Tire Materials Market Research Report 2021-2031
The Tire Materials Market is expected to register a CAGR of 4% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report presents analysis based on type (elastomers, fillers, plasticizers, metal reinforcement, and others). The report is segmented by application (passenger cars, light commercial vehicles, heavy commercial vehicles, and others). The global analysis is further broken-down at regional level and major countries. The market size and forecast at global, regional, and country levels for all the key market segments are covered under the scope. The report offers the value in USD for the above analysis and segments. The report provides key statistics on the market status of the key market players and offers market trends and opportunities.
Purpose of the ReportThe report Tire Materials Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Tire Materials Market Segmentation
Type- Elastomers
- Fillers
- Plasticizers
- Metal Reinforcement
- Passenger Cars
- Light Commercial Vehicles
- Heavy Commercial Vehicles
- Hospital
- Ambulatory Surgical Centers
- Other End Users
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Tire Materials Market Growth Drivers- Expanding Tire Materials Market Driven by Global Automotive Growth: The tire materials market is readily expanding because the entire automotive industry is rapidly expanding. As global vehicle production rises, so does the demand for durable and high-performance tires. It leads quite naturally to the demand for advanced tire materials like tire cord fabrics, rubber compounds, and reinforcement materials.
- Electric Vehicles and Their Impact on Tire Materials Innovation: Moreover, the very phenomenon of electric vehicles has been a big contributor to further expansion. These new generation vehicles require tires with different requirements like improved durability, low rolling resistance, etc. So, all these unique criteria will add pressure in developing tire materials, thus creating more possibilities for innovations in tire materials to meet the performance requirements from electric vehicles.
- Consumer Trends and Sustainability Shaping the Future of Tire Materials: Additionally, new consumer trends toward tire safety and efficiency are setting new directions in tire materials. Due to this investment trend, tire manufacturers invest in research and development to develop materials that will improve fuel efficiency, traction, and longevity. The emphasis that the automotive industry places on sustainability, particularly on eco-friendly materials and reduced carbon footprints, will speed up demand for these innovative tire materials to ongoing dynamic performance "evolution."
- Sustainability Pressures Driving Innovation in Tire Materials: Increasingly, the pressure to create sustainable tire materials establishes itself as a key trend at the tire material market. On the front of raising the environmental awareness, consumers and regulators alike demand greener products. To lessen carbon footprint drive tire companies heavily invest in sustainable materials such as bio-based polymers and recycled fibers.
- Environmental Regulations Shaping the Development of Eco-Friendly Tire Materials: The harshest curbs were adopted in most countries and are driven by environmental laws that require manufacturers to conform to eco-friendly practices. These include employing renewable raw materials, generating little carbon emissions in the production process, and promoting recycling of tires. As a result, tire manufacturers can develop more environmentally friendly products and discover new developments in tire material technologies.
- Consumer Demand for Sustainability Boosting the Use of Renewable Tire Materials: Sustainability is going to influence ever-increasing consumers and have an effect on the demand for these environmental friendly tires. Change in consumer behavior towards sustainability has forced the tire industry to look into alternative materials and methods of production that create minimum environmental impact. Hence, the use of renewable resources such as natural rubber from sustainable sources is also growing and adding to the end-user consumption of eco-friendly tire material.
- Nanotechnology Enhancing the Strength and Durability of Tire Materials: Nanotechnology will prove to be a great boon in the future for tire materials. These nanomaterials, for example carbon nanotubes or nanoparticles, can incorporate themselves in their strength and durability and heat resistance to improve the materials. Innovations such as these allow tire manufacturers to develop tires that are more effective, lighter than their predecessors, and above all, last longer.
- Fuel Efficiency and Low Rolling Resistance through Nanotechnology: On the other hand, the rolling resistance is low in such materials, which means the vehicle will inherently be fuel efficient. Essentially, less energy is needed for a tire to roll, resulting in low fuel consumption and lower carbon emissions. Therefore, another area gets opened in the market of tire materials because of an increasing demand for fuel-efficient tires.
- The Future of Safety and Performance with Nanotechnology: Nanotechnology paves the way for manufacturing smart tires. Such smart tires would be embedded with nanosensors into them that will track the condition of the tire in real time, including tire wear and temperature changes. Such aspects are vital to safety and performance aspects, thus creating an edge for manufacturers in the tire materials market. Nanotechnology would play a critical role in this evolving demand as the automobile industry progresses in the production of smarter and safer, environmentally friendly vehicles.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Tire Materials Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Tire Materials Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The rising pressure to develop eco-friendly tire materials is expected to be the key market trends.
Based on geography, Asia Pacific held the largest share of the tire materials market, due to the region is home to some of the largest automotive manufacturers and tire producers, particularly in countries like China, Japan, and India. The high volume of vehicle production and demand for durable tires contributes significantly to the market share.
The expansion of the automotive industry is driving the market growth.
Based on type, the elastomers segment is expected to witness the fastest growth during the forecast period
Cabot Corporation; KURARAY CO., LTD.; LANXESS; Orion Engineered Carbons; Birla Carbon; Bekaert; Tokai Carbon Co., Ltd.; Umicore Cobalt and Specialty Materials; Exxon Mobil Corporation; and PPG Industries, Inc. are some of the tire materials market
The Tire Materials Market is estimated to witness a CAGR of 4% from 2023 to 2031
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Tire Materials Market - By Type
1.3.2 Tire Materials Market - By Vehicle Type
1.3.3 Tire Materials Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. TIRE MATERIALS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. TIRE MATERIALS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. TIRE MATERIALS MARKET - GLOBAL MARKET ANALYSIS
6.1. TIRE MATERIALS - GLOBAL MARKET OVERVIEW
6.2. TIRE MATERIALS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. TIRE MATERIALS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. ELASTOMERS
7.3.1. Overview
7.3.2. Elastomers Market Forecast and Analysis
7.3.3. Reinforcing Fillers Market
7.3.3.1. Overview
7.3.3.2. Reinforcing Fillers Market Forecast and Analysis
7.4.
7.4.1. Overview
7.4.2. Market Forecast and Analysis
7.5. PLASTICIZERS
7.5.1. Overview
7.5.2. Plasticizers Market Forecast and Analysis
7.6. CHEMICALS
7.6.1. Overview
7.6.2. Chemicals Market Forecast and Analysis
7.7. METAL REINFORCEMENTS
7.7.1. Overview
7.7.2. Metal Reinforcements Market Forecast and Analysis
7.8. TEXTILE REINFORCEMENTS
7.8.1. Overview
7.8.2. Textile Reinforcements Market Forecast and Analysis
8. TIRE MATERIALS MARKET - REVENUE AND FORECASTS TO 2028 - VEHICLE TYPE
8.1. OVERVIEW
8.2. VEHICLE TYPE MARKET FORECASTS AND ANALYSIS
8.3. PASSENGER CARS
8.3.1. Overview
8.3.2. Passenger Cars Market Forecast and Analysis
8.4. BUSES
8.4.1. Overview
8.4.2. Buses Market Forecast and Analysis
8.5. HEAVY TRUCKS
8.5.1. Overview
8.5.2. Heavy Trucks Market Forecast and Analysis
8.6. LIGHTWEIGHT COMMERCIAL VEHICLES (LCV)
8.6.1. Overview
8.6.2. Lightweight Commercial Vehicles (LCV) Market Forecast and Analysis
9. TIRE MATERIALS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Tire Materials Market Overview
9.1.2 North America Tire Materials Market Forecasts and Analysis
9.1.3 North America Tire Materials Market Forecasts and Analysis - By Type
9.1.4 North America Tire Materials Market Forecasts and Analysis - By Vehicle Type
9.1.5 North America Tire Materials Market Forecasts and Analysis - By Countries
9.1.5.1 Canada Tire Materials Market
9.1.5.1.1 Canada Tire Materials Market by Type
9.1.5.1.2 Canada Tire Materials Market by Vehicle Type
9.1.5.2 Mexico Tire Materials Market
9.1.5.2.1 Mexico Tire Materials Market by Type
9.1.5.2.2 Mexico Tire Materials Market by Vehicle Type
9.1.5.3 US Tire Materials Market
9.1.5.3.1 US Tire Materials Market by Type
9.1.5.3.2 US Tire Materials Market by Vehicle Type
9.2. EUROPE
9.2.1 Europe Tire Materials Market Overview
9.2.2 Europe Tire Materials Market Forecasts and Analysis
9.2.3 Europe Tire Materials Market Forecasts and Analysis - By Type
9.2.4 Europe Tire Materials Market Forecasts and Analysis - By Vehicle Type
9.2.5 Europe Tire Materials Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Tire Materials Market
9.2.5.1.1 Germany Tire Materials Market by Type
9.2.5.1.2 Germany Tire Materials Market by Vehicle Type
9.2.5.2 France Tire Materials Market
9.2.5.2.1 France Tire Materials Market by Type
9.2.5.2.2 France Tire Materials Market by Vehicle Type
9.2.5.3 Italy Tire Materials Market
9.2.5.3.1 Italy Tire Materials Market by Type
9.2.5.3.2 Italy Tire Materials Market by Vehicle Type
9.2.5.4 United Kingdom Tire Materials Market
9.2.5.4.1 United Kingdom Tire Materials Market by Type
9.2.5.4.2 United Kingdom Tire Materials Market by Vehicle Type
9.2.5.5 Russia Tire Materials Market
9.2.5.5.1 Russia Tire Materials Market by Type
9.2.5.5.2 Russia Tire Materials Market by Vehicle Type
9.2.5.6 Rest of Europe Tire Materials Market
9.2.5.6.1 Rest of Europe Tire Materials Market by Type
9.2.5.6.2 Rest of Europe Tire Materials Market by Vehicle Type
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Tire Materials Market Overview
9.3.2 Asia-Pacific Tire Materials Market Forecasts and Analysis
9.3.3 Asia-Pacific Tire Materials Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Tire Materials Market Forecasts and Analysis - By Vehicle Type
9.3.5 Asia-Pacific Tire Materials Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Tire Materials Market
9.3.5.1.1 Australia Tire Materials Market by Type
9.3.5.1.2 Australia Tire Materials Market by Vehicle Type
9.3.5.2 China Tire Materials Market
9.3.5.2.1 China Tire Materials Market by Type
9.3.5.2.2 China Tire Materials Market by Vehicle Type
9.3.5.3 India Tire Materials Market
9.3.5.3.1 India Tire Materials Market by Type
9.3.5.3.2 India Tire Materials Market by Vehicle Type
9.3.5.4 Japan Tire Materials Market
9.3.5.4.1 Japan Tire Materials Market by Type
9.3.5.4.2 Japan Tire Materials Market by Vehicle Type
9.3.5.5 South Korea Tire Materials Market
9.3.5.5.1 South Korea Tire Materials Market by Type
9.3.5.5.2 South Korea Tire Materials Market by Vehicle Type
9.3.5.6 Rest of Asia-Pacific Tire Materials Market
9.3.5.6.1 Rest of Asia-Pacific Tire Materials Market by Type
9.3.5.6.2 Rest of Asia-Pacific Tire Materials Market by Vehicle Type
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Tire Materials Market Overview
9.4.2 Middle East and Africa Tire Materials Market Forecasts and Analysis
9.4.3 Middle East and Africa Tire Materials Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Tire Materials Market Forecasts and Analysis - By Vehicle Type
9.4.5 Middle East and Africa Tire Materials Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Tire Materials Market
9.4.5.1.1 South Africa Tire Materials Market by Type
9.4.5.1.2 South Africa Tire Materials Market by Vehicle Type
9.4.5.2 Saudi Arabia Tire Materials Market
9.4.5.2.1 Saudi Arabia Tire Materials Market by Type
9.4.5.2.2 Saudi Arabia Tire Materials Market by Vehicle Type
9.4.5.3 U.A.E Tire Materials Market
9.4.5.3.1 U.A.E Tire Materials Market by Type
9.4.5.3.2 U.A.E Tire Materials Market by Vehicle Type
9.4.5.4 Rest of Middle East and Africa Tire Materials Market
9.4.5.4.1 Rest of Middle East and Africa Tire Materials Market by Type
9.4.5.4.2 Rest of Middle East and Africa Tire Materials Market by Vehicle Type
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Tire Materials Market Overview
9.5.2 South and Central America Tire Materials Market Forecasts and Analysis
9.5.3 South and Central America Tire Materials Market Forecasts and Analysis - By Type
9.5.4 South and Central America Tire Materials Market Forecasts and Analysis - By Vehicle Type
9.5.5 South and Central America Tire Materials Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Tire Materials Market
9.5.5.1.1 Brazil Tire Materials Market by Type
9.5.5.1.2 Brazil Tire Materials Market by Vehicle Type
9.5.5.2 Argentina Tire Materials Market
9.5.5.2.1 Argentina Tire Materials Market by Type
9.5.5.2.2 Argentina Tire Materials Market by Vehicle Type
9.5.5.3 Rest of South and Central America Tire Materials Market
9.5.5.3.1 Rest of South and Central America Tire Materials Market by Type
9.5.5.3.2 Rest of South and Central America Tire Materials Market by Vehicle Type
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. TIRE MATERIALS MARKET, KEY COMPANY PROFILES
11.1. CABOT CORPORATION
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. JSR CORPORATION
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. KURAREY
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. LANXESS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. ORION ENGINEERED CARBONS S.A.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. PHILLIPS CARBON BLACK LIMITED
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. ROYAL DUTCH SHELL
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SINOPEC
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. THAI CARBON BLACK PUBLIC COMPANY LIMITED (BIRLA CARBON)
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE GOODYEAR TIRE AND RUBBER COMPANY
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
- Cabot Corporation
- JSR Corporation
- Kurarey
- Lanxess
- Orion Engineered Carbons S.A.
- Phillips Carbon Black Limited
- Royal Dutch Shell
- Sinopec
- Thai Carbon Black Public Company Limited (Birla Carbon)
- The Goodyear Tire and Rubber Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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