The Thermal Conductive Grease Market is expected to register a CAGR of 3% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The thermal conductive grease market report is segmented by type (silicone grease and non-silicone grease). The market is segmented based on end-use industry (automotive electronics, telecommunication, led lighting, power electronics, and others). The market size and forecast at global, regional, and country levels for all the key market segments are covered under the scope. The report offers the value in USD for the above analysis, segments, regions, and countries. The report covers market trends, as well as market dynamics such as drivers, restraints, and key opportunities. The report also covers industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the market.
Purpose of the ReportThe report Thermal Conductive Grease Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Thermal Conductive Grease Market Segmentation
Type- Silicone Grease
- Non-Silicone Grease
- Automotive Electronics
- Telecommunication
- LED Lighting
- Power Electronics
Strategic Insights
Thermal Conductive Grease Market Growth Drivers- Growing Demand in Electronics and Semiconductor Industries: Thermal grease, also known as thermal paste, plays a crucial role in improving heat dissipation in electronic components, such as processors, GPUs, and power devices. With the growing demand for high-performance electronics, gaming consoles, laptops, and smartphones, the need for efficient thermal management solutions is increasing, boosting the thermal grease market.
- Advancements in High-Power Electronic Devices: The rise of high-power electronic devices, including electric vehicles (EVs), renewable energy systems, and data centers, has led to greater emphasis on heat management. As these devices generate more heat, thermal grease is increasingly being used to prevent overheating and ensure the longevity and performance of components, driving market growth.
- Technological Advancements in Thermal Materials: Innovations in the formulation of thermal greases, such as the development of more efficient, higher conductivity, and non-toxic versions, are expanding the market. Improved products offer better thermal performance, enhanced durability, and longer-lasting results, which is driving adoption across industries including automotive, electronics, and telecommunications.
- Rising Demand for Electronics and Electric Vehicles (EVs): The growing use of high-performance electronic devices and electric vehicles is driving the demand for thermal conductive greases. These greases are essential in managing heat dissipation in components like processors, power modules, and batteries, helping to prevent overheating and enhance the performance and longevity of devices and EVs.
- Advancements in Thermal Management Materials: As electronic devices become smaller and more powerful, the need for effective thermal management solutions intensifies. The market is seeing the development of more efficient and specialized thermal conductive greases, which offer improved thermal conductivity and stability at high temperatures. These innovations are increasingly crucial in industries like telecommunications, automotive, and computing.
- Shift Toward Environmentally Friendly Products: With rising environmental awareness, there is a growing shift towards eco-friendly and non-toxic thermal conductive greases. Manufacturers are focusing on creating products that meet both performance requirements and sustainability standards, using biodegradable or less harmful components. This trend is driven by consumer demand and regulatory pressures for greener solutions.
- Rising Demand in Electronics and Consumer Goods: As electronic devices become smaller and more powerful, the need for efficient heat management is increasing. Thermal conductive grease is used in electronics like smartphones, computers, and gaming consoles to dissipate heat and prevent overheating. The growing electronics industry, driven by advancements in technology, is a major driver for the market.
- Expansion in Electric Vehicle (EV) Market: The automotive industry's shift toward electric vehicles is contributing to the demand for thermal conductive grease. EVs require efficient thermal management systems to ensure battery performance and longevity. Thermal conductive grease plays a crucial role in maintaining optimal temperatures in EV battery packs, power electronics, and charging systems, making it a key material in the EV market's growth.
- Technological Advancements and Improved Formulations: Innovations in thermal conductive grease, such as higher thermal conductivity, enhanced stability, and improved ease of application, are driving the market forward. These advancements meet the increasingly stringent thermal management requirements across industries, further expanding the use of thermal conductive grease in various applications.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Thermal Conductive Grease Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Thermal Conductive Grease Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
Have a question?

Shejal
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on geography, Asia Pacific held the largest share of the thermal conductive grease market due to the strong growth of the electronics industry in the region.
Development of high-performance thermal greases is expected to be the key market trends.
Based on end-use industry, the automotive electronics segment is expected to witness the fastest growth during the forecast period.
The Thermal Conductive Grease Market is estimated to witness a CAGR of 3% from 2023 to 2031
Rising demand for electronics and consumer devices is driving the market growth.
3M, Boyd, Chemtronics, Dow, Electrolube, Momentive, PARKER HANNIFIN CORP, T-Global Technology Co Ltd, Henkel AG and Co KGaA, and Laird Technologies Inc are the key players operating in the thermal conductive grease market.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Thermal Conductive Grease Market - By Type
1.3.2 Thermal Conductive Grease Market - By Application
1.3.3 Thermal Conductive Grease Market - By Region
1.3.3.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. THERMAL CONDUCTIVE GREASE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. THERMAL CONDUCTIVE GREASE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. THERMAL CONDUCTIVE GREASE MARKET - GLOBAL MARKET ANALYSIS
6.1. THERMAL CONDUCTIVE GREASE - GLOBAL MARKET OVERVIEW
6.2. THERMAL CONDUCTIVE GREASE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. THERMAL CONDUCTIVE GREASE MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. SILICONE GREASE
7.3.1. Overview
7.3.2. Silicone Grease Market Forecast and Analysis
7.4. NON-SILICONE GREASE
7.4.1. Overview
7.4.2. Non-silicone Grease Market Forecast and Analysis
8. THERMAL CONDUCTIVE GREASE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. LED LIGHTING
8.3.1. Overview
8.3.2. LED Lighting Market Forecast and Analysis
8.4. TELECOMMUNICATION AND IT
8.4.1. Overview
8.4.2. Telecommunication and IT Market Forecast and Analysis
8.5. AUTOMOTIVE ELECTRONICS
8.5.1. Overview
8.5.2. Automotive Electronics Market Forecast and Analysis
8.6. POWER ELECTRONICS
8.6.1. Overview
8.6.2. Power Electronics Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. THERMAL CONDUCTIVE GREASE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Thermal Conductive Grease Market Overview
9.1.2 North America Thermal Conductive Grease Market Forecasts and Analysis
9.1.3 North America Thermal Conductive Grease Market Forecasts and Analysis - By Type
9.1.4 North America Thermal Conductive Grease Market Forecasts and Analysis - By Application
9.1.5 North America Thermal Conductive Grease Market Forecasts and Analysis - By Countries
9.1.5.1 Canada Thermal Conductive Grease Market
9.1.5.1.1 Canada Thermal Conductive Grease Market by Type
9.1.5.1.2 Canada Thermal Conductive Grease Market by Application
9.1.5.2 Mexico Thermal Conductive Grease Market
9.1.5.2.1 Mexico Thermal Conductive Grease Market by Type
9.1.5.2.2 Mexico Thermal Conductive Grease Market by Application
9.1.5.3 US Thermal Conductive Grease Market
9.1.5.3.1 US Thermal Conductive Grease Market by Type
9.1.5.3.2 US Thermal Conductive Grease Market by Application
9.2. EUROPE
9.2.1 Europe Thermal Conductive Grease Market Overview
9.2.2 Europe Thermal Conductive Grease Market Forecasts and Analysis
9.2.3 Europe Thermal Conductive Grease Market Forecasts and Analysis - By Type
9.2.4 Europe Thermal Conductive Grease Market Forecasts and Analysis - By Application
9.2.5 Europe Thermal Conductive Grease Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Thermal Conductive Grease Market
9.2.5.1.1 Germany Thermal Conductive Grease Market by Type
9.2.5.1.2 Germany Thermal Conductive Grease Market by Application
9.2.5.2 France Thermal Conductive Grease Market
9.2.5.2.1 France Thermal Conductive Grease Market by Type
9.2.5.2.2 France Thermal Conductive Grease Market by Application
9.2.5.3 Italy Thermal Conductive Grease Market
9.2.5.3.1 Italy Thermal Conductive Grease Market by Type
9.2.5.3.2 Italy Thermal Conductive Grease Market by Application
9.2.5.4 United Kingdom Thermal Conductive Grease Market
9.2.5.4.1 United Kingdom Thermal Conductive Grease Market by Type
9.2.5.4.2 United Kingdom Thermal Conductive Grease Market by Application
9.2.5.5 Russia Thermal Conductive Grease Market
9.2.5.5.1 Russia Thermal Conductive Grease Market by Type
9.2.5.5.2 Russia Thermal Conductive Grease Market by Application
9.2.5.6 Rest of Europe Thermal Conductive Grease Market
9.2.5.6.1 Rest of Europe Thermal Conductive Grease Market by Type
9.2.5.6.2 Rest of Europe Thermal Conductive Grease Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Thermal Conductive Grease Market Overview
9.3.2 Asia-Pacific Thermal Conductive Grease Market Forecasts and Analysis
9.3.3 Asia-Pacific Thermal Conductive Grease Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Thermal Conductive Grease Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Thermal Conductive Grease Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Thermal Conductive Grease Market
9.3.5.1.1 Australia Thermal Conductive Grease Market by Type
9.3.5.1.2 Australia Thermal Conductive Grease Market by Application
9.3.5.2 China Thermal Conductive Grease Market
9.3.5.2.1 China Thermal Conductive Grease Market by Type
9.3.5.2.2 China Thermal Conductive Grease Market by Application
9.3.5.3 India Thermal Conductive Grease Market
9.3.5.3.1 India Thermal Conductive Grease Market by Type
9.3.5.3.2 India Thermal Conductive Grease Market by Application
9.3.5.4 Japan Thermal Conductive Grease Market
9.3.5.4.1 Japan Thermal Conductive Grease Market by Type
9.3.5.4.2 Japan Thermal Conductive Grease Market by Application
9.3.5.5 South Korea Thermal Conductive Grease Market
9.3.5.5.1 South Korea Thermal Conductive Grease Market by Type
9.3.5.5.2 South Korea Thermal Conductive Grease Market by Application
9.3.5.6 Rest of Asia-Pacific Thermal Conductive Grease Market
9.3.5.6.1 Rest of Asia-Pacific Thermal Conductive Grease Market by Type
9.3.5.6.2 Rest of Asia-Pacific Thermal Conductive Grease Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Thermal Conductive Grease Market Overview
9.4.2 Middle East and Africa Thermal Conductive Grease Market Forecasts and Analysis
9.4.3 Middle East and Africa Thermal Conductive Grease Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Thermal Conductive Grease Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Thermal Conductive Grease Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Thermal Conductive Grease Market
9.4.5.1.1 South Africa Thermal Conductive Grease Market by Type
9.4.5.1.2 South Africa Thermal Conductive Grease Market by Application
9.4.5.2 Saudi Arabia Thermal Conductive Grease Market
9.4.5.2.1 Saudi Arabia Thermal Conductive Grease Market by Type
9.4.5.2.2 Saudi Arabia Thermal Conductive Grease Market by Application
9.4.5.3 U.A.E Thermal Conductive Grease Market
9.4.5.3.1 U.A.E Thermal Conductive Grease Market by Type
9.4.5.3.2 U.A.E Thermal Conductive Grease Market by Application
9.4.5.4 Rest of Middle East and Africa Thermal Conductive Grease Market
9.4.5.4.1 Rest of Middle East and Africa Thermal Conductive Grease Market by Type
9.4.5.4.2 Rest of Middle East and Africa Thermal Conductive Grease Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Thermal Conductive Grease Market Overview
9.5.2 South and Central America Thermal Conductive Grease Market Forecasts and Analysis
9.5.3 South and Central America Thermal Conductive Grease Market Forecasts and Analysis - By Type
9.5.4 South and Central America Thermal Conductive Grease Market Forecasts and Analysis - By Application
9.5.5 South and Central America Thermal Conductive Grease Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Thermal Conductive Grease Market
9.5.5.1.1 Brazil Thermal Conductive Grease Market by Type
9.5.5.1.2 Brazil Thermal Conductive Grease Market by Application
9.5.5.2 Argentina Thermal Conductive Grease Market
9.5.5.2.1 Argentina Thermal Conductive Grease Market by Type
9.5.5.2.2 Argentina Thermal Conductive Grease Market by Application
9.5.5.3 Rest of South and Central America Thermal Conductive Grease Market
9.5.5.3.1 Rest of South and Central America Thermal Conductive Grease Market by Type
9.5.5.3.2 Rest of South and Central America Thermal Conductive Grease Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. THERMAL CONDUCTIVE GREASE MARKET, KEY COMPANY PROFILES
11.1. 3M COMPANY
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ACC SILICONES LTD
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. DOW CORNING CORPORATION
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. ELECTROLUBE SOLUTIONS PVT LTD.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. HENKEL AG AND COMPANY
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. LAIRD PLC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. LORD CORPORATION
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. MOMENTIVE PERFORMANCE MATERIALS INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. PARKER-HANNIFIN CORPORATION
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. WACKER CHEMIE AG
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
- 3m Company
- Acc Silicones Ltd
- Dow Corning Corporation
- Electrolube Solutions Pvt Ltd.
- Henkel Ag & Company
- Laird Plc.
- Lord Corporation
- Momentive Performance Materials Inc.
- Parker-Hannifin Corporation
- Wacker Chemie Ag
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.