Superfruit Market Dynamics and Analysis by 2031
The Superfruit Market is expected to register a CAGR of 4.0% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
Superfruits are exceptional fruits, oilseeds, or berries with exceptional nutritional value, containing antioxidants, amino acids, minerals, vitamins, and fatty acids. The report is segmented by fruit type (citrus fruits, berries, apples, bananas, dragon fruit, kiwi, plums, avocados, pineapple, others). The report further presents analysis based on the category (organic and conventional). The report further presents analysis based on the distribution channel (supermarkets and hypermarkets, convenience stores, online retail, and others). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the Report
The report Superfruit Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Superfruit Market Segmentation
Fruit Type
- Citrus Fruits
- Berries
- Apples
- Bananas
- Dragon Fruit
- Kiwi
- Plums
- Avocados
- Pineapple
- Others
Category
- Organic and Conventional
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Superfruits Market: Strategic Insights
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Superfruit Market Growth Drivers
- Rise in Consumption of Functional Beverages: The growing demand for functional beverages, such as juices, smoothies, and energy drinks, drives the superfruit market. Consumers seek beverages that offer health benefits beyond basic nutrition, leading manufacturers to incorporate superfruits into their products.
- Shift in Consumer Preferences Toward Natural and Healthy Products: The superfruit market is experiencing growth due to a shift in consumer preferences toward natural and healthy products. This trend is driven by consumers seeking nutrient-dense foods and beverages that offer specific health benefits, particularly those rich in antioxidants. As a result, there is increasing demand for products that contain superfruits known for their antioxidant properties.
- Rising Popularity of Superfoods: The rising popularity of superfoods, due to their potential health benefits and nutritional value, is boosting the demand for superfruits. Superfruits such as blueberries, cranberries, and others are being incorporated into various products, from food and beverages to supplements and cosmetics, due to their high antioxidant content and potential health benefits.
Superfruit Market Future Trends
- Clean Label and Transparency: Consumers demand clear labeling about superfruit sourcing, processing, and nutritional content. Manufacturers respond by providing detailed information on packaging and websites. This trend drives the growth in organic and non-GMO superfruit products, ensuring authenticity and trust among health-conscious consumers.
- Plant-Based and Vegan Options: Growing demand for plant-based and vegan products fuels innovation in superfruit-based products. Manufacturers develop vegan-friendly superfruits-based yogurts, smoothies, and snacks. This trend caters to consumers seeking animal-free and environmentally sustainable options, expanding and superfruit market reach.
- Digitalization and E-Commerce: Online sales channels and social media influence superfruit market growth. Consumers research and purchase superfruit products online. Key players are developing products such as energy boosting drinks and immune-supporting products. Manufacturers leverage digital platforms to educate consumers, promote products, and build brand loyalty.
Superfruit Market Opportunities
- Growing Middle-Class Populations and Increasing Health Awareness: The superfruit market has potential in emerging economies due to growing middle-class populations and increasing health awareness, which create opportunities for manufacturers to introduce new products. Partnering with local suppliers and tailoring products to regional tastes can drive growth in growing regions.
- Rising Awareness Among Consumers About Healthy Foods: The rising awareness among consumers about healthy foods and maintaining a healthy lifestyle creates a major opportunity for the superfruit market. With more people focusing on nutrition and wellness, the demand for superfruits, recognized for their health advantages, is anticipated to grow. This trend is expected to lead to significant market expansion.
- Growth in Emerging Markets: There is a considerable opportunity for growth in emerging markets, where awareness of superfruits is on the rise. Introducing new superfruit varieties and creative product formulations can appeal to health-conscious consumers. The market is anticipated to experience robust growth fueled by several factors, including the type of fruit, distribution channels, and geographic expansion. This creates opportunities for businesses to tap into unexplored markets and create unique products that meet a variety of consumer preferences.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Superfruit Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Superfruit Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Emerging demand for plant-based and vegan options is expected to be the key market trend
Based on geography, Europe held the largest share of the superfruit market due increasing awareness regarding nutrional products
TERRA GmbH, Frutas Montosa, Orchard Organic Farm, Dole plc, Trehane Blueberry PYO, Hyatt Fruit Company, Superfresh Growers, Fyffes, Westfalia Fruit
The major factors driving the superfruit market are:
1. Rise in Consumption of Functional Beverages.
2. The Rising Popularity of Superfoods.
Based on category, the conventional segment is expected to witness the fastest growth during the forecast period
The Superfruit Market is estimated to witness a CAGR of 4.0% from 2023 to 2031
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Superfruit Market - By Fruit Type
1.3.2 Superfruit Market - By Distribution Channel
1.3.3 Superfruit Market - By Application
1.3.4 Superfruit Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SUPERFRUIT MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. SUPERFRUIT MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. SUPERFRUIT MARKET - GLOBAL MARKET ANALYSIS
6.1. SUPERFRUIT - GLOBAL MARKET OVERVIEW
6.2. SUPERFRUIT - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SUPERFRUIT MARKET - REVENUE AND FORECASTS TO 2028 - FRUIT TYPE
7.1. OVERVIEW
7.2. FRUIT TYPE MARKET FORECASTS AND ANALYSIS
7.3. CITRUS FRUITS
7.3.1. Overview
7.3.2. Citrus Fruits Market Forecast and Analysis
7.4. BERRIES
7.4.1. Overview
7.4.2. Berries Market Forecast and Analysis
7.5. APPLES
7.5.1. Overview
7.5.2. Apples Market Forecast and Analysis
7.6. BANANAS
7.6.1. Overview
7.6.2. Bananas Market Forecast and Analysis
7.7. GRAPEFRUIT
7.7.1. Overview
7.7.2. Grapefruit Market Forecast and Analysis
7.8. OTHERS
7.8.1. Overview
7.8.2. Others Market Forecast and Analysis
8. SUPERFRUIT MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. DIRECT
8.3.1. Overview
8.3.2. Direct Market Forecast and Analysis
8.4. INDIRECT
8.4.1. Overview
8.4.2. Indirect Market Forecast and Analysis
9. SUPERFRUIT MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. FOOD AND BEVERAGES
9.3.1. Overview
9.3.2. Food and Beverages Market Forecast and Analysis
9.4. DIETARY SUPPLEMENTS
9.4.1. Overview
9.4.2. Dietary Supplements Market Forecast and Analysis
9.5. COSMETICS
9.5.1. Overview
9.5.2. Cosmetics Market Forecast and Analysis
10. SUPERFRUIT MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Superfruit Market Overview
10.1.2 North America Superfruit Market Forecasts and Analysis
10.1.3 North America Superfruit Market Forecasts and Analysis - By Fruit Type
10.1.4 North America Superfruit Market Forecasts and Analysis - By Distribution Channel
10.1.5 North America Superfruit Market Forecasts and Analysis - By Application
10.1.6 North America Superfruit Market Forecasts and Analysis - By Countries
10.1.6.1 United States Superfruit Market
10.1.6.1.1 United States Superfruit Market by Fruit Type
10.1.6.1.2 United States Superfruit Market by Distribution Channel
10.1.6.1.3 United States Superfruit Market by Application
10.1.6.2 Canada Superfruit Market
10.1.6.2.1 Canada Superfruit Market by Fruit Type
10.1.6.2.2 Canada Superfruit Market by Distribution Channel
10.1.6.2.3 Canada Superfruit Market by Application
10.1.6.3 Mexico Superfruit Market
10.1.6.3.1 Mexico Superfruit Market by Fruit Type
10.1.6.3.2 Mexico Superfruit Market by Distribution Channel
10.1.6.3.3 Mexico Superfruit Market by Application
10.2. EUROPE
10.2.1 Europe Superfruit Market Overview
10.2.2 Europe Superfruit Market Forecasts and Analysis
10.2.3 Europe Superfruit Market Forecasts and Analysis - By Fruit Type
10.2.4 Europe Superfruit Market Forecasts and Analysis - By Distribution Channel
10.2.5 Europe Superfruit Market Forecasts and Analysis - By Application
10.2.6 Europe Superfruit Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Superfruit Market
10.2.6.1.1 Germany Superfruit Market by Fruit Type
10.2.6.1.2 Germany Superfruit Market by Distribution Channel
10.2.6.1.3 Germany Superfruit Market by Application
10.2.6.2 France Superfruit Market
10.2.6.2.1 France Superfruit Market by Fruit Type
10.2.6.2.2 France Superfruit Market by Distribution Channel
10.2.6.2.3 France Superfruit Market by Application
10.2.6.3 Italy Superfruit Market
10.2.6.3.1 Italy Superfruit Market by Fruit Type
10.2.6.3.2 Italy Superfruit Market by Distribution Channel
10.2.6.3.3 Italy Superfruit Market by Application
10.2.6.4 United Kingdom Superfruit Market
10.2.6.4.1 United Kingdom Superfruit Market by Fruit Type
10.2.6.4.2 United Kingdom Superfruit Market by Distribution Channel
10.2.6.4.3 United Kingdom Superfruit Market by Application
10.2.6.5 Russia Superfruit Market
10.2.6.5.1 Russia Superfruit Market by Fruit Type
10.2.6.5.2 Russia Superfruit Market by Distribution Channel
10.2.6.5.3 Russia Superfruit Market by Application
10.2.6.6 Rest of Europe Superfruit Market
10.2.6.6.1 Rest of Europe Superfruit Market by Fruit Type
10.2.6.6.2 Rest of Europe Superfruit Market by Distribution Channel
10.2.6.6.3 Rest of Europe Superfruit Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Superfruit Market Overview
10.3.2 Asia-Pacific Superfruit Market Forecasts and Analysis
10.3.3 Asia-Pacific Superfruit Market Forecasts and Analysis - By Fruit Type
10.3.4 Asia-Pacific Superfruit Market Forecasts and Analysis - By Distribution Channel
10.3.5 Asia-Pacific Superfruit Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Superfruit Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Superfruit Market
10.3.6.1.1 Australia Superfruit Market by Fruit Type
10.3.6.1.2 Australia Superfruit Market by Distribution Channel
10.3.6.1.3 Australia Superfruit Market by Application
10.3.6.2 China Superfruit Market
10.3.6.2.1 China Superfruit Market by Fruit Type
10.3.6.2.2 China Superfruit Market by Distribution Channel
10.3.6.2.3 China Superfruit Market by Application
10.3.6.3 India Superfruit Market
10.3.6.3.1 India Superfruit Market by Fruit Type
10.3.6.3.2 India Superfruit Market by Distribution Channel
10.3.6.3.3 India Superfruit Market by Application
10.3.6.4 Japan Superfruit Market
10.3.6.4.1 Japan Superfruit Market by Fruit Type
10.3.6.4.2 Japan Superfruit Market by Distribution Channel
10.3.6.4.3 Japan Superfruit Market by Application
10.3.6.5 South Korea Superfruit Market
10.3.6.5.1 South Korea Superfruit Market by Fruit Type
10.3.6.5.2 South Korea Superfruit Market by Distribution Channel
10.3.6.5.3 South Korea Superfruit Market by Application
10.3.6.6 Rest of Asia-Pacific Superfruit Market
10.3.6.6.1 Rest of Asia-Pacific Superfruit Market by Fruit Type
10.3.6.6.2 Rest of Asia-Pacific Superfruit Market by Distribution Channel
10.3.6.6.3 Rest of Asia-Pacific Superfruit Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Superfruit Market Overview
10.4.2 Middle East and Africa Superfruit Market Forecasts and Analysis
10.4.3 Middle East and Africa Superfruit Market Forecasts and Analysis - By Fruit Type
10.4.4 Middle East and Africa Superfruit Market Forecasts and Analysis - By Distribution Channel
10.4.5 Middle East and Africa Superfruit Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Superfruit Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Superfruit Market
10.4.6.1.1 South Africa Superfruit Market by Fruit Type
10.4.6.1.2 South Africa Superfruit Market by Distribution Channel
10.4.6.1.3 South Africa Superfruit Market by Application
10.4.6.2 Saudi Arabia Superfruit Market
10.4.6.2.1 Saudi Arabia Superfruit Market by Fruit Type
10.4.6.2.2 Saudi Arabia Superfruit Market by Distribution Channel
10.4.6.2.3 Saudi Arabia Superfruit Market by Application
10.4.6.3 U.A.E Superfruit Market
10.4.6.3.1 U.A.E Superfruit Market by Fruit Type
10.4.6.3.2 U.A.E Superfruit Market by Distribution Channel
10.4.6.3.3 U.A.E Superfruit Market by Application
10.4.6.4 Rest of Middle East and Africa Superfruit Market
10.4.6.4.1 Rest of Middle East and Africa Superfruit Market by Fruit Type
10.4.6.4.2 Rest of Middle East and Africa Superfruit Market by Distribution Channel
10.4.6.4.3 Rest of Middle East and Africa Superfruit Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Superfruit Market Overview
10.5.2 South and Central America Superfruit Market Forecasts and Analysis
10.5.3 South and Central America Superfruit Market Forecasts and Analysis - By Fruit Type
10.5.4 South and Central America Superfruit Market Forecasts and Analysis - By Distribution Channel
10.5.5 South and Central America Superfruit Market Forecasts and Analysis - By Application
10.5.6 South and Central America Superfruit Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Superfruit Market
10.5.6.1.1 Brazil Superfruit Market by Fruit Type
10.5.6.1.2 Brazil Superfruit Market by Distribution Channel
10.5.6.1.3 Brazil Superfruit Market by Application
10.5.6.2 Argentina Superfruit Market
10.5.6.2.1 Argentina Superfruit Market by Fruit Type
10.5.6.2.2 Argentina Superfruit Market by Distribution Channel
10.5.6.2.3 Argentina Superfruit Market by Application
10.5.6.3 Rest of South and Central America Superfruit Market
10.5.6.3.1 Rest of South and Central America Superfruit Market by Fruit Type
10.5.6.3.2 Rest of South and Central America Superfruit Market by Distribution Channel
10.5.6.3.3 Rest of South and Central America Superfruit Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. SUPERFRUIT MARKET, KEY COMPANY PROFILES
12.1. CHIQUITA BRANDS INTERNATIONAL SARL
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CITROSUCO
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. DEL MONTE FOOD, INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. DOLE FOOD COMPANY, INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. FYFFES PLC
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. GRUPO NOBOA S.A
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. KAGOME CO. LTD
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. NATURIPE FARMS LLC
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. THE AGRANA GROUP
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. THE MORNING STAR COMPANY
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1.Chiquita Brands International Sarl
2.Citrosuco
3.Del Monte Food, Inc.
4.Dole Food Company, Inc.
5.Fyffes plc
6.Grupo Noboa S.A
7.Kagome Co. Ltd
8.Naturipe Farms LLC
9.The Agrana Group
10.The Morning Star Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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