Security Cameras Market Trends, Size, Analysis 2031
The Security Cameras Market is expected to register a CAGR of 11.5% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
Security Cameras Market covers analysis by System (Analog, IP Based); Type (PTZ, Fixed, Others); Resolution (Non HD, HD, Full HD); Installation (Indoor, Outdoor); End-user (Residential, Commercial, Industrial) , and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America)
Purpose of the ReportThe report Security Cameras Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Security Cameras Market Segmentation
System- Analog
- IP Based
- PTZ
- Fixed
- Others
- Non HD
- HD
- Full HD
- Indoor
- Outdoor
- Indoor
- Outdoor
Strategic Insights
Security Cameras Market Growth Drivers- Increasing Security Concerns: Rising concerns over safety and security, both for residential and commercial properties, are driving the growth of the security camera market. The need to monitor and protect assets, homes, and public spaces from theft, vandalism, and other criminal activities has increased the demand for surveillance cameras globally.
- Technological Advancements in Camera Features: Continuous advancements in security camera technology, such as high-definition video quality, motion detection, and facial recognition, have significantly boosted market demand. Features like night vision, cloud storage, and integration with smart home systems make security cameras more effective and attractive, driving adoption across various sectors.
- Shift to Cloud-Based Surveillance Systems: A key trend in the security camera market is the shift from traditional on-premise storage to cloud-based surveillance systems. Cloud storage allows businesses and homeowners to remotely access, store, and manage surveillance footage, providing more flexibility, scalability, and security. This trend is growing in both residential and commercial sectors, driven by the increasing need for easy access to security data.
- Integration with AI and Machine Learning: AI and machine learning technologies are being integrated into security cameras to enhance their capabilities, such as automated threat detection, facial recognition, and behavior analysis. These cameras can now identify suspicious activity and alert authorities or users in real-time, reducing human intervention and increasing overall security effectiveness, which is a significant trend shaping the market.
- Surge in Commercial Surveillance Demand: There is a significant opportunity in the commercial sector for security cameras, particularly in industries such as retail, banking, logistics, and hospitality. With the need to secure assets, monitor employees, and ensure safety protocols, businesses are investing more in advanced surveillance systems. This trend provides opportunities for security camera manufacturers to tailor solutions for various commercial applications.
- Adoption of Security Cameras for Healthcare: The healthcare sector is increasingly adopting security cameras to monitor sensitive areas such as patient rooms, hallways, and restricted zones. These cameras help prevent theft, enhance patient safety, and improve operational efficiency. The growing demand for surveillance solutions in healthcare facilities offers a lucrative opportunity for manufacturers to develop cameras suited for healthcare environments.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Security Cameras Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Security Cameras Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The major players in the market includes Teledyne FLIR LLC, Cisco SystemsInc., AV Costar, Axis Communications AB, Honeywell International Inc., Avigilon Corporation, Bosch Sicherheitssysteme GmbH, Canon U.S.A.Inc., Hangzhou Hikvision Digital Technology Co. Ltd., Panasonic Corporation, Sony Electronics Inc., Dahua Technology Co. Ltd, Hanwha Group, SAMSUNG Electronics Ltd., Schneider Electric, Johnson Controls, Vicon Industries Inc., JVCKENWOOD Corporation, Arlo
The major factors driving the Security Cameras Market are: Growing Demand for Safety and Security Across the Globe Drives the Seurity Cameras Market
High Cost of Manufacturing Security Cameras hinders the market growth.
The Security Cameras Market covers analysis by System (Analog, IP Based); Type (PTZ, Fixed, Others); Resolution (Non HD, HD, Full HD); Installation (Indoor, Outdoor); End-user (Residential, Commercial, Industrial) , and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America) is estimated to witness a CAGR of 11.5% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Security Cameras Market - By System
1.3.2 Security Cameras Market - By Type
1.3.3 Security Cameras Market - By Resolution
1.3.4 Security Cameras Market - By Installation
1.3.5 Security Cameras Market - By End-user
1.3.6 Security Cameras Market - By Region
1.3.6.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SECURITY CAMERAS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. SECURITY CAMERAS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SECURITY CAMERAS MARKET - GLOBAL MARKET ANALYSIS
6.1. SECURITY CAMERAS - GLOBAL MARKET OVERVIEW
6.2. SECURITY CAMERAS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SECURITY CAMERAS MARKET - REVENUE AND FORECASTS TO 2028 - SYSTEM
7.1. OVERVIEW
7.2. SYSTEM MARKET FORECASTS AND ANALYSIS
7.3. ANALOG
7.3.1. Overview
7.3.2. Analog Market Forecast and Analysis
7.4. IP BASED
7.4.1. Overview
7.4.2. IP Based Market Forecast and Analysis
8. SECURITY CAMERAS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
8.1. OVERVIEW
8.2. TYPE MARKET FORECASTS AND ANALYSIS
8.3. PTZ
8.3.1. Overview
8.3.2. PTZ Market Forecast and Analysis
8.4. FIXED
8.4.1. Overview
8.4.2. Fixed Market Forecast and Analysis
8.5. OTHERS
8.5.1. Overview
8.5.2. Others Market Forecast and Analysis
9. SECURITY CAMERAS MARKET - REVENUE AND FORECASTS TO 2028 - RESOLUTION
9.1. OVERVIEW
9.2. RESOLUTION MARKET FORECASTS AND ANALYSIS
9.3. NON HD
9.3.1. Overview
9.3.2. Non HD Market Forecast and Analysis
9.4. HD
9.4.1. Overview
9.4.2. HD Market Forecast and Analysis
9.5. FULL HD
9.5.1. Overview
9.5.2. Full HD Market Forecast and Analysis
10. SECURITY CAMERAS MARKET - REVENUE AND FORECASTS TO 2028 - INSTALLATION
10.1. OVERVIEW
10.2. INSTALLATION MARKET FORECASTS AND ANALYSIS
10.3. INDOOR
10.3.1. Overview
10.3.2. Indoor Market Forecast and Analysis
10.4. OUTDOOR
10.4.1. Overview
10.4.2. Outdoor Market Forecast and Analysis
11. SECURITY CAMERAS MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
11.1. OVERVIEW
11.2. END-USER MARKET FORECASTS AND ANALYSIS
11.3. RESIDENTIAL
11.3.1. Overview
11.3.2. Residential Market Forecast and Analysis
11.4. COMMERCIAL
11.4.1. Overview
11.4.2. Commercial Market Forecast and Analysis
11.5. INDUSTRIAL
11.5.1. Overview
11.5.2. Industrial Market Forecast and Analysis
12. SECURITY CAMERAS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America Security Cameras Market Overview
12.1.2 North America Security Cameras Market Forecasts and Analysis
12.1.3 North America Security Cameras Market Forecasts and Analysis - By System
12.1.4 North America Security Cameras Market Forecasts and Analysis - By Type
12.1.5 North America Security Cameras Market Forecasts and Analysis - By Resolution
12.1.6 North America Security Cameras Market Forecasts and Analysis - By Installation
12.1.7 North America Security Cameras Market Forecasts and Analysis - By End-user
12.1.8 North America Security Cameras Market Forecasts and Analysis - By Countries
12.1.8.1 United States Security Cameras Market
12.1.8.1.1 United States Security Cameras Market by System
12.1.8.1.2 United States Security Cameras Market by Type
12.1.8.1.3 United States Security Cameras Market by Resolution
12.1.8.1.4 United States Security Cameras Market by Installation
12.1.8.1.5 United States Security Cameras Market by End-user
12.1.8.2 Canada Security Cameras Market
12.1.8.2.1 Canada Security Cameras Market by System
12.1.8.2.2 Canada Security Cameras Market by Type
12.1.8.2.3 Canada Security Cameras Market by Resolution
12.1.8.2.4 Canada Security Cameras Market by Installation
12.1.8.2.5 Canada Security Cameras Market by End-user
12.1.8.3 Mexico Security Cameras Market
12.1.8.3.1 Mexico Security Cameras Market by System
12.1.8.3.2 Mexico Security Cameras Market by Type
12.1.8.3.3 Mexico Security Cameras Market by Resolution
12.1.8.3.4 Mexico Security Cameras Market by Installation
12.1.8.3.5 Mexico Security Cameras Market by End-user
12.2. EUROPE
12.2.1 Europe Security Cameras Market Overview
12.2.2 Europe Security Cameras Market Forecasts and Analysis
12.2.3 Europe Security Cameras Market Forecasts and Analysis - By System
12.2.4 Europe Security Cameras Market Forecasts and Analysis - By Type
12.2.5 Europe Security Cameras Market Forecasts and Analysis - By Resolution
12.2.6 Europe Security Cameras Market Forecasts and Analysis - By Installation
12.2.7 Europe Security Cameras Market Forecasts and Analysis - By End-user
12.2.8 Europe Security Cameras Market Forecasts and Analysis - By Countries
12.2.8.1 Germany Security Cameras Market
12.2.8.1.1 Germany Security Cameras Market by System
12.2.8.1.2 Germany Security Cameras Market by Type
12.2.8.1.3 Germany Security Cameras Market by Resolution
12.2.8.1.4 Germany Security Cameras Market by Installation
12.2.8.1.5 Germany Security Cameras Market by End-user
12.2.8.2 France Security Cameras Market
12.2.8.2.1 France Security Cameras Market by System
12.2.8.2.2 France Security Cameras Market by Type
12.2.8.2.3 France Security Cameras Market by Resolution
12.2.8.2.4 France Security Cameras Market by Installation
12.2.8.2.5 France Security Cameras Market by End-user
12.2.8.3 Italy Security Cameras Market
12.2.8.3.1 Italy Security Cameras Market by System
12.2.8.3.2 Italy Security Cameras Market by Type
12.2.8.3.3 Italy Security Cameras Market by Resolution
12.2.8.3.4 Italy Security Cameras Market by Installation
12.2.8.3.5 Italy Security Cameras Market by End-user
12.2.8.4 United Kingdom Security Cameras Market
12.2.8.4.1 United Kingdom Security Cameras Market by System
12.2.8.4.2 United Kingdom Security Cameras Market by Type
12.2.8.4.3 United Kingdom Security Cameras Market by Resolution
12.2.8.4.4 United Kingdom Security Cameras Market by Installation
12.2.8.4.5 United Kingdom Security Cameras Market by End-user
12.2.8.5 Russia Security Cameras Market
12.2.8.5.1 Russia Security Cameras Market by System
12.2.8.5.2 Russia Security Cameras Market by Type
12.2.8.5.3 Russia Security Cameras Market by Resolution
12.2.8.5.4 Russia Security Cameras Market by Installation
12.2.8.5.5 Russia Security Cameras Market by End-user
12.2.8.6 Rest of Europe Security Cameras Market
12.2.8.6.1 Rest of Europe Security Cameras Market by System
12.2.8.6.2 Rest of Europe Security Cameras Market by Type
12.2.8.6.3 Rest of Europe Security Cameras Market by Resolution
12.2.8.6.4 Rest of Europe Security Cameras Market by Installation
12.2.8.6.5 Rest of Europe Security Cameras Market by End-user
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific Security Cameras Market Overview
12.3.2 Asia-Pacific Security Cameras Market Forecasts and Analysis
12.3.3 Asia-Pacific Security Cameras Market Forecasts and Analysis - By System
12.3.4 Asia-Pacific Security Cameras Market Forecasts and Analysis - By Type
12.3.5 Asia-Pacific Security Cameras Market Forecasts and Analysis - By Resolution
12.3.6 Asia-Pacific Security Cameras Market Forecasts and Analysis - By Installation
12.3.7 Asia-Pacific Security Cameras Market Forecasts and Analysis - By End-user
12.3.8 Asia-Pacific Security Cameras Market Forecasts and Analysis - By Countries
12.3.8.1 Australia Security Cameras Market
12.3.8.1.1 Australia Security Cameras Market by System
12.3.8.1.2 Australia Security Cameras Market by Type
12.3.8.1.3 Australia Security Cameras Market by Resolution
12.3.8.1.4 Australia Security Cameras Market by Installation
12.3.8.1.5 Australia Security Cameras Market by End-user
12.3.8.2 China Security Cameras Market
12.3.8.2.1 China Security Cameras Market by System
12.3.8.2.2 China Security Cameras Market by Type
12.3.8.2.3 China Security Cameras Market by Resolution
12.3.8.2.4 China Security Cameras Market by Installation
12.3.8.2.5 China Security Cameras Market by End-user
12.3.8.3 India Security Cameras Market
12.3.8.3.1 India Security Cameras Market by System
12.3.8.3.2 India Security Cameras Market by Type
12.3.8.3.3 India Security Cameras Market by Resolution
12.3.8.3.4 India Security Cameras Market by Installation
12.3.8.3.5 India Security Cameras Market by End-user
12.3.8.4 Japan Security Cameras Market
12.3.8.4.1 Japan Security Cameras Market by System
12.3.8.4.2 Japan Security Cameras Market by Type
12.3.8.4.3 Japan Security Cameras Market by Resolution
12.3.8.4.4 Japan Security Cameras Market by Installation
12.3.8.4.5 Japan Security Cameras Market by End-user
12.3.8.5 South Korea Security Cameras Market
12.3.8.5.1 South Korea Security Cameras Market by System
12.3.8.5.2 South Korea Security Cameras Market by Type
12.3.8.5.3 South Korea Security Cameras Market by Resolution
12.3.8.5.4 South Korea Security Cameras Market by Installation
12.3.8.5.5 South Korea Security Cameras Market by End-user
12.3.8.6 Rest of Asia-Pacific Security Cameras Market
12.3.8.6.1 Rest of Asia-Pacific Security Cameras Market by System
12.3.8.6.2 Rest of Asia-Pacific Security Cameras Market by Type
12.3.8.6.3 Rest of Asia-Pacific Security Cameras Market by Resolution
12.3.8.6.4 Rest of Asia-Pacific Security Cameras Market by Installation
12.3.8.6.5 Rest of Asia-Pacific Security Cameras Market by End-user
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa Security Cameras Market Overview
12.4.2 Middle East and Africa Security Cameras Market Forecasts and Analysis
12.4.3 Middle East and Africa Security Cameras Market Forecasts and Analysis - By System
12.4.4 Middle East and Africa Security Cameras Market Forecasts and Analysis - By Type
12.4.5 Middle East and Africa Security Cameras Market Forecasts and Analysis - By Resolution
12.4.6 Middle East and Africa Security Cameras Market Forecasts and Analysis - By Installation
12.4.7 Middle East and Africa Security Cameras Market Forecasts and Analysis - By End-user
12.4.8 Middle East and Africa Security Cameras Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa Security Cameras Market
12.4.8.1.1 South Africa Security Cameras Market by System
12.4.8.1.2 South Africa Security Cameras Market by Type
12.4.8.1.3 South Africa Security Cameras Market by Resolution
12.4.8.1.4 South Africa Security Cameras Market by Installation
12.4.8.1.5 South Africa Security Cameras Market by End-user
12.4.8.2 Saudi Arabia Security Cameras Market
12.4.8.2.1 Saudi Arabia Security Cameras Market by System
12.4.8.2.2 Saudi Arabia Security Cameras Market by Type
12.4.8.2.3 Saudi Arabia Security Cameras Market by Resolution
12.4.8.2.4 Saudi Arabia Security Cameras Market by Installation
12.4.8.2.5 Saudi Arabia Security Cameras Market by End-user
12.4.8.3 U.A.E Security Cameras Market
12.4.8.3.1 U.A.E Security Cameras Market by System
12.4.8.3.2 U.A.E Security Cameras Market by Type
12.4.8.3.3 U.A.E Security Cameras Market by Resolution
12.4.8.3.4 U.A.E Security Cameras Market by Installation
12.4.8.3.5 U.A.E Security Cameras Market by End-user
12.4.8.4 Rest of Middle East and Africa Security Cameras Market
12.4.8.4.1 Rest of Middle East and Africa Security Cameras Market by System
12.4.8.4.2 Rest of Middle East and Africa Security Cameras Market by Type
12.4.8.4.3 Rest of Middle East and Africa Security Cameras Market by Resolution
12.4.8.4.4 Rest of Middle East and Africa Security Cameras Market by Installation
12.4.8.4.5 Rest of Middle East and Africa Security Cameras Market by End-user
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America Security Cameras Market Overview
12.5.2 South and Central America Security Cameras Market Forecasts and Analysis
12.5.3 South and Central America Security Cameras Market Forecasts and Analysis - By System
12.5.4 South and Central America Security Cameras Market Forecasts and Analysis - By Type
12.5.5 South and Central America Security Cameras Market Forecasts and Analysis - By Resolution
12.5.6 South and Central America Security Cameras Market Forecasts and Analysis - By Installation
12.5.7 South and Central America Security Cameras Market Forecasts and Analysis - By End-user
12.5.8 South and Central America Security Cameras Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil Security Cameras Market
12.5.8.1.1 Brazil Security Cameras Market by System
12.5.8.1.2 Brazil Security Cameras Market by Type
12.5.8.1.3 Brazil Security Cameras Market by Resolution
12.5.8.1.4 Brazil Security Cameras Market by Installation
12.5.8.1.5 Brazil Security Cameras Market by End-user
12.5.8.2 Argentina Security Cameras Market
12.5.8.2.1 Argentina Security Cameras Market by System
12.5.8.2.2 Argentina Security Cameras Market by Type
12.5.8.2.3 Argentina Security Cameras Market by Resolution
12.5.8.2.4 Argentina Security Cameras Market by Installation
12.5.8.2.5 Argentina Security Cameras Market by End-user
12.5.8.3 Rest of South and Central America Security Cameras Market
12.5.8.3.1 Rest of South and Central America Security Cameras Market by System
12.5.8.3.2 Rest of South and Central America Security Cameras Market by Type
12.5.8.3.3 Rest of South and Central America Security Cameras Market by Resolution
12.5.8.3.4 Rest of South and Central America Security Cameras Market by Installation
12.5.8.3.5 Rest of South and Central America Security Cameras Market by End-user
13. INDUSTRY LANDSCAPE
13.1. MERGERS AND ACQUISITIONS
13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3. NEW PRODUCT LAUNCHES
13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14. SECURITY CAMERAS MARKET, KEY COMPANY PROFILES
14.1. AVIGILON CORPORATION
14.1.1. Key Facts
14.1.2. Business Description
14.1.3. Products and Services
14.1.4. Financial Overview
14.1.5. SWOT Analysis
14.1.6. Key Developments
14.2. AXIS COMMUNICATIONS AB
14.2.1. Key Facts
14.2.2. Business Description
14.2.3. Products and Services
14.2.4. Financial Overview
14.2.5. SWOT Analysis
14.2.6. Key Developments
14.3. CANON INC.
14.3.1. Key Facts
14.3.2. Business Description
14.3.3. Products and Services
14.3.4. Financial Overview
14.3.5. SWOT Analysis
14.3.6. Key Developments
14.4. DAHUA TECHNOLOGY CO., LTD
14.4.1. Key Facts
14.4.2. Business Description
14.4.3. Products and Services
14.4.4. Financial Overview
14.4.5. SWOT Analysis
14.4.6. Key Developments
14.5. HANGZHOU HIKVISION DIGITAL TECHNOLOGY CO.,LTD.
14.5.1. Key Facts
14.5.2. Business Description
14.5.3. Products and Services
14.5.4. Financial Overview
14.5.5. SWOT Analysis
14.5.6. Key Developments
14.6. HONEYWELL INTERNATIONAL INC.
14.6.1. Key Facts
14.6.2. Business Description
14.6.3. Products and Services
14.6.4. Financial Overview
14.6.5. SWOT Analysis
14.6.6. Key Developments
14.7. JOHNSON CONTROLS, INC.
14.7.1. Key Facts
14.7.2. Business Description
14.7.3. Products and Services
14.7.4. Financial Overview
14.7.5. SWOT Analysis
14.7.6. Key Developments
14.8. PANASONIC CORPORATION
14.8.1. Key Facts
14.8.2. Business Description
14.8.3. Products and Services
14.8.4. Financial Overview
14.8.5. SWOT Analysis
14.8.6. Key Developments
14.9. ROBERT BOSCH GMBH
14.9.1. Key Facts
14.9.2. Business Description
14.9.3. Products and Services
14.9.4. Financial Overview
14.9.5. SWOT Analysis
14.9.6. Key Developments
14.10. SONY CORPORATION
14.10.1. Key Facts
14.10.2. Business Description
14.10.3. Products and Services
14.10.4. Financial Overview
14.10.5. SWOT Analysis
14.10.6. Key Developments
15. APPENDIX
15.1. ABOUT THE INSIGHT PARTNERS
15.2. GLOSSARY OF TERMS
1. Avigilon Corporation
2. Axis Communications AB
3. Canon Inc.
4. Dahua Technology Co., Ltd
5. Hangzhou Hikvision Digital Technology Co.,Ltd.
6. Honeywell International Inc.
7. Johnson Controls, Inc.
8. Panasonic Corporation
9. Robert Bosch GmbH
10. Sony Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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