Subscriber Data Management Market Outlook by 2031
The subscriber data management market size is projected to reach US$ 21.76 billion by 2031 from US$ 6.45 billion in 2023. The market is expected to register a CAGR of 16.4% during 2023–2031. The adoption of federated identity management models is likely to remain a key trends in the market.
Subscriber Data Management Market Analysis
The rise in the number of mobile users and devices, as well as the deployment of Network Function virtualization (NFV) and IP systems, coupled with increased subscriber demand for LTE and VoLTE technologies, are all driving the demand for subscriber data management.
Subscriber Data Management Market Overview
Subscriber Data Management (SDM) refers to how telecommunications networks efficiently manage their consumers' data in a single location. The industry practice for data management was to employ separate repositories based on subscriber location, network (e.g., 2G/3G/5G), and other factors. SDM is a common-sense solution that consolidates all subscriber data for more efficient and safe user data management. The SDM solution unifies and manages the subscriber data of network carriers, including access preferences, services, locations, authentication, identities, and presence, into unified data repositories. Furthermore, it improves the carrier networks by lowering their operating costs while maintaining consistent service to users. It also allows operators to examine subscriber data in a centralized manner, allowing them to monetize their subscriber data more effectively. SDM also assists telecom operators in lowering network complexity, the total cost of ownership, and time to market for new services.
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Subscriber Data Management Market: Strategic Insights
Market Size Value in US$ 4,764.8 Million in 2021 Market Size Value by US$ 13,809.6 Million by 2028 Growth rate CAGR of 16.4% from 2021-2028 Forecast Period 2021-2028 Base Year 2021
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Subscriber Data Management Market: Strategic Insights
| Market Size Value in | US$ 4,764.8 Million in 2021 |
| Market Size Value by | US$ 13,809.6 Million by 2028 |
| Growth rate | CAGR of 16.4% from 2021-2028 |
| Forecast Period | 2021-2028 |
| Base Year | 2021 |
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Subscriber Data Management Market Drivers and Opportunities
Increase in Adoption of Subscriber Data Management Solutions by Telecom Operators to Favor Market
Subscriber data management (SDM) solution converges the management of subscriber data across different network domains. The SDM solution unifies and manages the subscriber data of network carriers, including access preferences, services, locations, authentication, identities, and presence, into unified data repositories. Furthermore, it improves the carrier networks by lowering their operating costs while maintaining consistent service to users. It also allows operators to examine subscriber data in a centralized manner, allowing them to monetize their subscriber data more effectively. SDM also assists telecom operators in lowering network complexity, the total cost of ownership, and time to market for new services.
The need to lower operating expenses and facilitate cross-network convergence, as well as the rise in subscriber demand for LTE and VoLTE, IMS implementation, and telcos' shift to NFV technologies, will boost the subscriber data management market growth among the telecom enterprises. Moreover, third parties can help telecom carriers supply new and improved services by providing new value chains that are slowly but steadily recognized. Telecom companies are looking into the possibility of providing similar degrees of personalization and activity tracking to their customers. Third parties may find subscriber data to be particularly appealing to enhance the services they may provide by leveraging the telecom operators' infrastructure. Thus, the rising adoption of SDM solutions by telecom operators is significantly fuelling the growth of the market.
Increased Adoption of 5G and Cloud-Based Monetization Solutions
The growing adoption of 5G technology and cloud-based monetization solutions is driving the demand for subscriber data management solutions. 5G technology enables telecoms to collect real-time consumer data and make informed decisions. By implementing analytics-driven customer-value management, telecoms may boost revenue by 5 to 8% in just four weeks. The surge in cloud-based processing and storage, together with the expansion of social media and high-definition on-demand video content, drives the need for subscriber data management solutions. The introduction of 5G and cloud-based monetization technologies creates potential for major industry participants. Telcos can form agreements with content creators to monetize 5G-enabled experiences that appeal to a smaller number of users. 5G gives operators two important commercial opportunities: entertainment and gambling.
Subscriber Data Management Market Report Segmentation Analysis
Key segments that contributed to the derivation of the subscriber data management market analysis are solution, network type, deployment, and application.
- Based on solution, the market is segmented by user data repository, subscriber data federation, policy management, and identity management. The user data repository segment held a significant market share in 2023.
- Based on network type, the market is segmented into fixed networks and mobile networks. The fixed networks segment held a larger market share in 2023.
- Based on deployment, the market is segmented into cloud and on-premise. The cloud segment held the largest share of the market in 2023.
- Based on application, the market is segmented into voice-over IP and mobile. The voice-over IP segment held the largest share of the market in 2023.
Subscriber Data Management Market Share Analysis by Geography
The geographic scope of the Subscriber Data Management market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
North America dominated the market in 2023. Based on the report by the GSM Association, North America will have 100 million 5G connections by 2022, owing to continuing network expenditures by operators and a growing selection of 5G devices at various pricing points. North America will be the first area where 5G will account for more than half of all connections by 2025. As a result, the rising number of 5G subscribers would pressure network operators to prioritize proper management of customers' mobile plans, resulting in an increased demand for subscriber data management. The COVID-19 outbreak and subsequent lockdowns imposed across countries such as the US, Canada, and Mexico have significantly increased the number of OTT subscribers across the region. For instance, According to Comscore's 2020 study, 69.8 million homes in the US used OTT in April 2020, an increase of 5.2 million from the previous year.
Moreover, music streaming fell for three weeks in a row in March 2020, when the pandemic began to have a substantial impact in the US. First by 2%, then by 8.8%, and finally by 3.2%. However, music streaming in the US started experiencing an increase of 2% in the week ending April 2, 2020, and the trend has then continued to date. Thus, the rise in subscribers across various platforms has had a positive impact on the subscriber data management market across the region during the pandemic.
Subscriber Data Management Market Report Scope
Subscriber Data Management Market News and Recent Developments
The subscriber data management market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the subscriber data management market are listed below:
- Cisco announced the completion of the acquisition of Socio Labs, Inc. Through this; the company aims to expand WebEx offerings beyond meetings, webinars, and webcasts to include conferences and power the future of hybrid events. Socio Labs is a modern event technology platform that manages the full lifecycle of multi-session, multi-track virtual, in-person, and hybrid conferences. (Source: Cisco, Press Release, July 2021)
- Cisco partnered with Vodafone Idea Limited to simplify and automate the network to support 4G and 5G use cases. It also offers a better-quality experience for its consumer, retail, and enterprise customers. For this, Vodafone Idea is deploying Cisco’s Ultra Packet Core across India to accelerate digital transformation. (Source: Cisco, Press Release, June 2021)
Subscriber Data Management Market Report Coverage and Deliverables
The “Subscriber Data Management Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Subscriber Data Management market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Subscriber Data Management market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Subscriber Data Management market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Subscriber Data Management market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Solution , Network Type , Deployment , and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
North America dominated the subscriber data management market in 2023.
The rise in the number of mobile users and devices, as well as the deployment of Network Function virtualization (NFV) and IP systems, coupled with increased subscriber demand for LTE and VoLTE technologies, are all driving the demand for subscriber data management.
The adoption of federated identity management models is likely to remain a key trends in the market.
Cisco Systems, Inc., Hewlett Packard Enterprise Development LP, Huawei Technologies Co., Ltd., Nokia Corporation, and Oracle Corporation are among the leading subscriber data management market.
The estimated value of the subscriber data management market is expected to reach US$ 21.76 billion by 2031.
The market is expected to grow at a CAGR of 16.4% over the forecast period.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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