Software Defined Data Center Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
The software defined data center market is expected to grow from US$ 55.32 billion in 2022 to US$ 186.96 billion by 2028; it is estimated to grow at a CAGR of 22.5% from 2022 to 2028.
Software defined data centers (SDDC) help organizations and enterprises achieve scalable and agile data centers based on dynamic business needs. It allows end users to increase the data center capacity and helps achieve optimal capital expenditure (CAPEX). There is massive adoption of SDDC solutions such as software defined storage, software defined network, and server virtualization, as it helps end users achieve cost savings, improved energy efficiency, and ease of scalability. In addition, the thriving trend of cloud-based data management solutions is expected to accelerate the adoption of software defined data center solutions across several industry verticals during the forecast period.
The presence of well-known and financially strong companies such as VMware, Inc.; Microsoft; Oracle; and Huawei Technologies Co., Ltd. characterizes the global software defined data center market.
The software defined storage (SDS) segment accounted for a major market share in 2021 and is anticipated to witness steady market growth over the forecast period. With the growing penetration of IoT and the rapid increase in data generation, several organizations are automating their data centers. In addition, SDS enables organizations to achieve high efficiency, faster scalability, and greater flexibility by making storage resources programmable and helps reduce operational expenditure and storage costs, thereby propelling the software-defined storage (SDS) segment growth.
Based on industry verticals, BFSI and IT & telecom verticals account for more than half of the software defined data center market share globally. Software defined data centers provide these segments energy-efficient data management solutions along with high agility and scalability, according to the changing business needs; this has made the adoption of software defined data center more attractive among the organizations in these sectors.
Strategic Insights
Regional Analysis of Software Defined Data Center Market
From the regional perspective, North America holds the largest share of the software defined data center market. The rise in demand for cost-effective, agile, and scalable data center management solutions and centrally governable data centers are driving the region's market. Moreover, the rapid transformation of data centers from traditional to advanced software defined versions and voluminous data center traffic are expected to accelerate the market growth during the forecast period. Furthermore, the Asia Pacific market is anticipated to grow at the highest rate during the forecast period. Enterprises and businesses are experiencing a paradigm shift in their operations, especially in developing economies. Awareness about the benefits of software defined data centers has significantly increased their adoption among various organizations in the region. The digitalization of economies’ needs for efficient and cost-effective management solutions is favoring the further growth of software defined data center market in Asia Pacific.
Market Insights – Software Defined Data Center Market
Industry Vertical-Based Insights
Based on industry vertical, the software defined data center market is segmented into BFSI, IT & telecom, healthcare, government & defense, education, retail, manufacturing, and others. In 2021, the BFSI segment accounted for the largest share of the software defined data center market. Financial services organizations deal with the transfer, storage, and access to vast amounts of customer-related data that is highly sensitive and confidential. Managing secured transfers and guaranteed secured access to data without any security breaches and reliable storage requires significant IT intervention. Software defined data centers provide financial institutions and their customers with agility, flexibility, and security to share files and sensitive data between branches, headquarters, and bank clients without disrupting or delaying bank services.
Players operating in the software defined data center market are mainly focused on developing advanced and efficient products.
- In September 2021, Nutanix developed its existing cloud platform offering and released AOS version 6 software that aims to help companies build modern software-defined data centers and also to accelerate their hybrid multi-cloud environments.
- In May 2021, VMware's modern network framework used NSX technology to build cloud-scale networks with the help of a multi-cloud network that secures application traffic within and across clouds. In addition, this technology aimed to automate and boost network service allocation in cloud-based data centers, thereby becoming a major contributing factor toward the software defined data center market growth.
The software defined data center market is segmented into five major regions—North America, Europe, Asia Pacific (APAC), Middle East & Africa, and South America. In 2022, North America led the market with a substantial revenue share, followed by Europe. Further, Asia Pacific is expected to register the highest CAGR in the software defined data center market from 2022 to 2028.
Hewlett Packard Enterprise Development LP; Microsoft; Dell Inc.; VMware, Inc.; Oracle; IBM Corporation; Nutanix; Cisco Systems, Inc.; Huawei Technologies Co., Ltd.; and Fujitsu are among the key players operating in the software defined data center market. The market report provides detailed market insights, which help the key players strategize growth in coming years.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
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Component, Type, Enterprise Size, Industry Vertical, and Geography
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Table of Contents
1.1 List of Tables
1.2 List of Figures
2 Introduction
2.1 Scope of the Study
2.2 The Insight Partners Research Report Guidance
3 Key Takeaways
4 Market Landscape
4.1 Market Overview
4.2 Market Segmentation
4.2.1 Global Software Defined Data Center Market – By Solution
4.2.2 Global Software defined data center Market – By Services
4.2.3 Global Software defined data center Market – By Industry Vertical
4.2.4 Global Software defined data center Market – By Geography
4.3 PEST Analysis
4.3.1 North America PEST Analysis
4.3.2 Europe PEST Analysis
4.3.3 Asia Pacific PEST Analysis
4.3.4 Middle East and Africa PEST Analysis
4.3.5 South America PEST Analysis
5 Global Software defined data center Market – Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Proliferating Big Data applications leading to boost in demand for agile and scalable data centers
5.1.2 Escalating demands for energy efficient data management solutions
5.1.3 Rising demand for secure data interoperability
5.2 Key Market Restraints
5.2.1 Lack of familiarly and stumpy maturity
5.2.2 Integration and deployment of the new software solution
5.3 Key Market Opporunities
5.3.1 Increasing investments in data center technology
5.4 Future Trends
5.5 Impact Analysis of Drivers and Restraints
6 Software Defined Data Center Market – Global
6.1 Global Software Defined Data Center Market Overview
6.2 Global Software defined data center Market Forecast and Analysis
7 Global Software Defined Data Center Market Analysis – By Solutions
7.1 Overview
7.2 Server Virtualization
7.2.1 Overview
7.2.2 Global Server Virtualization Market Revenue and Forecast to 2025 (US$ Bn)
7.3 Software Defined Storage (SDS)
7.3.1 Overview
7.3.2 Global Software Defined Storage Market Revenue and Forecast to 2025 (US$ Bn)
7.4 Management Software/ Platform
7.4.1 Overview
7.4.2 Global Management Software/ Platform Market Revenue and Forecast to 2025 (US$ Bn)
7.5 Software Defined Network (SDN)
7.5.1 Overview
7.5.2 Global Software Defined Network Market Revenue and Forecast to 2025 (US$ Bn)
8 Global Software defined data center Market Analysis –By Services
8.1 Overview
8.2 Integration & Deployment Services
8.2.1 Overview
8.2.2 Global Integration & Deployment Services Market Revenue and Forecasts to 2025 (US$ Bn)
8.3 Consulting & Professional Services
8.3.1 Overview
8.3.2 Global Consulting & Professional Services Market Revenue and Forecasts to 2025 (US$ Bn)
9 Global Software Defined Data Center Market Analysis – By Industry Vertical
9.1 Overview
9.2 BFSI
9.2.1 Overview
9.2.2 Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn)
9.3 Telecom & IT
9.3.1 Overview
9.3.2 Global Telecom & IT Market Revenue and Forecasts to 2025 (US$ Bn)
9.4 Healthcare
9.4.1 Overview
9.4.2 Global Healthcare Market Revenue and Forecasts to 2025 (US$ Bn)
9.5 Retail
9.5.1 Overview
9.5.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn)
9.6 Others
9.6.1 Overview
9.6.2 Global Others Vertical Market Revenue and Forecasts to 2025 (US$ Bn)
10 Global Software defined data center Market – Geographical Analysis
10.1 Overview
10.2 North America Software Defined Data Center Market Revenue and Forecasts to 2025
10.2.1 Overview
10.2.2 North America Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.2.3 North America Software defined data center Market Breakdown by Key Countries
10.2.3.1 US Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.2.3.2 Canada Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.2.4 North America Software defined data center Market Breakdown by Solutions
10.2.5 North America Software Defined Data Center Market Breakdown by Services
10.2.6 North America Software Defined Data Center Market Breakdown by Industry Vertical
10.3 Europe Software defined data center Market Revenue and Forecasts to 2025
10.3.1 Overview
10.3.2 Europe Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.3.3 Europe Software Defined Data Center Market Breakdown by Key Countries
10.3.3.1 France Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.3.3.2 Germany Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.3.3.3 Italy Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.3.3.4 Spain Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.3.3.5 UK Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 92
10.3.4 Europe Software Defined Data Center Market Breakdown by Solutions
10.3.5 Europe Software Defined Data Center Market Breakdown by Services
10.3.6 Europe Software Defined Data Center Market Breakdown by Industry Vertical
10.4 Asia Pacific (APAC) Software Defined Data Center Market Revenue and Forecasts to 2025
10.4.1 Overview
10.4.2 Asia Pacific Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.4.3 Asia Pacific Software Defined Data Center Market Breakdown by Key Countries
10.4.3.1 China Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.4.3.2 India Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.4.3.3 Australia Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.4.4 Asia Pacific Software Defined Data Center Market Breakdown by Solutions
10.4.5 Asia Pacific Software Defined Data Center Market Breakdown by Services
10.4.6 Asia Pacific Software Defined Data Center Market Breakdown by Industry Vertical
10.5 Middle East & Africa (MEA) Software Defined Data Center Market Revenue and Forecasts to 2025
10.5.1 Overview
10.5.2 Middle East & Africa Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.5.3 Middle East & Africa Software Defined Data Center Market Breakdown by Solutions
10.5.4 Middle East & Africa Software Defined Data Center Market Breakdown by Services
10.5.5 Middle East & Africa Software Defined Data Center Market Breakdown by Industry Vertical
10.6 South America Software Defined Data Center Market Revenue and Forecasts to 2025
10.6.1 Overview
10.6.2 South America Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.6.3 South America Software Defined Data Center Market Breakdown by Key Countries
10.6.3.1 Brazil Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn)
10.6.4 South America Software Defined Data Center Market Breakdown by Solutions
10.6.5 South America Software Defined Data Center Market Breakdown by Services
10.6.6 South America Software Defined Data Center Market Breakdown by Industry Vertical
11 Industry Landscape
11.1 Market Initative
11.2 Merger and Acquisition
11.3 New Development
11.4 Investment Scenario
12 Competitive Landscape
12.1 Competitive Product Mapping
12.2 Market Positioning
13 Software Defined Data Center Market, Key Company Profiles
13.1 Cisco Systems, Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Financial Overview
13.1.4 SWOT Analysis
13.1.5 Key Developments
13.2 Citrix Systems, Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Financial Overview
13.2.4 SWOT Analysis
13.2.5 Key Developments
13.3 Fujitsu Ltd.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Financial Overview
13.3.4 SWOT Analysis
13.3.5 Key Developments
13.4 Hitachi Ltd.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Financial Overview
13.4.4 SWOT Analysis
13.4.5 Key Developments
13.5 Hewlett Packard Enterprise
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Financial Overview
13.5.4 SWOT Analysis
13.5.5 Key Developments
13.6 Huawei Technologies Co.Ltd.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Financial Overview
13.6.4 SWOT Analysis
13.6.5 Key Developments
13.7 IBM Corporation
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Financial Overview
13.7.4 SWOT Analysis
13.7.5 Key Developments
13.8 Microsoft Corporation
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Financial Overview
13.8.4 SWOT Analysis
13.8.5 Key Developments
13.9 Oracle Corporation
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Financial Overview
13.9.4 SWOT Analysis
13.9.5 Key Developments
13.10 VMware Inc.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Financial Overview
13.10.4 SWOT Analysis
13.10.5 Key Developments
14 Appendix
14.1 The Insight Partners Guidance
14.2 Glossary of Terms
14.3 Methodology
14.3.1 Coverage
14.3.2 Secondary Research
14.3.3 Primary Research
14.4 Contact Us
14.5 Disclaimer
List of Tables
Table 1: Global Software Defined Data Center Market Revenue and Forecasts to 2025 – By Services (US$ Bn) 45
Table 2: North America Software Defined Data Center Market Revenue and Forecasts to 2025 – By Solutions (US$ Bn) 80
Table 3: North America Software Defined Data Center Market Revenue and Forecasts to 2025 – By Services (US$ Bn) 82
Table 4: North America Software Defined Data Center Market Revenue and Forecasts to 2025 – By Industry Vertical (US$ Bn) 83
Table 5: Europe Software Defined Data Center Market Revenue and Forecasts to 2025 – By Solutions (US$ Bn) 94
Table 6: Europe Software defined data center Market Revenue and Forecasts to 2025 – By Services (US$ Bn) 95
Table 7: Europe Software Defined Data Center Market Revenue and Forecasts to 2025 – By Industry Vertical (US$ Bn) 96
Table 8: Asia Pacific Software defined data center Market Revenue and Forecasts to 2025 – By Solutions (US$ Bn) 105
Table 9: Asia Pacific Software defined data center Market Revenue and Forecasts to 2025 – By Services (US$ Bn) 107
Table 10: Asia Pacific Software Defined Data Center Market Revenue and Forecasts to 2025 – By Industry Vertical (US$ Bn) 109
Table 11: Middle East & Africa Software Defined Data Center Market Revenue and Forecasts to 2025 – By Solutions (US$ Bn) 112
Table 12: Middle East & Africa Software defined data center Market Revenue and Forecasts to 2025 – By Services (US$ Bn) 114
Table 13: Middle East & Africa Software Defined Data Center Market Revenue and Forecasts to 2025 – By Vertical (US$ Bn) 116
Table 14: South America Software Defined Data Center Market Revenue and Forecasts to 2025 – By Solutions (US$ Bn) 122
Table 15: South America Software Defined Data Center Market Revenue and Forecasts to 2025 – By Services (US$ Bn) 125
Table 16: South America Software Defined Data Center Market Revenue and Forecasts to 2025 – By Vertical (US$ Bn) 126
Table 17: Glossary of Terms, Software Defined Data Center Market 188
List of Figures
Figure 1: Global Software Defined Data Center Market, Global Revenue (US$ Bn), 2015 & 2025 17
Figure 2: Software Defined Data Center Market Segmentation 20
Figure 3: Software Defined Data Center Market Segmentation 21
Figure 4: North America PEST Analysis 24
Figure 5: Europe PEST Analysis 27
Figure 6: APAC PEST Analysis 30
Figure 7: MEA PEST Analysis 33
Figure 8: SAM PEST Analysis 35
Figure 9: Software defined data center Market Impact Analysis of Driver and Restraints 43
Figure 10: Global Software Defined Data Center Market Breakdown By Solution, 2015 & 2025 (%) 47
Figure 11: Global Server Virtualization Market Revenue and Forecasts to 2025 (US$ Bn) 49
Figure 12: Global Software Defined Storage Market Revenue and Forecasts to 2025 (US$ Bn) 51
Figure 13: Global Management Software/ Platform Market Revenue and Forecasts to 2025 (US$ Bn) 53
Figure 14: Global Software Defined Network Market Revenue and Forecasts to 2025 (US$ Bn) 55
Figure 15: Global Software defined data center Market Breakdown By Services, 2015 & 2025 (%) 56
Figure 16: Global Integration & Deployment Services Market Revenue and Forecasts to 2025 (US$ Bn) 57
Figure 17: Global Consulting & Professional Services Market Revenue and Forecasts to 2025 (US$ Bn) 60
Figure 18: Global Software Defined Data Center Market Breakdown By Industry Vertical, 2015 & 2025 (%) 61
Figure 19: Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn) 64
Figure 20: Global Telecom & IT Market Revenue and Forecasts to 2025 (US$ Bn) 66
Figure 21: Global Healthcare Market Revenue and Forecasts to 2025 (US$ Bn) 67
Figure 22: Global Retail Market Revenue and Forecasts to 2025 (US$ Bn) 69
Figure 23: Global Others Vertical Market Revenue and Forecasts to 2025 (US$ Bn) 72
Figure 24: Software Defined Data Center Market, Global Breakdown by Regions, 2015 (%) 73
Figure 25: North America Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 75
Figure 26: North America Software Defined Data Center Market Breakdown by Key Countries, 2015 & 2025 (%) 76
Figure 27: US Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 77
Figure 28: Canada Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 78
Figure 29: North America Software Defined Data Center Market Breakdown by Solutions, 2015 & 2025 (%) 79
Figure 30: North America Software Defined Data Center Market Breakdown By Services, 2015 & 2025(%) 81
Figure 31: North America Software Defined Data Center Market Breakdown by Industry Vertical, 2015 & 2025 (%) 83
Figure 32: Europe Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 86
Figure 33: Europe Software Defined Data Center Market Breakdown by Key Countries, 2015 & 2025 (%) 87
Figure 34: France Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 88
Figure 35: Germany Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 89
Figure 36: Italy Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 90
Figure 37: Spain Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 91
Figure 38: UK Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 92
Figure 39: Europe Software Defined Data Center Market Breakdown by Solutions, 2015 & 2025 (%) 93
Figure 40: Europe Software Defined Data Center Market Breakdown By Services, 2015 & 2025(%) 95
Figure 41: Europe Software Defined Data Center Market Breakdown by Industry Vertical, 2015 & 2025 (%) 96
Figure 42: Asia Pacific Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 99
Figure 43: Asia Pacific Software Defined Data Center Market Breakdown by Key Countries, 2015 & 2025 (%) 100
Figure 44: China Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 101
Figure 45: India Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 102
Figure 46: Australia Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 103
Figure 47: Asia Pacific Software Defined Data Center Market Breakdown by Solutions, 2015 & 2025 (%) 104
Figure 48: Asia Pacific Software Defined Data Center Market Breakdown By Services, 2015 & 2025(%) 106
Figure 49: Asia Pacific Software Defined Data Center Market Breakdown by Industry Vertical, 2015 & 2025 (%) 108
Figure 50: Middle East & Africa Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 111
Figure 51: Middle East & Africa Software Defined Data Center Market Breakdown by Solutions, 2015 & 2025 (%) 112
Figure 52: Middle East & Africa Software Defined Data Center Market Breakdown By Services, 2015 & 2025(%) 114
Figure 53: Middle East & Africa Software Defined Data Center Market Breakdown by Industry Vertical, 2015 & 2025 (%) 116
Figure 54: South America Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 119
Figure 55: South America Software Defined Data Center Market Breakdown by Key Countries, 2015 & 2025 (%) 120
Figure 56: Brazil Software Defined Data Center Market Revenue and Forecasts to 2025 (US$ Bn) 121
Figure 57: South America Software Defined Data Center Market Breakdown by Solutions, 2015 & 2025 (%) 122
Figure 58: South America Software Defined Data Center Market Breakdown By Services, 2015 & 2025(%) 124
Figure 59: South America Software Defined Data Center Market Breakdown by Vertical, 2015 & 2025 (%) 126
Figure 60: Software Defined Data Center Market Competitive Product Mapping 136
Figure 61: Software Defined Data Center Market, Top 5 Companies 137
The List of Companies
- Cisco Systems, Inc.
- Citrix Systems, Inc.
- Fujitsu Ltd.
- Hitachi, Ltd.
- Hewlett Packard Enterprise
- Huawei Technologies Co. Ltd.
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- VMware, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.