The tahini market is expected to register a CAGR of 7% during 2023–2031. Rising consumer interest in cross-cultural cuisines and increasing online sales of various food items including tahini are likely to remain key market trends.  

Tahini Market Analysis:

• The growth of the tahini market is driven by the increasing number of vegetarians and vegans or people looking for other protein sources than animal-based ones.
• A rise in the popularity of ethnic foods such as wraps, sandwiches, and snack foods also drives the tahini market growth.
• With increasing interest in Mediterranean and Arabic cuisine, manufacturers are launching tahini with new flavors that are appealing to a wide range of consumers, especially across the US and Europe.
• Manufacturers are also focusing on claims such as halal and organic certified products to meet the rising demand for premium tahini.

Tahini Market Overview

• Changing consumer preferences for plant-based diets and the rise in veganism are the driving forces behind surging demand for plant-based substitutes, including tahini.
• An increasing number of people looking for clean-label tahini products, which include tahini butter, tahini paste, and tahini sauce is potentially boosting the tahini market.
• Tahini contains nutrients such as unsaturated fats, vitamins, and minerals with can attract health-conscious consumers.
• Rising demand for sweet and savory spreads with increasing consumer interest in cross-cultural cuisines are among the key factors driving the tahini market growth.

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Tahini Market: Strategic Insights

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Tahini Market Drivers and Opportunities

Rising Demand for Plant Butters is Driving the Tahini Market

• The increasing demand for plant butter is benefiting the tahini market in several ways.
• Firstly, the popularity of plant-based diets and the increasing vegan population has boosted the demand for plant-based alternatives to dairy butter. One of the widely known plant-based alternatives is tahini which is a plant-based butter prepared from the oil of the sesame seed.
• Secondly, rising concerns over clean-label and natural products have boosted the tahini and other nut butter demand. Consumers are looking for fresher, healthier, and more sustainable dips and spreads, and tahini matches all the criteria as a natural and healthy butter.
• Finally, the increasing awareness of its health benefits, such as the fact that tahini is rich in heart-healthy fats, vitamins, and minerals, has contributed to its growing popularity and demand.

Opportunities

Surging Popularity of Organic Tahini

• The market for organic and natural food products has increased over the years. Consumers have understood the potential benefits of organic tahini for human health along with the environmental benefits of organic products.
• Organic tahini is becoming one of the premium ingredients in various Mediterranean and Arabic dishes. The products made ​​from organic tahini by reputable brands are widely available and consumer demand for the organic tahini has increased, this also has driven the growth of the market.
• The awareness among consumers about the health benefits related to organic tahini, such as their high nutrient level, as the main concern of organic tahini, has increased over the years. This increased health consciousness in turn is expected to open new growth opportunities in the coming years.

Tahini Market Segmentation

The scope of the global tahini market has been segmented on the based-on packaging type, category, and distribution channel.

• Based on packaging type, the tahini market is divided into jars and tubs, squeezable bottles, and others.
• based on category, the market is divided into organic and conventional.
• Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others

Tahini Market Share Analysis by Geography

• Tahini Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering tahini market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers Porter’s Five Forces analysis, which involves the study of major factors that influence the tahini market in these regions.

Tahini Market Report Scope

Tahini Market News and Recent Developments:

The tahini market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:

• Seeds 'n Snacks will open their state-of-the-art sesame processing plant in Oklahoma City on September 21, 2023. The brand is the first to offer Tahini made in the USA using high-quality roasted sesame seeds and reimagined manufacturing processes. Traditionally a staple in the Mediterranean diet, Tahini is increasing in popularity among American households where demand for whole, protein-rich, low-sodium foods is high. As the company grows, its product offering is expected to expand to include spices, packaged nuts, energy bars, sesame dressings, and nut butter alternatives. (Source – Seeds 'n Snacks, Newsletters, Sept 2023)
• US halva and tahini company, Seed + Mill, has announced the launch of a new organic spicy tahini product available in a squeeze bottle format. Seed + Mill's organic spicy tahini features hulled and roasted sesame seeds, red hot chili, sweet paprika, and paprika extract. The offering is non-GMO, gluten-free and vegan and kosher-friendly. The spicy tahini offers a versatile option to replace consumers' preferred hot sauce. They can drizzle it over a variety of dishes such as eggs, tacos, burgers, dips, and grain bowls. In addition, the company's classic organic tahini is also available in a squeeze bottle format. (Source – Seed + Mill, Newsletter, August 2023)

Tahini Market Report Coverage and Deliverables

The “Tahini Market Size and Forecast (2021 – 2031)” provides a detailed analysis of the market covering below areas:

• Tahini market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
• Tahini market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Tahini market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the tahini market.
• Detailed company profiles