Smart Water Purifier Market Strategies, Top Players, Growth Opportunities, Analysis and Forecast by 2031

Smart Water Purifier Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Connectivity (Wi-Fi, Bluetooth, and Smart App), Technology (Ultra-Filtration (UF), Ultraviolet (UV), Reverse Osmosis, Multi-stage purifiers, and Others), End User (Residential, Commercial, and Industrial), Sales Channel (Retail Store, Direct Sales, and Online), and Geography

  • Report Code : TIPRE00020283
  • Category : Electronics and Semiconductor
  • No. of Pages : 150
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Smart Water Purifier Market Dynamics, Report, Scope by 2031

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The smart water purifier market size is projected to reach US$ 3.58 billion by 2031 from US$ 1.89 billion in 2023. The market is expected to register a CAGR of 8.3% during 2023–2031. Rising Awareness regarding waterborne diseases and emerging advancements in technology are likely to be key trends and drivers of the market.

Smart Water Purifier Market Analysis

The smart water purifier market is experiencing significant growth globally. This growth is attributed to the rising awareness regarding waterborne diseases and emerging advancements in technology. Moreover, increasing demand for smart water purifiers in developing nations and remineralization for better taste and health are anticipated to drive market growth in the coming years.

Smart Water Purifier Market Overview

Smart water purifiers for home use advanced filtration technology to remove impurities from water. They typically use a combination of reverse osmosis (RO), activated carbon, and other advanced filters to remove impurities such as bacteria, viruses, chemicals, and heavy metals.

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Smart Water Purifier Market: Strategic Insights

smart-water-purifier-market
Market Size Value inUS$ 1,732.23 Million in 2021
Market Size Value byUS$ 2,885.26 Million by 2028
Growth rateCAGR of 7.6% from 2021 to 2028
Forecast Period2021-2028
Base Year2021
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Smart Water Purifier Market Drivers and Opportunities

Increasing Awareness Regarding Waterborne Diseases to Favor Market

The increasing awareness regarding waterborne diseases is indeed driving the smart water purifier market. Due to pollution, the number of waterborne diseases is increasing, and so is the need for smart water purifiers. Contaminated water and poor sanitation are linked to the transmission of diseases such as cholera, diarrhoea, dysentery, hepatitis A, typhoid and polio. To overcome the growth of waterborne diseases, many businesses are investing in water purification systems such as reverse osmosis smart purifiers, UV (ultraviolet) smart purifiers, and UF (ultrafiltration) smart purifiers. Thus, considering the above parameters, the increasing awareness regarding waterborne diseases is driving the market growth.

Rising demand for smart water purifiers in developing nations.

Rising demand for smart water purifiers in developing nations is anticipated to hold several opportunities for the smart purifier market. The increasing awareness regarding the benefits of clean water consumption, industrialization and urbanization and industrialization, as well as government initiatives and campaigns, are driving the global market. Furthermore, the growing number of waterborne diseases, particularly in developing countries, is further driving market growth. As urbanization is growing the developing cities, the demand for smart purifiers is also increasing. Thus, owing to the above parameters, the demand for smart purifiers in developing nations is anticipated to hold several opportunities in the market.

Smart Water Purifier Market Report Segmentation Analysis

Key segments that contributed to the derivation of the smart water purifier market analysis are connectivity, technology, end user, and sales channel.

  • Based on connectivity, the smart water purifier market is divided into Wi-Fi, Bluetooth, and smart apps. The Wi-Fi segment is anticipated to hold a significant market share in the forecast period.
  • Based on technology, the smart water purifier market is divided into ultra-filtration (UF), ultraviolet (UV), reverse osmosis, multi-stage purifiers, and others. The ultra-filtration (UF) segment is anticipated to hold a significant market share in the forecast period.
  • By end user, the market is segmented into residential, commercial, and industrial), sales channels (retail store, direct sales, and online. The residential segment is anticipated to hold a significant market share in the forecast period.
  • By sales channel, the market is segmented into retail stores, direct sales, and online. The retail store segment is anticipated to hold a significant market share in the forecast period.

Smart Water Purifier Market Share Analysis by Geography

The geographic scope of the smart water purifier market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America has dominated the smart water purifier market. High technology adoption trends in various industries in the North American region have fuelled the growth of smart water purifiers. The rising awareness regarding waterborne diseases and emerging advancements in technology in the region. Also, factors such as increased adoption of digital tools and high technological spending by government agencies are expected to drive the North American smart water purifier market growth. Moreover, a strong emphasis on research and development in the developed economies of the US and Canada is forcing the North American players to bring technologically advanced solutions into the market. In addition, the US has a large number of engineering software market players who have been increasingly focusing on developing innovative solutions. All these factors contribute to the region's growth of the smart water purifier market.

Smart Water Purifier Market Report Scope

Smart Water Purifier Market News and Recent Developments

The smart water purifier market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the smart water purifier market are listed below:

  • Urban Company, one of Asia’s leading home services platforms, launched a new range of smart RO water purifiers under the sub-brand Native. Native M1 and M2 models are engineered to deliver clean and safe drinking water for households, equipped with cutting-edge technology and superior-quality filters that set them apart. (Source: Urban Company Website, October 2023)

Smart Water Purifier Market Report Coverage and Deliverables

The “Smart Water Purifier Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

  • Smart water purifier market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Smart water purifier market trends as well as market dynamics such as drivers, restraints, and key opportunities
  • Detailed PEST/Porter’s Five Forces and SWOT analysis
  • Smart water purifier market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Smart water purifier market
  • Detailed company profiles
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Connectivity, Technology, End User, Sales Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What is the expected CAGR of the smart water purifier market?

The expected CAGR of the smart water purifier market is 8.3%.

What would be the estimated value of the smart water purifier market by 2031?

The global smart water purifier market is expected to reach US$ 3.58 billion by 2031.

What are the future trends of the smart water purifier market?

Remineralization for better taste and health is anticipated to drive the market in the forecast period.

Which are the leading players operating in the smart water purifier market?

The key players holding majority shares in the global smart water purifier market are Virgin Pure, 3M, A.O. SMITH WATER TECHNOLOGIES, LG Electronics, Livpure Smart Homes Private Limited, Membrane Solutions, LLC, Eureka Forbes, KENT RO SYSTEMS LTD, Coway USA; Inc, Xiaomi Corporation.

What are the driving factors impacting the smart water purifier market?

Rising Awareness regarding waterborne diseases and emerging advancements in technology are some of the factors driving the smart water purifier market.

Which region dominated the smart water purifier market in 2023?

North America is anticipated to dominate the smart water purifier market in 2023.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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