The Traffic Sensor Market is expected to register a CAGR of 7.2% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
Research report on the Traffic Sensor Market across several key sub-segments categorized by type(Inductive Loop, Piezoelectric Sensor, Bending Plate, Image Sensor, Infrared Sensor, Radar Sensor, LiDAR Sensor, Magnetic Sensor, Acoustic Sensor, Others), and Application (Vehicle Measurement and Profiling, Weigh in Motion, Traffic Monitoring, Automated Tolling). The global analysis is further broken down at the regional level and major countries. The market size and forecast at global, regional, and country levels for all the key market segments are covered under the scope. The report offers the value in US$ for the above analysis, segments, regions, and countries. It has extended the forecast up to 2031 in order to provide future developments that may have a potential impact on operational efficiency as well as customer satisfaction.
Purpose of the ReportThe report Traffic Sensor Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Traffic Sensor Market Segmentation
Type- Inductive Loop
- Piezoelectric Sensor
- Bending Plate
- Image Sensor
- Infrared Sensor
- Radar Sensor
- LiDAR Sensor
- Magnetic Sensor
- Acoustic Sensor
- Others
- Vehicle Measurement and Profiling
- Weigh in Motion
- Traffic Monitoring
- Automated Tolling
Strategic Insights
Traffic Sensor Market Growth Drivers- High-Pacing Urbanization & Traffic Jams: Cities are piled up in the number of cities' population, and along with high urbanization, they have already clogged city roads. In such cities, intelligent traffic management systems for congestion and smoother flow of traffic are in huge demand. We need the traffic sensors for real-time monitoring to help cities use data-driven decision on traffic management and infrastructure design.
- Government Investment in Smart Cities: All over the world, governments are formulating smart city programs to enhance cities' infrastructure and safety. The smart cities use traffic sensors to monitor and regulate the flow of traffic and also limit some accidents which may occur. This push toward smart cities will increase the demand for traffic sensors significantly.
- Rising demand for Real-Time Traffic Monitoring Devices: Since there has been a constant need to present real-time data to be applied to improve traffic flow and safety, the use of traffic sensors for traffic monitoring increased. It will help the government gather and process real-time traffic information to translate that information into real-time road project management, and automatically tolls on roads, and urban planning in general.
- Wireless and Remote Traffic Sensing: There are an increasing number of wireless traffic sensors that can transmit data live. These sensors can be installed easily at a low cost associated with physical wiring and infrastructure. Remote monitoring also enables authorities to monitor traffic data 24x7 and make real-time adjustments to traffic signals and control mechanisms.
- Growing Use of LiDAR and Radar Sensors for Precision Vehicle Profiling: The usage of LiDAR and Radar sensors for accurate vehicle profiling (weight, classification) is rising. These sensors are very accurate for vehicle type and speed, and so helpful for tolling and traffic monitoring applications. The market will grow due to the high requirement for precise vehicle measurement and LiDAR/radar sensors.
- AI/ML Compatibility for Traffic Forecasting: AI/ML Computing in combination with traffic sensors is driving predictive traffic analytics. Artificial intelligence systems can analyze live traffic information to predict congestion, signal timings, and traffic flow. This pattern is setting the stage for smarter and more adaptive traffic management in the world. This would be the future trends of the Traffic Sensor Market
- Adoption of Automated Tolling Systems: Automated tolling systems are gaining popularity worldwide, especially in heavy traffic zones. Traffic sensors enable these solutions by providing true time data of vehicle speeds, laden weight,s and so on, making tolling efficient and less crowded at toll gates. That is a huge market opportunity for sensor manufacturers to join the automated tolling trend.
- Multi-Sensor Applications: Traffic authorities are now installing multi-sensor applications for better traffic monitoring and management. By using multiple sensors (radar, LiDAR, infrared, etc) within the same system, you get full traffic information. This is the perfect scenario for sensor manufacturers to come up with complete integrated solutions that deliver traffic management, crash detection, and vehicle profiling.
- Sensor Adoption in Autonomous Vehicles: As autonomous cars are increasingly designed, accurate traffic and vehicle profiling are ever more important. Road sensors - notably LiDAR and radar sensors - are fundamental to ensuring that autonomous cars are not blind. Sensor firms can exploit this trend with sensors that integrate with ADAS.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Traffic Sensor Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Traffic Sensor Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Future trends include the adoption of AI-based traffic management systems, the growth of vehicle-to-infrastructure (V2I) communication, integration of traffic sensors with connected infrastructure, and the increasing role of data analytics in traffic flow optimization.
Major players in the traffic sensor market include: EFKON AG, FLIR Systems, Inc., International Road Dynamics Inc., Kapsch TrafficCom AG, Kyosan Electric Mfg. Co., Ltd., Sensor Line, TE Connectivity, TransCore, Urbiotica, Vossloh,
The market is anticipated to grow at a 7.2 % CAGR in 2023-2031
The major growth drivers of the Traffic Sensor Market are urbanization, government initiatives toward smart cities, increasing demand for real-time traffic monitoring systems, and technological advancement of sensor technologies including sensors of types like radar, LiDAR, and infrared sensors, which provide better performance and accuracy.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Traffic Sensor Market - By Type
1.3.2 Traffic Sensor Market - By Application
1.3.3 Traffic Sensor Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. TRAFFIC SENSOR MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. TRAFFIC SENSOR MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. TRAFFIC SENSOR MARKET - GLOBAL MARKET ANALYSIS
6.1. TRAFFIC SENSOR - GLOBAL MARKET OVERVIEW
6.2. TRAFFIC SENSOR - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. TRAFFIC SENSOR MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. INDUCTIVE LOOP
7.3.1. Overview
7.3.2. Inductive Loop Market Forecast and Analysis
7.4. PIEZOELECTRIC SENSOR
7.4.1. Overview
7.4.2. Piezoelectric Sensor Market Forecast and Analysis
7.5. BENDING PLATE
7.5.1. Overview
7.5.2. Bending Plate Market Forecast and Analysis
7.6. IMAGE SENSOR
7.6.1. Overview
7.6.2. Image Sensor Market Forecast and Analysis
7.7. INFRARED SENSOR
7.7.1. Overview
7.7.2. Infrared Sensor Market Forecast and Analysis
7.8. RADAR SENSOR
7.8.1. Overview
7.8.2. Radar Sensor Market Forecast and Analysis
7.9. LIDAR SENSOR
7.9.1. Overview
7.9.2. LiDAR Sensor Market Forecast and Analysis
7.10. MAGNETIC SENSOR
7.10.1. Overview
7.10.2. Magnetic Sensor Market Forecast and Analysis
7.11. ACOUSTIC SENSOR
7.11.1. Overview
7.11.2. Acoustic Sensor Market Forecast and Analysis
7.12. OTHERS
7.12.1. Overview
7.12.2. Others Market Forecast and Analysis
8. TRAFFIC SENSOR MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. VEHICLE MEASUREMENT AND PROFILING
8.3.1. Overview
8.3.2. Vehicle Measurement and Profiling Market Forecast and Analysis
8.4. WEIGH IN MOTION
8.4.1. Overview
8.4.2. Weigh in Motion Market Forecast and Analysis
8.5. TRAFFIC MONITORING
8.5.1. Overview
8.5.2. Traffic Monitoring Market Forecast and Analysis
8.6. AUTOMATED TOLLING
8.6.1. Overview
8.6.2. Automated Tolling Market Forecast and Analysis
9. TRAFFIC SENSOR MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Traffic Sensor Market Overview
9.1.2 North America Traffic Sensor Market Forecasts and Analysis
9.1.3 North America Traffic Sensor Market Forecasts and Analysis - By Type
9.1.4 North America Traffic Sensor Market Forecasts and Analysis - By Application
9.1.5 North America Traffic Sensor Market Forecasts and Analysis - By Countries
9.1.5.1 United States Traffic Sensor Market
9.1.5.1.1 United States Traffic Sensor Market by Type
9.1.5.1.2 United States Traffic Sensor Market by Application
9.1.5.2 Canada Traffic Sensor Market
9.1.5.2.1 Canada Traffic Sensor Market by Type
9.1.5.2.2 Canada Traffic Sensor Market by Application
9.1.5.3 Mexico Traffic Sensor Market
9.1.5.3.1 Mexico Traffic Sensor Market by Type
9.1.5.3.2 Mexico Traffic Sensor Market by Application
9.2. EUROPE
9.2.1 Europe Traffic Sensor Market Overview
9.2.2 Europe Traffic Sensor Market Forecasts and Analysis
9.2.3 Europe Traffic Sensor Market Forecasts and Analysis - By Type
9.2.4 Europe Traffic Sensor Market Forecasts and Analysis - By Application
9.2.5 Europe Traffic Sensor Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Traffic Sensor Market
9.2.5.1.1 Germany Traffic Sensor Market by Type
9.2.5.1.2 Germany Traffic Sensor Market by Application
9.2.5.2 France Traffic Sensor Market
9.2.5.2.1 France Traffic Sensor Market by Type
9.2.5.2.2 France Traffic Sensor Market by Application
9.2.5.3 Italy Traffic Sensor Market
9.2.5.3.1 Italy Traffic Sensor Market by Type
9.2.5.3.2 Italy Traffic Sensor Market by Application
9.2.5.4 United Kingdom Traffic Sensor Market
9.2.5.4.1 United Kingdom Traffic Sensor Market by Type
9.2.5.4.2 United Kingdom Traffic Sensor Market by Application
9.2.5.5 Russia Traffic Sensor Market
9.2.5.5.1 Russia Traffic Sensor Market by Type
9.2.5.5.2 Russia Traffic Sensor Market by Application
9.2.5.6 Rest of Europe Traffic Sensor Market
9.2.5.6.1 Rest of Europe Traffic Sensor Market by Type
9.2.5.6.2 Rest of Europe Traffic Sensor Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Traffic Sensor Market Overview
9.3.2 Asia-Pacific Traffic Sensor Market Forecasts and Analysis
9.3.3 Asia-Pacific Traffic Sensor Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Traffic Sensor Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Traffic Sensor Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Traffic Sensor Market
9.3.5.1.1 Australia Traffic Sensor Market by Type
9.3.5.1.2 Australia Traffic Sensor Market by Application
9.3.5.2 China Traffic Sensor Market
9.3.5.2.1 China Traffic Sensor Market by Type
9.3.5.2.2 China Traffic Sensor Market by Application
9.3.5.3 India Traffic Sensor Market
9.3.5.3.1 India Traffic Sensor Market by Type
9.3.5.3.2 India Traffic Sensor Market by Application
9.3.5.4 Japan Traffic Sensor Market
9.3.5.4.1 Japan Traffic Sensor Market by Type
9.3.5.4.2 Japan Traffic Sensor Market by Application
9.3.5.5 South Korea Traffic Sensor Market
9.3.5.5.1 South Korea Traffic Sensor Market by Type
9.3.5.5.2 South Korea Traffic Sensor Market by Application
9.3.5.6 Rest of Asia-Pacific Traffic Sensor Market
9.3.5.6.1 Rest of Asia-Pacific Traffic Sensor Market by Type
9.3.5.6.2 Rest of Asia-Pacific Traffic Sensor Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Traffic Sensor Market Overview
9.4.2 Middle East and Africa Traffic Sensor Market Forecasts and Analysis
9.4.3 Middle East and Africa Traffic Sensor Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Traffic Sensor Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Traffic Sensor Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Traffic Sensor Market
9.4.5.1.1 South Africa Traffic Sensor Market by Type
9.4.5.1.2 South Africa Traffic Sensor Market by Application
9.4.5.2 Saudi Arabia Traffic Sensor Market
9.4.5.2.1 Saudi Arabia Traffic Sensor Market by Type
9.4.5.2.2 Saudi Arabia Traffic Sensor Market by Application
9.4.5.3 U.A.E Traffic Sensor Market
9.4.5.3.1 U.A.E Traffic Sensor Market by Type
9.4.5.3.2 U.A.E Traffic Sensor Market by Application
9.4.5.4 Rest of Middle East and Africa Traffic Sensor Market
9.4.5.4.1 Rest of Middle East and Africa Traffic Sensor Market by Type
9.4.5.4.2 Rest of Middle East and Africa Traffic Sensor Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Traffic Sensor Market Overview
9.5.2 South and Central America Traffic Sensor Market Forecasts and Analysis
9.5.3 South and Central America Traffic Sensor Market Forecasts and Analysis - By Type
9.5.4 South and Central America Traffic Sensor Market Forecasts and Analysis - By Application
9.5.5 South and Central America Traffic Sensor Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Traffic Sensor Market
9.5.5.1.1 Brazil Traffic Sensor Market by Type
9.5.5.1.2 Brazil Traffic Sensor Market by Application
9.5.5.2 Argentina Traffic Sensor Market
9.5.5.2.1 Argentina Traffic Sensor Market by Type
9.5.5.2.2 Argentina Traffic Sensor Market by Application
9.5.5.3 Rest of South and Central America Traffic Sensor Market
9.5.5.3.1 Rest of South and Central America Traffic Sensor Market by Type
9.5.5.3.2 Rest of South and Central America Traffic Sensor Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. TRAFFIC SENSOR MARKET, KEY COMPANY PROFILES
11.1. EFKON AG
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. FLIR SYSTEMS, INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. INTERNATIONAL ROAD DYNAMICS INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. KAPSCH TRAFFICCOM AG
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. KYOSAN ELECTRIC MFG. CO., LTD.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. SENSOR LINE
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. TE CONNECTIVITY
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. TRANSCORE
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. URBIOTICA
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. VOSSLOH
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. EFKON AG
2. FLIR Systems, Inc.
3. International Road Dynamics Inc.
4. Kapsch TrafficCom AG
5. Kyosan Electric Mfg. Co., Ltd.
6. Sensor Line
7. TE Connectivity
8. TransCore
9. Urbiotica
10. Vossloh
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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