The sourdough market is expected to register a CAGR of 5% during 2023–2031. Growing demand for gluten-free sourdough is likely to remain key market trend.

Sourdough Market Analysis:

• The popularity of sourdough bread stems from the increasing health awareness and the need for consumers to find more organic options of their daily bread. One of the key reasons for the increasing popularity of sourdough specifically is that people believe it to provide digestive and nutrition benefits over other breads. This follows a broader consumer trend of favoring natural methods of food production, as well as a preference for ancient grains, and more generally for unprocessed products.
• The increasing demand for natural and artisanal breads is driving the sourdough market. With heightening awareness about healthier food options and increased interest in traditional ways of food production, the sourdough market is experiencing growth.

Sourdough Market Overview

• The global sourdough market is growing with rising applications in bread, cakes, pastries, pizza bases, etc. The market is studied based on geographical regions, which include North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.
• The growth of sourdough market can be attributed to increasing demand for healthier and organic bread products. Rising consumer preference for natural and artisanal products and flavor preferences as well as different variations can be considered for sourdough market expansion. Moreover, availability of organic sourdough-based products as well as different applications are also benefiting the sourdough market growth.

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Sourdough Market: Strategic Insights

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Sourdough Market Drivers and Opportunities

Significant Growth of the Bakery Industry

• The development of bakery industry is considered as a big factor for the growth of sourdough market. The bakery industry is expanding with the rising preference of bakery products as they save preparation and cooking time due to ready-to-eat or ready-to-bake features. The rapid urbanization, rising number of dual income families, and busy lifestyles are the major driving forces behind the demand of ready-to-eat or ready-to-bake food products which also include the bakery products.
• There is a growing interest in sourdough in the bakery industry, especially because sugar and calories reduction offers a healthy alternative to the consumers. Vendors are seeing their business increasing because the consumers are looking for healthier products. Consumers associate sourdough products with being healthier compared to conventional baked products as the microorganisms present in the sourdough can help in the digestion and breaking down process of bread. This goes in line with another trend which is the inclination for natural and organic food products.

Opportunities

Preference for Local Ingredients to Manufacture Sourdough

• Sourdough bread is appreciated by people all over the world because it is mostly made of local ingredients. In recent years, the consumer preference for the products of local production has grown. The higher sustainability and positive environmental impact are among the main reasons. Buying local products instead of mass-produced ones supports farmers and small businesses in local districts. Using local goods in the production process in food industry helps to minimize the carbon footprint
• The further advancement of local ingredients in the making of sourdough bread, such as ‘farm-to-table’ or prioritizing freshness and quality of ingredients, can also add flavor and promote sourdough bread as a well-sourced, regional food with a distinct flavor profile.
• The flour and grains chosen by many artisan bread bakers are locally milled and tend to be produced in smaller batches which provides enhanced quality than industrial flours and grains.

Sourdough Market Segmentation

The scope of the global sourdough market has been segmented on the based-on product type, category, and distribution channel.

• Based on product type, the sourdough market is divided into rolls, loaves, baguettes, and others.
• On the basis of category, the market is divided into gluten-free and conventional.
• Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.

Sourdough Market Share Analysis by Geography

• Sourdough Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering sourdough market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers Porter’s Five Forces analysis, which involves the study of major factors that influence the sourdough market in these regions.

Sourdough Market Report Scope

Sourdough Market News and Recent Developments:

The sourdough market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:

• Puratos announced the launch of Sapore Lavida, the first completely traceable active sourdough produced in Belgium. The new ingredient is made exclusively with 100% wholewheat flour sourced from regenerative agriculture practices, enabling bakers across mainland Europe to meet growing demand for locally produced, sustainably-sourced sourdough products. In all applications, Sapore Lavida offers a tangy flavor profile with fruity, balanced lactic and acetic notes, and it enhances fiber content in white bread. The launch also signals the start of an ongoing collaboration between Puratos and several farming cooperatives, gathering vital insights into regenerative agriculture to help improve sustainability across the wider bakery industry. (Source – Puratos, Newsletters, May 2024)
• Calise & Sons Bakery has launched new Sourdough Bulkie Rolls, expanding its lineup of signature rolls and sourdough products. The Sourdough Bulkie Rolls feature the same soft and chewy crust and light, and airy texture of the company’s Bulkie Rolls with a distinct tang of sourdough. (Source - Calise & Sons Bakery, Newsletter, April 2024)

Sourdough Market Report Coverage and Deliverables

The “Sourdough Market Size and Forecast (2021 – 2031)” provides a detailed analysis of the market covering below areas:

• Sourdough market size and forecast at global, regional and country levels for all the key market segments covered under the scope.
• Sourdough market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Sourdough market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the sourdough market.
• Detailed company profiles