The Supergrain Market is expected to register a CAGR of 5.5% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
Supergrains is primarily composed of non-starch parts of wheat grains, are a highly nutritious feed for all ruminant stock, rich in natural protein, energy, and yeast residues. They are typically used in the biofuel industry, as they enhance the digestibility of the product during the distillation process. The report is segmented by product type (freekeh, kamut, teff, millet, bulgur, others). The report further presents analysis based on the end-use industry (bakery and confectionery products, snacks, beverage, Others). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Supergrain Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Supergrain Market Segmentation
Product Type- Freekeh
- Kamut
- Teff
- Millet
- Bulgur
- Others
- Bakery and Confectionery Products
- Snacks
- Beverage
- Others
Strategic Insights
Supergrain Market Growth Drivers- Increasing Awareness Among Consumers about the Health Benefits of Supergrains: There is an increasing awareness among consumers about the health benefits of supergrains like quinoa, amaranth, and farro. These grains are packed with proteins, fibers, and essential nutrients, which is fueling demand as people look for healthier dietary choices and alternatives to conventional grains.
- Increasing Environmental Concerns Between Consumers and Producers: Supergrains are typically grown using sustainable methods that use fewer resources than traditional crops. With increasing environmental concerns, both consumers and producers are turning to sustainable choices, which is driving the popularity of super grains. These grains provide eco-friendly advantages that attract the environmentally conscious market.
- Growing Popularity of Innovative Food Products Featuring Super Grains: The growing popularity of innovative food products featuring super grains, such as snacks, cereals, and gluten-free alternatives, is appealing to a wide range of consumers. Producers are utilizing super grains to develop functional foods that meet the increasing demand for nutritious and convenient meal options, thereby broadening the market's appeal.
- Growing Trend Towards Plant-Based Diets: The growing trend towards plant-based diets is having a major impact on the super grain market. With more people embracing vegetarian or vegan lifestyles, super grains are emerging as vital staples. They provide protein-rich and nutrient-dense options that serve as alternatives to animal products, driving an increase in demand.
- Rising Trends of Functional Foods: The trend of functional foods is rising, as consumers look for products that deliver health benefits beyond just basic nutrition. Supergrains are frequently promoted for their ability to improve health, like aiding digestion or increasing energy levels, which resonates with consumer desires for foods that provide extra value.
- Rising Interest In International Cuisines That Highlight Super Grains: The globalization of food culture has sparked a rising interest in international cuisines that highlight super grains. This trend promotes culinary experimentation and the integration of super grains into everyday diets, enhancing their visibility and acceptance among diverse groups.
- Innovative Product that Includes Super Grains: Brands have a great opportunity to expand their product lines by adding new items made from super grains. These could include ready-to-eat meals, baked goods, and healthy snacks, appealing to a wider audience and accommodating different dietary preferences and lifestyles.
- Profilation Online Sales Channels: The growth of e-commerce offers a strong platform for super grain brands to connect directly with consumers. Online sales channels make it easier for customers to access super grain products, enabling businesses to take advantage of the increasing popularity of online grocery shopping, which boosts market visibility and sales opportunities.
- Advantages and Applications of Supergrains: There is a significant opportunity to inform consumers about the advantages and applications of supergrains. Brands that focus on educational campaigns and cooking demonstrations can foster brand loyalty and enhance awareness, establishing themselves as market leaders while boosting consumer interest and demand.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Supergrain Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Supergrain Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The growing trend towards plant-based diets is expected to be the key market trend
Based on category, the freekeh segment is expected to witness the fastest growth during the forecast period
Based on geography, Asia Pacific held the largest share of the superfruit market
The major factors driving the supergrain market are:
1. Increasing Awareness Among Consumers about the Health Benefits of Supergrains .
2. The Growing Popularity of Innovative Food Products Featuring Supergrains.
GTs Kombucha, Enjoy Life Foods, Kraft Heinz, General Mills, ADM, Bunge, Boulder Brands, DR. SCHR AG/SPA, Ardent Mills
The Supergrain Market is estimated to witness a CAGR of 5.5% from 2023 to 2031
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Supergrains Market - By Product Type
1.3.2Supergrains Market - By End Use Industry
1.3.3Supergrains Market - By Region
1.3.3.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.SUPERGRAINS MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.EXPERT OPINIONS
5.SUPERGRAINS MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.SUPERGRAINS MARKET - GLOBAL MARKET ANALYSIS
6.1.SUPERGRAINS - GLOBAL MARKET OVERVIEW
6.2.SUPERGRAINS - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.SUPERGRAINS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1.OVERVIEW
7.2.PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3.FREEKEH
7.3.1.Overview
7.3.2.Freekeh Market Forecast and Analysis
7.4.KAMUT
7.4.1.Overview
7.4.2.Kamut Market Forecast and Analysis
7.5.TEFF
7.5.1.Overview
7.5.2.Teff Market Forecast and Analysis
7.6.MILLET
7.6.1.Overview
7.6.2.Millet Market Forecast and Analysis
7.7.BULGUR
7.7.1.Overview
7.7.2.Bulgur Market Forecast and Analysis
7.8.OTHERS
7.8.1.Overview
7.8.2.Others Market Forecast and Analysis
8.SUPERGRAINS MARKET - REVENUE AND FORECASTS TO 2028 - END USE INDUSTRY
8.1.OVERVIEW
8.2.END USE INDUSTRY MARKET FORECASTS AND ANALYSIS
8.3.BAKERY AND CONFECTIONERY PRODUCTS
8.3.1.Overview
8.3.2.Bakery and Confectionery Products Market Forecast and Analysis
8.4.SNACKS
8.4.1.Overview
8.4.2.Snacks Market Forecast and Analysis
8.5.BEVERAGE
8.5.1.Overview
8.5.2.Beverage Market Forecast and Analysis
9.SUPERGRAINS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1.NORTH AMERICA
9.1.1North America Supergrains Market Overview
9.1.2North America Supergrains Market Forecasts and Analysis
9.1.3North America Supergrains Market Forecasts and Analysis - By Product Type
9.1.4North America Supergrains Market Forecasts and Analysis - By End Use Industry
9.1.5North America Supergrains Market Forecasts and Analysis - By Countries
9.1.5.1United States Supergrains Market
9.1.5.1.1United States Supergrains Market by Product Type
9.1.5.1.2United States Supergrains Market by End Use Industry
9.1.5.2Canada Supergrains Market
9.1.5.2.1Canada Supergrains Market by Product Type
9.1.5.2.2Canada Supergrains Market by End Use Industry
9.1.5.3Mexico Supergrains Market
9.1.5.3.1Mexico Supergrains Market by Product Type
9.1.5.3.2Mexico Supergrains Market by End Use Industry
9.2.EUROPE
9.2.1Europe Supergrains Market Overview
9.2.2Europe Supergrains Market Forecasts and Analysis
9.2.3Europe Supergrains Market Forecasts and Analysis - By Product Type
9.2.4Europe Supergrains Market Forecasts and Analysis - By End Use Industry
9.2.5Europe Supergrains Market Forecasts and Analysis - By Countries
9.2.5.1Germany Supergrains Market
9.2.5.1.1Germany Supergrains Market by Product Type
9.2.5.1.2Germany Supergrains Market by End Use Industry
9.2.5.2France Supergrains Market
9.2.5.2.1France Supergrains Market by Product Type
9.2.5.2.2France Supergrains Market by End Use Industry
9.2.5.3Italy Supergrains Market
9.2.5.3.1Italy Supergrains Market by Product Type
9.2.5.3.2Italy Supergrains Market by End Use Industry
9.2.5.4United Kingdom Supergrains Market
9.2.5.4.1United Kingdom Supergrains Market by Product Type
9.2.5.4.2United Kingdom Supergrains Market by End Use Industry
9.2.5.5Russia Supergrains Market
9.2.5.5.1Russia Supergrains Market by Product Type
9.2.5.5.2Russia Supergrains Market by End Use Industry
9.2.5.6Rest of Europe Supergrains Market
9.2.5.6.1Rest of Europe Supergrains Market by Product Type
9.2.5.6.2Rest of Europe Supergrains Market by End Use Industry
9.3.ASIA-PACIFIC
9.3.1Asia-Pacific Supergrains Market Overview
9.3.2Asia-Pacific Supergrains Market Forecasts and Analysis
9.3.3Asia-Pacific Supergrains Market Forecasts and Analysis - By Product Type
9.3.4Asia-Pacific Supergrains Market Forecasts and Analysis - By End Use Industry
9.3.5Asia-Pacific Supergrains Market Forecasts and Analysis - By Countries
9.3.5.1Australia Supergrains Market
9.3.5.1.1Australia Supergrains Market by Product Type
9.3.5.1.2Australia Supergrains Market by End Use Industry
9.3.5.2China Supergrains Market
9.3.5.2.1China Supergrains Market by Product Type
9.3.5.2.2China Supergrains Market by End Use Industry
9.3.5.3India Supergrains Market
9.3.5.3.1India Supergrains Market by Product Type
9.3.5.3.2India Supergrains Market by End Use Industry
9.3.5.4Japan Supergrains Market
9.3.5.4.1Japan Supergrains Market by Product Type
9.3.5.4.2Japan Supergrains Market by End Use Industry
9.3.5.5South Korea Supergrains Market
9.3.5.5.1South Korea Supergrains Market by Product Type
9.3.5.5.2South Korea Supergrains Market by End Use Industry
9.3.5.6Rest of Asia-Pacific Supergrains Market
9.3.5.6.1Rest of Asia-Pacific Supergrains Market by Product Type
9.3.5.6.2Rest of Asia-Pacific Supergrains Market by End Use Industry
9.4.MIDDLE EAST AND AFRICA
9.4.1Middle East and Africa Supergrains Market Overview
9.4.2Middle East and Africa Supergrains Market Forecasts and Analysis
9.4.3Middle East and Africa Supergrains Market Forecasts and Analysis - By Product Type
9.4.4Middle East and Africa Supergrains Market Forecasts and Analysis - By End Use Industry
9.4.5Middle East and Africa Supergrains Market Forecasts and Analysis - By Countries
9.4.5.1South Africa Supergrains Market
9.4.5.1.1South Africa Supergrains Market by Product Type
9.4.5.1.2South Africa Supergrains Market by End Use Industry
9.4.5.2Saudi Arabia Supergrains Market
9.4.5.2.1Saudi Arabia Supergrains Market by Product Type
9.4.5.2.2Saudi Arabia Supergrains Market by End Use Industry
9.4.5.3U.A.E Supergrains Market
9.4.5.3.1U.A.E Supergrains Market by Product Type
9.4.5.3.2U.A.E Supergrains Market by End Use Industry
9.4.5.4Rest of Middle East and Africa Supergrains Market
9.4.5.4.1Rest of Middle East and Africa Supergrains Market by Product Type
9.4.5.4.2Rest of Middle East and Africa Supergrains Market by End Use Industry
9.5.SOUTH AND CENTRAL AMERICA
9.5.1South and Central America Supergrains Market Overview
9.5.2South and Central America Supergrains Market Forecasts and Analysis
9.5.3South and Central America Supergrains Market Forecasts and Analysis - By Product Type
9.5.4South and Central America Supergrains Market Forecasts and Analysis - By End Use Industry
9.5.5South and Central America Supergrains Market Forecasts and Analysis - By Countries
9.5.5.1Brazil Supergrains Market
9.5.5.1.1Brazil Supergrains Market by Product Type
9.5.5.1.2Brazil Supergrains Market by End Use Industry
9.5.5.2Argentina Supergrains Market
9.5.5.2.1Argentina Supergrains Market by Product Type
9.5.5.2.2Argentina Supergrains Market by End Use Industry
9.5.5.3Rest of South and Central America Supergrains Market
9.5.5.3.1Rest of South and Central America Supergrains Market by Product Type
9.5.5.3.2Rest of South and Central America Supergrains Market by End Use Industry
10.INDUSTRY LANDSCAPE
10.1.MERGERS AND ACQUISITIONS
10.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3.NEW PRODUCT LAUNCHES
10.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11.SUPERGRAINS MARKET, KEY COMPANY PROFILES
11.1.ARDENT MILLS
11.1.1.Key Facts
11.1.2.Business Description
11.1.3.Products and Services
11.1.4.Financial Overview
11.1.5.SWOT Analysis
11.1.6.Key Developments
11.2.DR. SCHÄR AG/SPA
11.2.1.Key Facts
11.2.2.Business Description
11.2.3.Products and Services
11.2.4.Financial Overview
11.2.5.SWOT Analysis
11.2.6.Key Developments
11.3.BOULDER BRANDS
11.3.1.Key Facts
11.3.2.Business Description
11.3.3.Products and Services
11.3.4.Financial Overview
11.3.5.SWOT Analysis
11.3.6.Key Developments
11.4.ADM
11.4.1.Key Facts
11.4.2.Business Description
11.4.3.Products and Services
11.4.4.Financial Overview
11.4.5.SWOT Analysis
11.4.6.Key Developments
11.5.GTâ™S KOMBUCHA
11.5.1.Key Facts
11.5.2.Business Description
11.5.3.Products and Services
11.5.4.Financial Overview
11.5.5.SWOT Analysis
11.5.6.Key Developments
11.6.ENJOY LIFE FOODS
11.6.1.Key Facts
11.6.2.Business Description
11.6.3.Products and Services
11.6.4.Financial Overview
11.6.5.SWOT Analysis
11.6.6.Key Developments
11.7.GENERAL MILLS
11.7.1.Key Facts
11.7.2.Business Description
11.7.3.Products and Services
11.7.4.Financial Overview
11.7.5.SWOT Analysis
11.7.6.Key Developments
11.8.BUNGE
11.8.1.Key Facts
11.8.2.Business Description
11.8.3.Products and Services
11.8.4.Financial Overview
11.8.5.SWOT Analysis
11.8.6.Key Developments
11.9.KRAFT HEINZ
11.9.1.Key Facts
11.9.2.Business Description
11.9.3.Products and Services
11.9.4.Financial Overview
11.9.5.SWOT Analysis
11.9.6.Key Developments
11.10.OTHERS
11.10.1.Key Facts
11.10.2.Business Description
11.10.3.Products and Services
11.10.4.Financial Overview
11.10.5.SWOT Analysis
11.10.6.Key Developments
12.APPENDIX
12.1.ABOUT THE INSIGHT PARTNERS
12.2.GLOSSARY OF TERMS
1. Ardent Mills
2. DR. SCHÄR AG/SPA
3. Boulder Brands
4. ADM
5. GT's Kombucha
6. Enjoy Life Foods
7. General Mills
8. Bunge
9. Kraft Heinz
10. Others
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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