Sleeping Pillows Market SWOT Analysis by 2031
A sleeping pillow is a soft cloth bag filled with feathers and other soft materials that supports the neck and head when sleeping or resting. Sleeping pillow helps the upper body maintain proper alignment and posture. Pillows are used by people of all ages and can be used in hospitals, nursing families, homes, and other areas.
MARKET DYNAMICS
The demand is growing as healthcare spending increases in tandem with that disposable income. The global demand for sleeping pillows is expected to develop due to the growing commercial sector, including hotels, hospitals, resorts, lodgings, hostels, and guest houses. The market's growth could be hindered by a lack of knowledge about neck pain and other body pains in rural areas due to less use of pillows for comfort.
MARKET SCOPE
The "Sleeping Pillows Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the sleeping pillows market with detailed market segmentation by type, end use and distribution channel. The global sleeping pillows market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading sleeping pillows market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
By Type
By End-Use
- Residential
- Commercial
By Distribution channel
- Supermarkets & Hypermarkets
- Specialty Stores
- Online Retail
- Others
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global sleeping pillows market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The sleeping pillows market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the sleeping pillows market from both the demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the sleeping pillows market in these regions.
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The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global sleeping pillows market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The sleeping pillows market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the sleeping pillows market from both the demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the sleeping pillows market in these regions.
MARKET PLAYERS
The report covers vital developments in the sleeping pillows market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of the business and customer base of market players. The market payers from the sleeping pillows market are anticipated to lucrative growth opportunities in the future with the rising demand for sleeping pillows in the global market. Below mentioned is the list of few companies engaged in the sleeping pillows market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the sleeping pillows market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- American Textile Company
- Romatex Home Textiles
- My Sleeping Pillow, Inc
- Paradise Sleeping Pillow Inc.
- Comfy Quilts Ltd
- MAYA TEXTILE
- Sheela Foam Limited
- Latexco N.V.
- Wendre AS
- Hollander, Inc
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the current study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Sleeping Pillows Market - By Type
1.3.2 Sleeping Pillows Market - By End-Use
1.3.3 Sleeping Pillows Market - By Distribution Channel
1.3.4 Sleeping Pillows Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SLEEPING PILLOWS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. SLEEPING PILLOWS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SLEEPING PILLOWS MARKET - GLOBAL MARKET ANALYSIS
6.1. SLEEPING PILLOWS - GLOBAL MARKET OVERVIEW
6.2. SLEEPING PILLOWS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SLEEPING PILLOWS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. FEATHER SLEEPING PILLOWS
7.3.1. Overview
7.3.2. Feather Sleeping Pillows Market Forecast and Analysis
7.4. DOWN SLEEPING PILLOWS
7.4.1. Overview
7.4.2. Down Sleeping Pillows Market Forecast and Analysis
7.5. MEMORY FOAM SLEEPING PILLOWS
7.5.1. Overview
7.5.2. Memory Foam Sleeping Pillows Market Forecast and Analysis
7.6. MICROBEAD SLEEPING PILLOWS
7.6.1. Overview
7.6.2. Microbead Sleeping Pillows Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. SLEEPING PILLOWS MARKET - REVENUE AND FORECASTS TO 2028 - END-USE
8.1. OVERVIEW
8.2. END-USE MARKET FORECASTS AND ANALYSIS
8.3. RESIDENTIAL
8.3.1. Overview
8.3.2. Residential Market Forecast and Analysis
8.4. COMMERCIAL
8.4.1. Overview
8.4.2. Commercial Market Forecast and Analysis
9. SLEEPING PILLOWS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. SPECIALTY STORES
9.4.1. Overview
9.4.2. Specialty Stores Market Forecast and Analysis
9.5. ONLINE RETAIL
9.5.1. Overview
9.5.2. Online Retail Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. SLEEPING PILLOWS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Sleeping Pillows Market Overview
10.1.2 North America Sleeping Pillows Market Forecasts and Analysis
10.1.3 North America Sleeping Pillows Market Forecasts and Analysis - By Type
10.1.4 North America Sleeping Pillows Market Forecasts and Analysis - By End-Use
10.1.5 North America Sleeping Pillows Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Sleeping Pillows Market Forecasts and Analysis - By Countries
10.1.6.1 Canada Sleeping Pillows Market
10.1.6.1.1 Canada Sleeping Pillows Market by Type
10.1.6.1.2 Canada Sleeping Pillows Market by End-Use
10.1.6.1.3 Canada Sleeping Pillows Market by Distribution Channel
10.1.6.2 Mexico Sleeping Pillows Market
10.1.6.2.1 Mexico Sleeping Pillows Market by Type
10.1.6.2.2 Mexico Sleeping Pillows Market by End-Use
10.1.6.2.3 Mexico Sleeping Pillows Market by Distribution Channel
10.1.6.3 US Sleeping Pillows Market
10.1.6.3.1 US Sleeping Pillows Market by Type
10.1.6.3.2 US Sleeping Pillows Market by End-Use
10.1.6.3.3 US Sleeping Pillows Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Sleeping Pillows Market Overview
10.2.2 Europe Sleeping Pillows Market Forecasts and Analysis
10.2.3 Europe Sleeping Pillows Market Forecasts and Analysis - By Type
10.2.4 Europe Sleeping Pillows Market Forecasts and Analysis - By End-Use
10.2.5 Europe Sleeping Pillows Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Sleeping Pillows Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Sleeping Pillows Market
10.2.6.1.1 Germany Sleeping Pillows Market by Type
10.2.6.1.2 Germany Sleeping Pillows Market by End-Use
10.2.6.1.3 Germany Sleeping Pillows Market by Distribution Channel
10.2.6.2 France Sleeping Pillows Market
10.2.6.2.1 France Sleeping Pillows Market by Type
10.2.6.2.2 France Sleeping Pillows Market by End-Use
10.2.6.2.3 France Sleeping Pillows Market by Distribution Channel
10.2.6.3 Italy Sleeping Pillows Market
10.2.6.3.1 Italy Sleeping Pillows Market by Type
10.2.6.3.2 Italy Sleeping Pillows Market by End-Use
10.2.6.3.3 Italy Sleeping Pillows Market by Distribution Channel
10.2.6.4 United Kingdom Sleeping Pillows Market
10.2.6.4.1 United Kingdom Sleeping Pillows Market by Type
10.2.6.4.2 United Kingdom Sleeping Pillows Market by End-Use
10.2.6.4.3 United Kingdom Sleeping Pillows Market by Distribution Channel
10.2.6.5 Russia Sleeping Pillows Market
10.2.6.5.1 Russia Sleeping Pillows Market by Type
10.2.6.5.2 Russia Sleeping Pillows Market by End-Use
10.2.6.5.3 Russia Sleeping Pillows Market by Distribution Channel
10.2.6.6 Rest of Europe Sleeping Pillows Market
10.2.6.6.1 Rest of Europe Sleeping Pillows Market by Type
10.2.6.6.2 Rest of Europe Sleeping Pillows Market by End-Use
10.2.6.6.3 Rest of Europe Sleeping Pillows Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Sleeping Pillows Market Overview
10.3.2 Asia-Pacific Sleeping Pillows Market Forecasts and Analysis
10.3.3 Asia-Pacific Sleeping Pillows Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Sleeping Pillows Market Forecasts and Analysis - By End-Use
10.3.5 Asia-Pacific Sleeping Pillows Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Sleeping Pillows Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Sleeping Pillows Market
10.3.6.1.1 Australia Sleeping Pillows Market by Type
10.3.6.1.2 Australia Sleeping Pillows Market by End-Use
10.3.6.1.3 Australia Sleeping Pillows Market by Distribution Channel
10.3.6.2 China Sleeping Pillows Market
10.3.6.2.1 China Sleeping Pillows Market by Type
10.3.6.2.2 China Sleeping Pillows Market by End-Use
10.3.6.2.3 China Sleeping Pillows Market by Distribution Channel
10.3.6.3 India Sleeping Pillows Market
10.3.6.3.1 India Sleeping Pillows Market by Type
10.3.6.3.2 India Sleeping Pillows Market by End-Use
10.3.6.3.3 India Sleeping Pillows Market by Distribution Channel
10.3.6.4 Japan Sleeping Pillows Market
10.3.6.4.1 Japan Sleeping Pillows Market by Type
10.3.6.4.2 Japan Sleeping Pillows Market by End-Use
10.3.6.4.3 Japan Sleeping Pillows Market by Distribution Channel
10.3.6.5 South Korea Sleeping Pillows Market
10.3.6.5.1 South Korea Sleeping Pillows Market by Type
10.3.6.5.2 South Korea Sleeping Pillows Market by End-Use
10.3.6.5.3 South Korea Sleeping Pillows Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Sleeping Pillows Market
10.3.6.6.1 Rest of Asia-Pacific Sleeping Pillows Market by Type
10.3.6.6.2 Rest of Asia-Pacific Sleeping Pillows Market by End-Use
10.3.6.6.3 Rest of Asia-Pacific Sleeping Pillows Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Sleeping Pillows Market Overview
10.4.2 Middle East and Africa Sleeping Pillows Market Forecasts and Analysis
10.4.3 Middle East and Africa Sleeping Pillows Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Sleeping Pillows Market Forecasts and Analysis - By End-Use
10.4.5 Middle East and Africa Sleeping Pillows Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Sleeping Pillows Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Sleeping Pillows Market
10.4.6.1.1 South Africa Sleeping Pillows Market by Type
10.4.6.1.2 South Africa Sleeping Pillows Market by End-Use
10.4.6.1.3 South Africa Sleeping Pillows Market by Distribution Channel
10.4.6.2 Saudi Arabia Sleeping Pillows Market
10.4.6.2.1 Saudi Arabia Sleeping Pillows Market by Type
10.4.6.2.2 Saudi Arabia Sleeping Pillows Market by End-Use
10.4.6.2.3 Saudi Arabia Sleeping Pillows Market by Distribution Channel
10.4.6.3 U.A.E Sleeping Pillows Market
10.4.6.3.1 U.A.E Sleeping Pillows Market by Type
10.4.6.3.2 U.A.E Sleeping Pillows Market by End-Use
10.4.6.3.3 U.A.E Sleeping Pillows Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Sleeping Pillows Market
10.4.6.4.1 Rest of Middle East and Africa Sleeping Pillows Market by Type
10.4.6.4.2 Rest of Middle East and Africa Sleeping Pillows Market by End-Use
10.4.6.4.3 Rest of Middle East and Africa Sleeping Pillows Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Sleeping Pillows Market Overview
10.5.2 South and Central America Sleeping Pillows Market Forecasts and Analysis
10.5.3 South and Central America Sleeping Pillows Market Forecasts and Analysis - By Type
10.5.4 South and Central America Sleeping Pillows Market Forecasts and Analysis - By End-Use
10.5.5 South and Central America Sleeping Pillows Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Sleeping Pillows Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Sleeping Pillows Market
10.5.6.1.1 Brazil Sleeping Pillows Market by Type
10.5.6.1.2 Brazil Sleeping Pillows Market by End-Use
10.5.6.1.3 Brazil Sleeping Pillows Market by Distribution Channel
10.5.6.2 Argentina Sleeping Pillows Market
10.5.6.2.1 Argentina Sleeping Pillows Market by Type
10.5.6.2.2 Argentina Sleeping Pillows Market by End-Use
10.5.6.2.3 Argentina Sleeping Pillows Market by Distribution Channel
10.5.6.3 Rest of South and Central America Sleeping Pillows Market
10.5.6.3.1 Rest of South and Central America Sleeping Pillows Market by Type
10.5.6.3.2 Rest of South and Central America Sleeping Pillows Market by End-Use
10.5.6.3.3 Rest of South and Central America Sleeping Pillows Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. SLEEPING PILLOWS MARKET, KEY COMPANY PROFILES
12.1. AMERICAN TEXTILE COMPANY
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ROMATEX HOME TEXTILES
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. MY SLEEPING PILLOW, INC
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. PARADISE SLEEPING PILLOW INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. COMFY QUILTS LTD
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. MAYA TEXTILE
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SHEELA FOAM LIMITED
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. LATEXCO N.V.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. WENDRE AS
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. HOLLANDER, INC
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. American Textile Company
2. Romatex Home Textiles
3. My Sleeping Pillow, Inc
4. Paradise Sleeping Pillow Inc.
5. Comfy Quilts Ltd
6. MAYA TEXTILE
7. Sheela Foam Limited
8. Latexco N.V.
9. Wendre AS
10. Hollander, Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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