Sleepwear is an apparel designed to be worn while sleeping. These attire are made utilizing texture that guarantee upgraded comfort and appropriate wind stream. Sleepwear today has developed more as a moving style, with marriage sleepwear and sleepwear for themed parties increasing expanded footing, which goes about as a key driver of the market.
MARKET DYNAMICS
The development of the sleepwear market is ascribed to dynamic design pattern and its impact over buyers. Shoppers are anxious to get a handle on the up and coming pattern and show their popular way of life. This competition to adapt up to the changing style pattern is foreseen to fundamentally impact customers to buy most stylish trend plans, particularly worn by VIPs and then again likewise inconspicuously impact to dispose of eliminated attire. In the current time, style patterns have gotten bolder, which push buyers to display their innerwear as easygoing loungewear or even sleepwear, accordingly moving the development of the sleepwear market. Besides, ascend popular for in vogue and elegant nightwear has urged organizations to dispatch new items to oblige expanding requirements of clients. What's more, the interest for these outfits from the grown-up age bunch has expanded significantly, particularly among ladies, as they spend generously on these sort of clothing. In addition, these clothing look stylish as well as are agreeable to wear, which impressively contributes toward the development of the worldwide market.
MARKET SCOPE
The "Global Sleepwear Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the sleepwear market with detailed market segmentation by end user, distribution channel and geography. The global sleepwear market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading sleepwear market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global sleepwear market is segmented into end user and distribution channel. As per end user, it is fragmented into men, women and kids. BY distribution channel the market is segregated into hypermarkets and supermarket, specialty stores, online and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global sleepwear market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The sleepwear market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the sleepwear market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the sleepwear market in these regions.

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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global sleepwear market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The sleepwear market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the sleepwear market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the sleepwear market in these regions.
MARKET PLAYERS
The reports cover key developments in the sleepwear market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from sleepwear market are anticipated to lucrative growth opportunities in the future with the rising demand for sleepwear in the global market. Below mentioned is the list of few companies engaged in the sleepwear market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the sleepwear market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
American Eagle Outfitters Inc. (AERIE)
Berkshire Hathaway Inc.
Chantelle Group.
Hanky Panky Ltd.
Hanesbrands Inc.
Jockey International Inc.
L Brands Inc.
MAS Holdings Ltd.
PVH CORPORATION
Triumph International Holding GmBH
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Sleepwear Market - By End User
1.3.2 Sleepwear Market - By Distribution Channel
1.3.3 Sleepwear Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SLEEPWEAR MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. SLEEPWEAR MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SLEEPWEAR MARKET - GLOBAL MARKET ANALYSIS
6.1. SLEEPWEAR - GLOBAL MARKET OVERVIEW
6.2. SLEEPWEAR - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SLEEPWEAR MARKET - REVENUE AND FORECASTS TO 2028 - END USER
7.1. OVERVIEW
7.2. END USER MARKET FORECASTS AND ANALYSIS
7.3. MEN
7.3.1. Overview
7.3.2. Men Market Forecast and Analysis
7.4. WOMEN
7.4.1. Overview
7.4.2. Women Market Forecast and Analysis
7.5. KIDS
7.5.1. Overview
7.5.2. Kids Market Forecast and Analysis
8. SLEEPWEAR MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. HYPERMARKETS AND SUPERMARKET
8.3.1. Overview
8.3.2. Hypermarkets and Supermarket Market Forecast and Analysis
8.4. SPECIALTY STORES
8.4.1. Overview
8.4.2. Specialty Stores Market Forecast and Analysis
8.5. ONLINE
8.5.1. Overview
8.5.2. Online Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. SLEEPWEAR MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Sleepwear Market Overview
9.1.2 North America Sleepwear Market Forecasts and Analysis
9.1.3 North America Sleepwear Market Forecasts and Analysis - By End User
9.1.4 North America Sleepwear Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Sleepwear Market Forecasts and Analysis - By Countries
9.1.5.1 United States Sleepwear Market
9.1.5.1.1 United States Sleepwear Market by End User
9.1.5.1.2 United States Sleepwear Market by Distribution Channel
9.1.5.2 Canada Sleepwear Market
9.1.5.2.1 Canada Sleepwear Market by End User
9.1.5.2.2 Canada Sleepwear Market by Distribution Channel
9.1.5.3 Mexico Sleepwear Market
9.1.5.3.1 Mexico Sleepwear Market by End User
9.1.5.3.2 Mexico Sleepwear Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Sleepwear Market Overview
9.2.2 Europe Sleepwear Market Forecasts and Analysis
9.2.3 Europe Sleepwear Market Forecasts and Analysis - By End User
9.2.4 Europe Sleepwear Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Sleepwear Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Sleepwear Market
9.2.5.1.1 Germany Sleepwear Market by End User
9.2.5.1.2 Germany Sleepwear Market by Distribution Channel
9.2.5.2 France Sleepwear Market
9.2.5.2.1 France Sleepwear Market by End User
9.2.5.2.2 France Sleepwear Market by Distribution Channel
9.2.5.3 Italy Sleepwear Market
9.2.5.3.1 Italy Sleepwear Market by End User
9.2.5.3.2 Italy Sleepwear Market by Distribution Channel
9.2.5.4 United Kingdom Sleepwear Market
9.2.5.4.1 United Kingdom Sleepwear Market by End User
9.2.5.4.2 United Kingdom Sleepwear Market by Distribution Channel
9.2.5.5 Russia Sleepwear Market
9.2.5.5.1 Russia Sleepwear Market by End User
9.2.5.5.2 Russia Sleepwear Market by Distribution Channel
9.2.5.6 Rest of Europe Sleepwear Market
9.2.5.6.1 Rest of Europe Sleepwear Market by End User
9.2.5.6.2 Rest of Europe Sleepwear Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Sleepwear Market Overview
9.3.2 Asia-Pacific Sleepwear Market Forecasts and Analysis
9.3.3 Asia-Pacific Sleepwear Market Forecasts and Analysis - By End User
9.3.4 Asia-Pacific Sleepwear Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Sleepwear Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Sleepwear Market
9.3.5.1.1 Australia Sleepwear Market by End User
9.3.5.1.2 Australia Sleepwear Market by Distribution Channel
9.3.5.2 China Sleepwear Market
9.3.5.2.1 China Sleepwear Market by End User
9.3.5.2.2 China Sleepwear Market by Distribution Channel
9.3.5.3 India Sleepwear Market
9.3.5.3.1 India Sleepwear Market by End User
9.3.5.3.2 India Sleepwear Market by Distribution Channel
9.3.5.4 Japan Sleepwear Market
9.3.5.4.1 Japan Sleepwear Market by End User
9.3.5.4.2 Japan Sleepwear Market by Distribution Channel
9.3.5.5 South Korea Sleepwear Market
9.3.5.5.1 South Korea Sleepwear Market by End User
9.3.5.5.2 South Korea Sleepwear Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Sleepwear Market
9.3.5.6.1 Rest of Asia-Pacific Sleepwear Market by End User
9.3.5.6.2 Rest of Asia-Pacific Sleepwear Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Sleepwear Market Overview
9.4.2 Middle East and Africa Sleepwear Market Forecasts and Analysis
9.4.3 Middle East and Africa Sleepwear Market Forecasts and Analysis - By End User
9.4.4 Middle East and Africa Sleepwear Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Sleepwear Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Sleepwear Market
9.4.5.1.1 South Africa Sleepwear Market by End User
9.4.5.1.2 South Africa Sleepwear Market by Distribution Channel
9.4.5.2 Saudi Arabia Sleepwear Market
9.4.5.2.1 Saudi Arabia Sleepwear Market by End User
9.4.5.2.2 Saudi Arabia Sleepwear Market by Distribution Channel
9.4.5.3 U.A.E Sleepwear Market
9.4.5.3.1 U.A.E Sleepwear Market by End User
9.4.5.3.2 U.A.E Sleepwear Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Sleepwear Market
9.4.5.4.1 Rest of Middle East and Africa Sleepwear Market by End User
9.4.5.4.2 Rest of Middle East and Africa Sleepwear Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Sleepwear Market Overview
9.5.2 South and Central America Sleepwear Market Forecasts and Analysis
9.5.3 South and Central America Sleepwear Market Forecasts and Analysis - By End User
9.5.4 South and Central America Sleepwear Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Sleepwear Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Sleepwear Market
9.5.5.1.1 Brazil Sleepwear Market by End User
9.5.5.1.2 Brazil Sleepwear Market by Distribution Channel
9.5.5.2 Argentina Sleepwear Market
9.5.5.2.1 Argentina Sleepwear Market by End User
9.5.5.2.2 Argentina Sleepwear Market by Distribution Channel
9.5.5.3 Rest of South and Central America Sleepwear Market
9.5.5.3.1 Rest of South and Central America Sleepwear Market by End User
9.5.5.3.2 Rest of South and Central America Sleepwear Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. SLEEPWEAR MARKET, KEY COMPANY PROFILES
11.1. AMERICAN EAGLE OUTFITTERS INC. (AERIE)
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BERKSHIRE HATHAWAY INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CHANTELLE GROUP.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. HANKY PANKY LTD.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. HANESBRANDS INC.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. JOCKEY INTERNATIONAL INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. L BRANDS INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. MAS HOLDINGS LTD.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. PVH CORPORATION
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. TRIUMPH INTERNATIONAL HOLDING GMBH
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. American Eagle Outfitters Inc. (AERIE)
2. Berkshire Hathaway Inc.
3. Chantelle Group.
4. Hanky Panky Ltd.
5. Hanesbrands Inc.
6. Jockey International Inc.
7. L Brands Inc.
8. MAS Holdings Ltd.
9. PVH CORPORATION
10. Triumph International Holding GmBH
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.