Tea Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

Coverage: Tea Market covers analysis By Type (Green Tea, Black Tea, Oolong Tea, Herbal Tea, Others); Form (Loose Leaf, Tea Bags, Others); Category (Organic, Conventional); Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPRE00007721
  • Category : Food and Beverages
  • No. of Pages : 150
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Tea Market Updates by 2031

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MARKET OVERVIEW

Tea is an aromatic beverage that is prepared by pouring hot or boiling water over cured or fresh leaves of Camellia sinensis. Tea is considered as a healthy beverage due to several potent antioxidants and minerals such as potassium, manganese, magnesium, & calcium. There are various types of tea available in the market, including green tea, oolong tea, black tea, herbal tea, white tea, matcha tea, chamomile tea, rose tea, hibiscus tea, chrysanthemum tea, and many more. Black tea and green tea are considered as the most popular tea among consumers, while herbal tea is gaining popularity.

MARKET SCOPE

The "Global Tea Market Analysis to 2031" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the tea market with detailed market segmentation by type, form, category, distribution channel, and geography. The report provides key statistics on the market status of the leading tea market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

  •   Based on type, the global tea market is segmented into green tea, black tea, oolong tea, herbal tea, and others.
  •   Based on form, the global tea market is segmented into loose leaf, tea bags, others.
  •   On the basis of category, the market is segmented into organic and conventional.
  •   Based on distribution channel, the market is bifurcated into supermarkets and specialty stores, hypermarkets, convenience stores, online retail, and others.

MARKET DYNAMICS
Drivers

  •   Rise in disposable income of consumers, changes in taste & preferences, and introduction of additional healthy ingredients in tea.
  •   Easy availability of different types of tea in the global market, add inputs to the growth of tea market.
  •   Increase in demand for herbal tea & green tea.
  •   Introduction of new flavor & variety of tea.

Restraints

  •   Increase in trend of coffee consumption and fluctuating prices of raw materials caused by unpredictable climatic conditions.


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REGIONAL FRAMEWORK


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The tea market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the tea market in these regions.

IMPACT OF COVID-19 ON TEA MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.

World Geography

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  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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MARKET PLAYERS


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The tea market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the tea market in these regions.

IMPACT OF COVID-19 ON TEA MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.

MARKET PLAYERS

The report covers key developments in the tea market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from tea market are anticipated to lucrative growth opportunities in the future with the rising demand for tea in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the tea market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Associated British Foods Plc.
  •   Barry's Tea Limited
  •   Hain Celestial Group, Inc.
  •   Ito En, Ltd.
  •   Mcleod Russel India Limited
  •   Nestle S.A.
  •   Taetea
  •   Tata Global Beverages
  •   The Republic of Tea, Inc.
  •   Unilever Plc

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Tea Market - By Type
1.3.2 Tea Market - By Form
1.3.3 Tea Market - By Category
1.3.4 Tea Market - By Distribution Channel
1.3.5 Tea Market - By Region
1.3.5.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. TEA MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS

5. TEA MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. TEA MARKET - GLOBAL MARKET ANALYSIS
6.1. TEA - GLOBAL MARKET OVERVIEW
6.2. TEA - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING

7. TEA MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. GREEN TEA
7.3.1. Overview
7.3.2. Green Tea Market Forecast and Analysis
7.4. BLACK TEA
7.4.1. Overview
7.4.2. Black Tea Market Forecast and Analysis
7.5. OOLONG TEA
7.5.1. Overview
7.5.2. Oolong Tea Market Forecast and Analysis
7.6. HERBAL TEA
7.6.1. Overview
7.6.2. Herbal Tea Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. TEA MARKET - REVENUE AND FORECASTS TO 2028 - FORM
8.1. OVERVIEW
8.2. FORM MARKET FORECASTS AND ANALYSIS
8.3. LOOSE LEAF
8.3.1. Overview
8.3.2. Loose Leaf Market Forecast and Analysis
8.4. TEA BAGS
8.4.1. Overview
8.4.2. Tea Bags Market Forecast and Analysis
8.5. OTHERS
8.5.1. Overview
8.5.2. Others Market Forecast and Analysis
9. TEA MARKET - REVENUE AND FORECASTS TO 2028 - CATEGORY
9.1. OVERVIEW
9.2. CATEGORY MARKET FORECASTS AND ANALYSIS
9.3. ORGANIC
9.3.1. Overview
9.3.2. Organic Market Forecast and Analysis
9.4. CONVENTIONAL
9.4.1. Overview
9.4.2. Conventional Market Forecast and Analysis
10. TEA MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
10.1. OVERVIEW
10.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
10.3. SUPERMARKETS/HYPERMARKETS
10.3.1. Overview
10.3.2. Supermarkets/Hypermarkets Market Forecast and Analysis
10.4. SPECIALTY STORES
10.4.1. Overview
10.4.2. Specialty Stores Market Forecast and Analysis
10.5. CONVENIENCE STORES
10.5.1. Overview
10.5.2. Convenience Stores Market Forecast and Analysis
10.6. ONLINE STORES
10.6.1. Overview
10.6.2. Online Stores Market Forecast and Analysis
10.7. OTHERS
10.7.1. Overview
10.7.2. Others Market Forecast and Analysis

11. TEA MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Tea Market Overview
11.1.2 North America Tea Market Forecasts and Analysis
11.1.3 North America Tea Market Forecasts and Analysis - By Type
11.1.4 North America Tea Market Forecasts and Analysis - By Form
11.1.5 North America Tea Market Forecasts and Analysis - By Category
11.1.6 North America Tea Market Forecasts and Analysis - By Distribution Channel
11.1.7 North America Tea Market Forecasts and Analysis - By Countries
11.1.7.1 United States Tea Market
11.1.7.1.1 United States Tea Market by Type
11.1.7.1.2 United States Tea Market by Form
11.1.7.1.3 United States Tea Market by Category
11.1.7.1.4 United States Tea Market by Distribution Channel
11.1.7.2 Canada Tea Market
11.1.7.2.1 Canada Tea Market by Type
11.1.7.2.2 Canada Tea Market by Form
11.1.7.2.3 Canada Tea Market by Category
11.1.7.2.4 Canada Tea Market by Distribution Channel
11.1.7.3 Mexico Tea Market
11.1.7.3.1 Mexico Tea Market by Type
11.1.7.3.2 Mexico Tea Market by Form
11.1.7.3.3 Mexico Tea Market by Category
11.1.7.3.4 Mexico Tea Market by Distribution Channel
11.2. EUROPE
11.2.1 Europe Tea Market Overview
11.2.2 Europe Tea Market Forecasts and Analysis
11.2.3 Europe Tea Market Forecasts and Analysis - By Type
11.2.4 Europe Tea Market Forecasts and Analysis - By Form
11.2.5 Europe Tea Market Forecasts and Analysis - By Category
11.2.6 Europe Tea Market Forecasts and Analysis - By Distribution Channel
11.2.7 Europe Tea Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Tea Market
11.2.7.1.1 Germany Tea Market by Type
11.2.7.1.2 Germany Tea Market by Form
11.2.7.1.3 Germany Tea Market by Category
11.2.7.1.4 Germany Tea Market by Distribution Channel
11.2.7.2 France Tea Market
11.2.7.2.1 France Tea Market by Type
11.2.7.2.2 France Tea Market by Form
11.2.7.2.3 France Tea Market by Category
11.2.7.2.4 France Tea Market by Distribution Channel
11.2.7.3 Italy Tea Market
11.2.7.3.1 Italy Tea Market by Type
11.2.7.3.2 Italy Tea Market by Form
11.2.7.3.3 Italy Tea Market by Category
11.2.7.3.4 Italy Tea Market by Distribution Channel
11.2.7.4 United Kingdom Tea Market
11.2.7.4.1 United Kingdom Tea Market by Type
11.2.7.4.2 United Kingdom Tea Market by Form
11.2.7.4.3 United Kingdom Tea Market by Category
11.2.7.4.4 United Kingdom Tea Market by Distribution Channel
11.2.7.5 Russia Tea Market
11.2.7.5.1 Russia Tea Market by Type
11.2.7.5.2 Russia Tea Market by Form
11.2.7.5.3 Russia Tea Market by Category
11.2.7.5.4 Russia Tea Market by Distribution Channel
11.2.7.6 Rest of Europe Tea Market
11.2.7.6.1 Rest of Europe Tea Market by Type
11.2.7.6.2 Rest of Europe Tea Market by Form
11.2.7.6.3 Rest of Europe Tea Market by Category
11.2.7.6.4 Rest of Europe Tea Market by Distribution Channel
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Tea Market Overview
11.3.2 Asia-Pacific Tea Market Forecasts and Analysis
11.3.3 Asia-Pacific Tea Market Forecasts and Analysis - By Type
11.3.4 Asia-Pacific Tea Market Forecasts and Analysis - By Form
11.3.5 Asia-Pacific Tea Market Forecasts and Analysis - By Category
11.3.6 Asia-Pacific Tea Market Forecasts and Analysis - By Distribution Channel
11.3.7 Asia-Pacific Tea Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Tea Market
11.3.7.1.1 Australia Tea Market by Type
11.3.7.1.2 Australia Tea Market by Form
11.3.7.1.3 Australia Tea Market by Category
11.3.7.1.4 Australia Tea Market by Distribution Channel
11.3.7.2 China Tea Market
11.3.7.2.1 China Tea Market by Type
11.3.7.2.2 China Tea Market by Form
11.3.7.2.3 China Tea Market by Category
11.3.7.2.4 China Tea Market by Distribution Channel
11.3.7.3 India Tea Market
11.3.7.3.1 India Tea Market by Type
11.3.7.3.2 India Tea Market by Form
11.3.7.3.3 India Tea Market by Category
11.3.7.3.4 India Tea Market by Distribution Channel
11.3.7.4 Japan Tea Market
11.3.7.4.1 Japan Tea Market by Type
11.3.7.4.2 Japan Tea Market by Form
11.3.7.4.3 Japan Tea Market by Category
11.3.7.4.4 Japan Tea Market by Distribution Channel
11.3.7.5 South Korea Tea Market
11.3.7.5.1 South Korea Tea Market by Type
11.3.7.5.2 South Korea Tea Market by Form
11.3.7.5.3 South Korea Tea Market by Category
11.3.7.5.4 South Korea Tea Market by Distribution Channel
11.3.7.6 Rest of Asia-Pacific Tea Market
11.3.7.6.1 Rest of Asia-Pacific Tea Market by Type
11.3.7.6.2 Rest of Asia-Pacific Tea Market by Form
11.3.7.6.3 Rest of Asia-Pacific Tea Market by Category
11.3.7.6.4 Rest of Asia-Pacific Tea Market by Distribution Channel
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Tea Market Overview
11.4.2 Middle East and Africa Tea Market Forecasts and Analysis
11.4.3 Middle East and Africa Tea Market Forecasts and Analysis - By Type
11.4.4 Middle East and Africa Tea Market Forecasts and Analysis - By Form
11.4.5 Middle East and Africa Tea Market Forecasts and Analysis - By Category
11.4.6 Middle East and Africa Tea Market Forecasts and Analysis - By Distribution Channel
11.4.7 Middle East and Africa Tea Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Tea Market
11.4.7.1.1 South Africa Tea Market by Type
11.4.7.1.2 South Africa Tea Market by Form
11.4.7.1.3 South Africa Tea Market by Category
11.4.7.1.4 South Africa Tea Market by Distribution Channel
11.4.7.2 Saudi Arabia Tea Market
11.4.7.2.1 Saudi Arabia Tea Market by Type
11.4.7.2.2 Saudi Arabia Tea Market by Form
11.4.7.2.3 Saudi Arabia Tea Market by Category
11.4.7.2.4 Saudi Arabia Tea Market by Distribution Channel
11.4.7.3 U.A.E Tea Market
11.4.7.3.1 U.A.E Tea Market by Type
11.4.7.3.2 U.A.E Tea Market by Form
11.4.7.3.3 U.A.E Tea Market by Category
11.4.7.3.4 U.A.E Tea Market by Distribution Channel
11.4.7.4 Rest of Middle East and Africa Tea Market
11.4.7.4.1 Rest of Middle East and Africa Tea Market by Type
11.4.7.4.2 Rest of Middle East and Africa Tea Market by Form
11.4.7.4.3 Rest of Middle East and Africa Tea Market by Category
11.4.7.4.4 Rest of Middle East and Africa Tea Market by Distribution Channel
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Tea Market Overview
11.5.2 South and Central America Tea Market Forecasts and Analysis
11.5.3 South and Central America Tea Market Forecasts and Analysis - By Type
11.5.4 South and Central America Tea Market Forecasts and Analysis - By Form
11.5.5 South and Central America Tea Market Forecasts and Analysis - By Category
11.5.6 South and Central America Tea Market Forecasts and Analysis - By Distribution Channel
11.5.7 South and Central America Tea Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Tea Market
11.5.7.1.1 Brazil Tea Market by Type
11.5.7.1.2 Brazil Tea Market by Form
11.5.7.1.3 Brazil Tea Market by Category
11.5.7.1.4 Brazil Tea Market by Distribution Channel
11.5.7.2 Argentina Tea Market
11.5.7.2.1 Argentina Tea Market by Type
11.5.7.2.2 Argentina Tea Market by Form
11.5.7.2.3 Argentina Tea Market by Category
11.5.7.2.4 Argentina Tea Market by Distribution Channel
11.5.7.3 Rest of South and Central America Tea Market
11.5.7.3.1 Rest of South and Central America Tea Market by Type
11.5.7.3.2 Rest of South and Central America Tea Market by Form
11.5.7.3.3 Rest of South and Central America Tea Market by Category
11.5.7.3.4 Rest of South and Central America Tea Market by Distribution Channel

12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

13. TEA MARKET, KEY COMPANY PROFILES
13.1. ASSOCIATED BRITISH FOODS PLC.
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. BARRY'S TEA LIMITED
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. HAIN CELESTIAL GROUP, INC.
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. ITO EN, LTD.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. MCLEOD RUSSEL INDIA LIMITED
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. NESTLE S.A.
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. TAETEA
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. TATA GLOBAL BEVERAGES
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. THE REPUBLIC OF TEA, INC.
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. UNILEVER PLC
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments

14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies

1. Associated British Foods Plc.
2. Barry's Tea Limited
3. Hain Celestial Group, Inc.
4. Ito En, Ltd.
5. Mcleod Russel India Limited
6. Nestle S.A.
7. Taetea
8. Tata Global Beverages
9. The Republic of Tea, Inc.
10. Unilever Plc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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