Sofas and Couches Market Insights and Growth by 2031
A couch, also known as a sofa, settee, futon, or chesterfield, is a piece of furniture for seating multiple people. It is commonly found in the form of a bench, with upholstered armrests, and often fitted with springs and tailored cushions. Although a couch is used primarily for seating, it may be used for sleeping. Sofas are typically associated with hosting and formal occasions. They may seat four or more people, compared to a couch, which often seats two to three people making sofas better for homeowners who welcome plenty of company.
MARKET SCOPE
The "Global Sofas & Couches Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the sofas & couches market with detailed market segmentation by fabric, product type, distribution channel, and geography. The report provides key statistics on the market status of the leading sofas & couches market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on fabric, the global sofas & couches market is segmented into cotton, leather, silk, linen, wool, and others.
- Based on product type, the global sofas & couches market is segmented into traditional, sectional, sleeper, and others.
- Based on distribution channel, the global sofas & couches market is segmented into specialty stores, online retail, and others.
MARKET DYNAMICS
Drivers:
- Growing living standards and increased urbanization.
- Increasing disposable income.
Restraints:
- Relatively higher price of the sofas & couches.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The sofas & couches market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the sofas & couches market in these regions.
IMPACT OF COVID-19 ON SOFAS & COUCHES MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The consumer goods industry is one of the major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, because of this pandemic. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The sofas & couches market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the sofas & couches market in these regions.
IMPACT OF COVID-19 ON SOFAS & COUCHES MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The consumer goods industry is one of the major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, because of this pandemic. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.
MARKET PLAYERS
The report covers key developments in the sofas & couches market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from sofas & couches market are anticipated to lucrative growth opportunities in the future with the rising demand for sofas & couches in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the sofas & couches market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Dorel Industries
- Nobilia
- IKEA
- Huafeng Furniture
- Sauder Woodworking
- Ashley Furniture Industries
- NITORI
- Yihua Timber
- Suofeiya
- La-Z-Boy Inc.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Sofas And Couches Market - By Fabric
1.3.2 Sofas And Couches Market - By Product Type
1.3.3 Sofas And Couches Market - By Distribution Channel
1.3.4 Sofas And Couches Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SOFAS AND COUCHES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. SOFAS AND COUCHES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SOFAS AND COUCHES MARKET - GLOBAL MARKET ANALYSIS
6.1. SOFAS AND COUCHES - GLOBAL MARKET OVERVIEW
6.2. SOFAS AND COUCHES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. SOFAS AND COUCHES MARKET - REVENUE AND FORECASTS TO 2028 - FABRIC
7.1. OVERVIEW
7.2. FABRIC MARKET FORECASTS AND ANALYSIS
7.3. COTTON
7.3.1. Overview
7.3.2. Cotton Market Forecast and Analysis
7.4. LEATHER
7.4.1. Overview
7.4.2. Leather Market Forecast and Analysis
7.5. SILK
7.5.1. Overview
7.5.2. Silk Market Forecast and Analysis
7.6. LINEN
7.6.1. Overview
7.6.2. Linen Market Forecast and Analysis
7.7. WOOL
7.7.1. Overview
7.7.2. Wool Market Forecast and Analysis
7.8. OTHERS
7.8.1. Overview
7.8.2. Others Market Forecast and Analysis
8. SOFAS AND COUCHES MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
8.1. OVERVIEW
8.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
8.3. TRADITIONAL
8.3.1. Overview
8.3.2. Traditional Market Forecast and Analysis
8.4. SECTIONAL
8.4.1. Overview
8.4.2. Sectional Market Forecast and Analysis
8.5. SLEEPER
8.5.1. Overview
8.5.2. Sleeper Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. SOFAS AND COUCHES MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SPECIALTY STORES
9.3.1. Overview
9.3.2. Specialty Stores Market Forecast and Analysis
9.4. ONLINE RETAIL
9.4.1. Overview
9.4.2. Online Retail Market Forecast and Analysis
9.5. OTHERS
9.5.1. Overview
9.5.2. Others Market Forecast and Analysis
10. SOFAS AND COUCHES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Sofas And Couches Market Overview
10.1.2 North America Sofas And Couches Market Forecasts and Analysis
10.1.3 North America Sofas And Couches Market Forecasts and Analysis - By Fabric
10.1.4 North America Sofas And Couches Market Forecasts and Analysis - By Product Type
10.1.5 North America Sofas And Couches Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Sofas And Couches Market Forecasts and Analysis - By Countries
10.1.6.1 United States Sofas And Couches Market
10.1.6.1.1 United States Sofas And Couches Market by Fabric
10.1.6.1.2 United States Sofas And Couches Market by Product Type
10.1.6.1.3 United States Sofas And Couches Market by Distribution Channel
10.1.6.2 Canada Sofas And Couches Market
10.1.6.2.1 Canada Sofas And Couches Market by Fabric
10.1.6.2.2 Canada Sofas And Couches Market by Product Type
10.1.6.2.3 Canada Sofas And Couches Market by Distribution Channel
10.1.6.3 Mexico Sofas And Couches Market
10.1.6.3.1 Mexico Sofas And Couches Market by Fabric
10.1.6.3.2 Mexico Sofas And Couches Market by Product Type
10.1.6.3.3 Mexico Sofas And Couches Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Sofas And Couches Market Overview
10.2.2 Europe Sofas And Couches Market Forecasts and Analysis
10.2.3 Europe Sofas And Couches Market Forecasts and Analysis - By Fabric
10.2.4 Europe Sofas And Couches Market Forecasts and Analysis - By Product Type
10.2.5 Europe Sofas And Couches Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Sofas And Couches Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Sofas And Couches Market
10.2.6.1.1 Germany Sofas And Couches Market by Fabric
10.2.6.1.2 Germany Sofas And Couches Market by Product Type
10.2.6.1.3 Germany Sofas And Couches Market by Distribution Channel
10.2.6.2 France Sofas And Couches Market
10.2.6.2.1 France Sofas And Couches Market by Fabric
10.2.6.2.2 France Sofas And Couches Market by Product Type
10.2.6.2.3 France Sofas And Couches Market by Distribution Channel
10.2.6.3 Italy Sofas And Couches Market
10.2.6.3.1 Italy Sofas And Couches Market by Fabric
10.2.6.3.2 Italy Sofas And Couches Market by Product Type
10.2.6.3.3 Italy Sofas And Couches Market by Distribution Channel
10.2.6.4 United Kingdom Sofas And Couches Market
10.2.6.4.1 United Kingdom Sofas And Couches Market by Fabric
10.2.6.4.2 United Kingdom Sofas And Couches Market by Product Type
10.2.6.4.3 United Kingdom Sofas And Couches Market by Distribution Channel
10.2.6.5 Russia Sofas And Couches Market
10.2.6.5.1 Russia Sofas And Couches Market by Fabric
10.2.6.5.2 Russia Sofas And Couches Market by Product Type
10.2.6.5.3 Russia Sofas And Couches Market by Distribution Channel
10.2.6.6 Rest of Europe Sofas And Couches Market
10.2.6.6.1 Rest of Europe Sofas And Couches Market by Fabric
10.2.6.6.2 Rest of Europe Sofas And Couches Market by Product Type
10.2.6.6.3 Rest of Europe Sofas And Couches Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Sofas And Couches Market Overview
10.3.2 Asia-Pacific Sofas And Couches Market Forecasts and Analysis
10.3.3 Asia-Pacific Sofas And Couches Market Forecasts and Analysis - By Fabric
10.3.4 Asia-Pacific Sofas And Couches Market Forecasts and Analysis - By Product Type
10.3.5 Asia-Pacific Sofas And Couches Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Sofas And Couches Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Sofas And Couches Market
10.3.6.1.1 Australia Sofas And Couches Market by Fabric
10.3.6.1.2 Australia Sofas And Couches Market by Product Type
10.3.6.1.3 Australia Sofas And Couches Market by Distribution Channel
10.3.6.2 China Sofas And Couches Market
10.3.6.2.1 China Sofas And Couches Market by Fabric
10.3.6.2.2 China Sofas And Couches Market by Product Type
10.3.6.2.3 China Sofas And Couches Market by Distribution Channel
10.3.6.3 India Sofas And Couches Market
10.3.6.3.1 India Sofas And Couches Market by Fabric
10.3.6.3.2 India Sofas And Couches Market by Product Type
10.3.6.3.3 India Sofas And Couches Market by Distribution Channel
10.3.6.4 Japan Sofas And Couches Market
10.3.6.4.1 Japan Sofas And Couches Market by Fabric
10.3.6.4.2 Japan Sofas And Couches Market by Product Type
10.3.6.4.3 Japan Sofas And Couches Market by Distribution Channel
10.3.6.5 South Korea Sofas And Couches Market
10.3.6.5.1 South Korea Sofas And Couches Market by Fabric
10.3.6.5.2 South Korea Sofas And Couches Market by Product Type
10.3.6.5.3 South Korea Sofas And Couches Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Sofas And Couches Market
10.3.6.6.1 Rest of Asia-Pacific Sofas And Couches Market by Fabric
10.3.6.6.2 Rest of Asia-Pacific Sofas And Couches Market by Product Type
10.3.6.6.3 Rest of Asia-Pacific Sofas And Couches Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Sofas And Couches Market Overview
10.4.2 Middle East and Africa Sofas And Couches Market Forecasts and Analysis
10.4.3 Middle East and Africa Sofas And Couches Market Forecasts and Analysis - By Fabric
10.4.4 Middle East and Africa Sofas And Couches Market Forecasts and Analysis - By Product Type
10.4.5 Middle East and Africa Sofas And Couches Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Sofas And Couches Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Sofas And Couches Market
10.4.6.1.1 South Africa Sofas And Couches Market by Fabric
10.4.6.1.2 South Africa Sofas And Couches Market by Product Type
10.4.6.1.3 South Africa Sofas And Couches Market by Distribution Channel
10.4.6.2 Saudi Arabia Sofas And Couches Market
10.4.6.2.1 Saudi Arabia Sofas And Couches Market by Fabric
10.4.6.2.2 Saudi Arabia Sofas And Couches Market by Product Type
10.4.6.2.3 Saudi Arabia Sofas And Couches Market by Distribution Channel
10.4.6.3 U.A.E Sofas And Couches Market
10.4.6.3.1 U.A.E Sofas And Couches Market by Fabric
10.4.6.3.2 U.A.E Sofas And Couches Market by Product Type
10.4.6.3.3 U.A.E Sofas And Couches Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Sofas And Couches Market
10.4.6.4.1 Rest of Middle East and Africa Sofas And Couches Market by Fabric
10.4.6.4.2 Rest of Middle East and Africa Sofas And Couches Market by Product Type
10.4.6.4.3 Rest of Middle East and Africa Sofas And Couches Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Sofas And Couches Market Overview
10.5.2 South and Central America Sofas And Couches Market Forecasts and Analysis
10.5.3 South and Central America Sofas And Couches Market Forecasts and Analysis - By Fabric
10.5.4 South and Central America Sofas And Couches Market Forecasts and Analysis - By Product Type
10.5.5 South and Central America Sofas And Couches Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Sofas And Couches Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Sofas And Couches Market
10.5.6.1.1 Brazil Sofas And Couches Market by Fabric
10.5.6.1.2 Brazil Sofas And Couches Market by Product Type
10.5.6.1.3 Brazil Sofas And Couches Market by Distribution Channel
10.5.6.2 Argentina Sofas And Couches Market
10.5.6.2.1 Argentina Sofas And Couches Market by Fabric
10.5.6.2.2 Argentina Sofas And Couches Market by Product Type
10.5.6.2.3 Argentina Sofas And Couches Market by Distribution Channel
10.5.6.3 Rest of South and Central America Sofas And Couches Market
10.5.6.3.1 Rest of South and Central America Sofas And Couches Market by Fabric
10.5.6.3.2 Rest of South and Central America Sofas And Couches Market by Product Type
10.5.6.3.3 Rest of South and Central America Sofas And Couches Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. SOFAS AND COUCHES MARKET, KEY COMPANY PROFILES
12.1. DOREL INDUSTRIES
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. NOBILIA
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. IKEA
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. HUAFENG FURNITURE
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. SAUDER WOODWORKING
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. ASHLEY FURNITURE INDUSTRIES
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. NITORI
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. YIHUA TIMBER
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SUOFEIYA
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. LA-Z-BOY INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Dorel Industries
2. Nobilia
3. IKEA
4. Huafeng Furniture
5. Sauder Woodworking
6. Ashley Furniture Industries
7. NITORI
8. Yihua Timber
9. Suofeiya
10. La-Z-Boy Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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