Solar Water Heater Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
A solar water heater consists of a solar panel, a water storage tank and an inverter system. The sunlight which falls on the solar panels is utilized for heating the water inside the insulated storage tank either by a pump or directly with the thermosiphon principle. According to the thermosyphon principle, the fluid circulation is on the basis of the natural convention, where warm water rises and is replaced by cold water. Some of the advantages of solar water heaters over other types of water heaters include cost-effectiveness and less dependence on the different kind of fossil fuels. These heaters are normally installed on the rooftop of building where the intensity of sunlight is maximum all over the day.
MARKET DYNAMICS
The major factors driving the growth of the solar water heater market are stringent government regulations against GHG emissions, high demand for hot water from hospitals and hotels and replacement of existing water heaters. Further, the emerging demand for HWHs is likely to offer significant growth opportunities for the solar water heater market in the near future. However, the lack of consumer awareness is one of the restraints of the market.
MARKET SCOPE
The "Global Solar Water Heater Market Analysis to 2031" is a specialized and in-depth study of the solar water heater industry with a special focus on the global market trend analysis. The report aims to provide an overview of solar water heater market with detailed market segmentation by collector, system, application and geography. The global solar water heater market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading solar water heater market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global solar water heater market is segmented on the basis of collector, system and application. Based on collector, the market is segmented as evacuated tube collectors, flat plate collectors and unglazed water collectors. Based on system, the solar water heater market is divided into thermosiphons system and pumped system. On basis of application, the market is bifurcated into residential, commercial and industrial.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global solar water heater market based on various segments. it also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The solar water heater market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting solar water heater market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for the solar water heater market for each region.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global solar water heater market based on various segments. it also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The solar water heater market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting solar water heater market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for the solar water heater market for each region.
MARKET PLAYERS
The reports cover key developments in the solar water heater market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from solar water heater market are anticipated to lucrative growth opportunities in the future with the rising demand for solar water heater in the global market. Below mentioned is the list of few companies engaged in the solar water heater market.
The report also includes the profiles of key solar water heater companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key development in the past five years.
- A. O. Smith Corporation
- Alternate Energy Technologies, LLC
- Bosch Thermotechnik GmbH
- Bradford White Corporation
- Chromagen Ltd.
- Rheem Manufacturing Company
- SunTank
- V-Guard Industries Ltd.
- Viessmann Manufacturing Company Inc.
- Wagner Renewables Ltd.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Solar Water Heater Market - By Collector
1.3.2Solar Water Heater Market - By System
1.3.3Solar Water Heater Market - By Application
1.3.4Solar Water Heater Market - By Region
1.3.4.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.SOLAR WATER HEATER MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.SOLAR WATER HEATER MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6.SOLAR WATER HEATER MARKET - GLOBAL MARKET ANALYSIS
6.1.SOLAR WATER HEATER - GLOBAL MARKET OVERVIEW
6.2.SOLAR WATER HEATER - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.SOLAR WATER HEATER MARKET - REVENUE AND FORECASTS TO 2028 - COLLECTOR
7.1.OVERVIEW
7.2.COLLECTOR MARKET FORECASTS AND ANALYSIS
7.3.EVACUATED TUBE COLLECTORS
7.3.1.Overview
7.3.2.Evacuated Tube Collectors Market Forecast and Analysis
7.4.FLAT PLATE COLLECTORS
7.4.1.Overview
7.4.2.Flat Plate Collectors Market Forecast and Analysis
7.5.UNGLAZED WATER COLLECTORS
7.5.1.Overview
7.5.2.Unglazed Water Collectors Market Forecast and Analysis
8.SOLAR WATER HEATER MARKET - REVENUE AND FORECASTS TO 2028 - SYSTEM
8.1.OVERVIEW
8.2.SYSTEM MARKET FORECASTS AND ANALYSIS
8.3.THERMOSIPHONS SYSTEM
8.3.1.Overview
8.3.2.Thermosiphons System Market Forecast and Analysis
8.4.PUMPED SYSTEM
8.4.1.Overview
8.4.2.Pumped System Market Forecast and Analysis
9.SOLAR WATER HEATER MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1.OVERVIEW
9.2.APPLICATION MARKET FORECASTS AND ANALYSIS
9.3.RESIDENTIAL
9.3.1.Overview
9.3.2.Residential Market Forecast and Analysis
9.4.COMMERCIAL
9.4.1.Overview
9.4.2.Commercial Market Forecast and Analysis
9.5.INDUSTRIAL
9.5.1.Overview
9.5.2.Industrial Market Forecast and Analysis
10.SOLAR WATER HEATER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Solar Water Heater Market Overview
10.1.2North America Solar Water Heater Market Forecasts and Analysis
10.1.3North America Solar Water Heater Market Forecasts and Analysis - By Collector
10.1.4North America Solar Water Heater Market Forecasts and Analysis - By System
10.1.5North America Solar Water Heater Market Forecasts and Analysis - By Application
10.1.6North America Solar Water Heater Market Forecasts and Analysis - By Countries
10.1.6.1United States Solar Water Heater Market
10.1.6.1.1United States Solar Water Heater Market by Collector
10.1.6.1.2United States Solar Water Heater Market by System
10.1.6.1.3United States Solar Water Heater Market by Application
10.1.6.2Canada Solar Water Heater Market
10.1.6.2.1Canada Solar Water Heater Market by Collector
10.1.6.2.2Canada Solar Water Heater Market by System
10.1.6.2.3Canada Solar Water Heater Market by Application
10.1.6.3Mexico Solar Water Heater Market
10.1.6.3.1Mexico Solar Water Heater Market by Collector
10.1.6.3.2Mexico Solar Water Heater Market by System
10.1.6.3.3Mexico Solar Water Heater Market by Application
10.2.EUROPE
10.2.1Europe Solar Water Heater Market Overview
10.2.2Europe Solar Water Heater Market Forecasts and Analysis
10.2.3Europe Solar Water Heater Market Forecasts and Analysis - By Collector
10.2.4Europe Solar Water Heater Market Forecasts and Analysis - By System
10.2.5Europe Solar Water Heater Market Forecasts and Analysis - By Application
10.2.6Europe Solar Water Heater Market Forecasts and Analysis - By Countries
10.2.6.1Germany Solar Water Heater Market
10.2.6.1.1Germany Solar Water Heater Market by Collector
10.2.6.1.2Germany Solar Water Heater Market by System
10.2.6.1.3Germany Solar Water Heater Market by Application
10.2.6.2France Solar Water Heater Market
10.2.6.2.1France Solar Water Heater Market by Collector
10.2.6.2.2France Solar Water Heater Market by System
10.2.6.2.3France Solar Water Heater Market by Application
10.2.6.3Italy Solar Water Heater Market
10.2.6.3.1Italy Solar Water Heater Market by Collector
10.2.6.3.2Italy Solar Water Heater Market by System
10.2.6.3.3Italy Solar Water Heater Market by Application
10.2.6.4United Kingdom Solar Water Heater Market
10.2.6.4.1United Kingdom Solar Water Heater Market by Collector
10.2.6.4.2United Kingdom Solar Water Heater Market by System
10.2.6.4.3United Kingdom Solar Water Heater Market by Application
10.2.6.5Russia Solar Water Heater Market
10.2.6.5.1Russia Solar Water Heater Market by Collector
10.2.6.5.2Russia Solar Water Heater Market by System
10.2.6.5.3Russia Solar Water Heater Market by Application
10.2.6.6Rest of Europe Solar Water Heater Market
10.2.6.6.1Rest of Europe Solar Water Heater Market by Collector
10.2.6.6.2Rest of Europe Solar Water Heater Market by System
10.2.6.6.3Rest of Europe Solar Water Heater Market by Application
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Solar Water Heater Market Overview
10.3.2Asia-Pacific Solar Water Heater Market Forecasts and Analysis
10.3.3Asia-Pacific Solar Water Heater Market Forecasts and Analysis - By Collector
10.3.4Asia-Pacific Solar Water Heater Market Forecasts and Analysis - By System
10.3.5Asia-Pacific Solar Water Heater Market Forecasts and Analysis - By Application
10.3.6Asia-Pacific Solar Water Heater Market Forecasts and Analysis - By Countries
10.3.6.1Australia Solar Water Heater Market
10.3.6.1.1Australia Solar Water Heater Market by Collector
10.3.6.1.2Australia Solar Water Heater Market by System
10.3.6.1.3Australia Solar Water Heater Market by Application
10.3.6.2China Solar Water Heater Market
10.3.6.2.1China Solar Water Heater Market by Collector
10.3.6.2.2China Solar Water Heater Market by System
10.3.6.2.3China Solar Water Heater Market by Application
10.3.6.3India Solar Water Heater Market
10.3.6.3.1India Solar Water Heater Market by Collector
10.3.6.3.2India Solar Water Heater Market by System
10.3.6.3.3India Solar Water Heater Market by Application
10.3.6.4Japan Solar Water Heater Market
10.3.6.4.1Japan Solar Water Heater Market by Collector
10.3.6.4.2Japan Solar Water Heater Market by System
10.3.6.4.3Japan Solar Water Heater Market by Application
10.3.6.5South Korea Solar Water Heater Market
10.3.6.5.1South Korea Solar Water Heater Market by Collector
10.3.6.5.2South Korea Solar Water Heater Market by System
10.3.6.5.3South Korea Solar Water Heater Market by Application
10.3.6.6Rest of Asia-Pacific Solar Water Heater Market
10.3.6.6.1Rest of Asia-Pacific Solar Water Heater Market by Collector
10.3.6.6.2Rest of Asia-Pacific Solar Water Heater Market by System
10.3.6.6.3Rest of Asia-Pacific Solar Water Heater Market by Application
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Solar Water Heater Market Overview
10.4.2Middle East and Africa Solar Water Heater Market Forecasts and Analysis
10.4.3Middle East and Africa Solar Water Heater Market Forecasts and Analysis - By Collector
10.4.4Middle East and Africa Solar Water Heater Market Forecasts and Analysis - By System
10.4.5Middle East and Africa Solar Water Heater Market Forecasts and Analysis - By Application
10.4.6Middle East and Africa Solar Water Heater Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Solar Water Heater Market
10.4.6.1.1South Africa Solar Water Heater Market by Collector
10.4.6.1.2South Africa Solar Water Heater Market by System
10.4.6.1.3South Africa Solar Water Heater Market by Application
10.4.6.2Saudi Arabia Solar Water Heater Market
10.4.6.2.1Saudi Arabia Solar Water Heater Market by Collector
10.4.6.2.2Saudi Arabia Solar Water Heater Market by System
10.4.6.2.3Saudi Arabia Solar Water Heater Market by Application
10.4.6.3U.A.E Solar Water Heater Market
10.4.6.3.1U.A.E Solar Water Heater Market by Collector
10.4.6.3.2U.A.E Solar Water Heater Market by System
10.4.6.3.3U.A.E Solar Water Heater Market by Application
10.4.6.4Rest of Middle East and Africa Solar Water Heater Market
10.4.6.4.1Rest of Middle East and Africa Solar Water Heater Market by Collector
10.4.6.4.2Rest of Middle East and Africa Solar Water Heater Market by System
10.4.6.4.3Rest of Middle East and Africa Solar Water Heater Market by Application
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Solar Water Heater Market Overview
10.5.2South and Central America Solar Water Heater Market Forecasts and Analysis
10.5.3South and Central America Solar Water Heater Market Forecasts and Analysis - By Collector
10.5.4South and Central America Solar Water Heater Market Forecasts and Analysis - By System
10.5.5South and Central America Solar Water Heater Market Forecasts and Analysis - By Application
10.5.6South and Central America Solar Water Heater Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Solar Water Heater Market
10.5.6.1.1Brazil Solar Water Heater Market by Collector
10.5.6.1.2Brazil Solar Water Heater Market by System
10.5.6.1.3Brazil Solar Water Heater Market by Application
10.5.6.2Argentina Solar Water Heater Market
10.5.6.2.1Argentina Solar Water Heater Market by Collector
10.5.6.2.2Argentina Solar Water Heater Market by System
10.5.6.2.3Argentina Solar Water Heater Market by Application
10.5.6.3Rest of South and Central America Solar Water Heater Market
10.5.6.3.1Rest of South and Central America Solar Water Heater Market by Collector
10.5.6.3.2Rest of South and Central America Solar Water Heater Market by System
10.5.6.3.3Rest of South and Central America Solar Water Heater Market by Application
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.SOLAR WATER HEATER MARKET, KEY COMPANY PROFILES
12.1.A. O. SMITH CORPORATION
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.ALTERNATE ENERGY TECHNOLOGIES, LLC
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.BOSCH THERMOTECHNIK GMBH
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.BRADFORD WHITE CORPORATION
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.CHROMAGEN LTD.
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.RHEEM MANUFACTURING COMPANY
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.SUNTANK
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.V-GUARD INDUSTRIES LTD.
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.VIESSMANN MANUFACTURING COMPANY INC.
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.WAGNER RENEWABLES LTD.
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
1. A. O. Smith Corporation2. Alternate Energy Technologies, LLC3. Bosch Thermotechnik GmbH4. Bradford White Corporation5. Chromagen Ltd.6. Rheem Manufacturing Company7. SunTank8. V-Guard Industries Ltd.9. Viessmann Manufacturing Company Inc.10. Wagner Renewables Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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