and Africa Search And Content Analytics Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Search And Content Analytics Market Overview
9.5.2 South and Central America Search And Content Analytics Market Forecasts and Analysis
9.5.3 South and Central America Search And Content Analytics Market Forecasts and Analysis - By Product
9.5.4 South and Central America Search And Content Analytics Market Forecasts and Analysis - By Application
9.5.5 South and Central America Search And Content Analytics Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Search And Content Analytics Market
9.5.5.1.1 Brazil Search And Content Analytics Market by Product
9.5.5.1.2 Brazil Search And Content Analytics Market by Application
9.5.5.2 Argentina Search And Content Analytics Market
9.5.5.2.1 Argentina Search And Content Analytics Market by Product
9.5.5.2.2 Argentina Search And Content Analytics Market by Application
9.5.5.3 Rest of South and Central America Search And Content Analytics Market
9.5.5.3.1 Rest of South and Central America Search And Content Analytics Market by Product
9.5.5.3.2 Rest of South and Central America Search And Content Analytics Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. SEARCH AND CONTENT ANALYTICS MARKET, KEY COMPANY PROFILES
11.1. GOOGLE
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. IBM
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. MICROSOFT CORPORATION
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. SAS INSTITUTE
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. DELL EMC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. OPENTEXT
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. ORACLE CORPORATION
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. TERADATA
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. HYLAND SOFTWARE
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Google
2. Hewlett-Packard Development Company, L.P.
3. IBM
4. Microsoft Corporation
5. SAS Institute
6. Dell EMC
7. OpenText
8. Oracle Corporation
9. Teradata
10. Hyland Software
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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