Toys Market Key Players Analysis 2031
Toys play a vital role during child development stages as they incorporate various skills and values in the children. Toys enhance their imagination and creativity. They help in learning problem-solving skills and teach the importance of sharing. Moreover, they become their companions and friends to whom they can share their emotions and thoughts. There are various kinds of toys, including educational toys, puzzles, building toys, dolls, outdoor toys, etc. All these toys help in developing the physical and well as mental abilities of children.
MARKET DYNAMICS
The increasing number of families with double income and rising number of working women across the globe is the key factor driving the growth of toy market. Moreover, the growing importance of educational toys in developing a child's mental abilities is also anticipated to drive the demand for toys over the forecast period. Furthermore, outdoor and sports toys help in developing the physical strength of a child. Thus, rising awareness about all these advantages of toys amongst millions of parents is projected to fuel market growth in the forthcoming years.
MARKET SCOPE
The "Global Toys Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the toys market with detailed market segmentation by toy type and distribution channel. The global toys market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading toys market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global toys market is segmented into toy type and distribution channel. By toy type, the toys market is bifurcated into outdoor & sports toys, dolls, preschool toys, games/puzzles, building sets, and others. By distribution channel, the toys market is bifurcated into supermarkets & hypermarkets, specialty stores, convenience stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global toys market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The toys market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the toys market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the toys market in these regions.
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The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global toys market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The toys market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the toys market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the toys market in these regions.
MARKET PLAYERS
The report covers vital developments in the toys market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the toys market are anticipated to lucrative growth opportunities in the future with the rising demand for toys in the global market. Below mentioned is the list of few companies engaged in the toys market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the toys market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- Lego Group
- Mattel
- Hasbro
- Zapf Creation AG
- LeapFrog Enterprises, Inc.
- MGA Entertainment, Inc.
- JAKKS Pacific, Inc.
- Namco Bandai
- Integrity Toys, Inc.
- Toy Quest
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the current study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Toys Market - By Toy Type
1.3.2 Toys Market - By Distribution Channel
1.3.3 Toys Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. TOYS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. TOYS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. TOYS MARKET - GLOBAL MARKET ANALYSIS
6.1. TOYS - GLOBAL MARKET OVERVIEW
6.2. TOYS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. TOYS MARKET - REVENUE AND FORECASTS TO 2028 - TOY TYPE
7.1. OVERVIEW
7.2. TOY TYPE MARKET FORECASTS AND ANALYSIS
7.3. OUTDOOR AND SPORTS TOYS
7.3.1. Overview
7.3.2. outdoor and sports toys Market Forecast and Analysis
7.4. DOLLS
7.4.1. Overview
7.4.2. dolls Market Forecast and Analysis
7.5. PRESCHOOL TOYS
7.5.1. Overview
7.5.2. preschool toys Market Forecast and Analysis
7.6. GAMES/PUZZLES
7.6.1. Overview
7.6.2. games/puzzles Market Forecast and Analysis
7.7. BUILDING SETS
7.7.1. Overview
7.7.2. building sets Market Forecast and Analysis
7.8. OTHERS
7.8.1. Overview
7.8.2. others Market Forecast and Analysis
8. TOYS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS AND HYPERMARKETS
8.3.1. Overview
8.3.2. supermarkets and hypermarkets Market Forecast and Analysis
8.4. SPECIALTY STORES
8.4.1. Overview
8.4.2. specialty stores Market Forecast and Analysis
8.5. CONVENIENCE STORES
8.5.1. Overview
8.5.2. convenience stores Market Forecast and Analysis
8.6. ONLINE RETAIL
8.6.1. Overview
8.6.2. online retail Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. others Market Forecast and Analysis
9. TOYS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Toys Market Overview
9.1.2 North America Toys Market Forecasts and Analysis
9.1.3 North America Toys Market Forecasts and Analysis - By Toy Type
9.1.4 North America Toys Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Toys Market Forecasts and Analysis - By Countries
9.1.5.1 Canada Toys Market
9.1.5.1.1 Canada Toys Market by Toy Type
9.1.5.1.2 Canada Toys Market by Distribution Channel
9.1.5.2 Mexico Toys Market
9.1.5.2.1 Mexico Toys Market by Toy Type
9.1.5.2.2 Mexico Toys Market by Distribution Channel
9.1.5.3 US Toys Market
9.1.5.3.1 US Toys Market by Toy Type
9.1.5.3.2 US Toys Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Toys Market Overview
9.2.2 Europe Toys Market Forecasts and Analysis
9.2.3 Europe Toys Market Forecasts and Analysis - By Toy Type
9.2.4 Europe Toys Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Toys Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Toys Market
9.2.5.1.1 Germany Toys Market by Toy Type
9.2.5.1.2 Germany Toys Market by Distribution Channel
9.2.5.2 France Toys Market
9.2.5.2.1 France Toys Market by Toy Type
9.2.5.2.2 France Toys Market by Distribution Channel
9.2.5.3 Italy Toys Market
9.2.5.3.1 Italy Toys Market by Toy Type
9.2.5.3.2 Italy Toys Market by Distribution Channel
9.2.5.4 United Kingdom Toys Market
9.2.5.4.1 United Kingdom Toys Market by Toy Type
9.2.5.4.2 United Kingdom Toys Market by Distribution Channel
9.2.5.5 Russia Toys Market
9.2.5.5.1 Russia Toys Market by Toy Type
9.2.5.5.2 Russia Toys Market by Distribution Channel
9.2.5.6 Rest of Europe Toys Market
9.2.5.6.1 Rest of Europe Toys Market by Toy Type
9.2.5.6.2 Rest of Europe Toys Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Toys Market Overview
9.3.2 Asia-Pacific Toys Market Forecasts and Analysis
9.3.3 Asia-Pacific Toys Market Forecasts and Analysis - By Toy Type
9.3.4 Asia-Pacific Toys Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Toys Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Toys Market
9.3.5.1.1 Australia Toys Market by Toy Type
9.3.5.1.2 Australia Toys Market by Distribution Channel
9.3.5.2 China Toys Market
9.3.5.2.1 China Toys Market by Toy Type
9.3.5.2.2 China Toys Market by Distribution Channel
9.3.5.3 India Toys Market
9.3.5.3.1 India Toys Market by Toy Type
9.3.5.3.2 India Toys Market by Distribution Channel
9.3.5.4 Japan Toys Market
9.3.5.4.1 Japan Toys Market by Toy Type
9.3.5.4.2 Japan Toys Market by Distribution Channel
9.3.5.5 South Korea Toys Market
9.3.5.5.1 South Korea Toys Market by Toy Type
9.3.5.5.2 South Korea Toys Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Toys Market
9.3.5.6.1 Rest of Asia-Pacific Toys Market by Toy Type
9.3.5.6.2 Rest of Asia-Pacific Toys Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Toys Market Overview
9.4.2 Middle East and Africa Toys Market Forecasts and Analysis
9.4.3 Middle East and Africa Toys Market Forecasts and Analysis - By Toy Type
9.4.4 Middle East and Africa Toys Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Toys Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Toys Market
9.4.5.1.1 South Africa Toys Market by Toy Type
9.4.5.1.2 South Africa Toys Market by Distribution Channel
9.4.5.2 Saudi Arabia Toys Market
9.4.5.2.1 Saudi Arabia Toys Market by Toy Type
9.4.5.2.2 Saudi Arabia Toys Market by Distribution Channel
9.4.5.3 U.A.E Toys Market
9.4.5.3.1 U.A.E Toys Market by Toy Type
9.4.5.3.2 U.A.E Toys Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Toys Market
9.4.5.4.1 Rest of Middle East and Africa Toys Market by Toy Type
9.4.5.4.2 Rest of Middle East and Africa Toys Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Toys Market Overview
9.5.2 South and Central America Toys Market Forecasts and Analysis
9.5.3 South and Central America Toys Market Forecasts and Analysis - By Toy Type
9.5.4 South and Central America Toys Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Toys Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Toys Market
9.5.5.1.1 Brazil Toys Market by Toy Type
9.5.5.1.2 Brazil Toys Market by Distribution Channel
9.5.5.2 Argentina Toys Market
9.5.5.2.1 Argentina Toys Market by Toy Type
9.5.5.2.2 Argentina Toys Market by Distribution Channel
9.5.5.3 Rest of South and Central America Toys Market
9.5.5.3.1 Rest of South and Central America Toys Market by Toy Type
9.5.5.3.2 Rest of South and Central America Toys Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. TOYS MARKET, KEY COMPANY PROFILES
11.1. LEGO GROUP
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. MATTEL
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. HASBRO
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. ZAPF CREATION AG
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. LEAPFROG ENTERPRISES INC
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MGA ENTERTAINMENT INC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. JAKKS PACIFIC INC
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. NAMCO BANDAI
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. INTEGRITY TOYS INC
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. TOY QUEST
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Lego Group
2. Mattel
3. Hasbro
4. Zapf Creation AG
5. LeapFrog Enterprises Inc
6. MGA Entertainment Inc
7. JAKKS Pacific Inc
8. Namco Bandai
9. Integrity Toys Inc
10. Toy Quest
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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