Spirulina Powder Market Updates by 2031
Analyst Perspective
The global spirulina powder market is expected to register a CAGR of ~8%. Health and wellness trends, dietary trends, and environmental sustainability are significant factors that drive the spirulina powder market growth. Limited scientific research, lack of consumer awareness, and lack of availability are major challenging factors that may hamper spirulina powder growth. Soaring health and wellness trends, production innovation, and rising vegan and plant-based protein demand are growth-driven opportunities for the spirulina powder market. The market is anticipated to grow in the forecasted period due to increasing awareness of spirulina powder.
Market Overview
Spirulina, cyanobacterium recognized for its protein and amino acid richness, boosts a distinctive blue-green color recurrently used as a dietary supplement. It encompasses pigments like C phycocyanin and phycoerythrin, which is responsible for its color. These microalgae serve as a dietary supplement and harbors amino acids such as valine, linoleic acid, phenylalanine, and lysine, imparting antioxidants. Spirulina's amino acid profile contributes to various health benefits, including inflammation reduction, blood pressure stabilization, allergy relief, and diabetes risk reduction. Spirulina powder has versatile applications across the pharmaceuticals, food and beverage industries. The market is estimated to grow due to the increasing use of cosmetics and dietary supplements, growing health consciousness among individuals, and increasing research and development.
Market Drivers
- People are increasingly focused on preventative health and wellness solutions. Spirulina's impressive nutritional profile, packed with protein, antioxidants, vitamins, and minerals, aligns with the trend.
- Vegan and vegetarian diets are gaining popularity, and spirulina offers a complete plant-based protein source with all essential amino acids, attracting individuals seeking alternatives to animal-derived protein.
- Spirulina's anti-inflammatory and antioxidant properties are linked to reducing the risk of chronic diseases like heart disease, diabetes, and certain cancers. This preventive health aspect is driving the market growth.
- Athletes increasingly turn to spirulina for its potential to boost energy, improve endurance, and aid in muscle recovery. Its high iron content also helps combat anemia, a common issue among athletes.
- Above mentioned factors are likely to drive the market growth of spirulina powder.
Market Segmentation
The global spirulina powder market is segmented based on nature and application. The global spirulina powder market is segmented based on nature, organic, and conventional. The global spirulina powder market is segmented based on application in food and beverage, pharmaceuticals and nutraceuticals, animal feed, personal care, and others.
Regional Analysis
The report provides a detailed industry overview, which includes qualitative and quantitative information. It gives information on an overview and forecast of the global spirulina powder market based on several segments. It also provides market size and forecast estimates from 2021 to 2031 concerning five major regions: Europe, North America, Asia-Pacific (APAC), Middle East & Africa (M.E.A.), and South & Central America. The spirulina powder market by region is also sub-segmented by respective countries and segments. The spirulina powder market report covers an analysis and forecast of eighteen countries globally and the prevailing trends and opportunities in the region.
The report analyses factors affecting the spirulina powder market from both the demand and supply side. Furthermore, it evaluates market dynamics during the forecast period, i.e., drivers, challenges, opportunities, and future trends. The report also provides an extensive Porter's Five Forces analysis highlighting factors affecting the spirulina powder market in these regions.
Key Players
The reports cover vital organic and inorganic growth strategy developments in the spirulina powder market. Various companies concentrate on organic growth strategies such as product launches, approvals, patents, and others. Inorganic growth strategies activities observed in the market were partnerships & collaborations, and acquisitions. These activities have paved the way for the development of the business and customer base of market players. The market players in the Spirulina powder market are expected to have lucrative growth opportunities with the increasing demand for filter products in the global market.
The report includes key companies' profiles, SWOT analysis, and spirulina powder market strategies. The report also focuses on leading market players with information including components and services offered, company profiles, financial information for the last three years, and critical development in the past five years.
Below is a list of companies engaged in the spirulina powder market.
- D.I.C. Corporation
- C.H.R. Hansen
- Cyanotech
- Naturex
- Aim Grow Biotech CO., Ltd.
- E.I.D - Parry (India) Ltd
- Fraken Biochem Co. Ltd
- Fuqing King Dnarmsa Spirulina Co., Ltd.
- Naturalin Bio-Resources Co , Ltd
- Sensient Cosmetic Technologies
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
TABLE OF CONTENTS
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Spirulina Powder Market - By Nature
1.3.2Spirulina Powder Market - By Application
1.3.3Spirulina Powder Market - By Sales Channel
1.3.4Spirulina Powder Market - By Region
1.3.4.1By Country
2.KEY TAKEWAYS
3.RESEARCH METHODOLOGY
4.SPIRULINA POWDER MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.EXPERT OPINIONS
5.SPIRULINA POWDER MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6.SPIRULINA POWDER MARKET - GLOBAL MARKET ANALYSIS
6.1.SPIRULINA POWDER - GLOBAL MARKET OVERVIEW
6.2.SPIRULINA POWDER - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.SPIRULINA POWDER MARKET - REVENUE AND FORECASTS TO 2028 - NATURE
7.1.OVERVIEW
7.2.NATURE MARKET FORECASTS AND ANALYSIS
7.3.ORGANIC
7.3.1.Overview
7.3.2.Organic Market Forecast and Analysis
7.4.CONVENTIONAL
7.4.1.Overview
7.4.2.Conventional Market Forecast and Analysis
8.SPIRULINA POWDER MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1.OVERVIEW
8.2.APPLICATION MARKET FORECASTS AND ANALYSIS
8.3.FOOD AND BEVERAGE
8.3.1.Overview
8.3.2.Food and Beverage Market Forecast and Analysis
8.4.DIETARY SUPPLEMENTS
8.4.1.Overview
8.4.2.Dietary Supplements Market Forecast and Analysis
8.5.PHARMACEUTICALS
8.5.1.Overview
8.5.2.Pharmaceuticals Market Forecast and Analysis
8.6.ANIMAL AND AQUACULTURE FEED
8.6.1.Overview
8.6.2.Animal and Aquaculture Feed Market Forecast and Analysis
8.7.COSMETICS AND PERSONAL CARE
8.7.1.Overview
8.7.2.Cosmetics and Personal Care Market Forecast and Analysis
8.8.OTHERS
8.8.1.Overview
8.8.2.Others Market Forecast and Analysis
9.SPIRULINA POWDER MARKET - REVENUE AND FORECASTS TO 2028 - SALES CHANNEL
9.1.OVERVIEW
9.2.SALES CHANNEL MARKET FORECASTS AND ANALYSIS
9.3.DIRECT SALES
9.3.1.Overview
9.3.2.Direct Sales Market Forecast and Analysis
9.4.RETAIL SALES
9.4.1.Overview
9.4.2.Retail Sales Market Forecast and Analysis
9.4.3.Modern Trade Market
9.4.3.1.Overview
9.4.3.2.Modern Trade Market Forecast and Analysis
9.4.4.Specialty stores Market
9.4.4.1.Overview
9.4.4.2.Specialty stores Market Forecast and Analysis
9.4.5.Pharmacy and Drug stores Market
9.4.5.1.Overview
9.4.5.2.Pharmacy and Drug stores Market Forecast and Analysis
9.4.6.Online retail Market
9.4.6.1.Overview
9.4.6.2.Online retail Market Forecast and Analysis
9.4.7.Others Market
9.4.7.1.Overview
9.4.7.2.Others Market Forecast and Analysis
10.SPIRULINA POWDER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Spirulina Powder Market Overview
10.1.2North America Spirulina Powder Market Forecasts and Analysis
10.1.3North America Spirulina Powder Market Forecasts and Analysis - By Nature
10.1.4North America Spirulina Powder Market Forecasts and Analysis - By Application
10.1.5North America Spirulina Powder Market Forecasts and Analysis - By Sales Channel
10.1.6North America Spirulina Powder Market Forecasts and Analysis - By Countries
10.1.6.1United States Spirulina Powder Market
10.1.6.1.1United States Spirulina Powder Market by Nature
10.1.6.1.2United States Spirulina Powder Market by Application
10.1.6.1.3United States Spirulina Powder Market by Sales Channel
10.1.6.2Canada Spirulina Powder Market
10.1.6.2.1Canada Spirulina Powder Market by Nature
10.1.6.2.2Canada Spirulina Powder Market by Application
10.1.6.2.3Canada Spirulina Powder Market by Sales Channel
10.1.6.3Mexico Spirulina Powder Market
10.1.6.3.1Mexico Spirulina Powder Market by Nature
10.1.6.3.2Mexico Spirulina Powder Market by Application
10.1.6.3.3Mexico Spirulina Powder Market by Sales Channel
10.2.EUROPE
10.2.1Europe Spirulina Powder Market Overview
10.2.2Europe Spirulina Powder Market Forecasts and Analysis
10.2.3Europe Spirulina Powder Market Forecasts and Analysis - By Nature
10.2.4Europe Spirulina Powder Market Forecasts and Analysis - By Application
10.2.5Europe Spirulina Powder Market Forecasts and Analysis - By Sales Channel
10.2.6Europe Spirulina Powder Market Forecasts and Analysis - By Countries
10.2.6.1Germany Spirulina Powder Market
10.2.6.1.1Germany Spirulina Powder Market by Nature
10.2.6.1.2Germany Spirulina Powder Market by Application
10.2.6.1.3Germany Spirulina Powder Market by Sales Channel
10.2.6.2France Spirulina Powder Market
10.2.6.2.1France Spirulina Powder Market by Nature
10.2.6.2.2France Spirulina Powder Market by Application
10.2.6.2.3France Spirulina Powder Market by Sales Channel
10.2.6.3Italy Spirulina Powder Market
10.2.6.3.1Italy Spirulina Powder Market by Nature
10.2.6.3.2Italy Spirulina Powder Market by Application
10.2.6.3.3Italy Spirulina Powder Market by Sales Channel
10.2.6.4United Kingdom Spirulina Powder Market
10.2.6.4.1United Kingdom Spirulina Powder Market by Nature
10.2.6.4.2United Kingdom Spirulina Powder Market by Application
10.2.6.4.3United Kingdom Spirulina Powder Market by Sales Channel
10.2.6.5Russia Spirulina Powder Market
10.2.6.5.1Russia Spirulina Powder Market by Nature
10.2.6.5.2Russia Spirulina Powder Market by Application
10.2.6.5.3Russia Spirulina Powder Market by Sales Channel
10.2.6.6Rest of Europe Spirulina Powder Market
10.2.6.6.1Rest of Europe Spirulina Powder Market by Nature
10.2.6.6.2Rest of Europe Spirulina Powder Market by Application
10.2.6.6.3Rest of Europe Spirulina Powder Market by Sales Channel
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Spirulina Powder Market Overview
10.3.2Asia-Pacific Spirulina Powder Market Forecasts and Analysis
10.3.3Asia-Pacific Spirulina Powder Market Forecasts and Analysis - By Nature
10.3.4Asia-Pacific Spirulina Powder Market Forecasts and Analysis - By Application
10.3.5Asia-Pacific Spirulina Powder Market Forecasts and Analysis - By Sales Channel
10.3.6Asia-Pacific Spirulina Powder Market Forecasts and Analysis - By Countries
10.3.6.1Australia Spirulina Powder Market
10.3.6.1.1Australia Spirulina Powder Market by Nature
10.3.6.1.2Australia Spirulina Powder Market by Application
10.3.6.1.3Australia Spirulina Powder Market by Sales Channel
10.3.6.2China Spirulina Powder Market
10.3.6.2.1China Spirulina Powder Market by Nature
10.3.6.2.2China Spirulina Powder Market by Application
10.3.6.2.3China Spirulina Powder Market by Sales Channel
10.3.6.3India Spirulina Powder Market
10.3.6.3.1India Spirulina Powder Market by Nature
10.3.6.3.2India Spirulina Powder Market by Application
10.3.6.3.3India Spirulina Powder Market by Sales Channel
10.3.6.4Japan Spirulina Powder Market
10.3.6.4.1Japan Spirulina Powder Market by Nature
10.3.6.4.2Japan Spirulina Powder Market by Application
10.3.6.4.3Japan Spirulina Powder Market by Sales Channel
10.3.6.5South Korea Spirulina Powder Market
10.3.6.5.1South Korea Spirulina Powder Market by Nature
10.3.6.5.2South Korea Spirulina Powder Market by Application
10.3.6.5.3South Korea Spirulina Powder Market by Sales Channel
10.3.6.6Rest of Asia-Pacific Spirulina Powder Market
10.3.6.6.1Rest of Asia-Pacific Spirulina Powder Market by Nature
10.3.6.6.2Rest of Asia-Pacific Spirulina Powder Market by Application
10.3.6.6.3Rest of Asia-Pacific Spirulina Powder Market by Sales Channel
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Spirulina Powder Market Overview
10.4.2Middle East and Africa Spirulina Powder Market Forecasts and Analysis
10.4.3Middle East and Africa Spirulina Powder Market Forecasts and Analysis - By Nature
10.4.4Middle East and Africa Spirulina Powder Market Forecasts and Analysis - By Application
10.4.5Middle East and Africa Spirulina Powder Market Forecasts and Analysis - By Sales Channel
10.4.6Middle East and Africa Spirulina Powder Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Spirulina Powder Market
10.4.6.1.1South Africa Spirulina Powder Market by Nature
10.4.6.1.2South Africa Spirulina Powder Market by Application
10.4.6.1.3South Africa Spirulina Powder Market by Sales Channel
10.4.6.2Saudi Arabia Spirulina Powder Market
10.4.6.2.1Saudi Arabia Spirulina Powder Market by Nature
10.4.6.2.2Saudi Arabia Spirulina Powder Market by Application
10.4.6.2.3Saudi Arabia Spirulina Powder Market by Sales Channel
10.4.6.3U.A.E Spirulina Powder Market
10.4.6.3.1U.A.E Spirulina Powder Market by Nature
10.4.6.3.2U.A.E Spirulina Powder Market by Application
10.4.6.3.3U.A.E Spirulina Powder Market by Sales Channel
10.4.6.4Rest of Middle East and Africa Spirulina Powder Market
10.4.6.4.1Rest of Middle East and Africa Spirulina Powder Market by Nature
10.4.6.4.2Rest of Middle East and Africa Spirulina Powder Market by Application
10.4.6.4.3Rest of Middle East and Africa Spirulina Powder Market by Sales Channel
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Spirulina Powder Market Overview
10.5.2South and Central America Spirulina Powder Market Forecasts and Analysis
10.5.3South and Central America Spirulina Powder Market Forecasts and Analysis - By Nature
10.5.4South and Central America Spirulina Powder Market Forecasts and Analysis - By Application
10.5.5South and Central America Spirulina Powder Market Forecasts and Analysis - By Sales Channel
10.5.6South and Central America Spirulina Powder Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Spirulina Powder Market
10.5.6.1.1Brazil Spirulina Powder Market by Nature
10.5.6.1.2Brazil Spirulina Powder Market by Application
10.5.6.1.3Brazil Spirulina Powder Market by Sales Channel
10.5.6.2Argentina Spirulina Powder Market
10.5.6.2.1Argentina Spirulina Powder Market by Nature
10.5.6.2.2Argentina Spirulina Powder Market by Application
10.5.6.2.3Argentina Spirulina Powder Market by Sales Channel
10.5.6.3Rest of South and Central America Spirulina Powder Market
10.5.6.3.1Rest of South and Central America Spirulina Powder Market by Nature
10.5.6.3.2Rest of South and Central America Spirulina Powder Market by Application
10.5.6.3.3Rest of South and Central America Spirulina Powder Market by Sales Channel
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.SPIRULINA POWDER MARKET, KEY COMPANY PROFILES
12.1.CHR. HANSEN HOLDING A/S
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.CYANOTECH CORPORATION
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.DDW THE COLOUR HOUSE
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.DIC CORPORATION
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.FUQING KING DNARMSA SPIRULINA CO., LTD.
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.GENERAL NUTRITION CORPORATION
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.NATURALIN BIO-RESOURCES CO., LTD
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.NATUREX S.A.
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.NOW HEALTH GROUP, INC.
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.SENSIENT COLORS LLC
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
The List of Companies
1.Chr. Hansen Holding A/S
2.Cyanotech Corporation
3.DDW The Colour House
4.DIC Corporation
5.Fuqing King Dnarmsa Spirulina Co., Ltd.
6.General Nutrition Corporation
7.Naturalin Bio-Resources Co., Ltd
8.Naturex S.A.
9.NOW Health Group, Inc.
10.Sensient Colors LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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