Tissue Paper Packaging Market Drivers and Opportunities [2021-2031]
The Tissue Paper Packaging Market is expected to register a CAGR of 6% from 2023 to 2031, with a market size expanding from US$ XX Million in 2023 to US$ XX Million by 2031.
The tissue paper packaging market report is segmented by category (virgin and recycled). The market is segmented based on type (facial tissue, paper towel, wipes, bath and toilet tissue, and others). The market is segmented based on application (household and commercial). The market size and forecast at global, regional, and country levels for all the key market segments are covered under the scope. The report offers the value in USD for the above analysis, segments, regions, and countries. The report covers market trends, as well as market dynamics such as drivers, restraints, and key opportunities. The report also covers industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the market.
Purpose of the ReportThe report Tissue Paper Packaging Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Tissue Paper Packaging Market Segmentation
Category- Virgin and Recycled
- Facial Tissue
- Paper Towel
- Wipes
- Bath and Toilet Tissue
- Household and Commercial
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Tissue Paper Packaging Market Growth Drivers- E-Commerce Boosts Tissue Paper Packaging: E-commerce has contributed to the rapid growth of the tissue paper packaging market across the globe. Increasingly online retail outlets require attractive and safe packaging solution for their products in transit, choosing to use tissue paper packaging, which provides an all-round combination of versatility and protection. Packaged in tissue paper you will receive products in their actual form cushioning, hence protecting them from damage during transit. This online shopping trend proposed in a phase of opening shops following the lockdown post-pandemic has opened a pandora's box of opportunities for such materials.
- Sustainability Drives Demand for Tissue Paper: The increasingly environment-conscious modern man tends to realign his wants towards more environmentally friendly packaging. Tissue paper is biodegradable and recyclable, so it is actually a sustainable substitute for plastic-based packaging. Hardly a day passes when the governments and consumers alike do not make a demand for green or sustainable products; hence, tissue paper has turned out to be one of the most commonly applied products in packaging across industries. The most pressing demands for ecologically responsible packaging applications come from the commercial and food industries, which use recycled and reusable materials.
- Rising Demand for Hygiene Products: There is an increased demand for hygiene products. This increase in demand has been spurred by the rise in global awareness of health issues, especially since the COVID-19 pandemic. Tissue papers are a significant part of hygiene-related items such as sanitary wipes, facial tissues, towels, and much more. All these combined promote healthy personal and public hygiene. The health, as well as hygiene sectors, continue to create demand for a tissue paper-based specialty packaging segment, focusing further on hygiene maintenance in consumer and industrial products.
- Eco-Friendly Innovations in Tissue Paper Packaging: Compostable and biodegradable tissue paper-as a green concern, the future of tissue packaging will still include adding more biodegradable or compostable grades in its development. Some innovations in tissue paper manufacture may include the diversification of plant base fibers from common wood pulp to bamboo, sugarcane, or even pulp-paper waste, which would contribute to reduced environmental footprints, yet maintain the functionality and appearance of the packaging itself.
- Smart Packaging Advancements: It is anticipated that innovations related to smart packaging will progress further beyond anything achieved by technologies such as tissue-paper packaging with QR code printing and augmented reality. Such information could also include telling the consumer from where the products came and providing information on how to recycle them, in addition to their sustainability credentials. Smart packaging will help brands create personalized customer experiences and thus separate the brands from the competition.
- Customization and Personalization in Packaging: Adaptation and personalization are the new buzzwords. The personalized demand in packaging is reaching new heights as consumers want an exclusive and customized experience. In this regard, the trend majorly affects sectors such as luxury goods, gifts, or retail, where packaging stands as a main consideration when a brand is perceived. Tissue paper packaging must benefit from its flexibility, and design, color, and print attributes. Increasingly, applications of tissue paper for custom packaging are now also being discovered to enhance customer unboxing experience.
- Strategic Alliances for Customized Packaging: Tissue paper packaging businesses can go in for alliances with any renowned international brand to provide customized packaging solutions. Given the fact that brands keep searching for eco-friendly and beautiful-looking packaging so this is a great opportunity for tissue paper manufacturers who, in association with brand designers, retailers, and other stakeholders, would be able to reach out to the consumer segments that really matter out there, paving the way for increased market penetration and unique offerings, especially in the luxury and premium segments.
- Emerging Markets: Immense potential in bringing tissue paper packaging into emerging markets is expected to emerge from increased disposable income coupled with improvements in consumer tastes toward green packaging. In particular, Asia-Pacific, Latin America, and Africa are becoming emerging market strongholds for tissue paper manufacturers, with key geographic areas gaining momentum for further market reach into such territories. Increased urbanization and the substantial growth of e-commerce in these regions will offer many opportunities for boosting both efficiency and environmental friendliness in packaging solutions.
- Innovative Packaging Formats: It was really high teamwork innovation in packaging formats: a good chance for bringing in innovations packaged in new formats using tissue paper such as wrap, bags, and boxes. This format can be used at specific industries such as cosmetics, apparel, and food, where tissue paper can serve dual functions that is wise enough packaging and a branding avenue. Because of these different varieties in packaging formats, manufacturers will be in a position to penetrate new customer segments and further diversify their product offerings.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Tissue Paper Packaging Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Tissue Paper Packaging Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Tissue Paper Packaging Market is estimated to witness a CAGR of 6% from 2023 to 2031
Growing demand for hygiene products are driving the market growth.
Amerplast, Optima Packaging Group GmbH, Kimberly-Clark Corporation, Georgia Pacific LLC, Procter and Gamble, Clearwater Paper Corporation, Wausau Paper Corp, Kruger Products, Organic Hygiene Products LLP, and Valley Tissue Packaging Inc are the key players operating in the tissue paper packaging market.
Based on application, the household segment is expected to witness the fastest growth during the forecast period.
Based on geography, Asia Pacific held the largest share of the tissue paper packaging market due to the strong growth of the packaging and online retail sector in the region.
Biodegradable and compostable tissue papers are expected to be the key market trends.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Tissue Paper Packaging Market - By Packaging Material
1.3.2 Tissue Paper Packaging Market - By Application
1.3.3 Tissue Paper Packaging Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. TISSUE PAPER PACKAGING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. TISSUE PAPER PACKAGING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. TISSUE PAPER PACKAGING MARKET - GLOBAL MARKET ANALYSIS
6.1. TISSUE PAPER PACKAGING - GLOBAL MARKET OVERVIEW
6.2. TISSUE PAPER PACKAGING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. TISSUE PAPER PACKAGING MARKET - REVENUE AND FORECASTS TO 2028 - PACKAGING MATERIAL
7.1. OVERVIEW
7.2. PACKAGING MATERIAL MARKET FORECASTS AND ANALYSIS
7.3. POLYETHYLENE
7.3.1. Overview
7.3.2. Polyethylene Market Forecast and Analysis
7.4. POLYPROPYLENE
7.4.1. Overview
7.4.2. Polypropylene Market Forecast and Analysis
7.5. OTHERS
7.5.1. Overview
7.5.2. Others Market Forecast and Analysis
8. TISSUE PAPER PACKAGING MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. FACIAL TISSUE
8.3.1. Overview
8.3.2. Facial Tissue Market Forecast and Analysis
8.4. TOILET PAPER
8.4.1. Overview
8.4.2. Toilet Paper Market Forecast and Analysis
8.5. KITCHEN ROLLS
8.5.1. Overview
8.5.2. Kitchen Rolls Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. TISSUE PAPER PACKAGING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Tissue Paper Packaging Market Overview
9.1.2 North America Tissue Paper Packaging Market Forecasts and Analysis
9.1.3 North America Tissue Paper Packaging Market Forecasts and Analysis - By Packaging Material
9.1.4 North America Tissue Paper Packaging Market Forecasts and Analysis - By Application
9.1.5 North America Tissue Paper Packaging Market Forecasts and Analysis - By Countries
9.1.5.1 United States Tissue Paper Packaging Market
9.1.5.1.1 United States Tissue Paper Packaging Market by Packaging Material
9.1.5.1.2 United States Tissue Paper Packaging Market by Application
9.1.5.2 Canada Tissue Paper Packaging Market
9.1.5.2.1 Canada Tissue Paper Packaging Market by Packaging Material
9.1.5.2.2 Canada Tissue Paper Packaging Market by Application
9.1.5.3 Mexico Tissue Paper Packaging Market
9.1.5.3.1 Mexico Tissue Paper Packaging Market by Packaging Material
9.1.5.3.2 Mexico Tissue Paper Packaging Market by Application
9.2. EUROPE
9.2.1 Europe Tissue Paper Packaging Market Overview
9.2.2 Europe Tissue Paper Packaging Market Forecasts and Analysis
9.2.3 Europe Tissue Paper Packaging Market Forecasts and Analysis - By Packaging Material
9.2.4 Europe Tissue Paper Packaging Market Forecasts and Analysis - By Application
9.2.5 Europe Tissue Paper Packaging Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Tissue Paper Packaging Market
9.2.5.1.1 Germany Tissue Paper Packaging Market by Packaging Material
9.2.5.1.2 Germany Tissue Paper Packaging Market by Application
9.2.5.2 France Tissue Paper Packaging Market
9.2.5.2.1 France Tissue Paper Packaging Market by Packaging Material
9.2.5.2.2 France Tissue Paper Packaging Market by Application
9.2.5.3 Italy Tissue Paper Packaging Market
9.2.5.3.1 Italy Tissue Paper Packaging Market by Packaging Material
9.2.5.3.2 Italy Tissue Paper Packaging Market by Application
9.2.5.4 United Kingdom Tissue Paper Packaging Market
9.2.5.4.1 United Kingdom Tissue Paper Packaging Market by Packaging Material
9.2.5.4.2 United Kingdom Tissue Paper Packaging Market by Application
9.2.5.5 Russia Tissue Paper Packaging Market
9.2.5.5.1 Russia Tissue Paper Packaging Market by Packaging Material
9.2.5.5.2 Russia Tissue Paper Packaging Market by Application
9.2.5.6 Rest of Europe Tissue Paper Packaging Market
9.2.5.6.1 Rest of Europe Tissue Paper Packaging Market by Packaging Material
9.2.5.6.2 Rest of Europe Tissue Paper Packaging Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Tissue Paper Packaging Market Overview
9.3.2 Asia-Pacific Tissue Paper Packaging Market Forecasts and Analysis
9.3.3 Asia-Pacific Tissue Paper Packaging Market Forecasts and Analysis - By Packaging Material
9.3.4 Asia-Pacific Tissue Paper Packaging Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Tissue Paper Packaging Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Tissue Paper Packaging Market
9.3.5.1.1 Australia Tissue Paper Packaging Market by Packaging Material
9.3.5.1.2 Australia Tissue Paper Packaging Market by Application
9.3.5.2 China Tissue Paper Packaging Market
9.3.5.2.1 China Tissue Paper Packaging Market by Packaging Material
9.3.5.2.2 China Tissue Paper Packaging Market by Application
9.3.5.3 India Tissue Paper Packaging Market
9.3.5.3.1 India Tissue Paper Packaging Market by Packaging Material
9.3.5.3.2 India Tissue Paper Packaging Market by Application
9.3.5.4 Japan Tissue Paper Packaging Market
9.3.5.4.1 Japan Tissue Paper Packaging Market by Packaging Material
9.3.5.4.2 Japan Tissue Paper Packaging Market by Application
9.3.5.5 South Korea Tissue Paper Packaging Market
9.3.5.5.1 South Korea Tissue Paper Packaging Market by Packaging Material
9.3.5.5.2 South Korea Tissue Paper Packaging Market by Application
9.3.5.6 Rest of Asia-Pacific Tissue Paper Packaging Market
9.3.5.6.1 Rest of Asia-Pacific Tissue Paper Packaging Market by Packaging Material
9.3.5.6.2 Rest of Asia-Pacific Tissue Paper Packaging Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Tissue Paper Packaging Market Overview
9.4.2 Middle East and Africa Tissue Paper Packaging Market Forecasts and Analysis
9.4.3 Middle East and Africa Tissue Paper Packaging Market Forecasts and Analysis - By Packaging Material
9.4.4 Middle East and Africa Tissue Paper Packaging Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Tissue Paper Packaging Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Tissue Paper Packaging Market
9.4.5.1.1 South Africa Tissue Paper Packaging Market by Packaging Material
9.4.5.1.2 South Africa Tissue Paper Packaging Market by Application
9.4.5.2 Saudi Arabia Tissue Paper Packaging Market
9.4.5.2.1 Saudi Arabia Tissue Paper Packaging Market by Packaging Material
9.4.5.2.2 Saudi Arabia Tissue Paper Packaging Market by Application
9.4.5.3 U.A.E Tissue Paper Packaging Market
9.4.5.3.1 U.A.E Tissue Paper Packaging Market by Packaging Material
9.4.5.3.2 U.A.E Tissue Paper Packaging Market by Application
9.4.5.4 Rest of Middle East and Africa Tissue Paper Packaging Market
9.4.5.4.1 Rest of Middle East and Africa Tissue Paper Packaging Market by Packaging Material
9.4.5.4.2 Rest of Middle East and Africa Tissue Paper Packaging Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Tissue Paper Packaging Market Overview
9.5.2 South and Central America Tissue Paper Packaging Market Forecasts and Analysis
9.5.3 South and Central America Tissue Paper Packaging Market Forecasts and Analysis - By Packaging Material
9.5.4 South and Central America Tissue Paper Packaging Market Forecasts and Analysis - By Application
9.5.5 South and Central America Tissue Paper Packaging Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Tissue Paper Packaging Market
9.5.5.1.1 Brazil Tissue Paper Packaging Market by Packaging Material
9.5.5.1.2 Brazil Tissue Paper Packaging Market by Application
9.5.5.2 Argentina Tissue Paper Packaging Market
9.5.5.2.1 Argentina Tissue Paper Packaging Market by Packaging Material
9.5.5.2.2 Argentina Tissue Paper Packaging Market by Application
9.5.5.3 Rest of South and Central America Tissue Paper Packaging Market
9.5.5.3.1 Rest of South and Central America Tissue Paper Packaging Market by Packaging Material
9.5.5.3.2 Rest of South and Central America Tissue Paper Packaging Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. TISSUE PAPER PACKAGING MARKET, KEY COMPANY PROFILES
11.1. THERMO FISHER SCIENTIFIC
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. AGILENT TECHNOLOGIES
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. SHIMADZU
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. BRUKER
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. PERKINELMER
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. ABB GROUP
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. HITACHI HIGH-TECHNOLOGIES
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. JEOL
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. WATERS
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. SARTORIUS
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Thermo Fisher Scientific
2. Agilent Technologies
3. Shimadzu
4. Bruker
5. PerkinElmer
6. ABB Group
7. Hitachi High-Technologies
8. JEOL
9. Waters
10. Sartorius
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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